{"id":3527,"date":"2021-06-05T12:30:00","date_gmt":"2021-06-05T07:00:00","guid":{"rendered":"https:\/\/www.saasworthy.com\/blog\/?p=3527"},"modified":"2021-06-18T17:24:40","modified_gmt":"2021-06-18T11:54:40","slug":"interview-with-iulian-danciu-product-leader-at-inboxads","status":"publish","type":"post","link":"https:\/\/dev.saasworthy.com\/blog\/interview-with-iulian-danciu-product-leader-at-inboxads","title":{"rendered":"Interview with Iulian Danciu, Product Leader at inboxAds"},"content":{"rendered":"\n<p>Email monetization may not ring a bell in most people&#8217;s minds. That&#8217;s because, most people consider emails to interact with colleagues, connect with people, or engage with the audience. But with the rise of the creator economy, making money off emails is an interesting-yet-unexplored territory. And that&#8217;s what we&#8217;d be getting to understand better as we interact with Iulian Danciu, who&#8217;s a Product Leader at inboxAds. <\/p>\n\n\n\n<p><em>PS: the interview has been edited for the sake of brevity.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/images.saasworthy.com\/blog\/wp-content\/uploads\/2021\/06\/Journey-into-the-world-of-SaaS-Iulian-Danciu-inboxAds-SaaSworthy-SaaS-Talks.png\" alt=\"\" class=\"wp-image-3528\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/06\/Journey-into-the-world-of-SaaS-Iulian-Danciu-inboxAds-SaaSworthy-SaaS-Talks.png 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/06\/Journey-into-the-world-of-SaaS-Iulian-Danciu-inboxAds-SaaSworthy-SaaS-Talks-400x210.png 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/06\/Journey-into-the-world-of-SaaS-Iulian-Danciu-inboxAds-SaaSworthy-SaaS-Talks-143x75.png 143w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/06\/Journey-into-the-world-of-SaaS-Iulian-Danciu-inboxAds-SaaSworthy-SaaS-Talks-150x79.png 150w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/06\/Journey-into-the-world-of-SaaS-Iulian-Danciu-inboxAds-SaaSworthy-SaaS-Talks-450x236.png 450w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/06\/Journey-into-the-world-of-SaaS-Iulian-Danciu-inboxAds-SaaSworthy-SaaS-Talks-768x404.png 768w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/06\/Journey-into-the-world-of-SaaS-Iulian-Danciu-inboxAds-SaaSworthy-SaaS-Talks-390x205.png 390w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/06\/Journey-into-the-world-of-SaaS-Iulian-Danciu-inboxAds-SaaSworthy-SaaS-Talks-820x431.png 820w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-iulian-danciu-product-leader-at-inboxads\/#1_Before_we_talk_about_inboxAds_itself_could_you_share_your_journey_into_the_world_of_SaaS\" title=\"1) Before we talk about inboxAds itself, could you share your journey into the world of SaaS?\">1) Before we talk about inboxAds itself, could you share your journey into the world of SaaS?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-iulian-danciu-product-leader-at-inboxads\/#2_Could_you_explain_what_programmatic_email_monetization_means\" title=\"2) Could you explain what programmatic email monetization means?\">2) Could you explain what programmatic email monetization means?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-iulian-danciu-product-leader-at-inboxads\/#3_With_the_rise_of_email_newsletters_why_do_you_think_ad-based_monetization_hasnt_been_figured_out_yet\" title=\"3) With the rise of email newsletters, why do you think ad-based monetization hasn&#8217;t been figured out yet?\">3) With the rise of email newsletters, why do you think ad-based monetization hasn&#8217;t been figured out yet?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-iulian-danciu-product-leader-at-inboxads\/#4_Speaking_of_that_with_the_rise_of_the_creator_economy_where_users_want_to_pay_for_their_subscription_why_do_you_feel_programmatic_ads_in_the_email_would_be_important\" title=\"4) Speaking of that, with the rise of the creator economy where users want to pay for their subscription, why do you feel programmatic ads in the email would be important?\">4) Speaking of that, with the rise of the creator economy where users want to pay for their subscription, why do you feel programmatic ads in the email would be important?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-iulian-danciu-product-leader-at-inboxads\/#5_Could_you_share_how_many_customers_you_have_now_And_what_industries_are_using_inboxAds_the_most\" title=\"5) Could you share how many customers you have now? And what industries are using inboxAds the most?\">5) Could you share how many customers you have now? And what industries are using inboxAds the most?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-iulian-danciu-product-leader-at-inboxads\/#6_Whats_next_for_inboxAds_Any_new_features_that_you_are_working_on\" title=\"6) What&#8217;s next for inboxAds? Any new features that you are working on?\">6) What&#8217;s next for inboxAds? Any new features that you are working on?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-iulian-danciu-product-leader-at-inboxads\/#7_What_is_your_favorite_SaaS_software_out_there\" title=\"7) What is your favorite SaaS software out there?\">7) What is your favorite SaaS software out there?<\/a><\/li><\/ul><\/nav><\/div>\n<h3 id=\"1-before-we-talk-about-inboxads-itself-could-you-share-your-journey-into-the-world-of-saas\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Before_we_talk_about_inboxAds_itself_could_you_share_your_journey_into_the_world_of_SaaS\"><\/span>1) Before we talk about inboxAds itself, could you share your journey into the world of SaaS?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>My journey started back in 2015 when I joined a German company building security and data protection products. Their product organization was very well structured, and I got the chance to experiment with a few things early on. Over the next years \u2013 I led teams and built some unique SaaS products within the IoT, Robotics, Testing Automation, Real Estate Management, and Wellness\/Health. That led me to <a href=\"https:\/\/www.saasworthy.com\/product\/inboxads\" target=\"_blank\" rel=\"noreferrer noopener\">inboxAds<\/a>, where we are building a SaaS email monetization platform that enables publishers to monetize their newsletters.<\/p>\n\n\n\n<h3 id=\"2-could-you-explain-what-programmatic-email-monetization-means\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Could_you_explain_what_programmatic_email_monetization_means\"><\/span>2) Could you explain what programmatic email monetization means?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Standard email monetization is a collection of tactics that publishers use to gain revenue from their email channel, usually achieved by placing advertisements in their newsletters. This requires a lot of manual work on their side combined with an ongoing effort.<\/p>\n\n\n\n<p>Programmatic email monetization empowers publishers to have a stream of dynamic ads optimized for maximum revenue, with no manual work from their side. Each reader is unique, so the advertisements displayed are different from one to another, calibrated for maximum conversion.<\/p>\n\n\n\n<h3 id=\"3-with-the-rise-of-email-newsletters-why-do-you-think-ad-based-monetization-hasnt-been-figured-out-yet\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_With_the_rise_of_email_newsletters_why_do_you_think_ad-based_monetization_hasnt_been_figured_out_yet\"><\/span>3) With the rise of email newsletters, why do you think ad-based monetization hasn&#8217;t been figured out yet?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are multiple factors at play, including the global pandemic. The advertising industry is highly volatile and going through a transition at the moment.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"This is how to monetize your email newsletters with inboxAds\" width=\"788\" height=\"443\" src=\"https:\/\/www.youtube.com\/embed\/yPWyRzEhiWg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>If we look at the trends, we have the rise of programmatic compared to standard advertising. At the same time, native advertising is replacing traditional display advertising. Email is one of the oldest channels available for monetization and is mostly overlooked because of the rise of newer, trending ones. Because of this, companies are shifting their efforts to other channels, believing that they have already tried or maximized their potential with email.<\/p>\n\n\n\n<p>However, the global pandemic played a key role in the rise of email monetization. The sudden changes required publishers to try new things or seek to improve their existing strategies. We\u2019ve talked with many publishers over the past year and some of them increased their email channel by up to 300 percent in just 12 months, with plans to keep the same trend over the next period.<\/p>\n\n\n\n<h3 id=\"4-speaking-of-that-with-the-rise-of-the-creator-economy-where-users-want-to-pay-for-their-subscription-why-do-you-feel-programmatic-ads-in-the-email-would-be-important\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Speaking_of_that_with_the_rise_of_the_creator_economy_where_users_want_to_pay_for_their_subscription_why_do_you_feel_programmatic_ads_in_the_email_would_be_important\"><\/span>4) Speaking of that, with the rise of the creator economy where users want to pay for their subscription, why do you feel programmatic ads in the email would be important?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There will always be a freemium model on the market. While some people are willing to pay for curated content, being ad-free, the vast majority will still consume what is offered for free.<\/p>\n\n\n\n<p>Companies can monetize their content on the freemium user base effortlessly using programmatic ads.<\/p>\n\n\n\n<h3 id=\"5-could-you-share-how-many-customers-you-have-now-and-what-industries-are-using-inboxads-the-most\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Could_you_share_how_many_customers_you_have_now_And_what_industries_are_using_inboxAds_the_most\"><\/span>5) Could you share how many customers you have now? And what industries are using inboxAds the most?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We\u2019re working with over 350 customers. Most of them are digital publishers, email marketers, or other SaaS companies with products built around email.<\/p>\n\n\n\n<h3 id=\"6-whats-next-for-inboxads-any-new-features-that-you-are-working-on\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Whats_next_for_inboxAds_Any_new_features_that_you_are_working_on\"><\/span>6) What&#8217;s next for inboxAds? Any new features that you are working on?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1014\" height=\"852\" src=\"https:\/\/images.saasworthy.com\/blog\/wp-content\/uploads\/2021\/06\/inboxAds-SaaSworthy-SaaS-Talks.jpg\" alt=\"\" class=\"wp-image-3529\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/06\/inboxAds-SaaSworthy-SaaS-Talks.jpg 1014w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/06\/inboxAds-SaaSworthy-SaaS-Talks-400x336.jpg 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/06\/inboxAds-SaaSworthy-SaaS-Talks-89x75.jpg 89w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/06\/inboxAds-SaaSworthy-SaaS-Talks-768x645.jpg 768w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/06\/inboxAds-SaaSworthy-SaaS-Talks-390x328.jpg 390w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/06\/inboxAds-SaaSworthy-SaaS-Talks-820x689.jpg 820w\" sizes=\"(max-width: 1014px) 100vw, 1014px\" \/><\/figure>\n\n\n\n<p>We\u2019re releasing our third product in the portfolio this year, making inboxAds a complete advertising ecosystem. This will be a major milestone for our company.<\/p>\n\n\n\n<p>For the existing products, the features currently developed will enable publishers to get more control over their inventory fill.<\/p>\n\n\n\n<h3 id=\"7-what-is-your-favorite-saas-software-out-there\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_What_is_your_favorite_SaaS_software_out_there\"><\/span><strong>7) What is your favorite SaaS software out there?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Most of the tools we\u2019re using today are SaaS, including the entertainment ones, so the list would be quite long. For productivity, my favorite is G Suite (now <a href=\"https:\/\/www.saasworthy.com\/product\/google-workspace\" target=\"_blank\" rel=\"noreferrer noopener\">Workspace<\/a>) from Google. I also use the fintech SaaS Revolut for personal banking<\/p>\n","protected":false},"excerpt":{"rendered":"<p>inboxAds aims to turn emails into potential monetization opportunity by offering programmatic ads<\/p>\n","protected":false},"author":3,"featured_media":3528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[156],"tags":[],"class_list":{"0":"post-3527","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-saas-talks"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview with Iulian Danciu, Product Leader at inboxAds - SaaSworthy Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-iulian-danciu-product-leader-at-inboxads\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with Iulian Danciu, Product Leader at inboxAds - SaaSworthy Blog\" \/>\n<meta property=\"og:description\" content=\"inboxAds aims to turn emails into potential monetization opportunity by offering programmatic ads\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.saasworthy.com\/blog\/interview-with-iulian-danciu-product-leader-at-inboxads\" \/>\n<meta property=\"og:site_name\" content=\"SaaSworthy Blog | Top Software, Statistics, Insights, Reviews &amp; 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