{"id":20099,"date":"2025-08-12T16:00:32","date_gmt":"2025-08-12T10:30:32","guid":{"rendered":"https:\/\/www.saasworthy.com\/blog\/?p=20099"},"modified":"2025-08-05T19:25:34","modified_gmt":"2025-08-05T13:55:34","slug":"auth0-pricing-plans-guide","status":"publish","type":"post","link":"https:\/\/dev.saasworthy.com\/blog\/auth0-pricing-plans-guide","title":{"rendered":"Auth0 Pricing Guide (2025): Choosing the Best Plans for Your Growth"},"content":{"rendered":"<p data-start=\"318\" data-end=\"633\">Auth0, now a part of Okta, is a leading identity platform that helps developers and organizations implement secure authentication and authorization for their apps. From building a GenAI app, a B2C marketplace, or an enterprise SaaS, Auth0 offers flexible pricing tailored to your scale and security needs.<\/p>\n<p data-start=\"635\" data-end=\"802\">In 2025, Auth0 introduced a <strong data-start=\"516\" data-end=\"545\">B2B-specific pricing tier<\/strong>, tailored to organizations building multi-tenant SaaS applications. In this guide, we break down Auth0\u2019s 2025 pricing tiers, right from the generous free plan to its enterprise-grade offerings, so that\u00a0 you can make the right call for your business. Before we dive in, checkout out our shortlist of customer identity and access management software:<\/p>\n<p data-start=\"635\" data-end=\"802\"><style>\n            *{box-sizing:border-box;margin:0;padding:0;font-family:Arial, Helvetica, sans-serif;}\n            .top__product_list{max-width:715px;margin:0 auto}\n            .top__product_list .top__product{display:grid;grid-gap:16px;align-items:center;grid-template-columns:auto auto 1fr 150px;min-height:64px;padding:1em 0;border-bottom:1px solid #ccc}\n            .top__product_list .prd__logo__link{width:64px;height:64px;display:block;border-radius:5px;border:1px solid #e0e0e0;padding:6px}\n            .top__product_list .prd__logo img{width:100%;height:100%;object-fit:contain;}\n            .top__product_list .top3__products .prd__rank{background-color:#172e45;border:2px #172e45;color:#fff}\n            .top__product_list .prd__logo{display:flex;align-items:center;justify-content:center}\n            .top__product_list .prd__rank{display:flex;align-items:center;justify-content:center;border-radius:5px;border:2px solid #172e45;color:#172e45;font-size:20px;font-weight:600;height:42px;width:40px}\n            .top__product_list .prd__cta__btn{background-color:#ffbc00;border:1px solid #f4a460;padding:.85em .125em;border:0 solid #172e45;border-radius:5px;color:#111;text-decoration:none;font-size:1em;line-height:1;font-weight:600;text-align:center;transition:all .2s;text-transform:none;flex:1;display:inline-block;}\n            .top__product_list .prd__cta{display:flex;align-items:center;justify-content:center}\n            .prd__name{font-size:18px;line-height:24px;margin-bottom:10px}\n            .top__product_list a{color:#1069C9}\n            .prd__tagline{font-size:14px;}\n            .top__product_list .prd__cta__btn:hover{background-color:#9dde17}\n            .sl-list .prd__name{margin-bottom:0;margin-left: 5px;}\n            .sl-list .prd__rank_txt{width:20px;font-weight:600;}\n            .sl-list .top__product{grid-gap:0;border-bottom:0;padding:0;min-height:40px;grid-template-columns:auto auto 1fr;}\n            .sl-list .prd__tagline{margin-left:5px}\n            .sl-list .prd__tagline{font-size:15px;}\n            .sl-list .prd__nme__link:hover{color:#f0493f;}\n            .sl-list .prd__nme__link{text-decoration:underline;}\n            .sl-list .prd__name{font-size:16px;}\n\n            @media screen and (max-width: 767px) {\n                .top__product_list .prd__cta{display:none}\n                .top__product_list .top__product{grid-template-columns: auto auto 1fr;align-items:start;}\n                .sl-list a{display:inline-block}\n                .sl-list .top__product{display:block;}\n                .sl-list .top__product{display:block;min-height:0;padding-bottom:10px}\n                .top__product_list .prd__rank{height:32px;width:30px;font-size:15px;}\n                .top__product_list .top__product{grid-gap:8px;}\n                .top__product_list .prd__logo__link{padding:4px;width:54px;height:54px;}\n            }\n        <\/style><div class=\"top__product_list sl-list\"><div class=\"top__product\">\n                <span class=\"prd__rank_txt\">1. <\/span>\n                <a target=\"_blank\" tabindex=\"1\" class=\"prd__nme__link\" href=\"\/product\/fusionauth\"><b class=\"prd__name\">FusionAuth<\/b><\/a>\n                <span class=\"prd__tagline\"> \u2014 All-in-One User Management Software<\/span>\n            <\/div><div class=\"top__product\">\n                <span class=\"prd__rank_txt\">2. <\/span>\n                <a target=\"_blank\" tabindex=\"1\" class=\"prd__nme__link\" href=\"\/product\/clerk-dev\"><b class=\"prd__name\">Clerk<\/b><\/a>\n                <span class=\"prd__tagline\"> \u2014 User Management Made Simple<\/span>\n            <\/div><div class=\"top__product\">\n                <span class=\"prd__rank_txt\">3. <\/span>\n                <a target=\"_blank\" tabindex=\"1\" class=\"prd__nme__link\" href=\"\/product\/akamai-identity-cloud\"><b class=\"prd__name\">Akamai Identity Cloud<\/b><\/a>\n                <span class=\"prd__tagline\"> \u2014 Improve customer experiences without compromising on security <\/span>\n            <\/div><div class=\"top__product\">\n                <span class=\"prd__rank_txt\">4. <\/span>\n                <a target=\"_blank\" tabindex=\"1\" class=\"prd__nme__link\" href=\"\/product\/super-user-manager\"><b class=\"prd__name\">Super User Manager<\/b><\/a>\n                <span class=\"prd__tagline\"> \u2014 Empowering Your Digital Identity<\/span>\n            <\/div><div class=\"top__product\">\n                <span class=\"prd__rank_txt\">5. <\/span>\n                <a target=\"_blank\" tabindex=\"1\" class=\"prd__nme__link\" href=\"\/product\/auth0\"><b class=\"prd__name\">Auth0<\/b><\/a>\n                <span class=\"prd__tagline\"> \u2014 Never compromise on Identity, choose Auth0<\/span>\n            <\/div><div class=\"top__product\">\n                <span class=\"prd__rank_txt\">6. <\/span>\n                <a target=\"_blank\" tabindex=\"1\" class=\"prd__nme__link\" href=\"\/product\/persona-identities\"><b class=\"prd__name\">Persona<\/b><\/a>\n                <span class=\"prd__tagline\"> \u2014 Advanced Identity Verification Tool<\/span>\n            <\/div><div class=\"top__product\">\n                <span class=\"prd__rank_txt\">7. <\/span>\n                <a target=\"_blank\" tabindex=\"1\" class=\"prd__nme__link\" href=\"\/product\/amazon-cognito\"><b class=\"prd__name\">Amazon Cognito<\/b><\/a>\n                <span class=\"prd__tagline\"> \u2014 Sim\u0440le  \u0430nd  Se\u0441ure  User  \u0410uthenti\u0441\u0430ti\u043en<\/span>\n            <\/div><div class=\"top__product\">\n                <span class=\"prd__rank_txt\">8. <\/span>\n                <a target=\"_blank\" tabindex=\"1\" class=\"prd__nme__link\" href=\"\/product\/sentry-login\"><b class=\"prd__name\">Sentry Login<\/b><\/a>\n                <span class=\"prd__tagline\"> \u2014 Turn any site into a members only website<\/span>\n            <\/div><div class=\"top__product\">\n                <span class=\"prd__rank_txt\">9. <\/span>\n                <a target=\"_blank\" tabindex=\"1\" class=\"prd__nme__link\" href=\"\/product\/kinde\"><b class=\"prd__name\">Kinde<\/b><\/a>\n                <span class=\"prd__tagline\"> \u2014 Modern auth, access management, and billing for engineers<\/span>\n            <\/div><div class=\"top__product\">\n                <span class=\"prd__rank_txt\">10. <\/span>\n                <a target=\"_blank\" tabindex=\"1\" class=\"prd__nme__link\" href=\"\/product\/allpass-ai\"><b class=\"prd__name\">Allpass.ai<\/b><\/a>\n                <span class=\"prd__tagline\"> \u2014 Seamless, Secure, and Compliant Onboarding Made Simple<\/span>\n            <\/div><\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dev.saasworthy.com\/blog\/auth0-pricing-plans-guide\/#AuthO_Pricing_at_a_Glance\" title=\"AuthO Pricing at a Glance\">AuthO Pricing at a Glance<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dev.saasworthy.com\/blog\/auth0-pricing-plans-guide\/#B2C_Pricing_for_consumer_apps\" title=\"B2C Pricing (for consumer apps)\">B2C Pricing (for consumer apps)<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dev.saasworthy.com\/blog\/auth0-pricing-plans-guide\/#B2B_Pricing_for_multi-tenant_SaaS_enterprise_SSO\" title=\"B2B Pricing (for multi-tenant SaaS &amp; enterprise SSO)\">B2B Pricing (for multi-tenant SaaS &amp; enterprise SSO)<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dev.saasworthy.com\/blog\/auth0-pricing-plans-guide\/#AuthO_B2C_Pricing_for_consumer_apps\" title=\"AuthO B2C Pricing (for consumer apps)\">AuthO B2C Pricing (for consumer apps)<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dev.saasworthy.com\/blog\/auth0-pricing-plans-guide\/#Free_Plan\" title=\"Free Plan\">Free Plan<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/dev.saasworthy.com\/blog\/auth0-pricing-plans-guide\/#Essentials_Plan\" title=\"Essentials Plan\">Essentials Plan<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/dev.saasworthy.com\/blog\/auth0-pricing-plans-guide\/#Professional_Plan\" title=\"Professional Plan\">Professional Plan<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/dev.saasworthy.com\/blog\/auth0-pricing-plans-guide\/#Enterprise_Plan\" title=\"Enterprise Plan\">Enterprise Plan<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/dev.saasworthy.com\/blog\/auth0-pricing-plans-guide\/#AuthO_B2B_Pricing_for_multi-tenant_SaaS_enterprise_SSO\" title=\"AuthO B2B Pricing (for multi-tenant SaaS &amp; enterprise SSO)\">AuthO B2B Pricing (for multi-tenant SaaS &amp; enterprise SSO)<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/dev.saasworthy.com\/blog\/auth0-pricing-plans-guide\/#Free_Plan-2\" title=\"Free Plan\">Free Plan<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/dev.saasworthy.com\/blog\/auth0-pricing-plans-guide\/#Essentials_Plan-2\" title=\"Essentials Plan\">Essentials Plan<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/dev.saasworthy.com\/blog\/auth0-pricing-plans-guide\/#Professional_Plan-2\" title=\"Professional Plan\">Professional Plan<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/dev.saasworthy.com\/blog\/auth0-pricing-plans-guide\/#_Enterprise_Plan\" title=\"\u00a0Enterprise Plan\">\u00a0Enterprise Plan<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/dev.saasworthy.com\/blog\/auth0-pricing-plans-guide\/#Notable_Add-Ons_Features_Across_Plans\" title=\"Notable Add-Ons &amp; Features (Across Plans)\">Notable Add-Ons &amp; Features (Across Plans)<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/dev.saasworthy.com\/blog\/auth0-pricing-plans-guide\/#Auth0_Plan_Comparison_Overview\" title=\"Auth0 Plan Comparison Overview\">Auth0 Plan Comparison Overview<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/dev.saasworthy.com\/blog\/auth0-pricing-plans-guide\/#_SaaSworthy_Insights\" title=\"\u00a0SaaSworthy Insights\">\u00a0SaaSworthy Insights<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/dev.saasworthy.com\/blog\/auth0-pricing-plans-guide\/#What_Redditors_Think\" title=\"What Redditors Think\">What Redditors Think<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/dev.saasworthy.com\/blog\/auth0-pricing-plans-guide\/#SaaSworthys_Verdict\" title=\"SaaSworthy\u2019s Verdict\">SaaSworthy\u2019s Verdict<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/dev.saasworthy.com\/blog\/auth0-pricing-plans-guide\/#FAQs\" title=\"FAQs\">FAQs<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/dev.saasworthy.com\/blog\/auth0-pricing-plans-guide\/#Is_Auth0_really_free_for_up_to_25000_users\" title=\"Is Auth0 really free for up to 25,000 users?\">Is Auth0 really free for up to 25,000 users?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/dev.saasworthy.com\/blog\/auth0-pricing-plans-guide\/#What_happens_when_I_exceed_25000_MAUs_on_the_Free_plan\" title=\"What happens when I exceed 25,000 MAUs on the Free plan?\">What happens when I exceed 25,000 MAUs on the Free plan?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/dev.saasworthy.com\/blog\/auth0-pricing-plans-guide\/#Can_I_use_Auth0_with_my_own_database\" title=\"Can I use Auth0 with my own database?\">Can I use Auth0 with my own database?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/dev.saasworthy.com\/blog\/auth0-pricing-plans-guide\/#Does_Auth0_offer_HIPAA_or_PCI_compliance\" title=\"Does Auth0 offer HIPAA or PCI compliance?\">Does Auth0 offer HIPAA or PCI compliance?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/dev.saasworthy.com\/blog\/auth0-pricing-plans-guide\/#How_does_Auth0_pricing_work_for_Machine-to-Machine_M2M_tokens\" title=\"How does Auth0 pricing work for Machine-to-Machine (M2M) tokens?\">How does Auth0 pricing work for Machine-to-Machine (M2M) tokens?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/dev.saasworthy.com\/blog\/auth0-pricing-plans-guide\/#Are_there_discounts_for_startups_or_nonprofits\" title=\"Are there discounts for startups or nonprofits?\">Are there discounts for startups or nonprofits?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 id=\"autho-pricing-at-a-glance\" data-start=\"809\" data-end=\"844\"><span class=\"ez-toc-section\" id=\"AuthO_Pricing_at_a_Glance\"><\/span><strong data-start=\"815\" data-end=\"844\">AuthO Pricing at a Glance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div id=\"productauth0-2935\" class=\"sw-product-snippet list-results-sec bg-white pos-rel b-r-4 m-t-0 m-l-0 m-r-0\">\n            <div class=\"sponsored-txt d-inline-blk pos-abs d-flex\"><p class=\"sw-score d-flex justify-center align-center f-w-bolder white bg-d-blue b-r-3 pointer font-m\">95\n                    <span class=\"\">%<\/span>\n                    <span class=\"sw-score-text font-xs f-w-light pos-rel\">SW Score<\/span>\n                    <span class=\"sw-score-desc font-xs f-w-light bg-d-blue pos-abs\">The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. <a href=\"https:\/\/www.saasworthy.com\/sw-score-methodology\" class=\"f-w-bold decor-none white pointer\" title=\"Read more\" target=\"_blank\">Read more<\/a><\/span>\n                <\/p><\/div>\n            <div class=\"list-results-sec-head d-flex f-row just-btwn m-b-10 m-t-5\">        \n                <a href=\"\/product\/auth0\" title=\"Auth0\" target=\"_blank\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"75\" height=\"75\" loading=\"lazy\" src=\"https:\/\/images.saasworthy.com\/tr:w-128,h-0,c-at_max,e-sharpen-1\/auth_2935_logo_1754555185_jvbo5.png\" alt=\"Auth0 logo\" class=\"b-r-3 img-fit\" style=\"height: 75px;\">\n                <\/a>\n                <div class=\"list-results-sec-head-mid d-flex f-col justify-center\">    \n                    <div class=\"d-flex f-row just-btwn w-100\">\n                        <a href=\"\/product\/auth0\" class=\"decor-none pointer\" title=\"Auth0\" target=\"_blank\"><b class=\"sw-font font-l f-w-bolder blue d-inline-blk m-t-0 m-b-5\">Auth0<\/b><\/a>\n                    <\/div>\n                    <span class=\"list-results-desc font-xs f-w-light italic d-blue m-t-0 m-b-5\" title=\"Never compromise on Identity, choose Auth0\">Never compromise on Identity, choose Auth0<\/span>\n                    <span class=\"list-results-rating font-xs f-w-light d-grey-blue\">\n                        <span>4.31<\/span>\n                        <span class=\"f-w-bolder d-grey-blue m-b-10\">\n                            <span class=\"\">\n                                <i class=\"star-color\" data-star=\"4.31\" aria-hidden=\"true\"><\/i>\n                            <\/span>\n                        <\/span>\n                        <span class=\"d-inline-blk\">Based on 58 Ratings<\/span>\n                    <\/span>\n                <\/div>\n                <div class=\"banner-sec-product d-flex just-end\">\n                <\/div>\n                <div class=\"d-sw-actions d-flex f-col align-end\">                    \n                    <button type=\"button\" class=\"m-b-15 bg-d-blue\" style=\"margin-left:auto;\"><a href=\"\/product\/auth0\" target=\"_blank\" style=\"color: white;\">View Product<\/a><\/button>  \n                    <a class=\"btn-link font-m f-w-bold bg-white blue decor-none p-0 pointer\" href=\"\/compare\/auth0?pIds=2935\" title=\"+ Add to Compare\" target=\"_blank\">+ Add to Compare<\/span>\n                <\/div>\n            <\/div>\n            <p class=\"font-m f-w-bold m-t-15 m-b-5\">\n                <a class=\"decor-none blue\" href=\"\/product\/auth0\" title=\"What is Auth0 and how does it work?\" target=\"_blank\">What is Auth0 and how does it work?<\/a>\n            <\/p>\n            <div class=\"list-results-sec-mid font-m f-w-light grey m-t-0 m-l-0 m-r-0\">\n                <p class=\"list-results-sec-mid-desc\">Auth0 is a software that lays down a platform for organisations to authenticate and authorize management policies that function and can be accessed through the web, IoT, mobile handsets and other legacy apps. This software grants robust and improved security checks which is both adaptive and multi-layered. Developers benefit the most from this software as it permits them to authenticate APIs and apps on varied platforms with different identity providers. Using advanced technologies and fine practices, this software extends great help to clients in coping up with the strictest industry standards and regulations. While keeping complete control and ensuring strict security, Auth0 permits business organisations to let their employees, partners and customers avail the freedom of Single-Sign-on (SSO) for multiple apps which they have been authorised to use. With easy-to-use tools and good support, Auth0 is a premium solution in its field. Hence, developers do not need to build up their own authentication system any more, this software meets all their needs most beautifully.<\/p>\n                <span class=\"font-m p-t-5 l-h-20 pointer showMore d-inline-blk\">Read more<\/span>\n            <\/div>\n            <div class=\"d-flex f-col\"><div class=\"m-t-15\">\n                    <p class=\"font-m f-w-bold d-blue m-b-15\">SW Score Breakdown\n                        <span class=\"tooltip d-inline-blk sprite-icon info pos-rel pointer\">\n                            <span class=\"tooltip-desc font-xs f-w-light normal white bg-d-blue pos-abs\">\n                                The SW Score breakdown shows individual score for product features.<a href=\"https:\/\/www.saasworthy.com\/sw-score-methodology\" class=\"f-w-bold white decor-none\" title=\"Read more\" target=\"_blank\">Read more<\/a>\n                            <\/span>\n                        <\/span>\n                    <\/p>\n                    <ul class=\"sw-list list-type-none d-flex gap-20 m-0\"><li class=\"m-b-5\">\n                                <span class=\"font-m f-w-light grey\">Features<\/span>\n                                <span class=\"list-results-foot-score font-m f-w-light grey text-right\">100%<\/span>\n                                <div class=\"list-results-foot-bar b-r-4\">\n                                    <span style=\"width: 100%\" class=\"list-results-foot-bar-val d-block b-r-4 m-t-5 bg_green\"><\/span>\n                                <\/div>\n                            <\/li><li class=\"m-b-5\">\n                                <span class=\"font-m f-w-light grey\">Reviews<\/span>\n                                <span class=\"list-results-foot-score font-m f-w-light grey text-right\">73%<\/span>\n                                <div class=\"list-results-foot-bar b-r-4\">\n                                    <span style=\"width: 73%\" class=\"list-results-foot-bar-val d-block b-r-4 m-t-5 bg_yellow\"><\/span>\n                                <\/div>\n                            <\/li><li class=\"m-b-5\">\n                                <span class=\"font-m f-w-light grey\">Momentum<\/span>\n                                <span class=\"list-results-foot-score font-m f-w-light grey text-right\">69%<\/span>\n                                <div class=\"list-results-foot-bar b-r-4\">\n                                    <span style=\"width: 69%\" class=\"list-results-foot-bar-val d-block b-r-4 m-t-5 bg_yellow\"><\/span>\n                                <\/div>\n                            <\/li><li class=\"m-b-5\">\n                                <span class=\"font-m f-w-light grey\">Popularity<\/span>\n                                <span class=\"list-results-foot-score font-m f-w-light grey text-right\">86%<\/span>\n                                <div class=\"list-results-foot-bar b-r-4\">\n                                    <span style=\"width: 86%\" class=\"list-results-foot-bar-val d-block b-r-4 m-t-5 bg_limeGreen\"><\/span>\n                                <\/div>\n                            <\/li>\n                    <\/ul>\n                <\/div><div class=\"list-results-foot-sec m-t-15\">\n                    <p class=\"font-m f-w-bold d-blue m-b-15\">    \n                        <a class=\"d-blue\" href=\"\/product\/auth0\/pricing\" title=\"Auth0 Pricing\" target=\"_blank\">Auth0 Pricing<\/a>\n                    <\/p>\n                    <ul class=\"list-type-none d-flex m-0\"><li class=\"d-flex f-row align-center m-b-10 m-r-20\">\n                            <span class=\"sprite-icon m-r-10 tick-square\"><\/span>\n                            <span class=\"font-m f-w-light grey\">Free Trial Available<\/span>\n                        <\/li><li class=\"d-flex f-row align-center m-b-10\">\n                            <span class=\"sprite-icon pricing-green m-r-10\"><\/span>\n                            <span class=\"font-m f-w-light grey\">Starts  at $32.0. Offers Free-forever and Custom plan.<\/span>\n                        <\/li>\n                    <\/ul>\n                <\/div>\n            <\/div>\n            <div class=\"m-sw-footer d-flex f-row align-center just-btwn\">                    \n                <a class=\"m-b-15 btn-link font-m f-w-bold bg-white blue decor-none p-0 pointer\" href=\"\/compare\/auth0?pIds=2935\" title=\"+ Add to Compare\" target=\"_blank\">+ Add to Compare<\/span>\n                <button type=\"button\" class=\"m-b-15 bg-d-blue\"><a href=\"\/product\/auth0\" target=\"_blank\" style=\"color: white;\">View Product<\/a><\/button>  \n            <\/div>\n        <\/div>\n<div class=\"_tableContainer_16hzy_1\">\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<article class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-testid=\"conversation-turn-2\" data-scroll-anchor=\"false\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"0bb2be07-7571-4a66-8615-f8c24520cbed\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<h3 id=\"b2c-pricing-for-consumer-apps\" data-start=\"805\" data-end=\"844\"><span class=\"ez-toc-section\" id=\"B2C_Pricing_for_consumer_apps\"><\/span><strong data-start=\"809\" data-end=\"844\">B2C Pricing (for consumer apps)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"_tableContainer_16hzy_1\">\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"846\" data-end=\"1432\">\n<thead data-start=\"846\" data-end=\"942\">\n<tr data-start=\"846\" data-end=\"942\">\n<th data-start=\"846\" data-end=\"862\" data-col-size=\"sm\">Plan<\/th>\n<th data-start=\"862\" data-end=\"880\" data-col-size=\"sm\">Price (Monthly)<\/th>\n<th data-start=\"880\" data-end=\"893\" data-col-size=\"sm\">MAUs<\/th>\n<th data-start=\"893\" data-end=\"942\" data-col-size=\"sm\">Key Highlight<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1041\" data-end=\"1432\">\n<tr data-start=\"1041\" data-end=\"1138\">\n<td data-start=\"1041\" data-end=\"1057\" data-col-size=\"sm\"><strong data-start=\"1043\" data-end=\"1051\">Free<\/strong><\/td>\n<td data-col-size=\"sm\" data-start=\"1057\" data-end=\"1076\">$0<\/td>\n<td data-col-size=\"sm\" data-start=\"1076\" data-end=\"1089\">25,000<\/td>\n<td data-col-size=\"sm\" data-start=\"1089\" data-end=\"1138\">Most generous free plan for CIAM<\/td>\n<\/tr>\n<tr data-start=\"1139\" data-end=\"1236\">\n<td data-start=\"1139\" data-end=\"1155\" data-col-size=\"sm\"><strong data-start=\"1141\" data-end=\"1155\">Essentials<\/strong><\/td>\n<td data-col-size=\"sm\" data-start=\"1155\" data-end=\"1174\">$35<\/td>\n<td data-col-size=\"sm\" data-start=\"1174\" data-end=\"1187\">500<\/td>\n<td data-col-size=\"sm\" data-start=\"1187\" data-end=\"1236\">Adds MFA, RBAC, log streaming<\/td>\n<\/tr>\n<tr data-start=\"1237\" data-end=\"1334\">\n<td data-start=\"1237\" data-end=\"1255\" data-col-size=\"sm\"><strong data-start=\"1239\" data-end=\"1255\">Professional<\/strong><\/td>\n<td data-col-size=\"sm\" data-start=\"1255\" data-end=\"1272\">$240<\/td>\n<td data-col-size=\"sm\" data-start=\"1272\" data-end=\"1285\">1,000<\/td>\n<td data-col-size=\"sm\" data-start=\"1285\" data-end=\"1334\">SSO, M2M tokens, enhanced security<\/td>\n<\/tr>\n<tr data-start=\"1335\" data-end=\"1432\">\n<td data-start=\"1335\" data-end=\"1351\" data-col-size=\"sm\"><strong data-start=\"1337\" data-end=\"1351\">Enterprise<\/strong><\/td>\n<td data-col-size=\"sm\" data-start=\"1351\" data-end=\"1370\">Custom Pricing<\/td>\n<td data-col-size=\"sm\" data-start=\"1370\" data-end=\"1383\">Custom<\/td>\n<td data-col-size=\"sm\" data-start=\"1383\" data-end=\"1432\">SLAs, private deployment, adaptive MFA<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"sticky end-(--thread-content-margin) h-0 self-end select-none\">\n<div class=\"absolute end-0 flex items-end\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3 id=\"b2b-pricing-for-multi-tenant-saas-enterprise-sso\" data-start=\"1434\" data-end=\"1494\"><span class=\"ez-toc-section\" id=\"B2B_Pricing_for_multi-tenant_SaaS_enterprise_SSO\"><\/span><strong data-start=\"1438\" data-end=\"1494\">B2B Pricing (for multi-tenant SaaS &amp; enterprise SSO)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"_tableContainer_16hzy_1\">\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1496\" data-end=\"2020\">\n<thead data-start=\"1496\" data-end=\"1580\">\n<tr data-start=\"1496\" data-end=\"1580\">\n<th data-start=\"1496\" data-end=\"1514\" data-col-size=\"sm\">Plan<\/th>\n<th data-start=\"1514\" data-end=\"1532\" data-col-size=\"sm\">Price (Monthly)<\/th>\n<th data-start=\"1532\" data-end=\"1545\" data-col-size=\"sm\">MAUs<\/th>\n<th data-start=\"1545\" data-end=\"1580\" data-col-size=\"sm\">Organizations Supported<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1669\" data-end=\"2020\">\n<tr data-start=\"1669\" data-end=\"1756\">\n<td data-start=\"1669\" data-end=\"1688\" data-col-size=\"sm\"><strong data-start=\"1671\" data-end=\"1679\">Free<\/strong><\/td>\n<td data-col-size=\"sm\" data-start=\"1688\" data-end=\"1707\">$0<\/td>\n<td data-col-size=\"sm\" data-start=\"1707\" data-end=\"1720\">25,000<\/td>\n<td data-col-size=\"sm\" data-start=\"1720\" data-end=\"1756\">5 organizations, SSO via Okta<\/td>\n<\/tr>\n<tr data-start=\"1757\" data-end=\"1844\">\n<td data-start=\"1757\" data-end=\"1776\" data-col-size=\"sm\"><strong data-start=\"1759\" data-end=\"1773\">Essentials<\/strong><\/td>\n<td data-col-size=\"sm\" data-start=\"1776\" data-end=\"1795\">$150<\/td>\n<td data-col-size=\"sm\" data-start=\"1795\" data-end=\"1808\">500<\/td>\n<td data-col-size=\"sm\" data-start=\"1808\" data-end=\"1844\">Unlimited orgs**, 3 SSO partners<\/td>\n<\/tr>\n<tr data-start=\"1845\" data-end=\"1932\">\n<td data-start=\"1845\" data-end=\"1864\" data-col-size=\"sm\"><strong data-start=\"1847\" data-end=\"1863\">Professional<\/strong><\/td>\n<td data-col-size=\"sm\" data-start=\"1864\" data-end=\"1883\">$800<\/td>\n<td data-col-size=\"sm\" data-start=\"1883\" data-end=\"1896\">500<\/td>\n<td data-col-size=\"sm\" data-start=\"1896\" data-end=\"1932\">Unlimited orgs**, 5 SSO partners<\/td>\n<\/tr>\n<tr data-start=\"1933\" data-end=\"2020\">\n<td data-start=\"1933\" data-end=\"1952\" data-col-size=\"sm\"><strong data-start=\"1935\" data-end=\"1949\">Enterprise<\/strong><\/td>\n<td data-col-size=\"sm\" data-start=\"1952\" data-end=\"1971\">Custom<\/td>\n<td data-col-size=\"sm\" data-start=\"1971\" data-end=\"1984\">Custom<\/td>\n<td data-col-size=\"sm\" data-start=\"1984\" data-end=\"2020\">Custom orgs, custom SSO tiers<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"sticky end-(--thread-content-margin) h-0 self-end select-none\">\n<div class=\"absolute end-0 flex items-end\"><strong data-start=\"2024\" data-end=\"2032\">Note<\/strong>: Org limits subject to system caps (**)<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"autho-b2c-pricing-for-consumer-apps\" data-start=\"1536\" data-end=\"1557\"><span class=\"ez-toc-section\" id=\"AuthO_B2C_Pricing_for_consumer_apps\"><\/span><strong data-start=\"815\" data-end=\"844\">AuthO B2C Pricing (for consumer apps)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2 id=\"free-plan\" data-start=\"1536\" data-end=\"1557\"><span class=\"ez-toc-section\" id=\"Free_Plan\"><\/span><strong data-start=\"1542\" data-end=\"1555\">Free Plan<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1558\" data-end=\"1656\"><strong data-start=\"1558\" data-end=\"1570\">Best for<\/strong>: Indie developers, hackathons, small-scale MVPs<br data-start=\"1618\" data-end=\"1621\" \/><strong data-start=\"1621\" data-end=\"1630\">Price<\/strong>: $0\/month<br data-start=\"1640\" data-end=\"1643\" \/><strong data-start=\"1643\" data-end=\"1655\">Includes<\/strong>:<\/p>\n<ul data-start=\"1657\" data-end=\"1964\">\n<li data-start=\"1657\" data-end=\"1696\">\n<p data-start=\"1659\" data-end=\"1696\">Up to 25,000 monthly active users<\/p>\n<\/li>\n<li data-start=\"1697\" data-end=\"1726\">\n<p data-start=\"1699\" data-end=\"1726\">Unlimited social logins<\/p>\n<\/li>\n<li data-start=\"1727\" data-end=\"1780\">\n<p data-start=\"1729\" data-end=\"1780\">Passwordless options (SMS, email, passkey, OTP)<\/p>\n<\/li>\n<li data-start=\"1781\" data-end=\"1844\">\n<p data-start=\"1783\" data-end=\"1844\">Custom domain support (requires credit card verification)<\/p>\n<\/li>\n<li data-start=\"1845\" data-end=\"1874\">\n<p data-start=\"1847\" data-end=\"1874\">Basic attack protection<\/p>\n<\/li>\n<li data-start=\"1875\" data-end=\"1902\">\n<p data-start=\"1877\" data-end=\"1902\">Up to 5 organizations<\/p>\n<\/li>\n<li data-start=\"1903\" data-end=\"1940\">\n<p data-start=\"1905\" data-end=\"1940\">SSO via Okta for customer login<\/p>\n<\/li>\n<li data-start=\"1941\" data-end=\"1964\">\n<p data-start=\"1943\" data-end=\"1964\">Community support<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1966\" data-end=\"2190\">\ud83d\udca1 <strong data-start=\"1969\" data-end=\"1988\">SaaSworthy Take<\/strong>:<br data-start=\"1989\" data-end=\"1992\" \/>The Free plan is unusually generous, especially with the 25K MAU limit. Ideal for testing or launching a new app, with a strong focus on extensibility\u2014even custom branding and actions are supported.<\/p>\n<h2 id=\"essentials-plan\" data-start=\"2197\" data-end=\"2224\"><span class=\"ez-toc-section\" id=\"Essentials_Plan\"><\/span><strong data-start=\"2203\" data-end=\"2222\">Essentials Plan<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2225\" data-end=\"2327\"><strong data-start=\"2225\" data-end=\"2237\">Best for<\/strong>: Production-grade apps with growing users<br data-start=\"2279\" data-end=\"2282\" \/><strong data-start=\"2282\" data-end=\"2291\">Price<\/strong>: <strong data-start=\"2293\" data-end=\"2306\">$35\/month<\/strong> (for up to 500 MAUs)<\/p>\n<p data-start=\"2329\" data-end=\"2358\"><strong data-start=\"2329\" data-end=\"2357\">Everything in Free, plus<\/strong>:<\/p>\n<ul data-start=\"2359\" data-end=\"2628\">\n<li data-start=\"2359\" data-end=\"2394\">\n<p data-start=\"2361\" data-end=\"2394\">Higher API and feature limits<\/p>\n<\/li>\n<li data-start=\"2395\" data-end=\"2439\">\n<p data-start=\"2397\" data-end=\"2439\">Multi-factor authentication (OTP, Duo)<\/p>\n<\/li>\n<li data-start=\"2440\" data-end=\"2478\">\n<p data-start=\"2442\" data-end=\"2478\">Role-based access control (RBAC)<\/p>\n<\/li>\n<li data-start=\"2479\" data-end=\"2507\">\n<p data-start=\"2481\" data-end=\"2507\">Up to 10 organizations<\/p>\n<\/li>\n<li data-start=\"2508\" data-end=\"2564\">\n<p data-start=\"2510\" data-end=\"2564\">Audit log streaming to Datadog, Splunk, AWS, Azure<\/p>\n<\/li>\n<li data-start=\"2565\" data-end=\"2605\">\n<p data-start=\"2567\" data-end=\"2605\">Separate dev and prod environments<\/p>\n<\/li>\n<li data-start=\"2606\" data-end=\"2628\">\n<p data-start=\"2608\" data-end=\"2628\">Standard support<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2630\" data-end=\"2837\">\ud83d\udca1 <strong data-start=\"2633\" data-end=\"2652\">SaaSworthy Take<\/strong>:<br data-start=\"2653\" data-end=\"2656\" \/>Perfect for early-stage SaaS teams starting to scale. MFA and RBAC are essential for compliance and internal access control, and log streaming adds value for ops and security teams.<\/p>\n<h2 id=\"professional-plan\" data-start=\"2844\" data-end=\"2874\"><span class=\"ez-toc-section\" id=\"Professional_Plan\"><\/span><strong data-start=\"2851\" data-end=\"2872\">Professional Plan<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2875\" data-end=\"3001\"><strong data-start=\"2875\" data-end=\"2887\">Best for<\/strong>: Teams requiring more security, M2M, and database integrations<br data-start=\"2950\" data-end=\"2953\" \/><strong data-start=\"2953\" data-end=\"2962\">Price<\/strong>: <strong data-start=\"2964\" data-end=\"2978\">$240\/month<\/strong> (for up to 1,000 MAUs)<\/p>\n<p data-start=\"3003\" data-end=\"3038\"><strong data-start=\"3003\" data-end=\"3037\">Everything in Essentials, plus<\/strong>:<\/p>\n<ul data-start=\"3039\" data-end=\"3241\">\n<li data-start=\"3039\" data-end=\"3081\">\n<p data-start=\"3041\" data-end=\"3081\">Use your own user database for login<\/p>\n<\/li>\n<li data-start=\"3082\" data-end=\"3130\">\n<p data-start=\"3084\" data-end=\"3130\">Advanced MFA: Push, WebAuthn, Guardian App<\/p>\n<\/li>\n<li data-start=\"3131\" data-end=\"3163\">\n<p data-start=\"3133\" data-end=\"3163\">Enhanced attack protection<\/p>\n<\/li>\n<li data-start=\"3164\" data-end=\"3189\">\n<p data-start=\"3166\" data-end=\"3189\">M2M tokens included<\/p>\n<\/li>\n<li data-start=\"3190\" data-end=\"3241\">\n<p data-start=\"3192\" data-end=\"3241\">Enterprise-ready compliance (HIPAA, FAPI add-ons)<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3243\" data-end=\"3468\">\ud83d\udca1 <strong data-start=\"3246\" data-end=\"3265\">SaaSworthy Take<\/strong>:<br data-start=\"3266\" data-end=\"3269\" \/>This is the go-to plan for fintech, healthcare, or any product requiring strict data controls. The addition of machine-to-machine tokens makes it a solid choice for microservices-heavy architectures.<\/p>\n<h2 id=\"enterprise-plan\" data-start=\"3475\" data-end=\"3502\"><span class=\"ez-toc-section\" id=\"Enterprise_Plan\"><\/span><strong data-start=\"3481\" data-end=\"3500\">Enterprise Plan<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3503\" data-end=\"3625\"><strong data-start=\"3503\" data-end=\"3515\">Best for<\/strong>: Large organizations needing scale, compliance, and dedicated support<br data-start=\"3585\" data-end=\"3588\" \/><strong data-start=\"3588\" data-end=\"3597\">Price<\/strong>: <strong data-start=\"3599\" data-end=\"3625\">Custom (Contact Sales)<\/strong><\/p>\n<p data-start=\"3627\" data-end=\"3664\"><strong data-start=\"3627\" data-end=\"3663\">Everything in Professional, plus<\/strong>:<\/p>\n<ul data-start=\"3665\" data-end=\"3947\">\n<li data-start=\"3665\" data-end=\"3696\">\n<p data-start=\"3667\" data-end=\"3696\">Custom user and SSO tiers<\/p>\n<\/li>\n<li data-start=\"3697\" data-end=\"3734\">\n<p data-start=\"3699\" data-end=\"3734\">Enterprise SLAs (99.99% uptime)<\/p>\n<\/li>\n<li data-start=\"3735\" data-end=\"3774\">\n<p data-start=\"3737\" data-end=\"3774\">Advanced rate limits and security<\/p>\n<\/li>\n<li data-start=\"3775\" data-end=\"3816\">\n<p data-start=\"3777\" data-end=\"3816\">Private cloud deployment (optional)<\/p>\n<\/li>\n<li data-start=\"3817\" data-end=\"3857\">\n<p data-start=\"3819\" data-end=\"3857\">Premier support and admin controls<\/p>\n<\/li>\n<li data-start=\"3858\" data-end=\"3947\">\n<p data-start=\"3860\" data-end=\"3947\"><strong data-start=\"3860\" data-end=\"3871\">Add-ons<\/strong>: Fine-grained authorization, Adaptive MFA, HIPAA BAA, Customer Managed Keys<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3949\" data-end=\"4165\">\ud83d\udca1 <strong data-start=\"3952\" data-end=\"3971\">SaaSworthy Take<\/strong>:<br data-start=\"3972\" data-end=\"3975\" \/>If you&#8217;re deploying in regulated industries or need deep integration with internal systems, this plan offers the security, performance, and customization flexibility that enterprises demand.<\/p>\n<h2 id=\"autho-b2b-pricing-for-multi-tenant-saas-enterprise-sso\" data-start=\"1536\" data-end=\"1557\"><span class=\"ez-toc-section\" id=\"AuthO_B2B_Pricing_for_multi-tenant_SaaS_enterprise_SSO\"><\/span><strong data-start=\"815\" data-end=\"844\">AuthO <\/strong><strong data-start=\"1438\" data-end=\"1494\">B2B Pricing (for multi-tenant SaaS &amp; enterprise SSO)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2 id=\"free-plan-2\" data-start=\"124\" data-end=\"142\"><span class=\"ez-toc-section\" id=\"Free_Plan-2\"><\/span>Free Plan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"143\" data-end=\"258\"><strong data-start=\"143\" data-end=\"155\">Best for<\/strong>: Indie developers, early-stage B2B SaaS, proof-of-concept builds<br data-start=\"220\" data-end=\"223\" \/><strong data-start=\"223\" data-end=\"232\">Price<\/strong>: $0\/month<br data-start=\"242\" data-end=\"245\" \/><strong data-start=\"245\" data-end=\"257\">Includes<\/strong>:<\/p>\n<ul data-start=\"259\" data-end=\"439\">\n<li data-start=\"259\" data-end=\"296\">\n<p data-start=\"261\" data-end=\"296\">Up to 25,000 monthly active users<\/p>\n<\/li>\n<li data-start=\"297\" data-end=\"322\">\n<p data-start=\"299\" data-end=\"322\">Up to 5 organizations<\/p>\n<\/li>\n<li data-start=\"323\" data-end=\"354\">\n<p data-start=\"325\" data-end=\"354\">SSO via Okta (1 connection)<\/p>\n<\/li>\n<li data-start=\"355\" data-end=\"387\">\n<p data-start=\"357\" data-end=\"387\">Organization management APIs<\/p>\n<\/li>\n<li data-start=\"388\" data-end=\"417\">\n<p data-start=\"390\" data-end=\"417\">Role-based access control<\/p>\n<\/li>\n<li data-start=\"418\" data-end=\"439\">\n<p data-start=\"420\" data-end=\"439\">Community support<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"441\" data-end=\"687\">\ud83d\udca1 <strong data-start=\"444\" data-end=\"463\">SaaSworthy Take<\/strong>:<br data-start=\"464\" data-end=\"467\" \/>The Free B2B tier is ideal for validating a multi-tenant SaaS use case at no cost. With a surprisingly high MAU cap and limited but usable SSO functionality, it\u2019s a developer-friendly entry point for B2B experimentation.<\/p>\n<h2 id=\"essentials-plan-2\" data-start=\"694\" data-end=\"718\"><span class=\"ez-toc-section\" id=\"Essentials_Plan-2\"><\/span>Essentials Plan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"719\" data-end=\"827\"><strong data-start=\"719\" data-end=\"731\">Best for<\/strong>: Small SaaS teams serving multiple client organizations<br data-start=\"787\" data-end=\"790\" \/><strong data-start=\"790\" data-end=\"799\">Price<\/strong>: $150\/month<br data-start=\"811\" data-end=\"814\" \/><strong data-start=\"814\" data-end=\"826\">Includes<\/strong>:<\/p>\n<ul data-start=\"828\" data-end=\"1024\">\n<li data-start=\"828\" data-end=\"856\">\n<p data-start=\"830\" data-end=\"856\">500 monthly active users<\/p>\n<\/li>\n<li data-start=\"857\" data-end=\"884\">\n<p data-start=\"859\" data-end=\"884\">Unlimited organizations<\/p>\n<\/li>\n<li data-start=\"885\" data-end=\"912\">\n<p data-start=\"887\" data-end=\"912\">Up to 3 SSO connections<\/p>\n<\/li>\n<li data-start=\"913\" data-end=\"950\">\n<p data-start=\"915\" data-end=\"950\">Org-level user roles and metadata<\/p>\n<\/li>\n<li data-start=\"951\" data-end=\"982\">\n<p data-start=\"953\" data-end=\"982\">Tenant &amp; org-level branding<\/p>\n<\/li>\n<li data-start=\"983\" data-end=\"1006\">\n<p data-start=\"985\" data-end=\"1006\">Email customization<\/p>\n<\/li>\n<li data-start=\"1007\" data-end=\"1024\">\n<p data-start=\"1009\" data-end=\"1024\">Basic support<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1026\" data-end=\"1232\">\ud83d\udca1 <strong data-start=\"1029\" data-end=\"1048\">SaaSworthy Take<\/strong>:<br data-start=\"1049\" data-end=\"1052\" \/>Essentials unlocks scale with unlimited orgs and foundational SSO support. It\u2019s built for early-revenue SaaS companies offering branded, secure experiences to client organizations.<\/p>\n<h2 id=\"professional-plan-2\" data-start=\"1239\" data-end=\"1265\"><span class=\"ez-toc-section\" id=\"Professional_Plan-2\"><\/span>Professional Plan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1266\" data-end=\"1394\"><strong data-start=\"1266\" data-end=\"1278\">Best for<\/strong>: Growth-stage SaaS platforms with moderate user bases and growing SSO needs<br data-start=\"1354\" data-end=\"1357\" \/><strong data-start=\"1357\" data-end=\"1366\">Price<\/strong>: $800\/month<br data-start=\"1378\" data-end=\"1381\" \/><strong data-start=\"1381\" data-end=\"1393\">Includes<\/strong>:<\/p>\n<ul data-start=\"1395\" data-end=\"1597\">\n<li data-start=\"1395\" data-end=\"1423\">\n<p data-start=\"1397\" data-end=\"1423\">500 monthly active users<\/p>\n<\/li>\n<li data-start=\"1424\" data-end=\"1451\">\n<p data-start=\"1426\" data-end=\"1451\">Unlimited organizations<\/p>\n<\/li>\n<li data-start=\"1452\" data-end=\"1479\">\n<p data-start=\"1454\" data-end=\"1479\">Up to 5 SSO connections<\/p>\n<\/li>\n<li data-start=\"1480\" data-end=\"1538\">\n<p data-start=\"1482\" data-end=\"1538\">Full branding, localization, and advanced org settings<\/p>\n<\/li>\n<li data-start=\"1539\" data-end=\"1576\">\n<p data-start=\"1541\" data-end=\"1576\">More granular roles &amp; permissions<\/p>\n<\/li>\n<li data-start=\"1577\" data-end=\"1597\">\n<p data-start=\"1579\" data-end=\"1597\">Advanced support<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1599\" data-end=\"1803\">\ud83d\udca1 <strong data-start=\"1602\" data-end=\"1621\">SaaSworthy Take<\/strong>:<br data-start=\"1622\" data-end=\"1625\" \/>Professional strikes a balance between org flexibility and security controls. It\u2019s best suited for SaaS businesses landing enterprise clients and needing expanded SSO federation.<\/p>\n<h2 id=\"enterprise-plan-2\" data-start=\"1810\" data-end=\"1834\"><span class=\"ez-toc-section\" id=\"_Enterprise_Plan\"><\/span>\u00a0Enterprise Plan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1835\" data-end=\"1966\"><strong data-start=\"1835\" data-end=\"1847\">Best for<\/strong>: Mature SaaS businesses or platforms requiring deep identity customization<br data-start=\"1922\" data-end=\"1925\" \/><strong data-start=\"1925\" data-end=\"1934\">Price<\/strong>: Custom pricing<br data-start=\"1950\" data-end=\"1953\" \/><strong data-start=\"1953\" data-end=\"1965\">Includes<\/strong>:<\/p>\n<ul data-start=\"1967\" data-end=\"2203\">\n<li data-start=\"1967\" data-end=\"1988\">\n<p data-start=\"1969\" data-end=\"1988\">Custom MAU limits<\/p>\n<\/li>\n<li data-start=\"1989\" data-end=\"2016\">\n<p data-start=\"1991\" data-end=\"2016\">Unlimited organizations<\/p>\n<\/li>\n<li data-start=\"2017\" data-end=\"2067\">\n<p data-start=\"2019\" data-end=\"2067\">Custom SSO tiers (Azure AD, ADFS, custom IDPs)<\/p>\n<\/li>\n<li data-start=\"2068\" data-end=\"2097\">\n<p data-start=\"2070\" data-end=\"2097\">Dedicated support manager<\/p>\n<\/li>\n<li data-start=\"2098\" data-end=\"2136\">\n<p data-start=\"2100\" data-end=\"2136\">Uptime SLA and compliance features<\/p>\n<\/li>\n<li data-start=\"2137\" data-end=\"2203\">\n<p data-start=\"2139\" data-end=\"2203\">Enterprise add-ons (e.g., machine-to-machine auth, audit logs)<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2205\" data-end=\"2413\">\ud83d\udca1 <strong data-start=\"2208\" data-end=\"2227\">SaaSworthy Take<\/strong>:<br data-start=\"2228\" data-end=\"2231\" \/>Enterprise offers the most flexibility with deep support for complex identity and security needs. Tailored for platforms serving Fortune 500 clients or those in regulated industries.<\/p>\n<h2 id=\"notable-add-ons-features-across-plans\" data-start=\"4172\" data-end=\"4223\"><span class=\"ez-toc-section\" id=\"Notable_Add-Ons_Features_Across_Plans\"><\/span><strong data-start=\"4178\" data-end=\"4223\">Notable Add-Ons &amp; Features (Across Plans)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"_tableContainer_16hzy_1\">\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"4225\" data-end=\"5026\">\n<thead data-start=\"4225\" data-end=\"4301\">\n<tr data-start=\"4225\" data-end=\"4301\">\n<th data-start=\"4225\" data-end=\"4254\" data-col-size=\"sm\">Add-On<\/th>\n<th data-start=\"4254\" data-end=\"4286\" data-col-size=\"sm\">Available On<\/th>\n<th data-start=\"4286\" data-end=\"4301\" data-col-size=\"md\">Description<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"4379\" data-end=\"5026\">\n<tr data-start=\"4379\" data-end=\"4487\">\n<td data-start=\"4379\" data-end=\"4412\" data-col-size=\"sm\"><strong data-start=\"4381\" data-end=\"4411\">Fine-Grained Authorization<\/strong><\/td>\n<td data-col-size=\"sm\" data-start=\"4412\" data-end=\"4444\">Enterprise<\/td>\n<td data-col-size=\"md\" data-start=\"4444\" data-end=\"4487\">Granular access control using easy APIs<\/td>\n<\/tr>\n<tr data-start=\"4488\" data-end=\"4589\">\n<td data-start=\"4488\" data-end=\"4517\" data-col-size=\"sm\"><strong data-start=\"4490\" data-end=\"4507\">Private Cloud<\/strong><\/td>\n<td data-col-size=\"sm\" data-start=\"4517\" data-end=\"4549\">Enterprise<\/td>\n<td data-col-size=\"md\" data-start=\"4549\" data-end=\"4589\">Dedicated deployments for compliance<\/td>\n<\/tr>\n<tr data-start=\"4590\" data-end=\"4696\">\n<td data-start=\"4590\" data-end=\"4619\" data-col-size=\"sm\"><strong data-start=\"4592\" data-end=\"4608\">Adaptive MFA<\/strong><\/td>\n<td data-col-size=\"sm\" data-start=\"4619\" data-end=\"4651\">Professional &amp; Enterprise<\/td>\n<td data-col-size=\"md\" data-start=\"4651\" data-end=\"4696\">Risk-based MFA triggered only when needed<\/td>\n<\/tr>\n<tr data-start=\"4697\" data-end=\"4799\">\n<td data-start=\"4697\" data-end=\"4729\" data-col-size=\"sm\"><strong data-start=\"4699\" data-end=\"4728\">Machine-to-Machine Tokens<\/strong><\/td>\n<td data-col-size=\"sm\" data-start=\"4729\" data-end=\"4761\">Professional &amp; Enterprise<\/td>\n<td data-col-size=\"md\" data-start=\"4761\" data-end=\"4799\">Secure inter-service communication<\/td>\n<\/tr>\n<tr data-start=\"4800\" data-end=\"4902\">\n<td data-start=\"4800\" data-end=\"4829\" data-col-size=\"sm\"><strong data-start=\"4802\" data-end=\"4821\">HIPAA BAA &amp; PCI<\/strong><\/td>\n<td data-col-size=\"sm\" data-start=\"4829\" data-end=\"4861\">Enterprise (Add-on)<\/td>\n<td data-col-size=\"md\" data-start=\"4861\" data-end=\"4902\">For healthcare and payment compliance<\/td>\n<\/tr>\n<tr data-start=\"4903\" data-end=\"5026\">\n<td data-start=\"4903\" data-end=\"4932\" data-col-size=\"sm\"><strong data-start=\"4905\" data-end=\"4931\">Advanced Extensibility<\/strong><\/td>\n<td data-col-size=\"sm\" data-start=\"4932\" data-end=\"4964\">Enterprise<\/td>\n<td data-col-size=\"md\" data-start=\"4964\" data-end=\"5026\">Maximize customization via Actions, Forms, and Marketplace<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h2 id=\"auth0-plan-comparison-overview\" data-start=\"5403\" data-end=\"5443\"><span class=\"ez-toc-section\" id=\"Auth0_Plan_Comparison_Overview\"><\/span><strong data-start=\"5409\" data-end=\"5443\">Auth0 Plan Comparison Overview<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"_tableContainer_16hzy_1\">\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"5445\" data-end=\"6737\">\n<thead data-start=\"5445\" data-end=\"5553\">\n<tr data-start=\"5445\" data-end=\"5553\">\n<th data-start=\"5445\" data-end=\"5481\" data-col-size=\"sm\">Feature<\/th>\n<th data-start=\"5481\" data-end=\"5498\" data-col-size=\"sm\">Free<\/th>\n<th data-start=\"5498\" data-end=\"5515\" data-col-size=\"sm\">Essentials<\/th>\n<th data-start=\"5515\" data-end=\"5533\" data-col-size=\"sm\">Professional<\/th>\n<th data-start=\"5533\" data-end=\"5553\" data-col-size=\"sm\">Enterprise<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"5662\" data-end=\"6737\">\n<tr data-start=\"5662\" data-end=\"5769\">\n<td data-start=\"5662\" data-end=\"5697\" data-col-size=\"sm\">Monthly Active Users<\/td>\n<td data-col-size=\"sm\" data-start=\"5697\" data-end=\"5714\">25,000<\/td>\n<td data-col-size=\"sm\" data-start=\"5714\" data-end=\"5731\">500<\/td>\n<td data-col-size=\"sm\" data-start=\"5731\" data-end=\"5749\">1,000<\/td>\n<td data-col-size=\"sm\" data-start=\"5749\" data-end=\"5769\">Custom tiers<\/td>\n<\/tr>\n<tr data-start=\"5770\" data-end=\"5884\">\n<td data-start=\"5770\" data-end=\"5805\" data-col-size=\"sm\">MFA Support<\/td>\n<td data-col-size=\"sm\" data-start=\"5805\" data-end=\"5822\">No<\/td>\n<td data-col-size=\"sm\" data-start=\"5822\" data-end=\"5839\">OTP, Duo<\/td>\n<td data-col-size=\"sm\" data-start=\"5839\" data-end=\"5857\">WebAuthn, Push<\/td>\n<td data-col-size=\"sm\" data-start=\"5857\" data-end=\"5884\">Advanced + Adaptive MFA<\/td>\n<\/tr>\n<tr data-start=\"5885\" data-end=\"5988\">\n<td data-start=\"5885\" data-end=\"5919\" data-col-size=\"sm\">Role-based Access Control (RBAC)<\/td>\n<td data-col-size=\"sm\" data-start=\"5919\" data-end=\"5936\">\u274c<\/td>\n<td data-col-size=\"sm\" data-start=\"5936\" data-end=\"5952\">\u2705<\/td>\n<td data-col-size=\"sm\" data-start=\"5952\" data-end=\"5969\">\u2705<\/td>\n<td data-col-size=\"sm\" data-start=\"5969\" data-end=\"5988\">\u2705<\/td>\n<\/tr>\n<tr data-start=\"5989\" data-end=\"6093\">\n<td data-start=\"5989\" data-end=\"6024\" data-col-size=\"sm\">M2M Token Support<\/td>\n<td data-col-size=\"sm\" data-start=\"6024\" data-end=\"6041\">\u274c<\/td>\n<td data-col-size=\"sm\" data-start=\"6041\" data-end=\"6057\">\u274c<\/td>\n<td data-col-size=\"sm\" data-start=\"6057\" data-end=\"6074\">\u2705<\/td>\n<td data-col-size=\"sm\" data-start=\"6074\" data-end=\"6093\">\u2705<\/td>\n<\/tr>\n<tr data-start=\"6094\" data-end=\"6201\">\n<td data-start=\"6094\" data-end=\"6129\" data-col-size=\"sm\">Log Retention<\/td>\n<td data-col-size=\"sm\" data-start=\"6129\" data-end=\"6146\">1 Day<\/td>\n<td data-col-size=\"sm\" data-start=\"6146\" data-end=\"6163\">5 Days<\/td>\n<td data-col-size=\"sm\" data-start=\"6163\" data-end=\"6181\">10 Days<\/td>\n<td data-col-size=\"sm\" data-start=\"6181\" data-end=\"6201\">30 Days<\/td>\n<\/tr>\n<tr data-start=\"6202\" data-end=\"6311\">\n<td data-start=\"6202\" data-end=\"6237\" data-col-size=\"sm\">Support<\/td>\n<td data-col-size=\"sm\" data-start=\"6237\" data-end=\"6255\">Community<\/td>\n<td data-col-size=\"sm\" data-start=\"6255\" data-end=\"6272\">Standard<\/td>\n<td data-col-size=\"sm\" data-start=\"6272\" data-end=\"6290\">Premier<\/td>\n<td data-col-size=\"sm\" data-start=\"6290\" data-end=\"6311\">Premier + Success<\/td>\n<\/tr>\n<tr data-start=\"6312\" data-end=\"6417\">\n<td data-start=\"6312\" data-end=\"6347\" data-col-size=\"sm\">SSO for Organizations<\/td>\n<td data-col-size=\"sm\" data-start=\"6347\" data-end=\"6364\">\u2705<\/td>\n<td data-col-size=\"sm\" data-start=\"6364\" data-end=\"6380\">\u2705<\/td>\n<td data-col-size=\"sm\" data-start=\"6380\" data-end=\"6397\">\u2705<\/td>\n<td data-col-size=\"sm\" data-start=\"6397\" data-end=\"6417\">Custom tiers<\/td>\n<\/tr>\n<tr data-start=\"6418\" data-end=\"6522\">\n<td data-start=\"6418\" data-end=\"6453\" data-col-size=\"sm\">Custom Domains<\/td>\n<td data-col-size=\"sm\" data-start=\"6453\" data-end=\"6470\">\u2705*<\/td>\n<td data-col-size=\"sm\" data-start=\"6470\" data-end=\"6486\">\u2705<\/td>\n<td data-col-size=\"sm\" data-start=\"6486\" data-end=\"6503\">\u2705<\/td>\n<td data-col-size=\"sm\" data-start=\"6503\" data-end=\"6522\">\u2705<\/td>\n<\/tr>\n<tr data-start=\"6523\" data-end=\"6631\">\n<td data-start=\"6523\" data-end=\"6558\" data-col-size=\"sm\">Log Streaming<\/td>\n<td data-col-size=\"sm\" data-start=\"6558\" data-end=\"6576\">1 stream<\/td>\n<td data-col-size=\"sm\" data-start=\"6576\" data-end=\"6593\">2 streams<\/td>\n<td data-col-size=\"sm\" data-start=\"6593\" data-end=\"6611\">2 streams<\/td>\n<td data-col-size=\"sm\" data-start=\"6611\" data-end=\"6631\">Private<\/td>\n<\/tr>\n<tr data-start=\"6632\" data-end=\"6737\">\n<td data-start=\"6632\" data-end=\"6667\" data-col-size=\"sm\">SLA<\/td>\n<td data-col-size=\"sm\" data-start=\"6667\" data-end=\"6684\">\u274c<\/td>\n<td data-col-size=\"sm\" data-start=\"6684\" data-end=\"6700\">\u274c<\/td>\n<td data-col-size=\"sm\" data-start=\"6700\" data-end=\"6717\">\u274c<\/td>\n<td data-col-size=\"sm\" data-start=\"6717\" data-end=\"6737\">99.99%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<article class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-testid=\"conversation-turn-2\" data-scroll-anchor=\"false\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"0bb2be07-7571-4a66-8615-f8c24520cbed\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<h2 id=\"saasworthy-insights\" class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"><span class=\"ez-toc-section\" id=\"_SaaSworthy_Insights\"><\/span>\u00a0<strong data-start=\"1233\" data-end=\"1256\">SaaSworthy Insights<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<article class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"f68eb82c-7cda-498c-8a19-43a088023789\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<ul data-start=\"1258\" data-end=\"1885\">\n<li data-start=\"1258\" data-end=\"1420\">\n<p data-start=\"1260\" data-end=\"1420\"><strong data-start=\"1260\" data-end=\"1282\">Generous Free Tier<\/strong>: Unlike competitors like Firebase Authentication (which caps free MAUs at 1K), Auth0&#8217;s 25K MAUs in the free plan is a developer favorite.<\/p>\n<\/li>\n<li data-start=\"1421\" data-end=\"1580\">\n<p data-start=\"1423\" data-end=\"1580\"><strong data-start=\"1423\" data-end=\"1446\">Best for GenAI Apps<\/strong>: With new integrations like <em data-start=\"1475\" data-end=\"1491\">Auth for GenAI<\/em>, Auth0 allows builders to secure AI-driven tools with enterprise-grade identity control.<\/p>\n<\/li>\n<li data-start=\"1581\" data-end=\"1761\">\n<p data-start=\"1583\" data-end=\"1761\"><strong data-start=\"1583\" data-end=\"1615\">Scalability without Rewrites<\/strong>: You can move from free to enterprise without re-architecting your login flows. This makes it ideal for fast-scaling startups and SaaS companies.<\/p>\n<\/li>\n<li data-start=\"1762\" data-end=\"1885\">\n<p data-start=\"1764\" data-end=\"1885\"><strong data-start=\"1764\" data-end=\"1783\">Modular Add-ons<\/strong>: Advanced MFA, Adaptive Security, and Private Cloud are fully modular. You only pay for what you use.<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<article class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"f68eb82c-7cda-498c-8a19-43a088023789\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<h2 id=\"what-redditors-think\" data-start=\"1892\" data-end=\"1922\"><span class=\"ez-toc-section\" id=\"What_Redditors_Think\"><\/span><strong data-start=\"1898\" data-end=\"1922\">What Redditors Think<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote data-start=\"1924\" data-end=\"2102\">\n<p data-start=\"1926\" data-end=\"2102\"><strong data-start=\"1930\" data-end=\"1942\">r\/webdev<\/strong>:<br data-start=\"1943\" data-end=\"1946\" \/><em data-start=\"1946\" data-end=\"2102\">&#8220;Auth0 is great for getting started\u2014super clean login experience. But you\u2019ll hit the paywall quickly if you&#8217;re building a B2B SaaS with multiple tenants.&#8221;<\/em><\/p>\n<\/blockquote>\n<blockquote data-start=\"2104\" data-end=\"2266\">\n<p data-start=\"2106\" data-end=\"2266\"><strong data-start=\"2109\" data-end=\"2125\">r\/selfhosted<\/strong>:<br data-start=\"2126\" data-end=\"2129\" \/><em data-start=\"2129\" data-end=\"2266\">&#8220;For personal projects, the Free plan is more than enough. But for enterprise clients, I prefer self-hosted Keycloak for cost control.&#8221;<\/em><\/p>\n<\/blockquote>\n<blockquote data-start=\"2268\" data-end=\"2453\">\n<p data-start=\"2270\" data-end=\"2453\"><strong data-start=\"2273\" data-end=\"2287\">r\/startups<\/strong>:<br data-start=\"2288\" data-end=\"2291\" \/><em data-start=\"2291\" data-end=\"2453\">&#8220;We got into their Startup Program\u2014free for a year and worked flawlessly with our stack (Next.js + Hasura). Just make sure to monitor your MAU usage carefully.&#8221;<\/em><\/p>\n<\/blockquote>\n<blockquote data-start=\"2455\" data-end=\"2605\">\n<p data-start=\"2457\" data-end=\"2605\"><strong data-start=\"2460\" data-end=\"2479\">r\/cybersecurity<\/strong>:<br data-start=\"2480\" data-end=\"2483\" \/><em data-start=\"2483\" data-end=\"2605\">&#8220;MFA options in Professional tier are solid\u2014Guardian App is underrated. And they support FIDO2\/WebAuthn out of the box.&#8221;<\/em><\/p>\n<\/blockquote>\n<div class=\"_tableContainer_16hzy_1\">\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<div class=\"sticky end-(--thread-content-margin) h-0 self-end select-none\">\n<div class=\"absolute end-0 flex items-end\">\n<h2 id=\"saasworthys-verdict\" data-start=\"6782\" data-end=\"6812\"><span class=\"ez-toc-section\" id=\"SaaSworthys_Verdict\"><\/span><strong data-start=\"6788\" data-end=\"6812\">SaaSworthy\u2019s Verdict<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"6814\" data-end=\"7163\">Auth0\u2019s pricing is designed to scale with you. The <strong data-start=\"6865\" data-end=\"6878\">Free plan<\/strong> is a powerful starting point for developers, while the <strong data-start=\"6934\" data-end=\"6948\">Essentials<\/strong> and <strong data-start=\"6953\" data-end=\"6975\">Professional tiers<\/strong> cater well to growing teams and security-conscious apps. <strong data-start=\"7033\" data-end=\"7057\">Enterprise customers<\/strong> get white-glove support and tailored security, which is ideal for regulated industries and large-scale deployments. If you\u2019re building the next GenAI app or simply need secure login flows for a new SaaS tool, <strong data-start=\"7258\" data-end=\"7326\">Auth0\u2019s modular pricing and best-in-class authentication options<\/strong> make it a solid CIAM (Customer Identity &amp; Access Management) platform for 2025.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"faqs\" data-start=\"3807\" data-end=\"3841\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><strong data-start=\"3813\" data-end=\"3841\">FAQs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"is-auth0-really-free-for-up-to-25000-users\" data-start=\"3843\" data-end=\"3900\"><span class=\"ez-toc-section\" id=\"Is_Auth0_really_free_for_up_to_25000_users\"><\/span><strong data-start=\"3850\" data-end=\"3898\">Is Auth0 really free for up to 25,000 users?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"3901\" data-end=\"4069\">Yes, the Free tier allows you to authenticate up to 25,000 monthly active users (MAUs). However, advanced features like MFA, RBAC, and premium support are not included.<\/p>\n<h3 id=\"what-happens-when-i-exceed-25000-maus-on-the-free-plan\" data-start=\"4076\" data-end=\"4145\"><span class=\"ez-toc-section\" id=\"What_happens_when_I_exceed_25000_MAUs_on_the_Free_plan\"><\/span><strong data-start=\"4083\" data-end=\"4143\">What happens when I exceed 25,000 MAUs on the Free plan?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4146\" data-end=\"4271\">You\u2019ll need to upgrade to a paid plan\u2014Essentials or higher. Pricing depends on how many users you need beyond the free limit.<\/p>\n<h3 id=\"can-i-use-auth0-with-my-own-database\" data-start=\"4278\" data-end=\"4328\"><span class=\"ez-toc-section\" id=\"Can_I_use_Auth0_with_my_own_database\"><\/span><strong data-start=\"4285\" data-end=\"4326\">Can I use Auth0 with my own database?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4329\" data-end=\"4462\">Yes, from the <strong data-start=\"4343\" data-end=\"4359\">Professional<\/strong> tier onward, you can connect your own user database and maintain full control over identity lifecycle.<\/p>\n<h3 id=\"does-auth0-offer-hipaa-or-pci-compliance\" data-start=\"4469\" data-end=\"4523\"><span class=\"ez-toc-section\" id=\"Does_Auth0_offer_HIPAA_or_PCI_compliance\"><\/span><strong data-start=\"4476\" data-end=\"4521\">Does Auth0 offer HIPAA or PCI compliance?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4524\" data-end=\"4645\">Yes, but only via add-ons in the <strong data-start=\"4557\" data-end=\"4571\">Enterprise<\/strong> tier. You\u2019ll need to sign a BAA (Business Associate Agreement) for HIPAA.<\/p>\n<h3 id=\"how-does-auth0-pricing-work-for-machine-to-machine-m2m-tokens\" data-start=\"4652\" data-end=\"4729\"><span class=\"ez-toc-section\" id=\"How_does_Auth0_pricing_work_for_Machine-to-Machine_M2M_tokens\"><\/span><strong data-start=\"4659\" data-end=\"4727\">How does Auth0 pricing work for Machine-to-Machine (M2M) tokens?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4730\" data-end=\"4839\">M2M token support starts in the <strong data-start=\"4762\" data-end=\"4778\">Professional<\/strong> plan. You get 5,000 tokens\/month and can scale up as needed.<\/p>\n<h3 id=\"are-there-discounts-for-startups-or-nonprofits\" data-start=\"4846\" data-end=\"4906\"><span class=\"ez-toc-section\" id=\"Are_there_discounts_for_startups_or_nonprofits\"><\/span><strong data-start=\"4853\" data-end=\"4904\">Are there discounts for startups or nonprofits?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4907\" data-end=\"5032\">Yes. Startups can apply to get <strong data-start=\"4938\" data-end=\"4963\">Auth0 free for 1 year<\/strong>, while nonprofits receive customized discounts and support packages.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Explore Auth0 pricing plans for 2025, including Free, Essentials, Professional, and Enterprise tiers. Compare features, SSO limits, MAUs, and find the right fit for your SaaS business.<\/p>\n","protected":false},"author":32,"featured_media":20100,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[196],"tags":[],"class_list":{"0":"post-20099","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-guides"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Auth0 Pricing Guide (2025): Choosing the Best Plans for Your Growth - SaaSworthy Blog<\/title>\n<meta name=\"description\" content=\"Explore Auth0 pricing plans for 2025, including Free, Essentials, Professional, and Enterprise tiers. 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