{"id":2054,"date":"2020-10-29T12:41:59","date_gmt":"2020-10-29T07:11:59","guid":{"rendered":"https:\/\/www.saasworthy.com\/blog\/?p=2054"},"modified":"2021-06-18T17:24:51","modified_gmt":"2021-06-18T11:54:51","slug":"interview-with-sergey-korolev-managing-director-at-mailtrap","status":"publish","type":"post","link":"https:\/\/dev.saasworthy.com\/blog\/interview-with-sergey-korolev-managing-director-at-mailtrap","title":{"rendered":"Interview with Sergey Korolev, Managing Director at Mailtrap"},"content":{"rendered":"\n<p>Even in the age of instant messaging services or <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saasworthy.com\/list\/collaboration-software\" target=\"_blank\">collaboration software<\/a> used by businesses, email continues to hold its dominance as the method of choice for communication. Be it for internal communication or reaching out to consumers, the popularity of emails can&#8217;t be ignored. Hence, it&#8217;s also important to ensure that the right email with all the elements that are working goes to the users. And that&#8217;s where <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saasworthy.com\/list\/email-testing-software\" target=\"_blank\">email testing software<\/a> comes into the picture. <a href=\"https:\/\/mailtrap.io\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Mailtrap<\/a> is among the most popular software in this category, and we recently got in touch with its Managing Director, Sergey Korolev.<\/p>\n\n\n\n<p><em>PS: the interview has been edited for the sake of brevity.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/images.saasworthy.com\/blog\/wp-content\/uploads\/2020\/10\/Interview-with-Sergey-Korolev-Managing-Director-at-Mailtrap-1024x538.jpg\" alt=\"\" class=\"wp-image-2055\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/10\/Interview-with-Sergey-Korolev-Managing-Director-at-Mailtrap-1024x538.jpg 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/10\/Interview-with-Sergey-Korolev-Managing-Director-at-Mailtrap-400x210.jpg 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/10\/Interview-with-Sergey-Korolev-Managing-Director-at-Mailtrap-143x75.jpg 143w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/10\/Interview-with-Sergey-Korolev-Managing-Director-at-Mailtrap-150x79.jpg 150w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/10\/Interview-with-Sergey-Korolev-Managing-Director-at-Mailtrap-450x236.jpg 450w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/10\/Interview-with-Sergey-Korolev-Managing-Director-at-Mailtrap-768x403.jpg 768w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/10\/Interview-with-Sergey-Korolev-Managing-Director-at-Mailtrap-390x205.jpg 390w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/10\/Interview-with-Sergey-Korolev-Managing-Director-at-Mailtrap-820x431.jpg 820w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/10\/Interview-with-Sergey-Korolev-Managing-Director-at-Mailtrap-1180x620.jpg 1180w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/10\/Interview-with-Sergey-Korolev-Managing-Director-at-Mailtrap.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-sergey-korolev-managing-director-at-mailtrap\/#1_Could_you_tell_us_about_Railsware_the_parent_company_behind_Mailtrap\" title=\"1) Could you tell us about Railsware, the parent company behind Mailtrap?\">1) Could you tell us about Railsware, the parent company behind Mailtrap?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-sergey-korolev-managing-director-at-mailtrap\/#2_What_were_the_insights_that_led_you_to_the_launch_of_Mailtrap\" title=\"2) What were the insights that led you to the launch of Mailtrap?\">2) What were the insights that led you to the launch of Mailtrap?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-sergey-korolev-managing-director-at-mailtrap\/#3_Can_you_share_the_evolution_of_Mailtrap_as_a_product_since_its_inception\" title=\"3) Can you share the evolution of Mailtrap as a product since its inception?\">3) Can you share the evolution of Mailtrap as a product since its inception?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-sergey-korolev-managing-director-at-mailtrap\/#4_Whats_the_current_userbase_of_Mailtrap_and_what_kind_of_industries_are_your_biggest_customers_What_are_the_biggest_markets_for_you\" title=\"4) What&#8217;s the current userbase of Mailtrap, and what kind of industries are your biggest customers? What are the biggest markets for you?\">4) What&#8217;s the current userbase of Mailtrap, and what kind of industries are your biggest customers? What are the biggest markets for you?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-sergey-korolev-managing-director-at-mailtrap\/#5_How_do_you_stand_out_from_the_competition\" title=\"5) How do you stand out from the competition?\">5) How do you stand out from the competition?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-sergey-korolev-managing-director-at-mailtrap\/#6_Whats_your_go-to_marketing_strategy_to_reach_out_to_potential_users\" title=\"6) What&#8217;s your go-to marketing strategy to reach out to potential users?\">6) What&#8217;s your go-to marketing strategy to reach out to potential users?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-sergey-korolev-managing-director-at-mailtrap\/#7_How_has_the_ongoing_pandemic_affected_Mailtrap\" title=\"7) How has the ongoing pandemic affected Mailtrap?\">7) How has the ongoing pandemic affected Mailtrap?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-sergey-korolev-managing-director-at-mailtrap\/#8_What_are_your_favorite_SaaS_products_out_there\" title=\"8) What are your favorite SaaS products out there?\">8) What are your favorite SaaS products out there?<\/a><\/li><\/ul><\/nav><\/div>\n<h3 id=\"1-could-you-tell-us-about-railsware-the-parent-company-behind-mailtrap\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Could_you_tell_us_about_Railsware_the_parent_company_behind_Mailtrap\"><\/span>1) Could you tell us about Railsware, the parent company behind Mailtrap?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>He replied &#8220;<em>The parent company Railsware is a service company, and we have two wings of business: one is consulting, and the other is products. So, it&#8217;s while consulting, where the idea of <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saasworthy.com\/product\/mailtrap-io\" target=\"_blank\">Mailtrap<\/a> popped up as we were building products for our customers, and it emerged as a solution to resolve problems. We started new projects, and Mailtrap became a default mail testing service for our own needs. We also have another product called <\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saasworthy.com\/product\/coupler-io\" target=\"_blank\"><em>Coupler.io<\/em><\/a><em>, which is for importing data from various places to Google Sheets.<\/em>&#8220;<\/p>\n\n\n\n<h3 id=\"2-what-were-the-insights-that-led-you-to-the-launch-of-mailtrap\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_What_were_the_insights_that_led_you_to_the_launch_of_Mailtrap\"><\/span>2) What were the insights that led you to the launch of Mailtrap?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>He said that &#8220;<em>the story is pretty simple. It started with our own faux pas 10 years ago when we were testing some features on the staging. One of the feature was connected with sending the transactional email. And the email was sent to hundreds of thousands of real users, while it was just a test. All the users who received them thought this a real notification about something, but it was just a test. I heard such stories from our friends and developers too.<\/em>&#8220;<\/p>\n\n\n\n<p>&#8220;<em>It was then we decided to do something simple and set up a service that just catches all the SMTP traffic from the staging and development environment and let you navigate those emails. This would also allow one to get more details and analyze the email(s) from the different perspectives and share it with your team members. That&#8217;s the origin story of Mailtrap,<\/em>&#8221; he added.<\/p>\n\n\n\n<h3 id=\"3-can-you-share-the-evolution-of-mailtrap-as-a-product-since-its-inception\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Can_you_share_the_evolution_of_Mailtrap_as_a_product_since_its_inception\"><\/span>3) Can you share the evolution of Mailtrap as a product since its inception?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"456\" src=\"https:\/\/images.saasworthy.com\/blog\/wp-content\/uploads\/2020\/10\/Mailtrap-1-1024x456.jpg\" alt=\"\" class=\"wp-image-2058\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/10\/Mailtrap-1-1024x456.jpg 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/10\/Mailtrap-1-400x178.jpg 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/10\/Mailtrap-1-168x75.jpg 168w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/10\/Mailtrap-1-768x342.jpg 768w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/10\/Mailtrap-1-390x174.jpg 390w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/10\/Mailtrap-1-820x365.jpg 820w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/10\/Mailtrap-1-1180x525.jpg 1180w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/10\/Mailtrap-1.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Mr Korolev told us that &#8220;<em>I must say that for a certain period of time, it was just a tool that catches SMTP traffic. Later, more features have been added that allow you to do other kinds of testing, build automations, and do automation testing. So, you can run some scripts which emulate the real user in your application and transactional email is being sent to MailTrap. You can check through the API if this email has been received by Mailtrap. So just to confirm that, uh, kind of all the cycle works perfectly. Most recently, we have added this spam check that analyzes the content of your email. It&#8217;s an HTML check that allows you to navigate through the issues in CSS that has been used for HTML emails. So not all clients support CSS styles and we show you which email clients may have a problem with a CSS file.<\/em>&#8220;<\/p>\n\n\n\n<h3 id=\"4-whats-the-current-userbase-of-mailtrap-and-what-kind-of-industries-are-your-biggest-customers-what-are-the-biggest-markets-for-you\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Whats_the_current_userbase_of_Mailtrap_and_what_kind_of_industries_are_your_biggest_customers_What_are_the_biggest_markets_for_you\"><\/span>4) What&#8217;s the current userbase of Mailtrap, and what kind of industries are your biggest customers? What are the biggest markets for you?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&#8220;<em>From the user standpoint, we have more than half a million signups. As far as industries are concerned, since Mailtrap supports transactional emails, which can be a sign-up email, invoice, or any other email that a particular app sends to the users, we&#8217;re industry independent. There&#8217;s no dependency on a specific industry. The same is the case with the geographic spread &#8211; it&#8217;s worldwide,<\/em>&#8221; he mentioned.<\/p>\n\n\n\n<h3 id=\"5-how-do-you-stand-out-from-the-competition\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_How_do_you_stand_out_from_the_competition\"><\/span>5) How do you stand out from the competition?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>He shared that &#8220;<em>as we are developers ourselves and we&#8217;re building this tool for developers, we have an inherent advantage over the competition. Initially, we didn&#8217;t invest in marketing at all, and for many years, the community considered Mailtrap as the major tool. And when this choice is done, it&#8217;s pretty hard to change if it absolutely satisfies your needs. So today, it&#8217;s not easy to get into the market and start to compete with us. Moreover, this market isn&#8217;t huge; it&#8217;s just a normal size. In fact, there were competitors that popped up, including those that were Y Combinator&#8217;s alumni. They tried to offer something around the same service, but with some differences, but they couldn&#8217;t succeed. So, we would just try to build our product that satisfies the need of our customers.<\/em>&#8220;<\/p>\n\n\n\n<p>&#8220;<em>We do customer development ourselves. Our customers are very loyal, so they often share some feedback with us. We try to include those recommendations into our roadmaps and deliver those features to meet their requirements,<\/em>&#8221; he added further.<\/p>\n\n\n\n<h3 id=\"6-whats-your-go-to-marketing-strategy-to-reach-out-to-potential-users\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Whats_your_go-to_marketing_strategy_to_reach_out_to_potential_users\"><\/span>6) What&#8217;s your go-to marketing strategy to reach out to potential users?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"778\" src=\"https:\/\/images.saasworthy.com\/blog\/wp-content\/uploads\/2020\/10\/Mailtrap-2-1024x778.jpg\" alt=\"\" class=\"wp-image-2057\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/10\/Mailtrap-2-1024x778.jpg 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/10\/Mailtrap-2-400x304.jpg 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/10\/Mailtrap-2-99x75.jpg 99w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/10\/Mailtrap-2-768x584.jpg 768w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/10\/Mailtrap-2-390x296.jpg 390w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/10\/Mailtrap-2-820x623.jpg 820w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/10\/Mailtrap-2-1180x897.jpg 1180w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/10\/Mailtrap-2.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Mr Sergey Korolev responded that &#8220;<em>we have learned from our services business, and we have started to invest in marketing in general. Most of it is content marketing. We write really good content and it&#8217;s not just SEO-focused articles. It&#8217;s like real, problem-solving pieces that are long reads. That&#8217;s one of the things we do. Of course, we try to experiment with different channels, including pay-per-click ads, pre-rolls, and more, though there&#8217;s nothing fancy.<\/em>&#8220;<\/p>\n\n\n\n<h3 id=\"7-how-has-the-ongoing-pandemic-affected-mailtrap\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_How_has_the_ongoing_pandemic_affected_Mailtrap\"><\/span>7) How has the ongoing pandemic affected Mailtrap?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>He answered that &#8220;<em>I must say that we have seen a higher churn rate in April, May, and June. But in July, August, and September, everything got back on track, like it was before COVID. So, there are services that grew up tremendously, and then those that dropped down a lot. Our service actually was quite stable in terms of the amount of signups and paid customers. Even that higher churn rate wasn&#8217;t a dramatic one. Those users who churned have actually returned to us. So, it seems like the businesses are getting back on track, though the crisis hasn&#8217;t passed yet.<\/em>&#8220;<\/p>\n\n\n\n<h3 id=\"8-what-are-your-favorite-saas-products-out-there\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_What_are_your_favorite_SaaS_products_out_there\"><\/span>8) What are your favorite SaaS products out there?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>He commented that &#8220;<em>I personally think that <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saasworthy.com\/product\/figma\" target=\"_blank\">Figma<\/a> is the tool that is dramatically changing the landscape of how applications are developed. So right now, it&#8217;s a tool of design and collaboration, i.e everything rolled into one, and it is very efficient and easy to use. So if you are a product team, and you don&#8217;t use Figma, I highly recommend you switch to it. I&#8217;d say <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saasworthy.com\/product\/slack\" target=\"_blank\">Slack<\/a> definitely is the tool that is just changing the way people collaborate, be it in the company itself or between companies as well.<\/em>&#8220;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even in the age of instant messaging services or collaboration software used by businesses, email continues to hold its dominance as the method of choice for communication. Be it for internal communication or reaching out to consumers, the popularity of emails can&#8217;t be ignored. Hence, it&#8217;s also important to ensure that the right email with<\/p>\n","protected":false},"author":3,"featured_media":2055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[156],"tags":[],"class_list":{"0":"post-2054","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-saas-talks"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview with Sergey Korolev, Managing Director at Mailtrap - SaaSworthy Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-sergey-korolev-managing-director-at-mailtrap\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with Sergey Korolev, Managing Director at Mailtrap - SaaSworthy Blog\" \/>\n<meta property=\"og:description\" content=\"Even in the age of instant messaging services or collaboration software used by businesses, email continues to hold its dominance as the method of choice for communication. 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