{"id":359,"date":"2019-09-16T11:12:53","date_gmt":"2019-09-16T05:42:53","guid":{"rendered":"https:\/\/www.saasworthy.com\/blog\/top-hubspot-competitors-for-marketing-automation-in-2019\/"},"modified":"2020-04-09T13:22:31","modified_gmt":"2020-04-09T07:52:31","slug":"top-hubspot-competitors-for-marketing-automation-in-2019","status":"publish","type":"post","link":"https:\/\/dev.saasworthy.com\/blog\/top-hubspot-competitors-for-marketing-automation-in-2019","title":{"rendered":"Top 8 Hubspot Competitors for Marketing Automation in 2020"},"content":{"rendered":"

In this era of relentless digital marketing, it is not just good, but essential to have marketing automation software. This is because, with consumer preferences evolving constantly, the need for marketing has escalated like never before, to keep a product stay ahead in the run. And it requires a business to be at its marketing best at any given moment, keeping track with every single information of the market, consumer behaviour, product switching and patterns of demand, at a tremendous pace. It is for these; a marketing automation software<\/a> has become a business\u2019 basic need. And once you start searching options to take your pick, mentions of Hubspot marketing, Hubspot email marketing, Hubspot CRM pricing are indeed obvious.<\/p>\n

When it comes to picking a marketing automation software, Hubspot<\/a> has been an automatic choice for many. But what if Hubspot doesn\u2019t suit your needs and preferences? How about checking the options before you make your choice? But for that, one needs a detailed understanding of what this software is, how it functions and what are the things to consider while deciding on the choice.
\nMarketing a product requires promoting a product, targeting and engaging consumers, gather and analyse insights of consumer preferences and develop or upgrade product accordingly to suit their demands, driving sales, revenue, growth and profit of the business in the process. In this digital age, marketing automation platform combines and automates all these marketing activities- content creation, driving traffic, picking and managing leads, observing patterns of customer behaviour, email and mobile marketing, analytics, feeding data to sales tools as well as gathering customer feedback- all in one platform, thereby simplifying business operations. And this leads not only to efficiency but enhanced customer experience too!<\/p>\n

Choosing a marketing automation software, therefore, depends on certain factors:<\/p>\n

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  1. To cater to business growth, the software should accommodate a rise in customer base seamlessly.<\/li>\n
  2. To help you use the software with expertise and in a hassle-free way, it should contain short training modules.<\/li>\n
  3. The software should have flagging facilities available to mark when customers are taking different actions. This would help avert risks of sending wrong emails to people, like \u2018end of trial\u2019 mails to someone who hasn\u2019t even started it.<\/li>\n
  4. The software should spam compliance and other online marketing regulations and stay updated on this aspect.<\/li>\n
  5. The software enables customized content and email.<\/li>\n
  6. The software should allow setting workflows for every type of customer interaction on the system- reading a blog, watching video content, writing a note or feedback or even staying dormant.<\/li>\n
  7. The software should track the maximum number of user actions taken. More the number of actions observed, more are data points available for insight.<\/li>\n
  8. The software should connect and integrate seamlessly with third-party platforms and APIs. This is needed because merging with various CRM and external systems with all the tools compatible, is essential.<\/li>\n
  9. The software should empower you to operate with numerous lists with ease and help in hyper segmenting contact information. This would facilitate customizing content according to user needs.<\/li>\n
  10. The software should provide an in-depth analysis of all the available leads.<\/li>\n<\/ol>\n

    Keeping in mind these requirements, is Hubspot a good choice? According to its fanbase, Hubspot has been the perfect set of marketing tools that has made digital marketing easy and enjoyable. With its feature-rich website making and abilities to create and engage digital traffic, identify leads and generate insights, Hubspot has successfully helped organizations grow, letting them 10x traffic, leads, customer base and scopes of business.<\/p>\n

    But people also admit that Hubspot is not a \u2018fit for all\u2019 software. In that case, is it better to choose from other options available in the market? Before we start reading about Hubspot alternatives, it\u2019s best to list Hubspot\u2019s advantages and disadvantages first, for easy reference and clear understanding.<\/p>\n

    Pros<\/strong>: Shallow and quick learning curve helps to gain expertise soon. It\u2019s an all-in-one marketing solution offering clarity in content management.
    \nCons<\/strong>: Allows anyone to edit content and less customizing options.
    \nCosts<\/strong>: Monthly packages between $200-$2400.<\/p>\n

    Let us now have a look at the top 10 Hubspot competitors and their features, that would help you compare.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
    Software Names<\/strong><\/td>\nSmooth Integration with apps<\/strong><\/td>\nEase of Use<\/strong><\/td>\nBest Feature<\/strong><\/td>\n\n

    Monthly Pricing<\/strong><\/p>\n<\/td>\n<\/tr>\n

    Pardot<\/td>\nY<\/td>\nY<\/td>\nB2B Friendliness<\/td>\n\n

    $1000-$3000.<\/p>\n<\/td>\n<\/tr>\n

    Marketo<\/td>\nY<\/td>\nY (Requires IT knowledge)<\/td>\nCollaborative tools<\/td>\n$895-$3195<\/td>\n<\/tr>\n
    Infusionsoft<\/td>\nY<\/td>\nY<\/td>\nCRM<\/td>\n$199-$599<\/td>\n<\/tr>\n
    Eloqua<\/td>\nY<\/td>\nY (Requires HTML knowledge)<\/td>\nDynamic reporting<\/td>\n$2000-$4000<\/td>\n<\/tr>\n
    IBM Marketing Cloud<\/td>\nY<\/td>\nY (Requires HTML knowledge)<\/td>\nVisualization of customer journey<\/td>\n <\/span>$2000+ range, available on request<\/td>\n<\/tr>\n
    Sharpspring<\/td>\nY<\/td>\nNot up to the mark<\/td>\nUnique Visitor Id creation<\/td>\n$400-$800<\/td>\n<\/tr>\n
    Lead Pages<\/td>\nY<\/td>\nY<\/td>\nLanding page building<\/td>\n$25-$199<\/td>\n<\/tr>\n
    WordPress<\/td>\nN<\/td>\nN<\/td>\nDIY marketing tool<\/td>\nFree to $200<\/td>\n<\/tr>\n
    Hatchbuck<\/td>\nY<\/td>\nY<\/td>\nCustomer support<\/td>\n$29-$299<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

     <\/span> <\/p>\n

    A quick glance is not always enough. So, let us now dig out a little more and discuss these Hubspot competitors one by one.<\/p>\n

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    Table of Contents<\/p>\n<\/span><\/div>\n