{"id":2982,"date":"2021-04-29T09:27:47","date_gmt":"2021-04-29T03:57:47","guid":{"rendered":"https:\/\/www.saasworthy.com\/blog\/?p=2982"},"modified":"2021-06-18T17:24:44","modified_gmt":"2021-06-18T11:54:44","slug":"interview-with-aditya-gupta-chief-architect-and-co-founder-sirionlabs","status":"publish","type":"post","link":"https:\/\/dev.saasworthy.com\/blog\/interview-with-aditya-gupta-chief-architect-and-co-founder-sirionlabs","title":{"rendered":"Interview with Aditya Gupta, Chief Architect and Co-founder at SirionLabs"},"content":{"rendered":"\n<p>To an outsider, contracts may not sound that big of a deal, but they are critical for any business. Companies spend hundreds of thousands of dollars on lawyers, and people who can not only manage the contracts better, but also see to their compliance, renewal, and more. A <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saasworthy.com\/list\/contract-management-software\" target=\"_blank\">Contract Lifecycle Management<\/a> (CLM) software makes this process more seamless and effortless. <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saasworthy.com\/product\/sirionlabs\" target=\"_blank\">SirionLabs<\/a>, a Seattle-headquartered company has been a pioneer in the space, having raised over $60million until now since its founding in 2012. We managed to catch up with Mr Aditya Gupta, SirionLabs\u2019 Chief Architect and Co-founder about his journey, the company\u2019s evolution, its roadmap, and more.<\/p>\n\n\n\n<p><strong>Related read:<\/strong> <a rel=\"noreferrer noopener\" href=\"https:\/\/dev.saasworthy.com\/blogwhat-are-the-benefits-of-using-a-contact-management-software\" target=\"_blank\">What are the benefits of using a Contract Management Software<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/images.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/Interview-with-Aditya-Gupta-Chief-Architect-and-Co-founder-SirionLabs-SaaSworthy-SaaS-Talks-1024x538.jpg\" alt=\"\" class=\"wp-image-2986\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/Interview-with-Aditya-Gupta-Chief-Architect-and-Co-founder-SirionLabs-SaaSworthy-SaaS-Talks-1024x538.jpg 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/Interview-with-Aditya-Gupta-Chief-Architect-and-Co-founder-SirionLabs-SaaSworthy-SaaS-Talks-400x210.jpg 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/Interview-with-Aditya-Gupta-Chief-Architect-and-Co-founder-SirionLabs-SaaSworthy-SaaS-Talks-143x75.jpg 143w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/Interview-with-Aditya-Gupta-Chief-Architect-and-Co-founder-SirionLabs-SaaSworthy-SaaS-Talks-150x79.jpg 150w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/Interview-with-Aditya-Gupta-Chief-Architect-and-Co-founder-SirionLabs-SaaSworthy-SaaS-Talks-450x236.jpg 450w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/Interview-with-Aditya-Gupta-Chief-Architect-and-Co-founder-SirionLabs-SaaSworthy-SaaS-Talks-768x403.jpg 768w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/Interview-with-Aditya-Gupta-Chief-Architect-and-Co-founder-SirionLabs-SaaSworthy-SaaS-Talks-390x205.jpg 390w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/Interview-with-Aditya-Gupta-Chief-Architect-and-Co-founder-SirionLabs-SaaSworthy-SaaS-Talks-820x431.jpg 820w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/Interview-with-Aditya-Gupta-Chief-Architect-and-Co-founder-SirionLabs-SaaSworthy-SaaS-Talks-1180x620.jpg 1180w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/Interview-with-Aditya-Gupta-Chief-Architect-and-Co-founder-SirionLabs-SaaSworthy-SaaS-Talks.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-aditya-gupta-chief-architect-and-co-founder-sirionlabs\/#1_Before_we_begin_talking_about_SirionLabs_can_you_share_your_journey_into_the_world_of_SaaS\" title=\"1. Before we begin talking about SirionLabs, can you share your journey into the world of SaaS?\">1. Before we begin talking about SirionLabs, can you share your journey into the world of SaaS?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-aditya-gupta-chief-architect-and-co-founder-sirionlabs\/#2_What_insights_led_you_to_launch_SirionLabs\" title=\"2. What insights led you to launch SirionLabs?\">2. What insights led you to launch SirionLabs?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-aditya-gupta-chief-architect-and-co-founder-sirionlabs\/#3_Can_you_walk_us_through_SirionLabs_evolution_since_its_inception\" title=\"3. Can you walk us through SirionLabs&#8217; evolution since its inception?\">3. Can you walk us through SirionLabs&#8217; evolution since its inception?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-aditya-gupta-chief-architect-and-co-founder-sirionlabs\/#4_Could_you_explain_to_our_readers_how_contract_lifecycle_management_works_And_what_are_some_of_the_behind-the-scenes_aspects_that_people_may_not_be_aware_of\" title=\"4. Could you explain to our readers how contract lifecycle management works? And what are some of the behind-the-scenes aspects that people may not be aware of?\">4. Could you explain to our readers how contract lifecycle management works? And what are some of the behind-the-scenes aspects that people may not be aware of?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-aditya-gupta-chief-architect-and-co-founder-sirionlabs\/#5_Could_you_share_how_many_customers_you_have_now_And_what_kind_of_industries_are_using_SirionLabs_the_most\" title=\"5. Could you share how many customers you have now? And what kind of industries are using SirionLabs the most?\">5. Could you share how many customers you have now? And what kind of industries are using SirionLabs the most?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-aditya-gupta-chief-architect-and-co-founder-sirionlabs\/#6_How_does_SirionLabs_stand_out_from_the_competition\" title=\"6. How does SirionLabs stand out from the competition?\">6. How does SirionLabs stand out from the competition?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-aditya-gupta-chief-architect-and-co-founder-sirionlabs\/#7_Could_you_shed_a_light_on_your_marketing_strategy_to_reach_out_to_businesses\" title=\"7. Could you shed a light on your marketing strategy to reach out to businesses?\">7. Could you shed a light on your marketing strategy to reach out to businesses?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-aditya-gupta-chief-architect-and-co-founder-sirionlabs\/#8_Can_you_talk_about_your_experience_of_building_a_global_product_and_how_one_should_think_about_it\" title=\"8. Can you talk about your experience of building a global product and how one should think about it?\">8. Can you talk about your experience of building a global product and how one should think about it?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-aditya-gupta-chief-architect-and-co-founder-sirionlabs\/#9_How_has_the_ongoing_pandemic_affected_SirionLabs_-_both_in_terms_of_businesses_and_no_of_users\" title=\"9. How has the ongoing pandemic affected SirionLabs \u2013 both in terms of businesses and no of users?\">9. How has the ongoing pandemic affected SirionLabs \u2013 both in terms of businesses and no of users?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-aditya-gupta-chief-architect-and-co-founder-sirionlabs\/#10_What_are_your_favorite_SaaS_products_out_there\" title=\"10. What are your favorite SaaS products out there?\">10. What are your favorite SaaS products out there?<\/a><\/li><\/ul><\/nav><\/div>\n<h3 id=\"1-before-we-begin-talking-about-sirionlabs-can-you-share-your-journey-into-the-world-of-saas\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Before_we_begin_talking_about_SirionLabs_can_you_share_your_journey_into_the_world_of_SaaS\"><\/span><a>1. Before we begin talking about SirionLabs, can you share your journey into the world of SaaS?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Prior to SirionLabs, I was at UnitedLex where I was responsible for the creation of innovative software products for lawyers and contract professionals. One of the key products we created was an on-premise solution that had to be deployed in the customer\u2019s IT environment. We faced many challenges during deployments, like massive time taken for infrastructure and user provisioning. Configuring the software to the client\u2019s environment was never smooth and involved a stringent review and approval process with the in-house IT team. This complexity led the go live to go on for many months. Even worse, we had to go through this for every implementation with every customer. Roll out of software changes or updates, be it minor code changes, enhancements, or new releases also took a long time due to the checks and balances imposed by the client.<\/p>\n\n\n\n<p>I was looking at solutions to overcome such obstacles and naturally found the SaaS model a perfect fit. That\u2019s why when we founded SirionLabs we architected the platform in such a way to ensure it is a true multi-tenant SaaS platform for contract management. This has reduced the complexity involved in implementations, greatly reducing the time and money involved. SaaS implementations take days instead of months. Clients extract a lot more value faster and spend lesser. Further, we leverage the SaaS model to roll out new features, patches, and product enhancements in no time, almost every week. Our customers have instant access to these without having to worry about updating the software or the backend infrastructure. SaaS increases the accessibility of software to a wider range of customers, helping scale the solution to a wider ecosystem.<\/p>\n\n\n\n<h3 id=\"2-what-insights-led-you-to-launch-sirionlabs\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_What_insights_led_you_to_launch_SirionLabs\"><\/span>2. What insights led you to launch SirionLabs?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SirionLabs was founded in 2012 with the vision to help businesses realize the full value in their commercial engagements through AI-powered contract lifecycle management (CLM). Let us take a step back and look at the contract management industry. No matter the industry, every company handles contracts. This essential document is the foundation for all commercial engagements between enterprises \u2013 whether with suppliers or customers. These engagements have become increasingly complex over the past 10 to 15 years \u2013 especially driven by the emergence of strategic services as the dominant spend category. Despite the importance of contracts in an organization and an overwhelming movement towards digital transformation, legacy CLM solutions have failed to keep pace with this evolution. The traditional CLM industry has only offered a partial solution focusing on automating the contract creation process \u2013 with little functionality for tracking contracts after signature \u2013 where majority of the value resides. As a result, only 15 percent of Fortune 500 companies can measure performance against the contract in their commercial engagements. For those who do, it requires a lengthy audit spread across multiple teams. The remaining 85 percent lose 15 to 20 percent of their annual contract value due to invoicing errors, missed deliverables, claims and disputes, etc. \u2013 translating into a massive $2 to 3 trillion of enterprise value lost every year.<\/p>\n\n\n\n<p>Along with my co-founders, we recognized the crucial role contract management plays in a company\u2019s success and identified many gaps in the existing solutions. Leveraging our domain knowledge and expertise, we started building an AI-based CLM platform for managing the end-to-end contracting lifecycle on a single platform. From creating new contracts efficiently to ensuring granular monitoring of contractual deliverables, and data-driven relationship management, our vision was to make Sirion function as a central nervous system for both buyers and suppliers in enterprise engagements. This holistic approach would end up delivering improved savings\/revenue for enterprises while driving improved business outcomes and better collaboration in commercial engagements.<\/p>\n\n\n\n<h3 id=\"3-can-you-walk-us-through-sirionlabs-evolution-since-its-inception\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Can_you_walk_us_through_SirionLabs_evolution_since_its_inception\"><\/span>3. Can you walk us through SirionLabs&#8217; evolution since its inception?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As mentioned above, SirionLabs was founded with the goal of enabling organizations to extract maximum value from their commercial engagements. To achieve this, Sirion offers AI-powered solutions for the entire contracting lifecycle. While we identified gaps in various phases of the contracting lifecycle, we started building Sirion by focusing on the outcome perspective i.e. functionality for operationalizing contracts with post-signature performance management and contract governance. We believed this to be the toughest part of the contracting lifecycle to streamline and hence attacked it first. After a lot of hard work, we were able to launch Sirion\u2019s performance management and governance functionality, becoming the first and only CLM in the market to offer this. After that, we started working on the creation perspective i.e. contract negotiation and authoring, digitization or repository, and auto-extraction of contractual metadata..<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/images.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/SirionLabs-Adherence-to-Standards-SaaSworthy-SaaS-Talks-1024x683.jpg\" alt=\"\" class=\"wp-image-2983\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/SirionLabs-Adherence-to-Standards-SaaSworthy-SaaS-Talks-1024x683.jpg 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/SirionLabs-Adherence-to-Standards-SaaSworthy-SaaS-Talks-400x267.jpg 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/SirionLabs-Adherence-to-Standards-SaaSworthy-SaaS-Talks-113x75.jpg 113w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/SirionLabs-Adherence-to-Standards-SaaSworthy-SaaS-Talks-768x512.jpg 768w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/SirionLabs-Adherence-to-Standards-SaaSworthy-SaaS-Talks-390x260.jpg 390w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/SirionLabs-Adherence-to-Standards-SaaSworthy-SaaS-Talks-820x547.jpg 820w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/SirionLabs-Adherence-to-Standards-SaaSworthy-SaaS-Talks-1180x787.jpg 1180w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/SirionLabs-Adherence-to-Standards-SaaSworthy-SaaS-Talks.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>So, we started by building the more complex features (performance management &amp; governance) and have since gone on to develop the relatively simpler functionality (authoring and repository). This is what separates SirionLabs in the market and has remained a key competitive advantage. Sirion is the only CLM platform to offer end-to-end contract management functionality, from authoring to repository to performance management.<\/p>\n\n\n\n<h3 id=\"4-could-you-explain-to-our-readers-how-contract-lifecycle-management-works-and-what-are-some-of-the-behind-the-scenes-aspects-that-people-may-not-be-aware-of\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Could_you_explain_to_our_readers_how_contract_lifecycle_management_works_And_what_are_some_of_the_behind-the-scenes_aspects_that_people_may_not_be_aware_of\"><\/span>4. Could you explain to our readers how contract lifecycle management works? And what are some of the behind-the-scenes aspects that people may not be aware of?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In simple terms, contract lifecycle management refers to the proactive management of a contract throughout its lifecycle \u2013 from negotiation and creation, digitization and storage, ongoing management to closure or renewal. Each of these activities require strong collaboration between various stakeholders internally as well as externally. Following are more details on each:<\/p>\n\n\n\n<p>1. <strong>Contract Authoring:<\/strong> Involves the creation and execution of new contracts at scale with templates and clauses that are in line with the company\u2019s approved positions. CLM tools with pre-configured approval workflows can reduce the time taken for the contract approval process as it typically involves many stakeholders.<\/p>\n\n\n\n<p>2. <strong>Contract Negotiations:<\/strong> Refers to the back and forth involved in the legal review process with the counter-party, negotiating and finalizing the contractual terms, conditions, obligations. CLM tools can help automate this process, making the redlining process simpler and efficient and helping reduce the time taken to draft new contracts.<\/p>\n\n\n\n<p>3. <strong>Enterprise Repository: <\/strong>Very critical, as it gives organizations complete visibility and control over their legacy contract portfolio. It involves intelligent storage of contracts in a central, digital repository to allow secure access to authorized users. Metadata captured for each contract enables quick search and retrieval of contracts. Without a repository, contracts are stuck in file cabinets.<\/p>\n\n\n\n<p>4. <strong>Contract Extraction &amp; Analytics:<\/strong> Contracts are a great source of rich information on all business relationships. Unless this information is captured as structured data, it is almost impossible for companies to make effective use of this critical information. Given the typical size of the enterprise contract portfolio, capturing this manually is not a practical option. This is where automated contract extraction comes in. In addition to granular capture of data from the contracts (beyond surface-level metadata), AI-powered CLM tools offer advanced analytics to identify risks and opportunities within an organization\u2019s portfolio and enable smarter data-backed decision making around renewals, performance management, etc.<\/p>\n\n\n\n<p>5. <strong>Performance management: <\/strong>Advanced CLM tools have enabled automation of post-signature contract management processes allowing real-time tracking of performance against the outcomes defined in the contract (like service levels and obligations), as well as automated validation of invoices. These features help organizations track the value delivered against the value promised during the contract creation phase, helping reduce value leakage which is a big problem as mentioned earlier.<\/p>\n\n\n\n<h3 id=\"5-could-you-share-how-many-customers-you-have-now-and-what-kind-of-industries-are-using-sirionlabs-the-most\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Could_you_share_how_many_customers_you_have_now_And_what_kind_of_industries_are_using_SirionLabs_the_most\"><\/span>5. Could you share how many customers you have now? And what kind of industries are using SirionLabs the most?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Users of our platform belong to 200+ of the world\u2019s largest organizations across industry sectors including banking and finance, telecom, transportation, oil &amp; gas, technology, manufacturing, healthcare, pharmaceutical, retail and consumer goods. Sirion is an industry-agnostic solution. Some of our clients are Vodafone, BP, Deutsche Post DHL, Qantas, and BNY Mellon.<\/p>\n\n\n\n<h3 id=\"6-how-does-sirionlabs-stand-out-from-the-competition\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_How_does_SirionLabs_stand_out_from_the_competition\"><\/span>6. How does SirionLabs stand out from the competition?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/images.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/SirionLabs-Deep-analytics-SaaSworthy-SaaS-Talks-1024x683.jpg\" alt=\"\" class=\"wp-image-2984\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/SirionLabs-Deep-analytics-SaaSworthy-SaaS-Talks-1024x683.jpg 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/SirionLabs-Deep-analytics-SaaSworthy-SaaS-Talks-400x267.jpg 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/SirionLabs-Deep-analytics-SaaSworthy-SaaS-Talks-113x75.jpg 113w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/SirionLabs-Deep-analytics-SaaSworthy-SaaS-Talks-768x512.jpg 768w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/SirionLabs-Deep-analytics-SaaSworthy-SaaS-Talks-390x260.jpg 390w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/SirionLabs-Deep-analytics-SaaSworthy-SaaS-Talks-820x547.jpg 820w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/SirionLabs-Deep-analytics-SaaSworthy-SaaS-Talks-1180x787.jpg 1180w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/SirionLabs-Deep-analytics-SaaSworthy-SaaS-Talks.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Contract lifecycle management (CLM) providers have traditionally focused on contract creation and storage. Sirion takes CLM far beyond with true \u2018lifecycle\u2019 management. In addition to transforming the traditional CLM areas of contract authoring and repository through AI, Sirion offers the most advanced post-signature functionality with performance management, invoice validation, and customer-supplier collaboration on a single, integrated platform. Sirion\u2019s advanced technology is its core differentiator. From leveraging AI to drive improved efficiency and risk management during authoring to AI and ML-enabled digitization and auto-extraction, advanced automation for real-time performance monitoring and automated invoice validation, BI analytics engine, Sirion offers unmatched functionality.<\/p>\n\n\n\n<p>During the authoring process, Sirion uses advanced AI technology to enable intelligent review of the contract draft against the approved enterprise clauses identifying the deviations&nbsp;\u2013 significantly reducing the time required for lawyers to manually complete this process. Additionally, it offers industry-leading integrations with MS-Word and MS-Outlook simplifying the negotiations process.<\/p>\n\n\n\n<p>During the in-life phase of the contract, it performs a unique three-way reconciliation of performance (what happened) and invoice (what was invoiced) data against contracted obligations (what should have happened). This unique reconciliation is critical for managing strategic spend and is not offered by any other system on the market today. This enables Sirion to be the only CLM that delivers tangible ROI. It saves between 6-10\\% of the annual contract value in strategic supplier engagements.<\/p>\n\n\n\n<p>Unlike other CLM tools that are used as back-end, efficiency tools, Sirion is a front-end collaboration platform. Sirion\u2019s permissioned ledger architecture creates a shared view, a single source of truth for both customers and supplier teams improving alignment, transparency, and collaboration between them.<\/p>\n\n\n\n<h3 id=\"7-could-you-shed-a-light-on-your-marketing-strategy-to-reach-out-to-businesses\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Could_you_shed_a_light_on_your_marketing_strategy_to_reach_out_to_businesses\"><\/span>7. Could you shed a light on your marketing strategy to reach out to businesses?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Our marketing strategy is focused on achieving two key objectives: improving awareness for SirionLabs\u2019 brand and demand generation. We use a multi-channel marketing approach to achieve this, with our marketing mix including participation in industry conferences, <a href=\"https:\/\/www.saasworthy.com\/list\/pr-software\" target=\"_blank\" rel=\"noreferrer noopener\">public relations<\/a>, strategic alliances, <a href=\"https:\/\/www.saasworthy.com\/list\/social-media-management-software\" target=\"_blank\" rel=\"noreferrer noopener\">social media<\/a>, content marketing, analyst relations, and online advertising. All these activities are managed through a robust MarTech stack.<\/p>\n\n\n\n<p>A key aspect of our marketing strategy has revolved around communicating our vision and thought leadership. To achieve this we conduct monthly webinars, publish whitepapers, newsletters, blogs, keynotes at conferences in collaboration with clients, prospects, partners, and analysts to communicate our positioning and vision for the contract management industry. As an example, over the past few months, we have conducted webinars with Deutsche Post DHL, KPMG, and Forrester. We have also seen a significant increase in analyst and industry recognition over the last couple of years \u2013 including being recognized as a Leader in the recently published Forrester Wave CLM 2021 Report, and a Visionary in Gartner&#8217;s 2020 CLM Magic Quadrant&nbsp;\u2013 which has helped us further put our brand out in the industry.<\/p>\n\n\n\n<h3 id=\"8-can-you-talk-about-your-experience-of-building-a-global-product-and-how-one-should-think-about-it\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Can_you_talk_about_your_experience_of_building_a_global_product_and_how_one_should_think_about_it\"><\/span><a>8. Can you talk about your experience of building a global product and how one should think about it?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are many aspects to consider before building SaaS products, but there is only one place to start \u2013 the customer. Every product has a reason for its existence, there is a problem it is trying to solve which other solutions in the market are unable to solve or can solve partially. It is important to nail down why the product is needed, that will help you articulate your value proposition and know what features to focus on. The only way to build a great SaaS product or for that matter any product is by understanding your customer. Constantly talk to them, see them use the product and get their feedback, use the product like them and try to simulate their experience. You should be spending hours every day on the product yourself and think like your customers.<\/p>\n\n\n\n<p>Take your initial customers very seriously. If they are unhappy, make sure you know why. Don\u2019t try to rationalize their complaints, instead understand the reasons and resolve them. Your customers pay for your product and their voice, experience, feedback matter. Like my co-founder at SirionLabs, Kanti Prabha says, \u201c<em>There are no shortcuts to great product management. It\u2019s a labor of love.\u201d <\/em>We have religiously followed this approach at SirionLabs, and our initial customers have played a big role in Sirion\u2019s evolution.<\/p>\n\n\n\n<p>Another aspect I would like to briefly touch upon is that once you have built a decent initial product, the biggest challenge you will face is managing customer expectations while creating a balanced roadmap. Once you expand your customer base, fulfilling all product enhancement requests is very difficult. When a customer asks for a capability, you need to determine if it deserves to be in your roadmap. Answering such questions will help you decide \u2013 will it help other customers, will it make your product better, the time it will take to build, will it open a new revenue stream, does it belong to some other category as opposed to yours. Whatever you decide, keep the customer informed of the progress and your final decision.<\/p>\n\n\n\n<h3 id=\"9-how-has-the-ongoing-pandemic-affected-sirionlabs-both-in-terms-of-businesses-and-no-of-users\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_How_has_the_ongoing_pandemic_affected_SirionLabs_-_both_in_terms_of_businesses_and_no_of_users\"><\/span>9. How has the ongoing pandemic affected SirionLabs \u2013 both in terms of businesses and no of users?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/images.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/SirionLabs-Expedite-approvals-and-signature-SaaSworthy-SaaS-Talks-1024x683.jpg\" alt=\"\" class=\"wp-image-2985\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/SirionLabs-Expedite-approvals-and-signature-SaaSworthy-SaaS-Talks-1024x683.jpg 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/SirionLabs-Expedite-approvals-and-signature-SaaSworthy-SaaS-Talks-400x267.jpg 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/SirionLabs-Expedite-approvals-and-signature-SaaSworthy-SaaS-Talks-113x75.jpg 113w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/SirionLabs-Expedite-approvals-and-signature-SaaSworthy-SaaS-Talks-768x512.jpg 768w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/SirionLabs-Expedite-approvals-and-signature-SaaSworthy-SaaS-Talks-390x260.jpg 390w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/SirionLabs-Expedite-approvals-and-signature-SaaSworthy-SaaS-Talks-820x547.jpg 820w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/SirionLabs-Expedite-approvals-and-signature-SaaSworthy-SaaS-Talks-1180x787.jpg 1180w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/SirionLabs-Expedite-approvals-and-signature-SaaSworthy-SaaS-Talks.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>The pandemic has increased the uncertainty and complexity that organizations are having to deal with. As they navigate these times, trust and accountability have become highly important in business relationships. Our solution was built for times like this, allowing customers and suppliers to have greater control, visibility and governance while improving efficiencies. The interest in our product has only increased, as the focus on keeping supply chains up and running has put a renewed emphasis on the efficient execution and management of enterprise engagements.<\/p>\n\n\n\n<p>In line with this, we have seen strong business growth and a significant increase in the number of users over the last 12 months. We have seen an increase in users from various departments- legal, procurement, finance, sales, vendor management, risk management etc. As a testament to our strong growth, we were named as one of the Fastest Growing Companies in North America on Deloitte\u2019s 2020 Technology Fast 500\u2122 list. Our recently launched contract extraction and analytics solution has seen great momentum since launch with several large organizations using this product including a leading global telecom provider, a multinational pharmaceutical company, a leading rail equipment manufacturer, and a leading energy company.<\/p>\n\n\n\n<h3 id=\"10-what-are-your-favorite-saas-products-out-there\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_What_are_your_favorite_SaaS_products_out_there\"><\/span><a>10. What are your favorite SaaS products out there?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>My favorite SaaS products are <a href=\"https:\/\/www.saasworthy.com\/product\/salesforce\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce<\/a>, <a href=\"https:\/\/www.saasworthy.com\/product\/office-365\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Office 365<\/a>, and <a href=\"https:\/\/www.saasworthy.com\/product\/slack\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a>. I like how the modular architecture of Salesforce makes it highly scalable. I also like how Slack has a deep penetration within the enterprise ecosystem and the way people work, giving users an interface regardless of the business application they use. While Salesforce is enterprise-grade, Microsoft Office 365 is end-user focused, and Slack is a communication platform for everyone&nbsp;\u2013 developers and end-users. That is why I love SaaS; it enables the development of software with a wide range of use-cases.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To an outsider, contracts may not sound that big of a deal, but they are critical for any business. Companies spend hundreds of thousands of dollars on lawyers, and people who can not only manage the contracts better, but also see to their compliance, renewal, and more. A Contract Lifecycle Management (CLM) software makes this<\/p>\n","protected":false},"author":3,"featured_media":2986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[156],"tags":[],"class_list":{"0":"post-2982","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-saas-talks"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview with Aditya Gupta, Chief Architect and Co-founder at SirionLabs - SaaSworthy Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-aditya-gupta-chief-architect-and-co-founder-sirionlabs\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with Aditya Gupta, Chief Architect and Co-founder at SirionLabs - SaaSworthy Blog\" \/>\n<meta property=\"og:description\" content=\"To an outsider, contracts may not sound that big of a deal, but they are critical for any business. Companies spend hundreds of thousands of dollars on lawyers, and people who can not only manage the contracts better, but also see to their compliance, renewal, and more. A Contract Lifecycle Management (CLM) software makes this\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-aditya-gupta-chief-architect-and-co-founder-sirionlabs\" \/>\n<meta property=\"og:site_name\" content=\"SaaSworthy Blog | Top Software, Statistics, Insights, Reviews &amp; Trends in SaaS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/saasworthy\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-29T03:57:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-18T11:54:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/Interview-with-Aditya-Gupta-Chief-Architect-and-Co-founder-SirionLabs-SaaSworthy-SaaS-Talks.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nitansh Rastogi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@saasworthy\" \/>\n<meta name=\"twitter:site\" content=\"@saasworthy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nitansh Rastogi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/interview-with-aditya-gupta-chief-architect-and-co-founder-sirionlabs\",\"url\":\"https:\/\/dev.saasworthy.com\/blog\/interview-with-aditya-gupta-chief-architect-and-co-founder-sirionlabs\",\"name\":\"Interview with Aditya Gupta, Chief Architect and Co-founder at SirionLabs - SaaSworthy Blog\",\"isPartOf\":{\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/interview-with-aditya-gupta-chief-architect-and-co-founder-sirionlabs#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/interview-with-aditya-gupta-chief-architect-and-co-founder-sirionlabs#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/Interview-with-Aditya-Gupta-Chief-Architect-and-Co-founder-SirionLabs-SaaSworthy-SaaS-Talks.jpg\",\"datePublished\":\"2021-04-29T03:57:47+00:00\",\"dateModified\":\"2021-06-18T11:54:44+00:00\",\"author\":{\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/#\/schema\/person\/0a908a8cb79f924b90d6749d3c1f7f0f\"},\"breadcrumb\":{\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/interview-with-aditya-gupta-chief-architect-and-co-founder-sirionlabs#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dev.saasworthy.com\/blog\/interview-with-aditya-gupta-chief-architect-and-co-founder-sirionlabs\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/interview-with-aditya-gupta-chief-architect-and-co-founder-sirionlabs#primaryimage\",\"url\":\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/Interview-with-Aditya-Gupta-Chief-Architect-and-Co-founder-SirionLabs-SaaSworthy-SaaS-Talks.jpg\",\"contentUrl\":\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/04\/Interview-with-Aditya-Gupta-Chief-Architect-and-Co-founder-SirionLabs-SaaSworthy-SaaS-Talks.jpg\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/interview-with-aditya-gupta-chief-architect-and-co-founder-sirionlabs#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dev.saasworthy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Interview with Aditya Gupta, Chief Architect and Co-founder at SirionLabs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/#website\",\"url\":\"https:\/\/dev.saasworthy.com\/blog\/\",\"name\":\"SaaSworthy Blog\",\"description\":\"Stay ahead in the SaaS industry with top software insights, latest statistics, and more. 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