{"id":392,"date":"2020-04-30T13:19:00","date_gmt":"2020-04-30T07:49:00","guid":{"rendered":"https:\/\/www.saasworthy.com\/blog\/influencer-marketing-statistics-2019\/"},"modified":"2022-05-11T10:46:49","modified_gmt":"2022-05-11T05:16:49","slug":"influencer-marketing-statistics","status":"publish","type":"post","link":"https:\/\/dev.saasworthy.com\/blog\/influencer-marketing-statistics","title":{"rendered":"Influencer Marketing Statistics 2022"},"content":{"rendered":"\n
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Just a decade ago, if people were asked about social media, no one would be bothered to think about it. Yet, today we stand in an era where social media is as large as it could be. It is almost like an unspoken rule that today’s business marketing revolves heavily around social media and social media influencers. With more and more people hopping onto the social media bandwagon, many users with a large number of followers have the power to create and spread awareness.<\/p>\n

Thus, brands have effectively collaborated with said ”influencers” to promote their products and services for the past few years.<\/p>\n

However, as big as it is, many companies are still reluctant to utilize this tool as a marketing strategy, as they do not understand its scope. Therefore, the question is, does it actually work?<\/p>\n

Truth said, there have been more than enough successful campaigns where marketers could reach their target goals with influencers. Therefore, today, we will be discussing a few influencer marketing stats that will help you build your strategy this year.
About Influencer Marketing
Before beginning with the actual matter, let us first brush up on our concept of influencer marketing. On a fundamental level, influence marketing is a marketing tool where product mentions and endorsements are offered to individuals with a solid social media presence (massive number of followers) who adhere to a specific category (lifestyle, sports, food, etc.).<\/p>\n

The reason why social media influencers have the influence they have is because of their dedicated followers. Earlier, such status was only reserved for celebrities. However, in current times, as more and more people join social media, create and upload content, the number of influencers keeps rising.<\/p>\n

However, some of the influencer marketing strategies do not work well for brands because they are not effective but are not well planned. Therefore, with the contents of this article, you can plan a well-made strategy to make sure that your influencer marketing strategy works well.<\/p>\n

2021 Influencer Marketing Statistics<\/strong><\/h2>\n

Without further distractions, let us now take a look at the top influencer marketing statistics for 2021.<\/p>\n

93% Of Marketers Utilize Influencer Marketing  <\/b><\/h5>\n

Let us begin with statistics that support the fact that influencer marketing is an increasingly popular marketing tool that many marketers prefer. According to Social Publi (2019), 93% of marketers use influencer marketing, with more than half using them regularly. <\/span>Of this number, a quarter uses them frequently, while one-third of it has them as a part of their ongoing strategy. Though this market is still maturing, the rate at which it is being utilized only promises a better future for this market.<\/span><\/p>\n

Every 9 Out Of 10 Marketers Believe Influence Marketing To Be Effective <\/b><\/h5>\n

As per the Influencer Market Hub (2018), 9 have strong beliefs for the influencer market and its effectiveness out of every ten marketers. <\/span>It is substantially so as influencers have proven better audience engagement for content than what is published by the brands themselves. The average user engagement in the case of influencers is about 5.7%, which, compared to that of brands on Instagram, is almost two times more. <\/span>It is easy to understand why, as influencers have direct contact with their audience. With every product or service that they promote, they also share personal stories, which is more reliable and relatable for most of the audience. <\/span><\/p>\n

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Audience Impact and Perception<\/strong><\/h5>\n

Influencer Marketing has captured attention across age demographics. These stats show the impact and influence exerted on the audience:<\/p>\n