{"id":1844,"date":"2020-08-26T10:11:07","date_gmt":"2020-08-26T04:41:07","guid":{"rendered":"https:\/\/www.saasworthy.com\/blog\/?p=1844"},"modified":"2021-06-18T17:24:53","modified_gmt":"2021-06-18T11:54:53","slug":"interview-with-rohit-maheshwari-head-of-strategy-and-products-crunchmetrics","status":"publish","type":"post","link":"https:\/\/dev.saasworthy.com\/blog\/interview-with-rohit-maheshwari-head-of-strategy-and-products-crunchmetrics","title":{"rendered":"Interview with Rohit Maheshwari, Head of Strategy and Products at CrunchMetrics"},"content":{"rendered":"\n<p>With AI, machine learning, big data, and the likes being thrown around like buzzwords quite often, it\u2019s easy to miss out on how these things mark fundamental shifts in how businesses operate. And how do the companies make sense of all the rich data to ensure that it\u2019s serving customers better? Well that\u2019s where Business Intelligence software comes in. Yet, most BI software provides the analysis afterwards and not real-time, which makes it difficult to fix any issues that may emerge. Enter <a href=\"https:\/\/www.saasworthy.com\/product\/crunchmetrics-ai\">Crunchmetrics<\/a>, that aims to offer real-time anomaly detection. Launched as a standalone SaaS product by the parent company Subex, CrunchMetrics is an Indian company that\u2019s catering to the clients across the globe. We catch up with its Head of Strategy and Products, Rohit Maheshwari, to talk about why Subex launched CrunchMetrics as a separate company, how does it stand out in the hyper-competitive BI tools space, and more.<\/p>\n\n\n\n<p><em>PS: the interview has been edited for the sake of brevity.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/images.saasworthy.com\/blog\/wp-content\/uploads\/2020\/08\/Interview-with-Rohit-Maheshwari-Head-of-Strategy-and-Products-at-CrunchMetrics-SaaSworthy-1024x538.jpg\" alt=\"\" class=\"wp-image-1849\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/08\/Interview-with-Rohit-Maheshwari-Head-of-Strategy-and-Products-at-CrunchMetrics-SaaSworthy-1024x538.jpg 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/08\/Interview-with-Rohit-Maheshwari-Head-of-Strategy-and-Products-at-CrunchMetrics-SaaSworthy-400x210.jpg 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/08\/Interview-with-Rohit-Maheshwari-Head-of-Strategy-and-Products-at-CrunchMetrics-SaaSworthy-143x75.jpg 143w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/08\/Interview-with-Rohit-Maheshwari-Head-of-Strategy-and-Products-at-CrunchMetrics-SaaSworthy-150x79.jpg 150w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/08\/Interview-with-Rohit-Maheshwari-Head-of-Strategy-and-Products-at-CrunchMetrics-SaaSworthy-450x236.jpg 450w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/08\/Interview-with-Rohit-Maheshwari-Head-of-Strategy-and-Products-at-CrunchMetrics-SaaSworthy-768x403.jpg 768w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/08\/Interview-with-Rohit-Maheshwari-Head-of-Strategy-and-Products-at-CrunchMetrics-SaaSworthy-390x205.jpg 390w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/08\/Interview-with-Rohit-Maheshwari-Head-of-Strategy-and-Products-at-CrunchMetrics-SaaSworthy-820x431.jpg 820w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/08\/Interview-with-Rohit-Maheshwari-Head-of-Strategy-and-Products-at-CrunchMetrics-SaaSworthy-1180x620.jpg 1180w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/08\/Interview-with-Rohit-Maheshwari-Head-of-Strategy-and-Products-at-CrunchMetrics-SaaSworthy.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-rohit-maheshwari-head-of-strategy-and-products-crunchmetrics\/#1_Before_we_begin_talking_about_CrunchMetrics_can_you_tell_us_about_your_journey_into_the_world_of_SaaS\" title=\"1) Before we begin talking about CrunchMetrics, can you tell us about your journey into the world of SaaS?&nbsp;\">1) Before we begin talking about CrunchMetrics, can you tell us about your journey into the world of SaaS?&nbsp;<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-rohit-maheshwari-head-of-strategy-and-products-crunchmetrics\/#2_What_were_the_insights_that_led_you_to_launch_CrunchMetrics_as_a_SaaS_software_and_keep_it_separate_from_the_parent_company_Subex\" title=\"2) What were the insights that led you to launch CrunchMetrics as a SaaS software, and keep it separate from the parent company Subex?&nbsp;\">2) What were the insights that led you to launch CrunchMetrics as a SaaS software, and keep it separate from the parent company Subex?&nbsp;<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-rohit-maheshwari-head-of-strategy-and-products-crunchmetrics\/#3_Could_you_share_some_of_the_use_cases_for_CrunchMetrics_for_us_to_understand_its_capabilities_better\" title=\"3) Could you share some of the use cases for CrunchMetrics for us to understand its capabilities better?&nbsp;\">3) Could you share some of the use cases for CrunchMetrics for us to understand its capabilities better?&nbsp;<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-rohit-maheshwari-head-of-strategy-and-products-crunchmetrics\/#4_Could_you_tell_us_about_CrunchMetrics_evolution_since_its_launch_last_year_Whats_your_user_base_like\" title=\"4) Could you tell us about CrunchMetrics&#8217; evolution since its launch last year? What&#8217;s your user base like?&nbsp;\">4) Could you tell us about CrunchMetrics&#8217; evolution since its launch last year? What&#8217;s your user base like?&nbsp;<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-rohit-maheshwari-head-of-strategy-and-products-crunchmetrics\/#5_Which_are_the_biggest_markets_and_industries_for_CrunchMetrics\" title=\"5) Which are the biggest markets and industries for CrunchMetrics?&nbsp;\">5) Which are the biggest markets and industries for CrunchMetrics?&nbsp;<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-rohit-maheshwari-head-of-strategy-and-products-crunchmetrics\/#6_How_does_CrunchMetrics_stand_out_from_the_competition_considering_business_intelligence_software_provides_anomaly_detection_as_a_feature_and_a_wide_range_of_functionality\" title=\"6) How does CrunchMetrics stand out from the competition, considering business intelligence software provides anomaly detection as a feature and a wide range of functionality?&nbsp;\">6) How does CrunchMetrics stand out from the competition, considering business intelligence software provides anomaly detection as a feature and a wide range of functionality?&nbsp;<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-rohit-maheshwari-head-of-strategy-and-products-crunchmetrics\/#7_Amidst_the_ongoing_pandemic_has_CrunchMetrics_seen_any_change_-_in_terms_of_its_usage_increasing_or_decreasing_or_customers_finding_new_use_cases\" title=\"7) Amidst the ongoing pandemic, has CrunchMetrics seen any change \u2013 in terms of its usage increasing or decreasing or customers finding new use cases?&nbsp;\">7) Amidst the ongoing pandemic, has CrunchMetrics seen any change \u2013 in terms of its usage increasing or decreasing or customers finding new use cases?&nbsp;<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-rohit-maheshwari-head-of-strategy-and-products-crunchmetrics\/#8_As_a_SaaS_software_company_building_out_of_India_for_the_world_what_has_been_your_biggest_learnings\" title=\"8) As a SaaS software company building out of India for the world, what has been your biggest learning(s)?&nbsp;\">8) As a SaaS software company building out of India for the world, what has been your biggest learning(s)?&nbsp;<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-rohit-maheshwari-head-of-strategy-and-products-crunchmetrics\/#9_What_are_your_favorite_SaaS_products_out_there\" title=\"9) What are your favorite SaaS products out there?\">9) What are your favorite SaaS products out there?<\/a><\/li><\/ul><\/nav><\/div>\n<h3 id=\"1-before-we-begin-talking-about-crunchmetrics-can-you-tell-us-about-your-journey-into-the-world-of-saas\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Before_we_begin_talking_about_CrunchMetrics_can_you_tell_us_about_your_journey_into_the_world_of_SaaS\"><\/span><strong>1) Before we begin talking about CrunchMetrics, can you tell us about your journey into the world of SaaS?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>I come from the telecom data analytics industry with over 20 years of experience in Solutions Consulting, Business Development, Sales, and Product Management. I have a keen interest in AI and its application in developing impactful products, and I\u2019m passionate about building solutions from scratch. At Subex, I\u2019ve led business transformation projects for clients across the globe, and through CrunchMetrics, I continue to drive my passion for delivering winning, intelligent AI-driven products.&nbsp;<\/p>\n\n\n\n<h3 id=\"2-what-were-the-insights-that-led-you-to-launch-crunchmetrics-as-a-saas-software-and-keep-it-separate-from-the-parent-company-subex\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_What_were_the_insights_that_led_you_to_launch_CrunchMetrics_as_a_SaaS_software_and_keep_it_separate_from_the_parent_company_Subex\"><\/span><strong>2) What were the insights that led you to launch CrunchMetrics as a SaaS software, and keep it separate from the parent company Subex?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Our journey in the space of AI-driven analytics began a few years ago when we started helping our customers find answers to questions that had no obvious answers. Data holds the answers to some of your most complex business challenges and untapped revenue opportunities. Be it a glitch in the app that needs immediate attention or a market trend that impacts your customers, data gives you visibility on critical incidents that affect your revenue.&nbsp;<\/p>\n\n\n\n<p>However, we realized that most of the existing solutions in the market focused on a retrospective approach to data ingestion and analysis, leaving enterprises with little scope to remediate incidents in real-time. When it comes to data intelligence, there\u2019s a critical need for accuracy, speed, agility, and clear visibility to identify root causes for issues as and when they occur. Autonomous anomaly detection powered by Artificial Intelligence and Machine Learning gives online businesses real-time visibility on performance metrics, making it easy to spot risks and opportunities in real-time.&nbsp;<\/p>\n\n\n\n<p>At Subex, we succeeded in delivering AI-driven real-time analytical capabilities to telecom customers and we realized the need for a multi-vertical solution in the market. Our goal was to provide flexibility to enable real-time anomaly detection on time-series data of any business and we wanted to keep this new product as a separate brand entity.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"CrunchMetrics: AI \u2013 Powered Anomaly Detection System\" width=\"788\" height=\"443\" src=\"https:\/\/www.youtube.com\/embed\/WiYXJQG-WRM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>We built CrunchMetrics using our expertise and technological capabilities gained over a decade of experience in the Telecom Data Analytics sector with over 150 global customers in 90+ countries. That\u2019s how we launched CrunchMetrics \u2013 as an automated, real-time anomaly detection software for dynamically and proactively detecting business-critical anomalies in complex streaming data sets of any business.&nbsp;<\/p>\n\n\n\n<p>Our AI-driven platform automatically looks through billions of records of streaming data from various sources, identifies unusual patterns, intelligently correlate these patterns with their context of occurrence, and flags outliers that can cause business impact \u2013 all in real-time.&nbsp;<\/p>\n\n\n\n<h3 id=\"3-could-you-share-some-of-the-use-cases-for-crunchmetrics-for-us-to-understand-its-capabilities-better\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Could_you_share_some_of_the_use_cases_for_CrunchMetrics_for_us_to_understand_its_capabilities_better\"><\/span><strong>3) Could you share some of the use cases for CrunchMetrics for us to understand its capabilities better?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>By enabling \u2018Business Opportunity Discovery\u2019 through anomaly detection powered by Artificial Intelligence and Machine Learning, CrunchMetrics enables businesses to detect risks and opportunities in real-time, facilitating immediate issue resolution. This could be applied to detect anomalies in time-series data of any business vertical or function. Some common examples would be:<\/p>\n\n\n\n<p>1. Enterprises can monitor and identify the root cause of issues such as payment failures on their app at a granular level to prevent revenue loss and security breaches.&nbsp;<\/p>\n\n\n\n<p>2. Organizations can track anomalies in customer data such as usage patterns, conversion rates, spending rates, and churn rates to discover opportunities to up-sell and mitigate risks if any.&nbsp;<\/p>\n\n\n\n<p>3. Advertisers can use real-time anomaly detection to monitor and analyze their marketing funnel to gain a better understanding of the conversion path taken by users.<\/p>\n\n\n\n<p>4.&nbsp;EdTech companies can actively monitor content performance and customer behavior metrics to improve their course content and content recommendation system to deliver a great learning experience.&nbsp;<\/p>\n\n\n\n<p>5. In the case of e-commerce platforms, the same technology could be used to monitor metrics such as sales, price, sales volumes, the number of transactions, and other elements to track price changes on the website and get alerts in real-time for pricing glitches and other business-critical incidents.<\/p>\n\n\n\n<p>In short, AI-driven anomaly detection can be used to analyze time-series data of any business function.&nbsp;<\/p>\n\n\n\n<h3 id=\"4-could-you-tell-us-about-crunchmetrics-evolution-since-its-launch-last-year-whats-your-user-base-like\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Could_you_tell_us_about_CrunchMetrics_evolution_since_its_launch_last_year_Whats_your_user_base_like\"><\/span><strong>4) Could you tell us about CrunchMetrics&#8217; evolution since its launch last year? What&#8217;s your user base like?<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We launched CrunchMetrics in 2019 as an autonomous real-time anomaly detection platform. Since inception, our focus has been to equip teams with the analytical tools and capabilities they need to make rapid, profitable operational decisions. As such, we have focused extensively on developing advanced platform capabilities to monitor streaming data sets dynamically and proactively at a granular level in real-time.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"666\" src=\"https:\/\/images.saasworthy.com\/blog\/wp-content\/uploads\/2020\/08\/Interview-with-Rohit-Maheshwari-Head-of-Strategy-and-Products-at-CrunchMetrics-SaaSworthy-1-1024x666.png\" alt=\"\" class=\"wp-image-1845\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/08\/Interview-with-Rohit-Maheshwari-Head-of-Strategy-and-Products-at-CrunchMetrics-SaaSworthy-1-1024x666.png 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/08\/Interview-with-Rohit-Maheshwari-Head-of-Strategy-and-Products-at-CrunchMetrics-SaaSworthy-1-400x260.png 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/08\/Interview-with-Rohit-Maheshwari-Head-of-Strategy-and-Products-at-CrunchMetrics-SaaSworthy-1-115x75.png 115w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/08\/Interview-with-Rohit-Maheshwari-Head-of-Strategy-and-Products-at-CrunchMetrics-SaaSworthy-1-768x500.png 768w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/08\/Interview-with-Rohit-Maheshwari-Head-of-Strategy-and-Products-at-CrunchMetrics-SaaSworthy-1-390x254.png 390w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/08\/Interview-with-Rohit-Maheshwari-Head-of-Strategy-and-Products-at-CrunchMetrics-SaaSworthy-1-820x533.png 820w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/08\/Interview-with-Rohit-Maheshwari-Head-of-Strategy-and-Products-at-CrunchMetrics-SaaSworthy-1.png 1162w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Over the period, we have further added powerful analytical features such as Multivariate analysis, auto-clustering and insights generation for low latency, and automated operational decision-making. To help business users understand their data better and identify the root cause of unexpected anomalies, we have also added new capabilities such as contribution analysis and smart insights.&nbsp;<\/p>\n\n\n\n<p>Our current customer database includes on-demand delivery apps, e-commerce platforms, online travel sites, and payment gateway apps. As we scale, we will continue to innovate and add new features that can help our customers make fast operational decisions, mitigate risks, prevent revenue loss, and gain visibility on emerging trends. In addition to frequently adding new support features, our team also offers customizations on the platform to meet specific user requirements.&nbsp;<\/p>\n\n\n\n<h3 id=\"5-which-are-the-biggest-markets-and-industries-for-crunchmetrics\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Which_are_the_biggest_markets_and_industries_for_CrunchMetrics\"><\/span><strong>5) Which are the biggest markets and industries for CrunchMetrics?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>CrunchMetrics provides users with adequate use cases that can meet anomaly detection requirements for a wide range of business functions. Enterprises across industry verticals including e-commerce, EdTech, telecom, AdTech, and FinTech leverage the real-time anomaly detection capabilities of CrunchMetrics to grow their business.\u00a0 \u00a0<\/p>\n\n\n\n<h3 id=\"6-how-does-crunchmetrics-stand-out-from-the-competition-considering-business-intelligence-software-provides-anomaly-detection-as-a-feature-and-a-wide-range-of-functionality\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_How_does_CrunchMetrics_stand_out_from_the_competition_considering_business_intelligence_software_provides_anomaly_detection_as_a_feature_and_a_wide_range_of_functionality\"><\/span><strong>6) How does CrunchMetrics stand out from the competition, considering business intelligence software provides anomaly detection as a feature and a wide range of functionality?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>CrunchMetrics leverages novel innovations in Machine Learning and Deep Learning to accelerate business outcomes by detecting real-time anomalies in business data. Our algorithm efficiently handles business-specific cyclical variations, incorporates real-time feedback from users to models, and self-evaluates and iterates over true targets.&nbsp;<\/p>\n\n\n\n<p>We\u2019ve benchmarked CrunchMetrics against some most popular open-source algorithms and have consistently outperformed. The platform stands out through its unique combination of anomaly detection, multivariate analysis, and clustering ability. It automatically triggers insights acquired from newer incidents. As the database grows bigger, the number of patterns identified also increases, leading to more accurate and consistent output.&nbsp;<\/p>\n\n\n\n<h3 id=\"7-amidst-the-ongoing-pandemic-has-crunchmetrics-seen-any-change-in-terms-of-its-usage-increasing-or-decreasing-or-customers-finding-new-use-cases\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Amidst_the_ongoing_pandemic_has_CrunchMetrics_seen_any_change_-_in_terms_of_its_usage_increasing_or_decreasing_or_customers_finding_new_use_cases\"><\/span><strong>7) Amidst the ongoing pandemic, has CrunchMetrics seen any change \u2013 in terms of its usage increasing or decreasing or customers finding new use cases?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With the COVID-19 crisis, the world is witnessing a greater demand for online products and services, especially essentials. The biggest challenge for online businesses, particularly in the on-demand app segment, is scaling the current demand with existing resources. Real-time anomaly detection plays a critical role in optimizing application performance and boosting operational dexterity required to sustain in such challenging times. When it comes to hot or streaming data, companies are now proactively investing in AI capabilities to monitor, manage, and remediate critical incidents that affect business efficiency, especially in the e-commerce sector. There is a greater need today to understand customer behavior metrics.<\/p>\n\n\n\n<h3 id=\"8-as-a-saas-software-company-building-out-of-india-for-the-world-what-has-been-your-biggest-learnings\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_As_a_SaaS_software_company_building_out_of_India_for_the_world_what_has_been_your_biggest_learnings\"><\/span><strong>8) As a SaaS software company building out of India for the world, what has been your biggest learning(s)?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are a lot of sophisticated <a href=\"https:\/\/www.saasworthy.com\/list\/business-intelligence-software\">BI tools<\/a> out there that help in converting data into meaningful information. However, what they enable is a post-occurrence analysis of your data \u2013 and at the volumes and velocity at which data is generated today, this is just not enough. A lot of companies both in India and outside focus on conventional methods based on a reactive approach of responding to alarms triggered by static thresholds. This fails to suffice the needs of modern-day organizations.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"466\" src=\"https:\/\/images.saasworthy.com\/blog\/wp-content\/uploads\/2020\/08\/Interview-with-Rohit-Maheshwari-Head-of-Strategy-and-Products-at-CrunchMetrics-SaaSworthy-2-1024x466.png\" alt=\"\" class=\"wp-image-1846\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/08\/Interview-with-Rohit-Maheshwari-Head-of-Strategy-and-Products-at-CrunchMetrics-SaaSworthy-2-1024x466.png 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/08\/Interview-with-Rohit-Maheshwari-Head-of-Strategy-and-Products-at-CrunchMetrics-SaaSworthy-2-400x182.png 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/08\/Interview-with-Rohit-Maheshwari-Head-of-Strategy-and-Products-at-CrunchMetrics-SaaSworthy-2-165x75.png 165w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/08\/Interview-with-Rohit-Maheshwari-Head-of-Strategy-and-Products-at-CrunchMetrics-SaaSworthy-2-768x350.png 768w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/08\/Interview-with-Rohit-Maheshwari-Head-of-Strategy-and-Products-at-CrunchMetrics-SaaSworthy-2-1536x699.png 1536w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/08\/Interview-with-Rohit-Maheshwari-Head-of-Strategy-and-Products-at-CrunchMetrics-SaaSworthy-2-390x178.png 390w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/08\/Interview-with-Rohit-Maheshwari-Head-of-Strategy-and-Products-at-CrunchMetrics-SaaSworthy-2-820x373.png 820w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/08\/Interview-with-Rohit-Maheshwari-Head-of-Strategy-and-Products-at-CrunchMetrics-SaaSworthy-2-1180x537.png 1180w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/08\/Interview-with-Rohit-Maheshwari-Head-of-Strategy-and-Products-at-CrunchMetrics-SaaSworthy-2.png 1915w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Hence both Indian and overseas companies are now more aware of the need for real-time analytics in understanding customer metrics, in driving business efficiency and attaining operational dexterity. However, when it comes to implementing AI-driven analytics, there are some challenges such as inadequate knowledge of business use cases and concerns on the compatibility of existing databases and systems.<\/p>\n\n\n\n<p>When we approach new clients, especially the ones overseas, we look at their specific business challenges, take into consideration their existing database systems before suggesting a mechanism for monitoring their performance metrics. We try to educate them on ways they can use autonomous anomaly detection to find critical deviations in KPIs and to identify the root cause of issues. These issues impact online user engagement and sales. Augmented analytics helps businesses understand this correlation and remediate incidents in real-time.<\/p>\n\n\n\n<h3 id=\"9-what-are-your-favorite-saas-products-out-there\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_What_are_your_favorite_SaaS_products_out_there\"><\/span><strong>9) What are your favorite SaaS products out there?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With current work from home situation, all of us at CrunchMetrics are now actively using <a href=\"https:\/\/www.saasworthy.com\/list\/collaboration-software\">collaboration tools<\/a> like <a href=\"https:\/\/www.saasworthy.com\/product\/microsoft-teams\">Microsoft Teams<\/a>. I also like <a href=\"https:\/\/www.saasworthy.com\/product\/zoom\">Zoom<\/a> for conducting meetings and <a href=\"https:\/\/www.saasworthy.com\/list\/webinar-software\" target=\"_blank\" rel=\"noreferrer noopener\">webinars<\/a>. I find <a href=\"https:\/\/www.saasworthy.com\/list\/project-management-software\">project management software<\/a> such as <a href=\"https:\/\/www.saasworthy.com\/product\/aha\">Aha<\/a> to be quite helpful for working on product roadmaps and projects.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crunchmetrics is a Business Intelligence software that specifically focuses on real-time anomaly detection<\/p>\n","protected":false},"author":3,"featured_media":1849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[156],"tags":[],"class_list":{"0":"post-1844","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-saas-talks"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview with Rohit Maheshwari, Head of Strategy and Products at CrunchMetrics - SaaSworthy Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-rohit-maheshwari-head-of-strategy-and-products-crunchmetrics\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with Rohit Maheshwari, Head of Strategy and Products at CrunchMetrics - SaaSworthy Blog\" \/>\n<meta property=\"og:description\" content=\"Crunchmetrics is a Business Intelligence software that specifically focuses on real-time anomaly detection\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-rohit-maheshwari-head-of-strategy-and-products-crunchmetrics\" \/>\n<meta property=\"og:site_name\" content=\"SaaSworthy Blog | Top Software, Statistics, Insights, Reviews &amp; 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