{"id":306,"date":"2019-05-09T14:09:03","date_gmt":"2019-05-09T08:39:03","guid":{"rendered":"https:\/\/www.saasworthy.com\/blog\/trends-and-innovations-in-ab-testing-software\/"},"modified":"2020-04-09T13:37:06","modified_gmt":"2020-04-09T08:07:06","slug":"trends-and-innovations-in-ab-testing-software","status":"publish","type":"post","link":"https:\/\/dev.saasworthy.com\/blog\/trends-and-innovations-in-ab-testing-software","title":{"rendered":"Trends and Innovations in A\/B Testing software"},"content":{"rendered":"<p>Here&#8217;s the result of our first effort &nbsp;&#8211; Trends and Innovations in A\/B Testing software. The report highlights the various key trends that&#8217;s emerging in the field of A\/B testing softwares. &nbsp;Feel free to download it or read it on slideshare.Table of contents in this report:<\/p>\n<div class=\"embeddedContent oembed-provider- oembed-provider-slideshare\" data-align=\"center\" data-maxheight=\"315\" data-maxwidth=\"560\" data-oembed=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/yMNltvU43HqPgz\" data-oembed_provider=\"slideshare\" data-resizetype=\"responsive\" style=\"text-align: center;\"><iframe src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/yMNltvU43HqPgz\" width=\"668\" height=\"714\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen=\"\"><\/iframe><\/p>\n<div style=\"margin-bottom:5px\"><strong><a href=\"https:\/\/www.slideshare.net\/saasworthy\/innovations-future-trends-in-ab-testing-softwares\" target=\"_blank\" title=\"Innovations &amp; Future trends in A\/B Testing Softwares\" rel=\"noopener noreferrer\">Innovations &amp; Future trends in A\/B Testing Softwares<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/saasworthy\" target=\"_blank\" rel=\"noopener noreferrer\">SaaSworthy<\/a><\/strong><\/div>\n<\/div>\n<p>1. What is A\/B Testing?<br \/>\n2. A\/B Testing process<br \/>\n3. Interesting statistics &nbsp;in A\/B Testing landscape<br \/>\n4. Problems with A\/B Testing<br \/>\n5. Innovations in A\/B Testing<br \/>\n&nbsp;&nbsp;&nbsp;&nbsp;a. Mobile Optimization<br \/>\n&nbsp;&nbsp;&nbsp;&nbsp;b. Website Personalization<br \/>\n&nbsp;&nbsp;&nbsp;&nbsp;c. Dynamic Testing<br \/>\n&nbsp;&nbsp;&nbsp;&nbsp;d. Emotional Targeting<br \/>\n6. What does Future hold?<br \/>\n&nbsp;&nbsp;&nbsp;&nbsp;a. Massively multivariate<br \/>\n&nbsp;&nbsp;&nbsp;&nbsp;b. Full Funnel Optimization<br \/>\n&nbsp;&nbsp;&nbsp;&nbsp;c. Evolutionary algorithms<br \/>\n&nbsp;&nbsp;&nbsp;&nbsp;d. Autonomous optimization<br \/>\n&nbsp;&nbsp;&nbsp;&nbsp;e. Visual and Code editors<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In our effort to demystify the SaaS landscape, we will be producing high quality reports around various software categories and sharing with the SaaS ecosystem.<\/p>\n","protected":false},"author":2,"featured_media":683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[31],"tags":[187],"class_list":{"0":"post-306","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-research-report","8":"tag-research-report"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trends and Innovations in A\/B Testing software - SaaSworthy Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.saasworthy.com\/blog\/trends-and-innovations-in-ab-testing-software\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trends and Innovations in A\/B Testing software - SaaSworthy Blog\" \/>\n<meta property=\"og:description\" content=\"In our effort to demystify the SaaS landscape, we will be producing high quality reports around various software categories and sharing with the SaaS ecosystem.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.saasworthy.com\/blog\/trends-and-innovations-in-ab-testing-software\" \/>\n<meta property=\"og:site_name\" content=\"SaaSworthy Blog | Top Software, Statistics, Insights, Reviews &amp; Trends in SaaS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/saasworthy\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-09T08:39:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-09T08:07:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/04\/trendsandinnovationsinabtestingsoftware_124_featuredimage_1557391143_bjedw.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1518\" \/>\n\t<meta property=\"og:image:height\" content=\"1208\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SaaSworthy Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@saasworthy\" \/>\n<meta name=\"twitter:site\" content=\"@saasworthy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SaaSworthy Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/trends-and-innovations-in-ab-testing-software\",\"url\":\"https:\/\/dev.saasworthy.com\/blog\/trends-and-innovations-in-ab-testing-software\",\"name\":\"Trends and Innovations in A\/B Testing software - SaaSworthy Blog\",\"isPartOf\":{\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/trends-and-innovations-in-ab-testing-software#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/trends-and-innovations-in-ab-testing-software#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/04\/trendsandinnovationsinabtestingsoftware_124_featuredimage_1557391143_bjedw.jpg\",\"datePublished\":\"2019-05-09T08:39:03+00:00\",\"dateModified\":\"2020-04-09T08:07:06+00:00\",\"author\":{\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/#\/schema\/person\/6ad48130e86baf3c91e41f1e3640d944\"},\"breadcrumb\":{\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/trends-and-innovations-in-ab-testing-software#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dev.saasworthy.com\/blog\/trends-and-innovations-in-ab-testing-software\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/trends-and-innovations-in-ab-testing-software#primaryimage\",\"url\":\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/04\/trendsandinnovationsinabtestingsoftware_124_featuredimage_1557391143_bjedw.jpg\",\"contentUrl\":\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2020\/04\/trendsandinnovationsinabtestingsoftware_124_featuredimage_1557391143_bjedw.jpg\",\"width\":1518,\"height\":1208},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/trends-and-innovations-in-ab-testing-software#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dev.saasworthy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Trends and Innovations in A\/B Testing software\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/#website\",\"url\":\"https:\/\/dev.saasworthy.com\/blog\/\",\"name\":\"SaaSworthy Blog\",\"description\":\"Stay ahead in the SaaS industry with top software insights, latest statistics, and more. 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