{"id":13265,"date":"2023-12-28T14:40:00","date_gmt":"2023-12-28T09:10:00","guid":{"rendered":"https:\/\/www.saasworthy.com\/blog\/?p=13265"},"modified":"2023-12-28T14:38:47","modified_gmt":"2023-12-28T09:08:47","slug":"why-hubspotis-the-ultimate-marketing-automation-tool-for-small-businesses","status":"publish","type":"post","link":"https:\/\/dev.saasworthy.com\/blog\/why-hubspotis-the-ultimate-marketing-automation-tool-for-small-businesses","title":{"rendered":"Why Hubspot is the Ultimate Marketing Automation Tool for Small Businesses"},"content":{"rendered":"\n

CRM<\/a> (Customer Relationship Management) as a concept came into being to enable organizations to track interactions and developments with leads (and prospects) and existing customers. Salespersons visit leads daily, try to convert them to their products or services, and visit existing customers to cross- and up-sell to enhance their business volume. Acquiring a business deal is easier for existing customers, and it has been estimated that it costs five times less to conduct business with existing customers than new ones. Therefore, tracking interactions with existing customers when the salesman visits them is as important, if not more.<\/p>\n\n\n\n

In today’s world, Marketing has assumed various forms. Digital Marketing through social media, writing blogs, sending WhatsApp messages and emails, popups on Websites, direct calling, motivating influencers to talk about your product or service, traditional print, and electronic media advertisements, billboards, sponsoring events, etc., are all employed to varying degrees.<\/p>\n\n\n\n

Again, the nature of marketing in B2B (Business to Business) and B2C (Business to Consumer) interactions are different. The latter includes Retail, Real Estate, e-commerce, etc. In contrast, the former typically includes all Consumer Goods (both FMCG and Durables) manufacturers selling through brick-and-mortar channels and industrial products. Consumer Goods are considered B2B because they make their way to the ultimate consumer through intermediaries like distributors and retailers. The challenge lies in integrating all the channels and extracting useful information; that is where CRM and Marketing Software step in. HubSpot is a cloud-based CRM and Marketing platform that not only assists in tracking leads but also assists in Marketing through various channels and analyses the data to generate actionable information. It is meant for companies of all sizes, including SMEs.<\/p>\n\n\n\n

\n
\n

Table of Contents<\/p>\n<\/span><\/div>\n