{"id":1712,"date":"2020-07-23T18:01:01","date_gmt":"2020-07-23T12:31:01","guid":{"rendered":"https:\/\/www.saasworthy.com\/blog\/?p=1712"},"modified":"2021-06-18T17:24:54","modified_gmt":"2021-06-18T11:54:54","slug":"interview-with-mada-seghete-co-founder-and-head-of-strategy-and-market-development-branch","status":"publish","type":"post","link":"https:\/\/dev.saasworthy.com\/blog\/interview-with-mada-seghete-co-founder-and-head-of-strategy-and-market-development-branch","title":{"rendered":"Interview with Mada Seghete, Co-founder and Head of Strategy and Market Development at Branch"},"content":{"rendered":"\n

While the web is an open platform where you could easily search or browse through anything you wish, mobile is fragmented in terms of how you search for anything. That’s because, the information could be in the apps that you’ve already downloaded, or in some cases, apps that you need to download. That was the challenge that Mada Seghete and her co-founders faced while scaling their photobook-printing company Kindred. And they got so frustrated that they set out to build a solution themselves. Dubbed Branch<\/a>, the company was started in 2014 and allows developers the deep linking functionality so that users can land on exactly what they were looking for. Today Branch is among the leading companies in this space having raised over $330million from the likes of Playground Ventures, Founders Fund, New Enterprise Associates, Samsung Ventures, and more. To understand how the company became a force to reckon with and where does it go from here, we managed to catch up Ms Seghete at the sidelines of Collision from Home event.<\/p>\n\n\n\n

PS: the interview has been edited for the sake of brevity<\/em> <\/p>\n\n\n\n

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