{"id":20321,"date":"2025-10-09T11:46:59","date_gmt":"2025-10-09T06:16:59","guid":{"rendered":"https:\/\/www.saasworthy.com\/blog\/?p=20321"},"modified":"2025-10-09T14:22:47","modified_gmt":"2025-10-09T08:52:47","slug":"openai-launches-apps-inside-chatgpt","status":"publish","type":"post","link":"https:\/\/dev.saasworthy.com\/blog\/openai-launches-apps-inside-chatgpt","title":{"rendered":"OpenAI Launches Apps Inside ChatGPT, Pushing Towards a New Platform Future"},"content":{"rendered":"<p data-start=\"162\" data-end=\"433\">OpenAI has announced a substantial upgrade that enables ChatGPT to serve as an AI-powered application suite instead of merely a chatbot. OpenAI will offer new apps inside ChatGPT, which will enable users to access popular services directly from ChatGPT&#8217;s chat interface.<\/p>\n<p data-start=\"435\" data-end=\"752\">The new additions were revealed at the OpenAI DevDay 2025 event. Developers will now be capable of building or integrating their own apps using the new Software Development Kit (SDK). Early partners include online service providers such as Booking.com, Canva, Coursera, Expedia, Figma, Spotify, Zillow, and many more.<\/p>\n<p><iframe title=\"OpenAI DevDay 2025: Opening Keynote with Sam Altman\" width=\"788\" height=\"443\" src=\"https:\/\/www.youtube.com\/embed\/hS1YqcewH0c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p data-start=\"794\" data-end=\"1132\">OpenAI\u2019s new app integrations are designed to make ChatGPT more interactive and task-oriented. For instance, users can ask Canva to create a poster for a dog-walking business and then follow up by generating a full pitch deck within the same conversation. Zillow can be used to browse homes interactively; asking for properties in Pittsburgh, for example, brings up a map with listings that users can refine by price or yard size. Spotify allows users to build playlists or get music and podcast recommendations based on the chat context, while Expedia and Booking.com integrations let users plan travel by asking for hotels within specific budgets and dates. These examples show how third-party apps can handle real tasks inside ChatGPT, moving beyond simple text replies to deliver functional, connected experiences.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dev.saasworthy.com\/blog\/openai-launches-apps-inside-chatgpt\/#Greater_Ambitions_Greater_Questions\" title=\"Greater Ambitions, Greater Questions\">Greater Ambitions, Greater Questions<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dev.saasworthy.com\/blog\/openai-launches-apps-inside-chatgpt\/#%F0%9F%94%A5_Whats_Hot_on_Reddit_Reactions_to_ChatGPTs_New_Apps\" title=\"\ud83d\udd25 What\u2019s Hot on Reddit: Reactions to ChatGPT\u2019s New Apps\">\ud83d\udd25 What\u2019s Hot on Reddit: Reactions to ChatGPT\u2019s New Apps<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dev.saasworthy.com\/blog\/openai-launches-apps-inside-chatgpt\/#What_We_Think_at_SaaSworthy\" title=\"What We Think at SaaSworthy\">What We Think at SaaSworthy<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"greater-ambitions-greater-questions\" data-start=\"1533\" data-end=\"1572\"><span class=\"ez-toc-section\" id=\"Greater_Ambitions_Greater_Questions\"><\/span>Greater Ambitions, Greater Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1574\" data-end=\"1840\">This announcement signals OpenAI&#8217;s aspirational goal of establishing ChatGPT as a fully-fledged app environment. Consider it an operating system in the chat. In doing so, it has added its own app ecosystem, now encroaching into Apple&#8217;s and Google&#8217;s bread-and-butter.<\/p>\n<p data-start=\"1842\" data-end=\"2075\">The opportunity is vast. Developers have completely new routes of access to ChatGPT&#8217;s sprawling user base and users get features without having to hop between so many apps. Both of these could lead to completely new user experiences.<\/p>\n<p data-start=\"2077\" data-end=\"2328\">But users still have unresolved questions about privacy, regulation and monetisation. Ultimately, how OpenAI maintains user ownership of that user base while providing developers that access will determine what this ecosystem looks like going forward.<\/p>\n<h2 id=\"%f0%9f%94%a5-whats-hot-on-reddit-reactions-to-chatgpts-new-apps\" data-start=\"104\" data-end=\"130\"><span class=\"ez-toc-section\" id=\"%F0%9F%94%A5_Whats_Hot_on_Reddit_Reactions_to_ChatGPTs_New_Apps\"><\/span>\ud83d\udd25 What\u2019s Hot on Reddit: Reactions to ChatGPT\u2019s New Apps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"132\" data-end=\"340\">The launch of apps inside ChatGPT has sparked a wave of discussions across multiple subreddits. From excitement to skepticism, Redditors are weighing in on what this move means for the future of AI platforms.<\/p>\n<p data-start=\"342\" data-end=\"377\"><strong>OS or Ad Platform? (r\/OpenAI)<\/strong><\/p>\n<p data-start=\"378\" data-end=\"499\">A popular thread discussed the new ability to connect third-party apps like Spotify and Zillow directly within ChatGPT.<\/p>\n<blockquote data-start=\"500\" data-end=\"581\">\n<p data-start=\"502\" data-end=\"581\">\u201cSo they are an OS now?\u201d &#8211; <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.reddit.com\/r\/OpenAI\/comments\/1nzqcdn\/openai_unveils_a_new_chatgpt_feature_that_lets\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Reddit<\/span><\/span><\/span><\/a><\/span><\/span><br data-start=\"526\" data-end=\"529\" \/>\u201cAnd I bet this is to prepare to introduce ads.\u201d- <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.reddit.com\/r\/OpenAI\/comments\/1nzqcdn\/openai_unveils_a_new_chatgpt_feature_that_lets\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Reddit<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n<\/blockquote>\n<p data-start=\"583\" data-end=\"732\">The reaction is mixed. Some see it as a natural evolution of ChatGPT into a broader platform, while others suspect monetization is the driving force.<\/p>\n<p data-start=\"734\" data-end=\"788\"><strong>Devs Gear Up for New Workflows (r\/ChatGPTCoding)<\/strong><\/p>\n<p data-start=\"789\" data-end=\"924\">Another hot thread focuses on OpenAI\u2019s <strong data-start=\"828\" data-end=\"840\">AgentKit<\/strong>, which lets developers build apps using the new SDK and connect them with agents.<\/p>\n<blockquote data-start=\"925\" data-end=\"1078\">\n<p data-start=\"927\" data-end=\"1078\">\u201cSuper excited to see OpenAI launches an Agent Builder called \u2018AgentKit\u2019 \u2026 Build an APP via APP SDK and then hook the App with many of these Agents\u2026\u201d &#8211; <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.reddit.com\/r\/ChatGPTCoding\/comments\/1nzydur\/openai_launches_agentkit\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Reddit<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n<\/blockquote>\n<p data-start=\"1080\" data-end=\"1175\">The vibe here is enthusiastic. Developers are already imagining new workflows and integrations.<\/p>\n<p data-start=\"1177\" data-end=\"1214\"><strong>Praise and Pushback (r\/ChatGPT)<\/strong><\/p>\n<p data-start=\"1215\" data-end=\"1288\">In a widely discussed post, some users praised the scale of the update:<\/p>\n<blockquote data-start=\"1289\" data-end=\"1422\">\n<p data-start=\"1291\" data-end=\"1422\">\u201cApps in ChatGPT adds a lot to the website itself. I think that\u2019s a huge addition \u2026 potentially the biggest out of all of those.\u201d &#8211; <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.reddit.com\/r\/ChatGPT\/comments\/1o00t9r\/i_think_openai_are_trying_to_move_people_away\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Reddit<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n<\/blockquote>\n<p data-start=\"1424\" data-end=\"1473\">Others voiced concern about OpenAI\u2019s direction:<\/p>\n<blockquote data-start=\"1474\" data-end=\"1660\">\n<p data-start=\"1476\" data-end=\"1660\">\u201cThey forget their roots \u2026 every day in the news, we hear about their successes \u2026 but it\u2019s clear that ChatGPT is a major headache for them \u2026 or are we, the users \u2026 the real problem.\u201d &#8211; <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.reddit.com\/r\/ChatGPT\/comments\/1o00t9r\/i_think_openai_are_trying_to_move_people_away\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Reddit<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n<\/blockquote>\n<p data-start=\"1662\" data-end=\"1780\">The tone is a blend of optimism and unease, with some users excited by the potential and others wary of mission drift.<\/p>\n<p data-start=\"1782\" data-end=\"1841\"><strong>\u201cChatGPT is Becoming an OS\u201d (r\/ArtificialInteligence)<\/strong><\/p>\n<p data-start=\"1842\" data-end=\"1904\">Another thread framed the launch as a major strategic shift.<\/p>\n<blockquote data-start=\"1905\" data-end=\"2076\">\n<p data-start=\"1907\" data-end=\"2076\">\u201cOpenAI just launched apps inside ChatGPT: Booking.com, Canva, Figma, Expedia, Spotify \u2026\u201d<br data-start=\"1996\" data-end=\"1999\" \/>\u201cIt\u2019s no longer just \u2018chatting with GPT\u2019; it\u2019s running tasks through it.\u201d &#8211; <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.reddit.com\/r\/ArtificialInteligence\/comments\/1o0cofy\/chatgpt_is_quietly_becoming_an_os_not_just_a\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Reddit<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n<\/blockquote>\n<h2 id=\"what-we-think-at-saasworthy\" data-start=\"2330\" data-end=\"2360\"><span class=\"ez-toc-section\" id=\"What_We_Think_at_SaaSworthy\"><\/span>What We Think at SaaSworthy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2362\" data-end=\"2597\">We think this launch could radically change the way we discover, access, and otherwise engage with SaaS and digital products. In incorporating apps directly inside ChatGPT, OpenAI is creating another layer of distribution for software.<\/p>\n<p data-start=\"2599\" data-end=\"3236\">If you are an early adopter in the SaaS ecosystem, this could represent a rich opportunity. Smaller companies could get exposure if they are able to develop implementations for ChatGPT early, while larger vendors can think differently about how users engage with the software through a conversational interface. We are witnessing a shift in the SaaS competitive landscape. How apps are surfaced and recommended by OpenAI will determine which apps are discovered and adopted widely. Vendors will need to be strategic about how they position their app content inside ChatGPT, how they handle integrations, and how they encourage ongoing use.<\/p>\n<p data-start=\"3238\" data-end=\"3510\">While this move is commendable, at the same time, price models, data privacy regulations, and integration complexity may be limits for certain SaaS vendors, especially those in regulated settings. The vendors that win in this new world will be those that can adapt rapidly to a new interface-first world.<\/p>\n<p data-start=\"3534\" data-end=\"3701\">For now, this is a major step forward. ChatGPT is no longer just a place to ask questions. It is becoming a place where real work happens. \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OpenAI launches apps inside ChatGPT, transforming it into a powerful app platform. Here\u2019s what it means for users, developers, and the SaaS ecosystem.<\/p>\n","protected":false},"author":7,"featured_media":20327,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[226],"tags":[],"class_list":{"0":"post-20321","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-example-1"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OpenAI Launches Apps Inside ChatGPT, Pushing Towards a New Platform Future - SaaSworthy Blog<\/title>\n<meta name=\"description\" content=\"OpenAI launches apps inside ChatGPT, transforming it into a powerful app platform. 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