{"id":2223,"date":"2021-05-28T10:47:00","date_gmt":"2021-05-28T05:17:00","guid":{"rendered":"https:\/\/www.saasworthy.com\/blog\/?p=2223"},"modified":"2021-12-08T13:01:17","modified_gmt":"2021-12-08T07:31:17","slug":"saas-in-2021-top-7-trends-to-watch-out-for","status":"publish","type":"post","link":"https:\/\/dev.saasworthy.com\/blog\/saas-in-2021-top-7-trends-to-watch-out-for","title":{"rendered":"SaaS in 2021: Top 7 Trends to Watch Out For"},"content":{"rendered":"\n<p>2020 was the year when many new organizations experienced the advantages of SaaS business model. Be it cost savings, improved flexibility, scalability, and, more than anything else, convenience \u2013 it ticks all the right boxes. It was also a year that saw consumerization of SaaS. Working, learning, socializing, and shopping from home, end-consumers took to SaaS like never before.<\/p>\n\n\n\n<p><strong>Related read:<\/strong> <a href=\"https:\/\/dev.saasworthy.com\/blogsaas-in-2020-a-look-back\" target=\"_blank\" rel=\"noreferrer noopener\">SaaS in 2020: a look back at the year which accelerated its adoption<\/a><\/p>\n\n\n\n<p>So, what\u2019s 2021 going to be like? It sure is going to be an exciting year for SaaS \u2013 a tipping point in its history.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/images.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/SaaS-in-2021-top-trends-to-watch-out-for-SaaSworthy-feat-1024x538.jpg\" alt=\"\" class=\"wp-image-2233\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/SaaS-in-2021-top-trends-to-watch-out-for-SaaSworthy-feat-1024x538.jpg 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/SaaS-in-2021-top-trends-to-watch-out-for-SaaSworthy-feat-400x210.jpg 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/SaaS-in-2021-top-trends-to-watch-out-for-SaaSworthy-feat-143x75.jpg 143w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/SaaS-in-2021-top-trends-to-watch-out-for-SaaSworthy-feat-150x79.jpg 150w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/SaaS-in-2021-top-trends-to-watch-out-for-SaaSworthy-feat-450x236.jpg 450w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/SaaS-in-2021-top-trends-to-watch-out-for-SaaSworthy-feat-768x403.jpg 768w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/SaaS-in-2021-top-trends-to-watch-out-for-SaaSworthy-feat-390x205.jpg 390w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/SaaS-in-2021-top-trends-to-watch-out-for-SaaSworthy-feat-820x431.jpg 820w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/SaaS-in-2021-top-trends-to-watch-out-for-SaaSworthy-feat-1180x620.jpg 1180w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/SaaS-in-2021-top-trends-to-watch-out-for-SaaSworthy-feat.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dev.saasworthy.com\/blog\/saas-in-2021-top-7-trends-to-watch-out-for\/#How_will_demand_for_SaaS_shape_up_in_2021\" title=\"How will demand for SaaS shape up in 2021?\">How will demand for SaaS shape up in 2021?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dev.saasworthy.com\/blog\/saas-in-2021-top-7-trends-to-watch-out-for\/#SaaS_development_trends_that_will_dominate_2021\" title=\"SaaS development trends that will dominate 2021\">SaaS development trends that will dominate 2021<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dev.saasworthy.com\/blog\/saas-in-2021-top-7-trends-to-watch-out-for\/#1_Mobile-first_approach\" title=\"1. Mobile-first approach\">1. Mobile-first approach<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dev.saasworthy.com\/blog\/saas-in-2021-top-7-trends-to-watch-out-for\/#2_Low_or_no-code_SaaS_platforms\" title=\"2. Low or no-code SaaS platforms\">2. Low or no-code SaaS platforms<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dev.saasworthy.com\/blog\/saas-in-2021-top-7-trends-to-watch-out-for\/#3_AI_in_SaaS\" title=\"3. AI in SaaS\">3. AI in SaaS<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/dev.saasworthy.com\/blog\/saas-in-2021-top-7-trends-to-watch-out-for\/#4_Vertical-specific_SaaS\" title=\"4. Vertical-specific SaaS\">4. Vertical-specific SaaS<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/dev.saasworthy.com\/blog\/saas-in-2021-top-7-trends-to-watch-out-for\/#5_Micro_SaaS\" title=\"5. Micro SaaS\">5. Micro SaaS<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/dev.saasworthy.com\/blog\/saas-in-2021-top-7-trends-to-watch-out-for\/#6_Emergence_of_white_labels\" title=\"6. Emergence of white labels\">6. Emergence of white labels<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/dev.saasworthy.com\/blog\/saas-in-2021-top-7-trends-to-watch-out-for\/#7_Blockchain_in_SaaS\" title=\"7. Blockchain in SaaS\">7. Blockchain in SaaS<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/dev.saasworthy.com\/blog\/saas-in-2021-top-7-trends-to-watch-out-for\/#Challenges_to_SaaS_in_2021\" title=\"Challenges to SaaS in 2021\">Challenges to SaaS in 2021<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/dev.saasworthy.com\/blog\/saas-in-2021-top-7-trends-to-watch-out-for\/#1_Security_and_compliance\" title=\"1. Security and compliance\">1. Security and compliance<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/dev.saasworthy.com\/blog\/saas-in-2021-top-7-trends-to-watch-out-for\/#2_White-labeling_might_affect_innovation\" title=\"2. White-labeling might affect innovation\">2. White-labeling might affect innovation<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/dev.saasworthy.com\/blog\/saas-in-2021-top-7-trends-to-watch-out-for\/#3_Complex_pricing\" title=\"3. Complex pricing\">3. Complex pricing<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/dev.saasworthy.com\/blog\/saas-in-2021-top-7-trends-to-watch-out-for\/#What_does_2021_hold_for_SaaS_Disruption\" title=\"What does 2021 hold for SaaS? Disruption.\">What does 2021 hold for SaaS? Disruption.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"how-will-demand-for-saas-shape-up-in-2021\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_will_demand_for_SaaS_shape_up_in_2021\"><\/span>How will demand for SaaS shape up in 2021?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The year will be marked by the accelerated adoption of SaaS. The <a href=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=prUS46963620\" target=\"_blank\" rel=\"noreferrer noopener\">IDC FutureScape 2021<\/a>&nbsp;report predicts that post-COVID, 80 percent of enterprises will double the pace of the shift to cloud-based applications and infrastructure.&nbsp;<\/p>\n\n\n\n<p>According to a Gartner report, the growth rate for global revenue from SaaS will double from 16 percent to 32 percent year-on-year. The projected revenues for 2021 stand at $120billion. A third of this demand is likely to come from small and medium businesses, which will require a more customized experience.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Worldwide Public Cloud Service Revenue Forecast (Millions of U.S. Dollars)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td><\/td><td><strong>2019<\/strong><\/td><td><strong>2020<\/strong><\/td><td><strong>2021<\/strong><\/td><td><strong>2022<\/strong><\/td><\/tr><tr><td>Cloud Business Process Services (BPaaS)<\/td><td>45,212<\/td><td>43,438<\/td><td>46,287<\/td><td>49,509<\/td><\/tr><tr><td>Cloud Application Infrastructure Services (PaaS)<\/td><td>37,512<\/td><td>43,498<\/td><td>57,337<\/td><td>72,022<\/td><\/tr><tr><td><strong>Cloud Application Services (SaaS)<\/strong><\/td><td><strong>102,064<\/strong><\/td><td><strong>104,672<\/strong><\/td><td><strong>120,990<\/strong><\/td><td><strong>140,629<\/strong><\/td><\/tr><tr><td>Cloud Management and Security Services<\/td><td>12,836<\/td><td>14,663<\/td><td>16,089<\/td><td>18,387<\/td><\/tr><tr><td>Cloud System Infrastructure Services (IaaS)<\/td><td>44,457<\/td><td>50,393<\/td><td>64,294<\/td><td>80,980<\/td><\/tr><tr><td>Desktop as a Service (DaaS)<\/td><td>616<\/td><td>1,203<\/td><td>1,951<\/td><td>2,535<\/td><\/tr><tr><td><strong>Total Market<\/strong><\/td><td><strong>242,697<\/strong><\/td><td><strong>257,867<\/strong><\/td><td><strong>306,948<\/strong><\/td><td><strong>364,062<\/strong><\/td><\/tr><\/tbody><\/table><figcaption><em>Source: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2020-07-23-gartner-forecasts-worldwide-public-cloud-revenue-to-grow-6point3-percent-in-2020\" target=\"_blank\">Gartne<\/a><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2020-07-23-gartner-forecasts-worldwide-public-cloud-revenue-to-grow-6point3-percent-in-2020\" target=\"_blank\" rel=\"noreferrer noopener\">r<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>The changing nature of demand will reshape the fundamentals of the product:<\/p>\n\n\n\n<p>1. <strong>Unbundling will be the new normal<\/strong>: More customers will demand customized experience as not all of them need all the features of a given application. Unbundling of packages by SaaS providers will help SMBs to pay only for functionalities they need.<\/p>\n\n\n\n<p>2. <strong>Transition to PaaS:<\/strong> Driven by the need for personalization, customers may opt for PaaS products that allow them to build add-ons to the original product. It may emerge as a more flexible and scalable alternative to SaaS.<\/p>\n\n\n\n<p>3. <strong>More automated API integrations: <\/strong>Most organizations today use multiple SaaS products, each with different strengths. Increased unbundling and transition will push the demand for automation that enables customers to perform easy integrations.<\/p>\n\n\n\n<p>There&#8217;s no doubt that developers have their work cut out for them.<\/p>\n\n\n\n<h2 id=\"saas-development-trends-that-will-dominate-2021\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SaaS_development_trends_that_will_dominate_2021\"><\/span>SaaS development trends that will dominate 2021<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SaaS development in 2021 will witness the emergence of six trends:<\/p>\n\n\n\n<h3 id=\"1-mobile-first-approach\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Mobile-first_approach\"><\/span>1. Mobile-first approach<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With mobile phones getting more powerful, SaaS applications today can be run on a handheld device.<\/p>\n\n\n\n<p>Also, as mobile users outnumber PC users today, it\u2019s only natural that SaaS apps will benefit by adopting a mobile-first approach. Doing so doesn\u2019t just enhance its utility value but may also help it find more users. As a SaaS developer, even if you have reasons to believe otherwise, it is better to start exploring than to be caught unaware at a later stage.<\/p>\n\n\n\n<h3 id=\"2-low-or-no-code-saas-platforms\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Low_or_no-code_SaaS_platforms\"><\/span>2. <a href=\"https:\/\/www.saasworthy.com\/list\/no-code-development-platforms-software\" target=\"_blank\" rel=\"noreferrer noopener\">Low or no-code SaaS platforms<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Low-code or no-code involves developing new applications using toolkits, drag-and-drop interfaces, and so on. Enterprise&nbsp;businesses can build apps at scale and respond to changing user needs quickly by enabling a non-technical person to develop an application.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.forrester.com\/report\/Microsoft+Is+About+To+Shake+Up+LowCode+Platforms\/-\/E-RES158837\" target=\"_blank\">According to Forrester<\/a>, more than 50 percent of developers are inclined to adopt one or the other low-code tooling.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"645\" src=\"https:\/\/images.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/Webflow-SaaSworthy-1024x645.png\" alt=\"\" class=\"wp-image-2235\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/Webflow-SaaSworthy-1024x645.png 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/Webflow-SaaSworthy-400x252.png 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/Webflow-SaaSworthy-119x75.png 119w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/Webflow-SaaSworthy-768x484.png 768w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/Webflow-SaaSworthy-1536x968.png 1536w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/Webflow-SaaSworthy-390x246.png 390w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/Webflow-SaaSworthy-820x517.png 820w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/Webflow-SaaSworthy-1180x744.png 1180w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/Webflow-SaaSworthy.png 1695w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>With companies like <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saasworthy.com\/product\/bubble-io\" target=\"_blank\">Bubble.io<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saasworthy.com\/product\/webflow\" target=\"_blank\">Webflow<\/a>, and <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saasworthy.com\/product\/airtable\" target=\"_blank\">Airtable<\/a> attracting active VC interest in the past two years and COVID opening a whole new market, we can expect a slew of low\/no-code platform launches in 2021. That, in turn, will also result in a slew of investments in the space. In case you missed the news, Airtable raised $185million at a $2.5billion valuation in the middle of the pandemic. Similarly, <a href=\"https:\/\/www.saasworthy.com\/product\/unqork\" target=\"_blank\" rel=\"noreferrer noopener\">Unqork <\/a>raised a $207million Series C investment at a valuation of $2billion. <\/p>\n\n\n\n<p><strong>Related read:<\/strong> <a href=\"https:\/\/dev.saasworthy.com\/blogsaas-companies-that-got-the-funding\" target=\"_blank\" rel=\"noreferrer noopener\">SaaS companies that got the funding in 2020<\/a><\/p>\n\n\n\n<h3 id=\"3-ai-in-saas\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_AI_in_SaaS\"><\/span>3. AI in SaaS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>COVID-19 was a lesson in dealing with uncertainty. Businesses had to rapidly learn and adapt to a new set of circumstances every few weeks. Analytics and AI proved to be an indispensable tool for making sense of data amid changing trends.<\/p>\n\n\n\n<p>2021 will be the year when artificial intelligence will transform business intelligence tools. Most business executives will actively seek and rely on AI-powered real-time insights for decision making.<\/p>\n\n\n\n<h3 id=\"4-vertical-specific-saas\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Vertical-specific_SaaS\"><\/span>4. Vertical-specific SaaS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Industry or vertical-specific SaaS is another trend that is likely to become popular in 2021. Examples abound; the most recent one is <a href=\"https:\/\/www.saasworthy.com\/product\/zenoti\" target=\"_blank\" rel=\"noreferrer noopener\">Zenoti<\/a>, a SaaS provider focused on the <a href=\"https:\/\/www.saasworthy.com\/list\/spa-and-salon-management-software\" target=\"_blank\" rel=\"noreferrer noopener\">beauty and wellness industry<\/a>. With $160million in funding, it became the fifth SaaS-based Indian unicorn.<\/p>\n\n\n\n<h3 id=\"5-micro-saas\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Micro_SaaS\"><\/span>5. Micro SaaS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"666\" height=\"1024\" src=\"https:\/\/images.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/Grammarly-SaaSworthy-666x1024.jpg\" alt=\"\" class=\"wp-image-2237\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/Grammarly-SaaSworthy-666x1024.jpg 666w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/Grammarly-SaaSworthy-260x400.jpg 260w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/Grammarly-SaaSworthy-49x75.jpg 49w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/Grammarly-SaaSworthy-768x1180.jpg 768w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/Grammarly-SaaSworthy-1000x1536.jpg 1000w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/Grammarly-SaaSworthy-390x599.jpg 390w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/Grammarly-SaaSworthy-716x1100.jpg 716w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/Grammarly-SaaSworthy-1028x1580.jpg 1028w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/Grammarly-SaaSworthy.jpg 1280w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/><\/figure>\n\n\n\n<p>Micro SaaS refers to add-ons to major SaaS platforms; think <a href=\"https:\/\/www.saasworthy.com\/product\/grammarly-business\" target=\"_blank\" rel=\"noreferrer noopener\">Grammarly <\/a>to Chrome or <a href=\"https:\/\/www.saasworthy.com\/product\/grammarly-business\" target=\"_blank\" rel=\"noreferrer noopener\">Boomerang <\/a>to Gmail. The growing popularity of Micro SaaS could either be a prelude to greater adoption of SaaS products or its consequence. In either way, 2021 will be a year of Micro SaaS too.<\/p>\n\n\n\n<h3 id=\"6-emergence-of-white-labels\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Emergence_of_white_labels\"><\/span>6. Emergence of white labels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>What happens when an industry, as a whole, faces a sudden surge in demand? Existing players struggle to meet the demand; new players emerge. On the customer side, larger B2B customers prefer a known brand, whereas smaller ones prioritize cost. However, both would want a product that solves their problem.<\/p>\n\n\n\n<p><em>Enter white label SaaS solutions.<\/em><\/p>\n\n\n\n<p>White labeling allows for branding and selling of SaaS solutions developed by someone else for a fee. It cuts down the time to market by doing away with the need to re-develop an existing solution. Also, it allows the smaller SaaS companies to get some skin in the game quickly, without having to build a team and develop a product from scratch.<\/p>\n\n\n\n<h3 id=\"7-blockchain-in-saas\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Blockchain_in_SaaS\"><\/span>7. Blockchain in SaaS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Most people may be surprised to see Blockchain in SaaS as one of the possible trends. However, there\u2019s a good reason we believe it to be the case. For starters, Blockchain technology has many applications beyond cryptocurrencies; cybersecurity is prime among them.<\/p>\n\n\n\n<p>The number one security challenge associated with SaaS is the risk of tampering with centralized databases. Although on-premise software also carries the same risk, businesses are relatively less hesitant because of a perceived sense of control.<\/p>\n\n\n\n<p>The decentralized databases of Blockchain can address the security challenge in SaaS effectively. As information is stored on multiple databases, hacking, editing, deleting, or executing any other unauthorized action becomes almost impossible. The authorized or legal edits operate on a mutual consensus of systems in a Blockchain. We&#8217;re already seeing the blockchain being implemented in e-signatures. <\/p>\n\n\n\n<h3 id=\"challenges-to-saas-in-2021\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Challenges_to_SaaS_in_2021\"><\/span>Challenges to SaaS in 2021<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The accelerated adoption brings with it a rapid change in the landscape and an unprecedented set of challenges. Most of it will be under three fronts:<\/p>\n\n\n\n<h3 id=\"1-security-and-compliance\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Security_and_compliance\"><\/span><strong>1. Security and compliance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With the whole world moving to the cloud, security is the obvious risk that follows. It will be compounded not just by the increased demand but also by new vendors in the markets. Additionally, compliance may also be compromised because of the urgency in the adoption by first-time customers.<\/p>\n\n\n\n<h3 id=\"2-white-labeling-might-affect-innovation\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_White-labeling_might_affect_innovation\"><\/span><strong>2. White-labeling<\/strong> might affect innovation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Even though white labeling has its advantages, there is a good chance of the market being flooded by a single product, driven by sales prowess rather than quality. The cost advantages that white labeling offers may disincentivize innovation for a long time to come.<\/p>\n\n\n\n<h3 id=\"3-complex-pricing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Complex_pricing\"><\/span><strong>3. Complex pricing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Unbundling and white labeling together are set to disrupt the traditional fixed pricing methods based on the number of users or value. Value-based pricing on features could be a challenge because what\u2019s valuable for one industry may not be for another. On the other hand, new players with white-labeled products may indulge in predatory pricing, making purchase decisions more difficult.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/images.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/Complex-pricing-SaaSworthy-1-1024x683.jpg\" alt=\"\" class=\"wp-image-2239\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/Complex-pricing-SaaSworthy-1-1024x683.jpg 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/Complex-pricing-SaaSworthy-1-400x267.jpg 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/Complex-pricing-SaaSworthy-1-112x75.jpg 112w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/Complex-pricing-SaaSworthy-1-768x512.jpg 768w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/Complex-pricing-SaaSworthy-1-1536x1025.jpg 1536w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/Complex-pricing-SaaSworthy-1-390x260.jpg 390w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/Complex-pricing-SaaSworthy-1-820x547.jpg 820w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/Complex-pricing-SaaSworthy-1-1180x787.jpg 1180w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/Complex-pricing-SaaSworthy-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Then there&#8217;s the fact that many products have freemium model, which is good to get the initial user growth. But it also means that the company should have enough money in the bank to be able to afford to offer the same.<\/p>\n\n\n\n<h2 id=\"what-does-2021-hold-for-saas-disruption\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_does_2021_hold_for_SaaS_Disruption\"><\/span>What does 2021 hold for SaaS? Disruption.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>2021 will be a year of disruption of business, product, and pricing of SaaS. Demand and supply will undergo a series of rapid incremental shifts, requiring recalibration every now and then.<\/p>\n\n\n\n<p>On the supply side, many new players will emerge banking on either innovation or white-labeled products. Most of this growth will come from new players in new geographies. Heard of SaaS startups in the Middle East and Africa? Yes, SaaS startups are already moving beyond the pockets of Silicon Valley.<\/p>\n\n\n\n<p>On the demand side, SaaS will move up in the priority shopping list of many organizations placing a whole new set of demands. While some could be addressed by micro-SaaS products, others would require deep technical expertise. Thus, 2021 will witness the spawn of new vertical SaaS providers in hitherto unserved industries.<\/p>\n\n\n\n<p>Overall, COVID could prove out to be the tipping point for SaaS, making it as ubiquitous as apps on a smartphone.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SaaS will become more mainstream in 2021; and here are the trends that could shape the industry and catapult it further<\/p>\n","protected":false},"author":6,"featured_media":2233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":6,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[31],"tags":[],"class_list":{"0":"post-2223","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-research-report"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SaaS in 2021: Top 7 Trends to Watch Out For - SaaSworthy Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.saasworthy.com\/blog\/saas-in-2021-top-7-trends-to-watch-out-for\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SaaS in 2021: Top 7 Trends to Watch Out For - SaaSworthy Blog\" \/>\n<meta property=\"og:description\" content=\"SaaS will become more mainstream in 2021; and here are the trends that could shape the industry and catapult it further\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.saasworthy.com\/blog\/saas-in-2021-top-7-trends-to-watch-out-for\" \/>\n<meta property=\"og:site_name\" content=\"SaaSworthy Blog | Top Software, Statistics, Insights, Reviews &amp; Trends in SaaS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/saasworthy\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-28T05:17:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-08T07:31:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/SaaS-in-2021-top-trends-to-watch-out-for-SaaSworthy-feat.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mithun\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@saasworthy\" \/>\n<meta name=\"twitter:site\" content=\"@saasworthy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mithun\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/saas-in-2021-top-7-trends-to-watch-out-for\",\"url\":\"https:\/\/dev.saasworthy.com\/blog\/saas-in-2021-top-7-trends-to-watch-out-for\",\"name\":\"SaaS in 2021: Top 7 Trends to Watch Out For - SaaSworthy Blog\",\"isPartOf\":{\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/saas-in-2021-top-7-trends-to-watch-out-for#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/saas-in-2021-top-7-trends-to-watch-out-for#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/SaaS-in-2021-top-trends-to-watch-out-for-SaaSworthy-feat.jpg\",\"datePublished\":\"2021-05-28T05:17:00+00:00\",\"dateModified\":\"2021-12-08T07:31:17+00:00\",\"author\":{\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/#\/schema\/person\/7e135ee5b61be56ab09f5eeb18f41940\"},\"breadcrumb\":{\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/saas-in-2021-top-7-trends-to-watch-out-for#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dev.saasworthy.com\/blog\/saas-in-2021-top-7-trends-to-watch-out-for\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/saas-in-2021-top-7-trends-to-watch-out-for#primaryimage\",\"url\":\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/SaaS-in-2021-top-trends-to-watch-out-for-SaaSworthy-feat.jpg\",\"contentUrl\":\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/12\/SaaS-in-2021-top-trends-to-watch-out-for-SaaSworthy-feat.jpg\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/saas-in-2021-top-7-trends-to-watch-out-for#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dev.saasworthy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SaaS in 2021: Top 7 Trends to Watch Out For\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/#website\",\"url\":\"https:\/\/dev.saasworthy.com\/blog\/\",\"name\":\"SaaSworthy Blog\",\"description\":\"Stay ahead in the SaaS industry with top software insights, latest statistics, and more. 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