{"id":2632,"date":"2021-04-09T17:42:25","date_gmt":"2021-04-09T12:12:25","guid":{"rendered":"https:\/\/www.saasworthy.com\/blog\/?p=2632"},"modified":"2021-06-18T17:24:45","modified_gmt":"2021-06-18T11:54:45","slug":"product-growth-strategies-for-startups-and-growing-businesses","status":"publish","type":"post","link":"https:\/\/dev.saasworthy.com\/blog\/product-growth-strategies-for-startups-and-growing-businesses","title":{"rendered":"Product Growth Strategies for Startups and Growing Businesses"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/images.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/Blog-Header-Image-1-1-1024x538.png\" alt=\"\" class=\"wp-image-2647\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/Blog-Header-Image-1-1-1024x538.png 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/Blog-Header-Image-1-1-400x210.png 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/Blog-Header-Image-1-1-143x75.png 143w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/Blog-Header-Image-1-1-768x403.png 768w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/Blog-Header-Image-1-1-390x205.png 390w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/Blog-Header-Image-1-1-820x431.png 820w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/Blog-Header-Image-1-1-1180x620.png 1180w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/Blog-Header-Image-1-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Every business aims to obtain constant growth in its user base, be it an old company or a new start-up. It is definitely not surprising to know that all the big corporations employ different product growth strategies to keep themselves relevant in the cutthroat competition. But what are these strategies, and why is everyone not using them already?&nbsp;<\/p>\n\n\n\n<p>It turns out, these strategies are mostly so simple that people tend to overlook such factors. According to research by SunTrust, <a rel=\"nofollow\" href=\"https:\/\/www.suntrust.com\/small-business-banking\/best-practices-guide#.Xzwc0uhKhgY\">only 49\\% of small businesses focus on employing any growth strategy<\/a>. SaaSworthy recommends some top-notch product development growth strategies that are easy to implement and can churn out big revenue numbers for you.<\/p>\n\n\n\n<p>? Quick Bit: In this article, we will talk about prominent companies and their growth strategies so that you can learn from the best, so hold on till the end.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-growth-strategies-for-startups-and-growing-businesses\/#Understanding_growth_strategies\" title=\"Understanding growth strategies\">Understanding growth strategies<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-growth-strategies-for-startups-and-growing-businesses\/#What_are_SaaS_products\" title=\"What are SaaS products?\">What are SaaS products?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-growth-strategies-for-startups-and-growing-businesses\/#What_qualifies_as_a_good_SaaS_product\" title=\"What qualifies as a good SaaS product?\">What qualifies as a good SaaS product?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-growth-strategies-for-startups-and-growing-businesses\/#Growth_strategies_employed_by_SaaS_companies_that_actually_work\" title=\"Growth strategies employed by SaaS companies that actually work\">Growth strategies employed by SaaS companies that actually work<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-growth-strategies-for-startups-and-growing-businesses\/#Creating_viral_loops_You_can_share_this_too_on_Facebook_WhatsApp_and_Instagram\" title=\"Creating viral loops: \u201cYou can share this too on Facebook, WhatsApp and Instagram\u201d\">Creating viral loops: \u201cYou can share this too on Facebook, WhatsApp and Instagram\u201d<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-growth-strategies-for-startups-and-growing-businesses\/#Product_design_is_a_priority_Design_trends_and_color_schemes_are_a_real_thing\" title=\"Product design is a priority: \u201cDesign trends and color schemes are a real thing\u201d\">Product design is a priority: \u201cDesign trends and color schemes are a real thing\u201d<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-growth-strategies-for-startups-and-growing-businesses\/#Loyalty-based_marketing_with_feedback_When_you_listen_to_your_users_they_come_back_to_you\" title=\"Loyalty-based marketing with feedback: \u201cWhen you listen to your users, they come back to you\u201d\">Loyalty-based marketing with feedback: \u201cWhen you listen to your users, they come back to you\u201d<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-growth-strategies-for-startups-and-growing-businesses\/#Freemium_goes_a_long_way_Who_doesnt_love_freebies\" title=\"Freemium goes a long way: \u201cWho doesn\u2019t love freebies?\u201d\">Freemium goes a long way: \u201cWho doesn\u2019t love freebies?\u201d<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-growth-strategies-for-startups-and-growing-businesses\/#Do_not_exaggerate_any_feature_Stay_real_thats_only_attractive\" title=\"Do not exaggerate any feature: \u201cStay real, that\u2019s only attractive\u201d\">Do not exaggerate any feature: \u201cStay real, that\u2019s only attractive\u201d<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-growth-strategies-for-startups-and-growing-businesses\/#Build_a_team_that_works_together_Unity_is_strength_but_strategized_use_of_talent_is_excellence\" title=\"Build a team that works together: \u201cUnity is strength, but strategized use of talent is excellence\u201d\">Build a team that works together: \u201cUnity is strength, but strategized use of talent is excellence\u201d<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-growth-strategies-for-startups-and-growing-businesses\/#Highly-targeted_marketing_campaigns_Talk_to_those_whom_you_want_to_hear_you\" title=\"Highly-targeted marketing campaigns: \u201cTalk to those whom you want to hear you\u201d\">Highly-targeted marketing campaigns: \u201cTalk to those whom you want to hear you\u201d<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-growth-strategies-for-startups-and-growing-businesses\/#Outdoing_the_competition_Borrowing_a_page_out_from_their_playbook\" title=\"Outdoing the competition: \u201cBorrowing a page out from their playbook\u201d\">Outdoing the competition: \u201cBorrowing a page out from their playbook\u201d<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-growth-strategies-for-startups-and-growing-businesses\/#At_the_right_place_at_the_right_time_Always_on_the_go\" title=\"At the right place at the right time: \u201cAlways on the go\u201d\">At the right place at the right time: \u201cAlways on the go\u201d<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-growth-strategies-for-startups-and-growing-businesses\/#Mergers_and_acquisitions_Grow_with_the_growth_of_others_if_you_can\" title=\"Mergers and acquisitions: \u201cGrow with the growth of others, if you can\u201d\">Mergers and acquisitions: \u201cGrow with the growth of others, if you can\u201d<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-growth-strategies-for-startups-and-growing-businesses\/#Brand_differentiation_What_makes_you_different_makes_you_preferred\" title=\"Brand differentiation: \u201cWhat makes you different, makes you preferred\u201d\">Brand differentiation: \u201cWhat makes you different, makes you preferred\u201d<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-growth-strategies-for-startups-and-growing-businesses\/#Bottom_line_-_Make_an_informed_choice_while_investing_in_SaaS\" title=\"Bottom line \u2014 Make an informed choice while investing in SaaS\">Bottom line \u2014 Make an informed choice while investing in SaaS<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"understanding-growth-strategies\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_growth_strategies\"><\/span><strong>Understanding growth strategies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To begin with, your idea of a growth strategy needs to change from quick-fix formula to a long-term plan.  Growth Strategies are more of a mindset development with time and a product of good marketing, leadership, design, engineering, and product management. A good growth strategy will involve an overall development of all these facets of a business. But, SaaSworthy believes that product growth strategies are more nuanced for SaaS companies and products.<\/p>\n\n\n\n<h3 id=\"what-are-saas-products\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_SaaS_products\"><\/span><strong>What are SaaS products?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/dev.saasworthy.com\/blogsaas-in-2021-top-7-trends-to-watch-out-for\" target=\"_blank\">SaaS stands for Software as a Service<\/a>, where a central provider accommodates software materials and circulates them to the consumers via cyberspace. To increase your product sales, you have to make your consumer is aware of the entire process, your product values, and the essential features that make it stand apart. Walking your consumers through the funnel is an important step, and if your start-up can effectively do that, you are already spot-on with formulating your own product growth strategy.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/iHjUBxT1F4dhZIdXi5493s0ODdNQq7KvSrBfFj7DiRqEyYeWp4V5dxnAgHtgp6bkPxh-k0okWqXU1kQRrq-fPLtnOQuhmlX-bn9bY_uRVrAkH_4QoRAKZi5jHEVv4YYlbr5cUDE-\" alt=\"Set of SaaSFeatures\" width=\"640\" height=\"437\"\/><\/figure><\/div>\n\n\n\n<h3 id=\"what-qualifies-as-a-good-saas-product\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_qualifies_as_a_good_SaaS_product\"><\/span><strong>What qualifies as a good SaaS product?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Some important features of every good SaaS product are:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Effective workflow management<\/li><li>Caters to multiple markets and user base<\/li><li>Efficient customer retention rate<\/li><li>Enhanced engagement<\/li><li>Constant return on investments (ROIs)<\/li><\/ol>\n\n\n\n<p>If your product or start-up can resonate with all these points, then voila! You have created a successful business model that has the potential to grow exponentially. With these features, your product will definitely grow, but there are various other growth strategies that your business needs to imbibe in order to increase your product sales.<\/p>\n\n\n\n<h3 id=\"growth-strategies-employed-by-saas-companies-that-actually-work\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Growth_strategies_employed_by_SaaS_companies_that_actually_work\"><\/span><strong>Growth strategies employed by SaaS companies that actually work<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/WcSbyWgI16BPnc18g5KpffLxZ8aGzbUwluFEN2Oy8rbLxAU488IhJsUis0M2JPvmrrM-_mLf-LIHiMUrU8YDpH79mFK6Crv8Re0xn5QYv7878jUNPbzriQxslc3tOHO7ZXDLh5Bq\" alt=\"Growth Strategies employed by SaaS Companies that actually Work\" width=\"557\" height=\"332\"\/><\/figure><\/div>\n\n\n\n<h3 id=\"creating-viral-loops-you-can-share-this-too-on-facebook-whatsapp-and-instagram\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_viral_loops_You_can_share_this_too_on_Facebook_WhatsApp_and_Instagram\"><\/span><strong>Creating viral loops: \u201cYou can share this too on Facebook, WhatsApp and Instagram\u201d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Giving an incentive to your customers for sharing your product or any news about it is one of the most common growth strategy product development. Companies like BuzzFeed used this &#8220;golden rule of shareability&#8221; and offered shareable links to every article for circulating on social media. This way, the views on their website increased, and the frequent readers kept coming back, adding to the virality. Gamification of reviews and other features can also be a good viral loop.<\/p>\n\n\n\n<p>Another example for creating a viral loop is by offering hampers or discount coupons to your users to simply share and install your SaaS product on 10 other smartphones. Payment apps like Google Pay offer a certain amount to users who share their referral link with others and have them install Google Pay for the first time. Such schemes can be a big hit with start-ups too. Please ensure that you only offer deals that you can afford to offer.&nbsp;<\/p>\n\n\n\n<h3 id=\"product-design-is-a-priority-design-trends-and-color-schemes-are-a-real-thing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Product_design_is_a_priority_Design_trends_and_color_schemes_are_a_real_thing\"><\/span><strong>Product design is a priority: \u201cDesign trends and color schemes are a real thing\u201d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/eXLSR8FoxXPBpO_7_cMtxBuYMUaUJaCGcxcBPTVWni-pLhDTjxmQTi6aDOkAAy4CZgTnlcRwGhQ8CoZqBjxZidm4zALaVx8dGcjb1ONPHdZA6oT_ZH9hefGmCk0YwAbV88UmjO5H\" alt=\"Product Design is a Priority: \u201cDesign trends and color schemes are a real thing\u201d\" width=\"563\" height=\"423\"\/><\/figure><\/div>\n\n\n\n<p>On the internet, substance over style is really a thing. If your product is no good, it will struggle to succeed despite an attractive look. Your product has to work. But after you have aced the basics of the features, you must also focus on the design aspect of it. There are several design maturity models that you can use to reap the benefits of a good product design as a part of growth strategy product development.&nbsp;<\/p>\n\n\n\n<p>With a good product design, you can enhance the user onboarding experience as well. For example, when Twitter had over 30 million active users, they tried experimenting with their growth strategies. Every new user was suggested to follow 10 different accounts, creating a good user onboarding experience, such that no one ever had an empty feed.&nbsp;<\/p>\n\n\n\n<h3 id=\"loyalty-based-marketing-with-feedback-when-you-listen-to-your-users-they-come-back-to-you\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Loyalty-based_marketing_with_feedback_When_you_listen_to_your_users_they_come_back_to_you\"><\/span><strong>Loyalty-based marketing with feedback: \u201cWhen you listen to your users, they come back to you\u201d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/il6XgcYLt2l_vS8xFzDNd-zBbaPg2xAOAmG54EFZ5XuqY6j9fPGSdgGwTCkDGVnXWOg01TILGbF1O9WYLiofswHIrJOw3gSIGtlJR-K2xbLRAyoPvfS3oPNCOSfMOf5ekJb-62ft\" alt=\"Loyalty-based Marketing with Feedback: \u201cWhen you listen to your users, they come back to you\u201d\" width=\"554\" height=\"345\"\/><\/figure><\/div>\n\n\n\n<p>When you take note of all the feedback you get and make changes to your software accordingly, your existing users tend to trust you more and recommend your services to their friends and family. Such a simple product development growth strategy<strong> <\/strong>can do wonders for your business.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/kHcXxMV4n0dAyS2QX29akl6jUum3LuR0r1Jqu8mRkQUxvxt2Pi7F5-hNC-3NCUAbWpAyhK2GbceS7yWq8Ghyjprg08DQDThInbDrvJ_FKgyIKUxP0493BulKUdoTdH5qHm3NSYRz\" alt=\"Simplifying Reviews \" width=\"553\" height=\"414\"\/><\/figure><\/div>\n\n\n\n<p>Another famous example of achieving great success by simplifying reviews is Airbnb. The founders, Brian Chesky and Joe Gebbia, already knew that their audience mostly uses Craigslist. So they started allowing hosts to post double ads, both on Craigslist and Airbnb. But with their review strategy, they started offering reliable reviews about places but also incorporating positive feedback about Airbnb. Both the reviewers and readers need to be Airbnb members to view them. This way, their user base grew exponentially.<\/p>\n\n\n\n<h3 id=\"freemium-goes-a-long-way-who-doesnt-love-freebies\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Freemium_goes_a_long_way_Who_doesnt_love_freebies\"><\/span><strong>Freemium goes a long way: \u201cWho doesn\u2019t love freebies?\u201d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/axmnuGrYwVS1Wzt28NPPe0KVu5uhP64KI_RwJ_dcxcFsipgFkmJXbbuhJJO8BU7YyMp6tbu4hE1dpdLNtDmQ_c7GDYEj9laxOWQKSXHLSMbj4g-RNP380i0HWAENMigs8-PNtmOX\" alt=\"Freemium goes a long way: \u201cWho doesn\u2019t love freebies?\u201d\" width=\"554\" height=\"392\"\/><\/figure><\/div>\n\n\n\n<p>When you have something awesome to offer, you should never give it away for free&#8230;unless you want the users to experience your services and then sign up for it. The freemium model has helped companies like Slack greatly in building a solid user base.&nbsp;<\/p>\n\n\n\n<p>Even Clearbit drove about 100k inbound leads by giving away free tools. They created free APIs that were so efficient that the customers automatically trusted their paid APIs. Freemium does not work everywhere, but if you have the right plan of action, then freemium can help you expand your user community greatly. Use social media platforms to create all the buzz you want about your &#8216;exclusive and free&#8217; services.<\/p>\n\n\n\n<h3 id=\"do-not-exaggerate-any-feature-stay-real-thats-only-attractive\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_not_exaggerate_any_feature_Stay_real_thats_only_attractive\"><\/span><strong>Do not exaggerate any feature: \u201cStay real, that\u2019s only attractive\u201d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/VI2j-nFpGeNnxzvmExVrIKK4RUYPJqVuld6hpwVgpYH_9QyTnb03cl__7szjQXqtrlnjbSj-p-3J2SydpCnTv5NJ2BWQry7PxvdTAStrMd0PoL30laJEUqesIMEwqB-d5fxBeYRu\" alt=\"Do not Exaggerate any Feature: \u201cStay real, that\u2019s only attractive\u201d\" width=\"538\" height=\"535\"\/><\/figure><\/div>\n\n\n\n<p>It is very common for companies to elaborately talk about their features and even exaggerate them to some extent to get some user base. But this is the most common mistake, as your audience will immediately withdraw their trust if they find any hollow promises.&nbsp;<\/p>\n\n\n\n<p>This has been one of the most prominent reasons for the downfall of several start-ups, who showed promising growth initially but came down rapidly. Make sure that you are not one of them, and claim only what you can offer. If you have bigger goals in mind for your SaaS company and you want the audience to know that, include such features as upcoming updates and not as the current features.<\/p>\n\n\n\n<h3 id=\"build-a-team-that-works-together-unity-is-strength-but-strategized-use-of-talent-is-excellence\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Build_a_team_that_works_together_Unity_is_strength_but_strategized_use_of_talent_is_excellence\"><\/span><strong>Build a team that works together: \u201cUnity is strength, but strategized use of talent is excellence\u201d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/myCRViQVWhe0TWjqXCVSUPutIBEIUJe1WMXCNMQI-rQEQwaJpwLysKUWqc1Pblx5UxKWyrmlC6xagu6UExEHXd3Di_CynHSB8kfjqel0_PsNAXqvF2YIs1jQXJAWzdwDmXUxAjlt\" alt=\"Build a Team that Works Together: \u201cUnity is strength, but strategized use of talent is excellence\u201d\" width=\"554\" height=\"421\"\/><\/figure><\/div>\n\n\n\n<p>Do you have the right set of employees to work together? This can seem to be a generic question, but in the long run, your team placement matters a lot. Employing the right type of skill that you need on your team is vital for the growth of your SaaS product.&nbsp;<\/p>\n\n\n\n<p>One of the good product development growth strategy examples<strong> <\/strong>is how Yahoo had doubled its mobile revenue between 2012 and 2013 by simply rearranging its team. They hired a new head for the Mobile and Emerging Products, Adam Cahan. He got into the work ecosystem, a sense of start-up ethics. He brought together employees from different disciplines like&nbsp;product management,&nbsp;engineering, design,&nbsp;and motivated them to develop new products. With this approach towards team management, their products got really dynamic, growing their mobile users from 150 million to 550 million in just 2 years.&nbsp;<\/p>\n\n\n\n<h3 id=\"highly-targeted-marketing-campaigns-talk-to-those-whom-you-want-to-hear-you\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Highly-targeted_marketing_campaigns_Talk_to_those_whom_you_want_to_hear_you\"><\/span><strong>Highly-targeted marketing campaigns: \u201cTalk to those whom you want to hear you\u201d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/n4Dhi6orD3XY-b0y3IIe2atBJjNxMk7vODkXc-dLx-2h-piKM4RDm_qk4onbmhxkdnDimNRd7q6ljbIQPhIvj3aKtS9ktQPo8cHfBfIK3zpTaH6oxN2-TqC_TC0lnMz1SVe2Y5ji\" alt=\"Build a Team that Works Together: \u201cUnity is strength, but strategized use of talent is excellence\u201d\" width=\"563\" height=\"494\"\/><\/figure><\/div>\n\n\n\n<p>Generic ads are everywhere. All your target audience must already be bombarded with so many marketing ads and campaigns daily. A good product development growth strategy<strong> <\/strong>is to reach out to your customers and assure them that your product can cater to all their needs.&nbsp;<\/p>\n\n\n\n<p>For example, Tinder established its user base and almost tripled it too, by reaching out to the target groups physically. They used extensive resources in arranging tours of <a rel=\"nofollow\" href=\"https:\/\/www.entrepreneur.com\/article\/253165\">fraternities and sororities at colleges<\/a> and pitched the app separately to men and women, helping them find suitable dates in the same school. By such on-ground, highly targeted marketing, Tinder became the massive success we see it to be today.<\/p>\n\n\n\n<h3 id=\"outdoing-the-competition-borrowing-a-page-out-from-their-playbook\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Outdoing_the_competition_Borrowing_a_page_out_from_their_playbook\"><\/span><strong>Outdoing the competition: \u201cBorrowing a page out from their playbook\u201d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/dT6QYfq9trTbiVRRxpoj3j7uzKJJM1H7GyYKBVqtvkfeES99XqNyp2hh-ozHR4D8zSxFOTIXlFFqwm-nsAMLd2-cfBQSsZUvoNk1rN2N5t1ziom2s3jS2l1EG_CJ0fc1D1Lzq8X6\" alt=\"Outdoing the Competition: \u201cBorrowing a page out from their playbook\u201d\" width=\"584\" height=\"389\"\/><\/figure><\/div>\n\n\n\n<p>We have long heard of this strategy that every company needs to outdo the competition. But no one really talks about how you can take ideas from the competition and put it to your own benefit. We are not advocating any illegal means, but if you can understand their model of operation, then you may beat them at the race very easily.&nbsp;<\/p>\n\n\n\n<p>As product development growth strategy examples, in the smartphone industry today, when OnePlus had been flaunting their budget range of OnePlus Nord for over a month, Google sneakily released Google Pixel 4A in the same price range, at the same time, and with no background marketing. They immediately attracted a huge audience base and shifted the market inclination from OnePlus&#8217;s budget smartphone range. These techniques are often used by bigger corporations, and it&#8217;s time that small companies and start-ups take a cue.<\/p>\n\n\n\n<h3 id=\"at-the-right-place-at-the-right-time-always-on-the-go\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"At_the_right_place_at_the_right_time_Always_on_the_go\"><\/span><strong>At the right place at the right time: \u201cAlways on the go\u201d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/img.freepik.com\/vector-gratis\/hombre-que-sostiene-concepto-gestion-tiempo-reloj_23-2148823171.jpg?size=338&amp;ext=jpg&amp;ga=GA1.2.1614264220.1617235200\" alt=\"At the Right Place at the Right Time: \u201cAlways on the go\u201d\" width=\"399\" height=\"399\"\/><\/figure><\/div>\n\n\n\n<p>In SaaS products, the placement matters a lot. Your service can be similar to any other SaaS company, but if you are present at the right place when no one else is there, the deal is yours.&nbsp;<\/p>\n\n\n\n<p>We saw this trend of online video communications on Zoom during the lockdown phase of the COVID-19 pandemic. But there were already very old and trusted online video calling platforms like Skype, and still, Zoom got ahead in the race with its excessive marketing at the right time. This strategy is bound to make your company a hit, but the success is never overnight \u2013 so keep working towards it.&nbsp;<\/p>\n\n\n\n<h3 id=\"mergers-and-acquisitions-grow-with-the-growth-of-others-if-you-can\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mergers_and_acquisitions_Grow_with_the_growth_of_others_if_you_can\"><\/span><strong>Mergers and acquisitions: \u201cGrow with the growth of others, if you can\u201d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/yM0eUjvP1EKkfAvc2_GQfpU2HUi_8OJgLxoPAHQZY9n-ZhowokH5u9-rB-5emGptQh0M2uTXyvbC4NXrsSUyNA6Dv1rDAWla_XM83rKz-89OmAlt7geRWySCrACG1d1S2kpt-NbS\" alt=\"Mergers and Acquisitions: \u201cGrow with the growth of others, if you can\u201d\"\/><\/figure>\n\n\n\n<p>As a start-up, thinking of mergers and <a href=\"https:\/\/dev.saasworthy.com\/blogtop-salesforce-acquisitions\">acquisitions<\/a> can be a wild dream. Still, if you put more thought into it, you will find that it is actually simple and beneficial. Once you have created a certain status for your SaaS company, you can look for even smaller companies to merge with you. If you are a start-up and your service is really excellent, any big company can offer to buy you at a great price too. Make sure to choose whatever gives you the best profitable deal.<\/p>\n\n\n\n<p>As a great <strong>product development growth strategy<\/strong>, recently, one of the most popular graphic design software, <a href=\"https:\/\/dev.saasworthy.com\/blogsaas-weekly-roundup-9-toast-to-go-public-autodesk-canva-acquisitions-new-unicorns-and-more\">Canva, purchased two European start-ups<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Kaleido.ai<\/li><li>Smartmockups&nbsp;<\/li><\/ul>\n\n\n\n<p>Kaleido.ai specializes in cleaning the background of any photo or video, and Smartmockups allows one to quickly create mockups for mugs, t-shirts, and other merchandise. These acquisitions have not only benefited Canva but also brought great perks to the two start-ups.<\/p>\n\n\n\n<h3 id=\"brand-differentiation-what-makes-you-different-makes-you-preferred\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brand_differentiation_What_makes_you_different_makes_you_preferred\"><\/span><strong>Brand differentiation: \u201cWhat makes you different, makes you preferred\u201d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/AKwCUkqdor3Xj3UeR5XG_oBSf6tiw3ebj2LAn_K3YUssubswN3PdOpBvcudKeauHKAYog9yPNW0VcCItLEojFZ3hoWd6ZhqD3093ezFiVELsSm8_FpwAX4zWhZ7k-Z_ZY1-VC_h4\" alt=\"Brand Differentiation: \u201cWhat makes you different, makes you preferred\u201d\" width=\"567\" height=\"472\"\/><\/figure><\/div>\n\n\n\n<p>There are several SaaS companies that offer the same features as you, but what makes you stand apart? Maybe you have the best quality services, or your product is the most advanced technology in the market.&nbsp;<\/p>\n\n\n\n<p>Whatever be your reason, SaaSworthy recommends that you have at least one very unique feature, and you base your initial marketing entirely on that one feature. This will help you communicate that clearly to the potential customers and give them a point of differentiation from the competition.&nbsp;<\/p>\n\n\n\n<h2 id=\"bottom-line-make-an-informed-choice-while-investing-in-saas\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bottom_line_-_Make_an_informed_choice_while_investing_in_SaaS\"><\/span><strong>Bottom line \u2014 Make an informed choice while investing in SaaS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Not only are these product development growth strategy examples useful, but also very practical, as SaaSworthy has noted in its experience. But, as a start-up, you must also ensure that your application is nearly flawless and provides a high-quality user experience.&nbsp;<\/p>\n\n\n\n<p>Ensure that all the features are properly functioning and work for the design and branding. Remember some major pointers by SaaSworthy as we wrap up this article.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>1. Maintain a good onboarding experience<\/p>\n\n\n\n<p>2. Keep enhancing your services<\/p>\n\n\n\n<p>3. Learn from the feedbacks<\/p>\n\n\n\n<p>4. Provide helpful blogs around your SaaS product<\/p>\n\n\n\n<p>5. Seek help from influencer marketing<\/p>\n\n\n\n<p>6. Offer free trials of your services<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>We hope that this guide helped you learn a few things and motivated you to implement what you already know. Make sure you use these strategies to plan, prepare and communicate your business growth for maximum profit. For more such interesting information and strategies, <a rel=\"noreferrer noopener\" href=\"http:\/\/www.saasworthy.com\" target=\"_blank\">visit SaaSworthy<\/a>, and give your business a new direction!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maintaining the growth of any business is harder than creating it. But as a start-up, when you have taken the first step, here are some growth strategies to ensure that you excel in the business.<\/p>\n","protected":false},"author":7,"featured_media":2646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[152],"tags":[],"class_list":{"0":"post-2632","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-misc"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Product Growth Strategies for Startups and Growing Businesses - SaaSworthy Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-growth-strategies-for-startups-and-growing-businesses\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Growth Strategies for Startups and Growing Businesses - SaaSworthy Blog\" \/>\n<meta property=\"og:description\" content=\"Maintaining the growth of any business is harder than creating it. But as a start-up, when you have taken the first step, here are some growth strategies to ensure that you excel in the business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.saasworthy.com\/blog\/product-growth-strategies-for-startups-and-growing-businesses\" \/>\n<meta property=\"og:site_name\" content=\"SaaSworthy Blog | Top Software, Statistics, Insights, Reviews &amp; Trends in SaaS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/saasworthy\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-09T12:12:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-18T11:54:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/Blog-Header-Image-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Snigdha Biswas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@saasworthy\" \/>\n<meta name=\"twitter:site\" content=\"@saasworthy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Snigdha Biswas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/product-growth-strategies-for-startups-and-growing-businesses\",\"url\":\"https:\/\/dev.saasworthy.com\/blog\/product-growth-strategies-for-startups-and-growing-businesses\",\"name\":\"Product Growth Strategies for Startups and Growing Businesses - SaaSworthy Blog\",\"isPartOf\":{\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/product-growth-strategies-for-startups-and-growing-businesses#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/product-growth-strategies-for-startups-and-growing-businesses#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/Blog-Header-Image-2.png\",\"datePublished\":\"2021-04-09T12:12:25+00:00\",\"dateModified\":\"2021-06-18T11:54:45+00:00\",\"author\":{\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/#\/schema\/person\/b6e201b465ecea7f5e9079d7f7db6afd\"},\"breadcrumb\":{\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/product-growth-strategies-for-startups-and-growing-businesses#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dev.saasworthy.com\/blog\/product-growth-strategies-for-startups-and-growing-businesses\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/product-growth-strategies-for-startups-and-growing-businesses#primaryimage\",\"url\":\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/Blog-Header-Image-2.png\",\"contentUrl\":\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/Blog-Header-Image-2.png\",\"width\":1200,\"height\":630,\"caption\":\"Product Growth Strategies - SaaSworthy\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/product-growth-strategies-for-startups-and-growing-businesses#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dev.saasworthy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Product Growth Strategies for Startups and Growing Businesses\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/#website\",\"url\":\"https:\/\/dev.saasworthy.com\/blog\/\",\"name\":\"SaaSworthy Blog\",\"description\":\"Stay ahead in the SaaS industry with top software insights, latest statistics, and more. 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