{"id":3191,"date":"2021-05-12T19:00:12","date_gmt":"2021-05-12T13:30:12","guid":{"rendered":"https:\/\/www.saasworthy.com\/blog\/?p=3191"},"modified":"2024-10-30T17:06:41","modified_gmt":"2024-10-30T11:36:41","slug":"how-to-create-and-write-a-business-case-a-comprehensive-guide","status":"publish","type":"post","link":"https:\/\/dev.saasworthy.com\/blog\/how-to-create-and-write-a-business-case-a-comprehensive-guide","title":{"rendered":"How To Create And Write A Business Case: A Comprehensive Guide"},"content":{"rendered":"\r\n<p>If observed intricately, you will notice that there are times, when projects fail to meet their planned objectives without any evident reason. This definitely irks curiosity to find out what the possible reason could be behind the failure. Whether it is the <a href=\"https:\/\/dev.saasworthy.com\/blogtop-kanban-tools-to-improve-your-workflow\">workflow<\/a> that failed or the strategies used? Though these contribute heavily to the success of a project, they might not always be the reason behind the failure of a plan. At times, teams adopting the best of the strategies and tools fail to meet the objectives as well.\u00a0So what might be the problem, you might ask. For that, we would like to bring to your attention the concept of a \u2018business case.\u2019<\/p>\r\n\r\n\r\n\r\n<p>Having a good business case can be the deal breaker to completing a successful project. In this guide, we have attempted to tell you everything that you need to know about business cases, and how you could perfect making one. Let&#8217;s get started.\u00a0<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dev.saasworthy.com\/blog\/how-to-create-and-write-a-business-case-a-comprehensive-guide\/#Understanding_Business_Cases\" title=\"Understanding Business Cases\">Understanding Business Cases<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dev.saasworthy.com\/blog\/how-to-create-and-write-a-business-case-a-comprehensive-guide\/#Why_do_we_need_Business_Cases\" title=\"Why do we need Business Cases?\">Why do we need Business Cases?<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dev.saasworthy.com\/blog\/how-to-create-and-write-a-business-case-a-comprehensive-guide\/#Creating_a_Business_Case\" title=\"Creating a Business Case\u00a0\">Creating a Business Case\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dev.saasworthy.com\/blog\/how-to-create-and-write-a-business-case-a-comprehensive-guide\/#Contents_of_a_Business_Case\" title=\"Contents of a Business Case\u00a0\">Contents of a Business Case\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dev.saasworthy.com\/blog\/how-to-create-and-write-a-business-case-a-comprehensive-guide\/#Writing_a_Successful_Business_Case\" title=\"Writing a Successful Business Case\u00a0\">Writing a Successful Business Case\u00a0<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/dev.saasworthy.com\/blog\/how-to-create-and-write-a-business-case-a-comprehensive-guide\/#Way_Forward_-_Creating_perfect_Business_Cases\" title=\"Way Forward &#8211; Creating perfect Business Cases\">Way Forward &#8211; Creating perfect Business Cases<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"understanding-business-cases\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_Business_Cases\"><\/span><strong>Understanding Business Cases<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n\r\n<p>A business case is not to be confused with a business proposal which is a list of reasons for the need for a project, while the former is much detailed and has to be approved by key stakeholders and the project sponsors before it is even initiated.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 id=\"why-do-we-need-business-cases\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_do_we_need_Business_Cases\"><\/span><strong>Why do we need Business Cases?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/miro.medium.com\/max\/2746\/1*5n_IT0Bix6bNNiV872oQBA.png\" alt=\"\" width=\"471\" height=\"342\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>The next question that you might have in your mind is \u2014why exactly do we need a business case? Well, to answer that, there is more than one reason. We have listed a few main reasons why creating a business case can be of immense help to you:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Assessment of opportunities and issues\r\n\r\n<\/li>\r\n<li>Assessment of benefits\r\n\r\n<\/li>\r\n<li>Assessment of risk\r\n\r\n<\/li>\r\n<li>Assessment of budget, costs, and investment appraisal\u00a0\r\n\r\n<\/li>\r\n<li>Assessment of timescale\r\n\r\n<\/li>\r\n<li>Assessment of the impact the project will have on other operations\r\n\r\n<\/li>\r\n<li>Assessment of technical aspects and solutions\r\n\r\n<\/li>\r\n<li>Assessment of organizational capability for project execution<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>In other words, a business case helps in understanding the project in detail and outlining every major part of it.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 id=\"creating-a-business-case\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_a_Business_Case\"><\/span><strong>Creating a Business Case\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/uxmisfit.com\/wp-content\/uploads\/2019\/01\/prime_illustration_sample.png\" alt=\"\" width=\"540\" height=\"303\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Finally, let us get started on how to create a business case. Before you begin, make sure you understand the main purpose of a business case is to communicate information about the project. Therefore, it should be written with the prospective audience in mind.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Also, it should not be overloaded with unnecessary information. Only information that can help with decision-making should be included. Therefore, here are a few things that you should keep in mind while creating a business case:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Keep it brief and informative\u00a0\r\n\r\n<\/li>\r\n<li>Avoid jargons and conjectures\u00a0\r\n\r\n<\/li>\r\n<li>State future visions\u00a0\r\n\r\n<\/li>\r\n<li>Keep it interesting, concise, and clear\r\n\r\n<\/li>\r\n<li>Maintain style and readability throughout\u00a0\r\n\r\n<\/li>\r\n<li>Clearly state the benefits the project will bring in\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Though the project sponsor is responsible for creating a business case, all the members of the team should also actively contribute and participate. Experts from other fields and departments should also be included in the construction of a business plan. All the individuals contributing to the business case must have a thorough and complete understanding of the project, its goals, and benefits.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>To get started with creating a business case, you should complete the following steps:<\/p>\r\n\r\n\r\n\r\n<p>Research the market, alternatives, and competitors<\/p>\r\n\r\n\r\n\r\n<p>Analyze, compare, and settle on your methods and approaches\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Compile all gathered information and showcase your goals, options, and strategies\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Finally, document all your gathered data<\/p>\r\n\r\n\r\n\r\n<h3 id=\"contents-of-a-business-case\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Contents_of_a_Business_Case\"><\/span><strong>Contents of a Business Case\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.tlc-business.co.uk\/wp-content\/uploads\/2015\/08\/design.png\" alt=\"\" width=\"654\" height=\"367\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>A business case must contain the following content:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Executive summary<\/li>\r\n<li>\r\n\r\n<\/li>\r\n<li>Finance\u00a0<\/li>\r\n<li>\r\n\r\n<\/li>\r\n<li>Products and services<\/li>\r\n<li>\r\n\r\n<\/li>\r\n<li>Marketing strategies\u00a0<\/li>\r\n<li>\r\n\r\n<\/li>\r\n<li>Competitor analysis\u00a0<\/li>\r\n<li>\r\n\r\n<\/li>\r\n<li>Project Definition<\/li>\r\n<li>\r\n\r\n<\/li>\r\n<li>Project Organization\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 id=\"writing-a-successful-business-case\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Writing_a_Successful_Business_Case\"><\/span><strong>Writing a Successful Business Case\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/img.freepik.com\/free-vector\/team-happy-employees-winning-award-celebrating-success-business-people-enjoying-victory-getting-gold-cup-trophy-vector-illustration-reward-prize-champions-s_74855-8601.jpg?size=626&amp;ext=jpg\" alt=\"\" width=\"547\" height=\"420\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>To write a successful business plan, here is what you need to do:<\/p>\r\n\r\n\r\n\r\n<h4 id=\"identifying-the-problem\" class=\"wp-block-heading\"><strong>Identifying the problem\u00a0<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>Every project has an ultimate goal for which it was created in the first place. This goal may be to solve a problem or to create a new opportunity. Whichever it may be, the first step for creating a successful business case is to identify that goal. Along with that, you should describe it, locate its source, and also mention how long it will take to address it. While it may seem simple, it is an important and research-oriented factor that should be studied and analyzed well for accurate results.\u00a0<\/p>\r\n\r\n\r\n\r\n<h4 id=\"identifying-alternative-solutions\" class=\"wp-block-heading\"><strong>Identifying alternative solutions\u00a0<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>Now that you have recognized the problem, the next step would be to recognize all the solutions as well. However, to realize the best possible solution, you first need to understand which solutions are available, to begin with. Instead of being overwhelmed by the scale of the task, here is what you can do to easily identify and arrange all the solutions:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>List all the available alternative solutions<\/li>\r\n<li>\r\n\r\n<\/li>\r\n<li>Note down the benefits of each solution\u00a0<\/li>\r\n<li>\r\n\r\n<\/li>\r\n<li>Don\u2019t forget to estimate a budget for each plan\u00a0<\/li>\r\n<li>\r\n\r\n<\/li>\r\n<li>Determine the level of feasibility for each solution\u00a0<\/li>\r\n<li>\r\n\r\n<\/li>\r\n<li>Consider the problems and risks for each solution\u00a0<\/li>\r\n<li>\r\n\r\n<\/li>\r\n<li>Compile all these data in your business case\u00a0\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 id=\"recommend-a-suitable-solution\" class=\"wp-block-heading\"><strong>Recommend a suitable solution<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>So you have found out all the available solutions, next is to determine which is the best possible approach. An organization can\u2019t try all the alternative solutions. Therefore, your business case should be able to give an insight on which solution is the best.<\/p>\r\n\r\n\r\n\r\n<p>But to do that, you would first need to rank the solutions in a particular manner. To do that, you can use the following ranking methods:\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Scoring the solutions form 1-10 based on their budget and benefits\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Score based on importance and focus\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Scoring methods that cover all the elements of the solutions\u00a0<\/p>\r\n\r\n\r\n\r\n<h4 id=\"describe-the-preferred-approach\" class=\"wp-block-heading\"><strong>Describe the preferred approach\u00a0<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>Now that you have all your alternative solutions ranked and on the table, it is time for pitching in. You have to convince your stakeholders that you are aware of the best possible solution and that your choice is correct. Of all the solutions that you have listed, find out the most appropriate solution and elaborate on it. The measures you took in the previous step will be your materials of evidence.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"way-forward-creating-perfect-business-cases\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Way_Forward_-_Creating_perfect_Business_Cases\"><\/span>Way Forward &#8211; <strong>Creating perfect Business Cases<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.pinimg.com\/originals\/65\/76\/ce\/6576ce9e1f68def2d441b5fec916b0b8.png\" alt=\"Target free vector icons designed by Pixel perfect | Free icons, Mission  icon, Vector free\" width=\"278\" height=\"277\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>So, that is all you need to know for creating a successful business case. They are an important piece of document that helps you get a better and in-depth idea about your <a href=\"https:\/\/dev.saasworthy.com\/blogbest-free-and-open-source-project-management-software\">projects<\/a>. Yet, with all types of information that it carries, it is still a concise and to-the-point document.<\/p>\r\n\r\n\r\n\r\n<p>Though it may seem overwhelming to create a business case, with this guide, you will be able to create a good business case that will help you achieve your project objectives with ease.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>There have been too many instances where teams following the best project management strategies have failed to meet the objectives. Not creating a business case might just be the reason why. Therefore, with this guide, learn how to create a business case so that your projects never fail again.  <\/p>\n","protected":false},"author":7,"featured_media":3197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":5,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[196],"tags":[],"class_list":{"0":"post-3191","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-guides"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Create And Write A Business Case: A Comprehensive Guide - SaaSworthy Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.saasworthy.com\/blog\/how-to-create-and-write-a-business-case-a-comprehensive-guide\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Create And Write A Business Case: A Comprehensive Guide - SaaSworthy Blog\" \/>\n<meta property=\"og:description\" content=\"There have been too many instances where teams following the best project management strategies have failed to meet the objectives. 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Therefore, with this guide, learn how to create a business case so that your projects never fail again.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.saasworthy.com\/blog\/how-to-create-and-write-a-business-case-a-comprehensive-guide\" \/>\n<meta property=\"og:site_name\" content=\"SaaSworthy Blog | Top Software, Statistics, Insights, Reviews &amp; Trends in SaaS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/saasworthy\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-12T13:30:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-30T11:36:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/05\/How-To-Make-A-Business-Case.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Snigdha Biswas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@saasworthy\" \/>\n<meta name=\"twitter:site\" content=\"@saasworthy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Snigdha Biswas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/how-to-create-and-write-a-business-case-a-comprehensive-guide\",\"url\":\"https:\/\/dev.saasworthy.com\/blog\/how-to-create-and-write-a-business-case-a-comprehensive-guide\",\"name\":\"How To Create And Write A Business Case: A Comprehensive Guide - SaaSworthy Blog\",\"isPartOf\":{\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/how-to-create-and-write-a-business-case-a-comprehensive-guide#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/how-to-create-and-write-a-business-case-a-comprehensive-guide#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/05\/How-To-Make-A-Business-Case.jpg\",\"datePublished\":\"2021-05-12T13:30:12+00:00\",\"dateModified\":\"2024-10-30T11:36:41+00:00\",\"author\":{\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/#\/schema\/person\/b6e201b465ecea7f5e9079d7f7db6afd\"},\"breadcrumb\":{\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/how-to-create-and-write-a-business-case-a-comprehensive-guide#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dev.saasworthy.com\/blog\/how-to-create-and-write-a-business-case-a-comprehensive-guide\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/how-to-create-and-write-a-business-case-a-comprehensive-guide#primaryimage\",\"url\":\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/05\/How-To-Make-A-Business-Case.jpg\",\"contentUrl\":\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/05\/How-To-Make-A-Business-Case.jpg\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/how-to-create-and-write-a-business-case-a-comprehensive-guide#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dev.saasworthy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How To Create And Write A Business Case: A Comprehensive Guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/#website\",\"url\":\"https:\/\/dev.saasworthy.com\/blog\/\",\"name\":\"SaaSworthy Blog\",\"description\":\"Stay ahead in the SaaS industry with top software insights, latest statistics, and more. 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