{"id":1920,"date":"2020-09-10T13:27:10","date_gmt":"2020-09-10T07:57:10","guid":{"rendered":"https:\/\/www.saasworthy.com\/blog\/?p=1920"},"modified":"2021-06-18T17:24:52","modified_gmt":"2021-06-18T11:54:52","slug":"interview-with-johannes-muller-co-founder-and-ceo-workpath","status":"publish","type":"post","link":"https:\/\/dev.saasworthy.com\/blog\/interview-with-johannes-muller-co-founder-and-ceo-workpath","title":{"rendered":"Interview with Johannes M\u00fcller, Co-founder and CEO at Workpath"},"content":{"rendered":"\n<p>For an organization and its employees to work efficiently, and towards a greater goal, there are several frameworks that exist. But the most popular one is <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saasworthy.com\/list\/objectives-and-key-results-software\" target=\"_blank\">OKRs<\/a>, which has a long history, dating back to 1954, but it got popular when search titan Google implemented the Objective and Key Results methodology. Since then, many companies have followed suit. However, ensuring that everyone is adhering to the same goal isn\u2019t an easy thing, and if that&#8217;s not done well, it defeats the entire purpose of OKRs.<\/p>\n\n\n\n<p>That\u2019s where <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saasworthy.com\/product\/workpath\" target=\"_blank\">Workpath <\/a>comes in. A Germany-based SaaS company that aims to make it easier to organizations of all sizes to plan, align, and execute OKRs (or other such frameworks). We managed to interact with Johannes M\u00fcller, Co-founder and CEO at Workpath to ask about his journey, Workpath\u2019s evolution, and more.<\/p>\n\n\n\n<p><em>PS: The interview has been edited for the sake of brevity. <\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/images.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Interview-with-Johannes-M\u00fcller-Co-founder-and-CEO-at-Workpath-SaaSworthy-1024x538.jpg\" alt=\"\" class=\"wp-image-1924\" width=\"700\" height=\"367\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Interview-with-Johannes-M\u00fcller-Co-founder-and-CEO-at-Workpath-SaaSworthy-1024x538.jpg 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Interview-with-Johannes-M\u00fcller-Co-founder-and-CEO-at-Workpath-SaaSworthy-400x210.jpg 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Interview-with-Johannes-M\u00fcller-Co-founder-and-CEO-at-Workpath-SaaSworthy-143x75.jpg 143w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Interview-with-Johannes-M\u00fcller-Co-founder-and-CEO-at-Workpath-SaaSworthy-150x79.jpg 150w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Interview-with-Johannes-M\u00fcller-Co-founder-and-CEO-at-Workpath-SaaSworthy-450x236.jpg 450w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Interview-with-Johannes-M\u00fcller-Co-founder-and-CEO-at-Workpath-SaaSworthy-768x403.jpg 768w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Interview-with-Johannes-M\u00fcller-Co-founder-and-CEO-at-Workpath-SaaSworthy-390x205.jpg 390w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Interview-with-Johannes-M\u00fcller-Co-founder-and-CEO-at-Workpath-SaaSworthy-820x431.jpg 820w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Interview-with-Johannes-M\u00fcller-Co-founder-and-CEO-at-Workpath-SaaSworthy-1180x620.jpg 1180w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Interview-with-Johannes-M\u00fcller-Co-founder-and-CEO-at-Workpath-SaaSworthy.jpg 1200w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-johannes-muller-co-founder-and-ceo-workpath\/#1_Hi_Johannes_before_we_begin_talking_about_Workpath_our_readers_would_love_to_know_your_journey_into_the_world_of_SaaS\" title=\"1) Hi Johannes, before we begin talking about Workpath, our readers would love to know your journey into the world of SaaS?\">1) Hi Johannes, before we begin talking about Workpath, our readers would love to know your journey into the world of SaaS?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-johannes-muller-co-founder-and-ceo-workpath\/#2_What_led_you_to_launch_Workpath_and_what_problem_youre_trying_to_solve_with_it\" title=\"2) What led you to launch Workpath and what problem you&#8217;re trying to solve with it?\">2) What led you to launch Workpath and what problem you&#8217;re trying to solve with it?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-johannes-muller-co-founder-and-ceo-workpath\/#3_Can_you_walk_us_through_Workpaths_evolution_since_its_inception\" title=\"3) Can you walk us through Workpath&#8217;s evolution since its inception?\">3) Can you walk us through Workpath&#8217;s evolution since its inception?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-johannes-muller-co-founder-and-ceo-workpath\/#4_Whats_the_current_user_base_of_Workpath_Are_your_customers_from_specific_countries_or_a_specific_category_of_industries\" title=\"4) What&#8217;s the current user base of Workpath? Are your customers from specific countries or a specific category of industries?\">4) What&#8217;s the current user base of Workpath? Are your customers from specific countries or a specific category of industries?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-johannes-muller-co-founder-and-ceo-workpath\/#5_While_OKRs_are_important_many_software_offer_it_as_a_feature_Workpath_on_the_other_hand_is_specifically_focusing_on_this_How_are_you_standing_out_from_the_competition\" title=\"5) While OKRs are important, many software offer it as a feature. Workpath on the other hand, is specifically focusing on this. How are you standing out from the competition?\">5) While OKRs are important, many software offer it as a feature. Workpath on the other hand, is specifically focusing on this. How are you standing out from the competition?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-johannes-muller-co-founder-and-ceo-workpath\/#6_What_is_your_go-to-marketing_strategy_to_reach_out_to_potential_users\" title=\"6) What is your go-to-marketing strategy to reach out to potential users?\">6) What is your go-to-marketing strategy to reach out to potential users?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-johannes-muller-co-founder-and-ceo-workpath\/#7_How_the_ongoing_pandemic_has_affected_Workpath\" title=\"7) How the ongoing pandemic has affected Workpath?\">7) How the ongoing pandemic has affected Workpath?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-johannes-muller-co-founder-and-ceo-workpath\/#8_What_are_your_favorite_SaaS_products_out_there\" title=\"8) What are your favorite SaaS products out there?\">8) What are your favorite SaaS products out there?<\/a><\/li><\/ul><\/nav><\/div>\n<h3 id=\"1-hi-johannes-before-we-begin-talking-about-workpath-our-readers-would-love-to-know-your-journey-into-the-world-of-saas\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Hi_Johannes_before_we_begin_talking_about_Workpath_our_readers_would_love_to_know_your_journey_into_the_world_of_SaaS\"><\/span><strong>1) Hi Johannes, before we begin talking about Workpath, our readers would love to know your journey into the world of SaaS?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>During my studies, I was in an entrepreneurial program which was all about software and modern technologies. It was pretty clear already that the software-as-a-service model is the way of delivering superior software products and continuously iterating on them.<\/p>\n\n\n\n<p>After finishing my studies in the US, I was working in a Venture Capital firm in Berlin, but it was always the plan to get back into building something, as I\u2019ve always been working in software companies and startups during my studies. It was never an option, not to make Workpath a SaaS company. I don\u2019t think you can build a winning software company without being in the cloud and providing a product that gets better every week.<\/p>\n\n\n\n<h3 id=\"2-what-led-you-to-launch-workpath-and-what-problem-youre-trying-to-solve-with-it\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_What_led_you_to_launch_Workpath_and_what_problem_youre_trying_to_solve_with_it\"><\/span><strong>2) What led you to launch Workpath and what problem you&#8217;re trying to solve with it?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Me and the other founders have a background in digital companies, and we realized that the way we were working there became increasingly relevant for all organizations. Traditional management and organizational models come from the industrial age. If you want to succeed in a digital, more service-oriented economy, you also need new ways of managing work. We also saw that a growing number of executives shared the belief that there will be fundamental change in the way companies of all industries deliver their value, and that requires new ways of working and coordinating work for the customer.<\/p>\n\n\n\n<p>In the last century, the dominant drivers of competitive edge and success were being large, efficient, and cost-controlled. Today\u2019s economy is primarily defined by the speed of change. Globalization and digitization are just two of many drivers of volatility and ambiguity in most markets. So, the ability to adapt and to continuously innovate will be a defining factor of successful companies in the future. Reporting lines and internal structures have to be built around a shared, flexible process model where goals can be translated into initiative and every team contributes to a common goal.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/images.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Workpath-1-956x1024.png\" alt=\"\" class=\"wp-image-1927\" width=\"700\" height=\"749\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Workpath-1-956x1024.png 956w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Workpath-1-373x400.png 373w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Workpath-1-70x75.png 70w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Workpath-1-768x823.png 768w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Workpath-1-390x418.png 390w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Workpath-1-820x879.png 820w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Workpath-1.png 1077w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>That\u2019s what Workpath is about. We provide a new strategic operating model for enterprises, as traditional management approaches and Tayloristic principles from the industrial age increasingly fail in a fast-moving, digital age. We put all teams, and not just the management, into the strategic driver seat and allow them to plan, coordinate, execute and learn from their work with more autonomy, speed, and better alignment across silos. We provide a simple workflow interface for all employees that guides you through the respective processes. We also have an analytics suite that allows consultants and managers to identify the biggest obstacles and bottlenecks to strategic processes.<\/p>\n\n\n\n<h3 id=\"3-can-you-walk-us-through-workpaths-evolution-since-its-inception\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Can_you_walk_us_through_Workpaths_evolution_since_its_inception\"><\/span><strong>3) Can you walk us through Workpath&#8217;s evolution since its inception?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The founders came together at the end of 2017 and launched a first basic version about three months later with a handful of paying customers. While we iterated on this for about a year, we slowly grew into larger organizations. At the end of 2018, the team started to grow faster from 8 to 30 people over the following year, while adding larger enterprise customers, such as SAP and Metro.<\/p>\n\n\n\n<p>An important milestone was the launch of the analytics suite in 2019 that provided integrations in project management, collaboration, communication, and administration tools our customers use. This allows us to combine the data from Workpath\u2019s workflow with insights from other processes to become more customer-centric.<\/p>\n\n\n\n<p>In 2020 we moved into a new office space for more than 100 people, as we continue to grow fast. This year, we also started to work with management consultancies like BearingPoint and have a growing network of partners that implement our processes and tools.<\/p>\n\n\n\n<h3 id=\"4-whats-the-current-user-base-of-workpath-are-your-customers-from-specific-countries-or-a-specific-category-of-industries\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Whats_the_current_user_base_of_Workpath_Are_your_customers_from_specific_countries_or_a_specific_category_of_industries\"><\/span><strong>4) What&#8217;s the current user base of Workpath? Are your customers from specific countries or a specific category of industries?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Our clients are global enterprises like SAP, Metro, or Hella. In general, there is no specific industry focus however, some industries are more open to the topic of business agility, such as product and IT organizations. Their headquarters are in German-speaking regions, Benelux, and Scandinavia, but we are increasingly gaining customers from other regions as well. Our clients already have more than a million employees with tens of thousands of them working with the Workpath platform. Our biggest user bases are from Europe, India, and North America.<\/p>\n\n\n\n<h3 id=\"5-while-okrs-are-important-many-software-offer-it-as-a-feature-workpath-on-the-other-hand-is-specifically-focusing-on-this-how-are-you-standing-out-from-the-competition\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_While_OKRs_are_important_many_software_offer_it_as_a_feature_Workpath_on_the_other_hand_is_specifically_focusing_on_this_How_are_you_standing_out_from_the_competition\"><\/span><strong>5) While OKRs are important, many software offer it as a feature. Workpath on the other hand, is specifically focusing on this. How are you standing out from the competition?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>That\u2019s a good point. But it\u2019s important to note that we never identified as an OKR tool or an OKR company. Some of our customers don\u2019t even work with OKRs but similar frameworks that build on the same principles. OKRs are just the most popular methodology to deal with the various aspects of this challenge at the moment. I am convinced that in 10 to 15 years there will be new methodologies and trending frameworks. The fundamental problems we are solving is that the principles of a more decentralized, customer-centric, and adaptive organization will increase in relevance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1002\" height=\"1024\" src=\"https:\/\/images.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Workpath-3-1002x1024.png\" alt=\"\" class=\"wp-image-1929\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Workpath-3-1002x1024.png 1002w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Workpath-3-391x400.png 391w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Workpath-3-73x75.png 73w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Workpath-3-768x785.png 768w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Workpath-3-390x399.png 390w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Workpath-3-820x838.png 820w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Workpath-3-1180x1206.png 1180w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Workpath-3.png 1272w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/><\/figure>\n\n\n\n<p>The tools you mentioned, where OKRs come as a feature, be it as part of an HR tool or on top of a project management suite, is usually old wine in new bottles. Performance Management won\u2019t change just because you describe your goals as OKRs and change nothing else. If you really want to be successful in the long run, it is not enough to just add OKRs as a feature of your management model.<\/p>\n\n\n\n<p>That\u2019s why we have designed Workpath with a focus to align teams on common goals and help companies to develop towards their vision of an agile enterprise. We offer a comprehensive all-in-one-enablement training and a platform that is easy to use for a high user engagement. Our analytics capabilities differ from our competitors, as they focus on more effective strategy execution and not just the success of their OKR cycle. We also incorporate various process metrics that help the organization to develop its underlying structure and processes.&nbsp;<\/p>\n\n\n\n<h3 id=\"6-what-is-your-go-to-marketing-strategy-to-reach-out-to-potential-users\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_What_is_your_go-to-marketing_strategy_to_reach_out_to_potential_users\"><\/span><strong>6) What is your go-to-marketing strategy to reach out to potential users?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Our main goal is to unite experts, expertise, and technology to create long-lasting relationships with our users and grow with the community. There are several sources that feed into this goal.<\/p>\n\n\n\n<p>1. <strong>Content and expertise:<\/strong> Many of our customers find us through the content we provide when they search for answers. Our e-learning, playbooks, guides, templates, magazine, or the podcast provide them with answers.<\/p>\n\n\n\n<p>2. <strong>Events and community:<\/strong> We help leaders to connect with peers on the same journey. On events like the Workpath Quarterly or the OKR Forum, people exchange and share their experiences with our platform.<\/p>\n\n\n\n<p>3. <strong>Partners: <\/strong>We work with leading consultancies like BearingPoint that help their customers to introduce new agile operating models and strategy execution processes, they recommend and introduce Workpath as the best-of-breed solution for larger enterprises.<\/p>\n\n\n\n<p>4. <strong>Enablement and training: <\/strong>We provide a holistic training experience and make sure that all relevant roles in an organization receive the necessary enablement to use our tools.<\/p>\n\n\n\n<h3 id=\"7-how-the-ongoing-pandemic-has-affected-workpath\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_How_the_ongoing_pandemic_has_affected_Workpath\"><\/span><strong>7) How the ongoing pandemic has affected Workpath?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Only after a few weeks we could see that companies that have already adapted to agile working and our tool were more stable and able to cope with the new circumstances, as they were already used to short planning cycles where the team regularly assesses the situation and re-evaluates priorities. But, of course, the pandemic made it more difficult to talk to prospects due to budget freezes and the uncertainty. However, we see increasing interest as many companies are beginning to question their business model as well as their strategy and structure and look for ways to become more resilient and adaptive to change.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"883\" src=\"https:\/\/images.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Workpath-2-1024x883.png\" alt=\"\" class=\"wp-image-1926\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Workpath-2-1024x883.png 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Workpath-2-400x345.png 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Workpath-2-87x75.png 87w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Workpath-2-768x662.png 768w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Workpath-2-390x336.png 390w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Workpath-2-820x707.png 820w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Workpath-2-1180x1017.png 1180w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/09\/Workpath-2.png 1332w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>That\u2019s why we are convinced that, in the mid-term, we will see 2020 as a turning point for us and the working world, and even parts of our society. The pandemic clearly is a decisive catalyst for the future of work as a lot of companies suddenly realized what is possible. They were forced to accept and allow certain things, they were more open to experimenting. All of this has a positive impact on Workpath and our development. And we can see this in the numbers of organizations that are approaching us.<\/p>\n\n\n\n<h3 id=\"8-what-are-your-favorite-saas-products-out-there\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_What_are_your_favorite_SaaS_products_out_there\"><\/span><strong>8) What are your favorite SaaS products out there?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>One of the key aspects of our philosophy and our day-to-day-activities is communication. That\u2019s why <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saasworthy.com\/product\/slack\" target=\"_blank\">Slack <\/a>is essential for me (even though <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saasworthy.com\/product\/microsoft-teams\" target=\"_blank\">Microsoft Teams<\/a> is a viable alternative). For <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saasworthy.com\/list\/crm-software\" target=\"_blank\">CRM<\/a>, I really like <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saasworthy.com\/product\/salesforce\" target=\"_blank\">Salesforce<\/a>, even though <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saasworthy.com\/product\/hubspot-crm\" target=\"_blank\">HubSpot <\/a>might be a better starting product for smaller teams. We also use <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saasworthy.com\/product\/productboard\" target=\"_blank\">Productboard<\/a> for our <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saasworthy.com\/list\/product-management-software\" target=\"_blank\">product management<\/a> and <a href=\"https:\/\/www.saasworthy.com\/product\/figma\">Figma <\/a>for our design work (which I still love to work with). We also use Personio for our people operations and Jira for software development and <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saasworthy.com\/list\/project-management-software\" target=\"_blank\">project management<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Workpath helps organizations to achieve their strategy execution more effectively with Objectives and Key Results (OKRs).<\/p>\n","protected":false},"author":3,"featured_media":1924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[156],"tags":[],"class_list":{"0":"post-1920","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-saas-talks"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview with Johannes M\u00fcller, Co-founder and CEO at Workpath - SaaSworthy Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-johannes-muller-co-founder-and-ceo-workpath\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with Johannes M\u00fcller, Co-founder and CEO at Workpath - SaaSworthy Blog\" \/>\n<meta property=\"og:description\" content=\"Workpath helps organizations to achieve their strategy execution more effectively with Objectives and Key Results (OKRs).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-johannes-muller-co-founder-and-ceo-workpath\" \/>\n<meta property=\"og:site_name\" content=\"SaaSworthy Blog | Top Software, Statistics, Insights, Reviews &amp; 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