{"id":246,"date":"2021-05-28T19:07:00","date_gmt":"2021-05-28T13:37:00","guid":{"rendered":"https:\/\/www.saasworthy.com\/blog\/best-free-and-open-source-email-marketing-software\/"},"modified":"2022-06-17T15:16:01","modified_gmt":"2022-06-17T09:46:01","slug":"best-free-and-open-source-email-marketing-software","status":"publish","type":"post","link":"https:\/\/dev.saasworthy.com\/blog\/best-free-and-open-source-email-marketing-software","title":{"rendered":"Best free and open source email marketing software"},"content":{"rendered":"\n<p>The Internet is a dynamic space where things change faster than one can imagine. However, there\u2019s one thing that\u2019s old, yet continues to evolve at a frenetic pace. We&#8217;re talking about email marketing, which isn&#8217;t new, but continuously adapting to modern trends while being one of the most effective methods of internet marketing. Talk about lead generation, lead nurturing, ROIs or conversions, email marketing still rules the roost.<\/p>\n\n\n\n<p>So, if you are running an internet-based business and not using email marketing as a promotional tool, you are losing a substantial chunk of customers. We&#8217;d ask you to start it right away, especially because getting a taste of it wouldn\u2019t cost you a dime. You heard it right. All you need is email IDs of customers or visitors that come to your website, and then reach out to them through the below-mentioned list of the best free and open source <a href=\"https:\/\/www.saasworthy.com\/list\/email-marketing-software\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing software<\/a>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dev.saasworthy.com\/blog\/best-free-and-open-source-email-marketing-software\/#How_open-source_and_free_email_marketing_software_work\" title=\"How open-source and free email marketing software work?\">How open-source and free email marketing software work?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dev.saasworthy.com\/blog\/best-free-and-open-source-email-marketing-software\/#Best_open-source_email_marketing_software\" title=\"Best open-source email marketing software\">Best open-source email marketing software<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dev.saasworthy.com\/blog\/best-free-and-open-source-email-marketing-software\/#Mautic\" title=\"Mautic\">Mautic<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dev.saasworthy.com\/blog\/best-free-and-open-source-email-marketing-software\/#phpList\" title=\"phpList\">phpList<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dev.saasworthy.com\/blog\/best-free-and-open-source-email-marketing-software\/#OpenEMM\" title=\"OpenEMM\">OpenEMM<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/dev.saasworthy.com\/blog\/best-free-and-open-source-email-marketing-software\/#Odoo_Email_Marketing\" title=\"Odoo Email Marketing\">Odoo Email Marketing<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/dev.saasworthy.com\/blog\/best-free-and-open-source-email-marketing-software\/#Best_free_email_marketing_software\" title=\"Best free email marketing software\">Best free email marketing software<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/dev.saasworthy.com\/blog\/best-free-and-open-source-email-marketing-software\/#Gmail\" title=\"Gmail\">Gmail<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/dev.saasworthy.com\/blog\/best-free-and-open-source-email-marketing-software\/#MailChimp\" title=\"MailChimp\">MailChimp<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/dev.saasworthy.com\/blog\/best-free-and-open-source-email-marketing-software\/#Zoho_Campaigns\" title=\"Zoho Campaigns\">Zoho Campaigns<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/dev.saasworthy.com\/blog\/best-free-and-open-source-email-marketing-software\/#Which_ones_your_pick\" title=\"Which one\u2019s your pick?\">Which one\u2019s your pick?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"how-open-source-and-free-email-marketing-software-work\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_open-source_and_free_email_marketing_software_work\"><\/span>How open-source and free email marketing software work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before we talk about the products itself, it&#8217;s important to understand the free and open-source concept of email marketing software (or any software for that matter). Sending emails consumes server resources, cost of which needs to be managed either by you or the service provider. And that&#8217;s how these two software categories differ:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Open-source email marketing software:<\/strong> These software need to be installed on your own server. An open-source email marketing software will always be free to use and you will be able to send unlimited emails, but you will need to buy and manage the server space of your own. Plus, setting up such software on your server needs a steep learning curve. This kind of solution is good for large businesses that need to send email in large volumes.<\/li><li><strong>Free email marketing software:<\/strong> Better read it as freemium. In this case, the service provider offers you limited resources for free and expects to convert you into a paid customer when your business grows beyond a certain point. There would be some kind of limit on either the number of emails you can send per month or the number of contacts you can have in your email list. But the benefit here is that you get a plug-and-play solution as there\u2019s no setting up and server management. These software are great for start-ups and small businesses.<\/li><\/ol>\n\n\n\n<h2 id=\"best-open-source-email-marketing-software\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_open-source_email_marketing_software\"><\/span>Best open-source email marketing software<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"mautic\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mautic\"><\/span>Mautic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mautic touts itself as the world&#8217;s largest open-source marketing automation project, which is being used by more 200,000 organizations. The project has over 1,000 contributors.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"What is Mautic?\" width=\"788\" height=\"443\" src=\"https:\/\/www.youtube.com\/embed\/yKgaIoElsWU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The software has a user-friendly interface that lets you create campaigns, provide detailed analytics of how your email campaigns are performing, and even provide information about your email contacts. It also has a WYSIWG editor to create campaigns as per your liking. It also offers integration functionality to connect with CRMs, cloud service providers, and more.<\/p>\n\n\n\n<p>Along with the open-source version, one can also go for the fully hosted option, dubbed Mautic Cloud Pro.<\/p>\n\n\n\n<h3 id=\"phplist\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"phpList\"><\/span>phpList<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As evident from the name, phpList is an email marketing software based on PHP. It uses MySQL database to store the list of subscribers, and this combination makes it quite easy to install and setup.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"392\" src=\"https:\/\/images.saasworthy.com\/blog\/wp-content\/uploads\/2020\/05\/phpList-1024x392.png\" alt=\"\" class=\"wp-image-1405\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/05\/phpList-1024x392.png 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/05\/phpList-400x153.png 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/05\/phpList-196x75.png 196w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/05\/phpList-768x294.png 768w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/05\/phpList-1536x588.png 1536w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/05\/phpList-390x149.png 390w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/05\/phpList-820x314.png 820w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/05\/phpList-1180x452.png 1180w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/05\/phpList.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>phpList is a great option if all you need is to send email newsletters to your subscribers. You get all the basic features like Open\/View and click Tracking, Template management, Bounce handling, Scheduled Sending etc. However, features like transactional and event-triggered emails are unavailable.<\/p>\n\n\n\n<p>You could opt for the Forever Free plan of phpList which offers most of the functionality that the paid plans offer. There&#8217;s also a $1 per month plan that lets you send up to 9,000 emails in a month for up to 3,000 subscribers. There are other plans too which charge on a per message or per subscriber basis.<\/p>\n\n\n\n<h3 id=\"openemm\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"OpenEMM\"><\/span>OpenEMM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>An open-source version of the popular E-Marketing Manager (EMM), OpenEMM is a feature-rich email marketing software. It can be used for marketing automation, sending out newsletters, transactional emails, and event\/time triggered emails. Event\/time-triggered email means you can also run drip campaigns with this software. OpenEMM can also be used to provide support and do follow-ups with your existing customers.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"600\" height=\"290\" src=\"https:\/\/images.saasworthy.com\/blog\/wp-content\/uploads\/2020\/05\/OpenEMM.jpg\" alt=\"\" class=\"wp-image-1404\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/05\/OpenEMM.jpg 600w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/05\/OpenEMM-400x193.jpg 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/05\/OpenEMM-155x75.jpg 155w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/05\/OpenEMM-390x189.jpg 390w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>OpenEMM is easy to set up and use. The user interface is smooth, available in multiple languages and the software is very well documented. Above all, in case you want to switch to the paid version \u2013 EMM \u2013 the transition is exceptionally smooth since UI remains the same.<\/p>\n\n\n\n<h3 id=\"odoo-email-marketing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Odoo_Email_Marketing\"><\/span>Odoo Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Odoo is among the most popular open-source business software. From CRM to help desk, and from website building software to time tracker, it has it all. It also offers a mass email marketing software.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Odoo Email Marketing (Tour)\" width=\"788\" height=\"591\" src=\"https:\/\/www.youtube.com\/embed\/pBX9t7L0PuA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The software makes it extremely easy to design emails by offering a drag and drop editor and customized themes and templates. You can also segment your users to create custom mailing lists and lets you do A\/B testing too. With detailed insights on your campaigns, you can know how to improve your emails.<\/p>\n\n\n\n<p>Available as part of a large software suite, companies can also leverage Odoo&#8217;s Email Marketing with its other software. The pricing for just Email Marketing starts at $8 per month.<\/p>\n\n\n\n<h2 id=\"best-free-email-marketing-software\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_free_email_marketing_software\"><\/span>Best free email marketing software<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"gmail\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gmail\"><\/span>Gmail<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You read it right. The mighty Gmail can very well be used as a free email marketing software, you just need to use its limits in the right way.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"FREE! Email Marketing Software MailKing Gets Even Better\" width=\"788\" height=\"591\" src=\"https:\/\/www.youtube.com\/embed\/VOB-j1RZwA4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>A regular free Gmail account has a limit of sending up to 500 emails a day, whereas a Paid Google Apps account can send up to 2000 emails a day. A chrome extension called Mailking from CloudHQ, lets you leverage this limit systematically to run an email campaign efficiently. Say you want to run an email campaign to a list of 1,200 subscribers from a free Gmail account, Mailking will deliver this campaign in batches over a period of three days. It&#8217;s that simple.<\/p>\n\n\n\n<p>In addition, you get all the features of a regular email marketing software like Email templates, email and link tracking, mail merge, etc. You can even import templates from MailChimp. Since your emails are being sent from a Gmail server, the deliverability rate is quite high too. Mailking is free for up to 450 emails per day for a regular Gmail account and 1,800 emails per day for Google apps account.<\/p>\n\n\n\n<h3 id=\"mailchimp\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MailChimp\"><\/span><a href=\"https:\/\/www.saasworthy.com\/product\/mailchimp\" target=\"_blank\" rel=\"noreferrer noopener\">MailChimp<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Of all the freemium email marketing software, Mailchimp stands out as the best option. Its forever free plan lets you keep using it for free until you have reached 2,000 subscribers or need to send more than 12,000 email per month. You can use it to send out email newsletters, create marketing automation with trigger-based emails and run drip campaigns. Mailchimp&#8217;s deliverability rate is quite high as well. Moreover, a well-equipped dashboard lets you access a wide range of reports and actionable data to help you with optimization.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/mailchimp.com\/marketing-platform\/?wvideo=ocnyafpn54\"><img decoding=\"async\" src=\"https:\/\/embedwistia-a.akamaihd.net\/deliveries\/c91252cb8159092f886c903614650401fec9fa3e.jpg?image_play_button_size=2x&amp;image_crop_resized=960x540&amp;image_play_button=1&amp;image_play_button_color=007c89e0\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p>If you are just starting out with your marketing campaigns or newsletters, and don\u2019t want to dirty your hands with setting up and installation, then you should give Mailchimp a try.<\/p>\n\n\n\n<h3 id=\"zoho-campaigns\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zoho_Campaigns\"><\/span><a href=\"https:\/\/www.saasworthy.com\/product\/zoho-campaigns\" target=\"_blank\" rel=\"noreferrer noopener\">Zoho Campaigns<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zoho Campaigns is similar to Mailchimp, both in terms of features and free sending limits. However, what sets it apart is the seamless A\/B testing feature.&nbsp; The A\/B testing feature lets you send two different versions of your email to different sets of people and analyze which one worked better. Moreover, you get all advanced features like Autoresponders, template management, Real-time analytics, etc.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Overview of Zoho Campaigns - an email marketing software that drives sales.\" width=\"788\" height=\"443\" src=\"https:\/\/www.youtube.com\/embed\/eZgCTUOlPLE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Of course, you could use Zoho Campaigns for things like newsletters, marketing emails, and more. Just like Mailchimp, it&#8217;s free for up to 2,000 subscribers and 12,000 emails per month<\/p>\n\n\n\n<h2 id=\"which-ones-your-pick\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_ones_your_pick\"><\/span>Which one\u2019s your pick?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are several email marketing software. But one needs to be careful since email deliverability rate matters a lot and ones mentioned here excel in this department. What\u2019s the point of having hundreds of features in your software if the emails are landing in the spam folder of your subscribers? So whichever option you go for, rest assured that these are the best email marketing service that ensure that your campaigns will be delivered successfully.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are more than a hundred free and open-source email marketing software, but which one stands best according to your requirements. A handpicked collection to get your email marketing campaign started for free.<\/p>\n","protected":false},"author":14,"featured_media":578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[2],"tags":[184],"class_list":{"0":"post-246","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-free-and-open-source-software","8":"tag-free-and-open-source-softwares"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best free and open source email marketing software - SaaSworthy Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.saasworthy.com\/blog\/best-free-and-open-source-email-marketing-software\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best free and open source email marketing software - SaaSworthy Blog\" \/>\n<meta property=\"og:description\" content=\"There are more than a hundred free and open-source email marketing software, but which one stands best according to your requirements. 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