{"id":4585,"date":"2021-07-30T14:30:00","date_gmt":"2021-07-30T09:00:00","guid":{"rendered":"https:\/\/www.saasworthy.com\/blog\/?p=4585"},"modified":"2021-08-02T13:46:56","modified_gmt":"2021-08-02T08:16:56","slug":"product-led-growth","status":"publish","type":"post","link":"https:\/\/dev.saasworthy.com\/blog\/product-led-growth","title":{"rendered":"Product-Led Growth: Everything You Need to Know"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/images.saasworthy.com\/blog_latest\/wp-content\/uploads\/2021\/08\/Product-Led-Growth-1024x538.png\" alt=\"\" class=\"wp-image-4587\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/Product-Led-Growth-1024x538.png 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/Product-Led-Growth-400x210.png 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/Product-Led-Growth-143x75.png 143w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/Product-Led-Growth-150x79.png 150w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/Product-Led-Growth-450x236.png 450w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/Product-Led-Growth-768x403.png 768w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/Product-Led-Growth.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Source: <a href=\"https:\/\/www.freepik.com\/photos\/business\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">freepik<\/a><\/figcaption><\/figure>\n\n\n\n<p>Today the market is hitting saturation in almost every field. Organizations irrespective of their operation scale are working towards customer satisfaction, brand awareness, and ultimately increasing sales. This has put immense pressure on businesses to come up with new strategies for boosting their performance. Many companies are now using product-led growth as their go-to strategy for competing with the ever-growing market.&nbsp;<\/p>\n\n\n\n<p>A study has shown that <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/techjury.net\/blog\/conversion-rate-stats\/#gref\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">81\\%<\/a> of the sales depend on the number of user-brand interactions. The product-led strategy has been shown to increase these interactions by offering free access to the product. The fastest-growing companies like <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.saasworthy.com\/product\/zoom\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">Zoom<\/a> currently utilize this strategy to increase proactive engagement and customer loyalty.&nbsp;<\/p>\n\n\n\n<p>In this article, we will discuss different aspects of product-led growth and how it can be implemented in business.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth\/#What_is_product-led_growth\" title=\"What is product-led growth?\">What is product-led growth?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth\/#What_are_the_benefits_of_PLG\" title=\"What are the benefits of PLG?\">What are the benefits of PLG?<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth\/#a_Reduced_risk\" title=\"a. Reduced risk\">a. Reduced risk<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth\/#b_Better_market_understanding\" title=\"b. Better market understanding\">b. Better market understanding<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth\/#c_One_step_ahead_with_psychological_selling\" title=\"c. One step ahead with psychological selling\">c. One step ahead with psychological selling<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth\/#d_Offers_all-in-one_approach\" title=\"d. Offers all-in-one approach\">d. Offers all-in-one approach<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth\/#What_are_the_drawbacks_of_PLG\" title=\"What are the drawbacks of PLG?\">What are the drawbacks of PLG?<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth\/#a_Obsolescence\" title=\"a. Obsolescence\">a. Obsolescence<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth\/#b_Loss_of_opportunities\" title=\"b. Loss of opportunities\">b. Loss of opportunities<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth\/#c_Limited_branding\" title=\"c. Limited branding&nbsp;\">c. Limited branding&nbsp;<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth\/#How_is_PLG_different_from_marketing-led_or_sales-led_growth\" title=\"How is PLG different from marketing-led or sales-led growth?\">How is PLG different from marketing-led or sales-led growth?<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth\/#Marketing-led_or_sales-led_growth_strategy\" title=\"Marketing-led or sales-led growth strategy\">Marketing-led or sales-led growth strategy<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth\/#PLG_strategy\" title=\"PLG strategy\">PLG strategy<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth\/#PLG_metrics\" title=\"PLG metrics\">PLG metrics<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth\/#a_TTV\" title=\"a. TTV\">a. TTV<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth\/#b_PQLs\" title=\"b. PQLs\">b. PQLs<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth\/#c_ARPU\" title=\"c. ARPU\">c. ARPU<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth\/#d_Expansion_revenue\" title=\"d. Expansion revenue\">d. Expansion revenue<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth\/#e_NRC\" title=\"e. NRC\">e. NRC<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth\/#f_CLV\" title=\"f. CLV\">f. CLV<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth\/#g_Virality\" title=\"g. Virality\">g. Virality<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth\/#How_to_implement_a_product-led_growth_strategy_in_business\" title=\"How to implement a product-led growth strategy in business?\">How to implement a product-led growth strategy in business?<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth\/#a_Define_the_resources_required\" title=\"a. Define the resources required\">a. Define the resources required<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth\/#b_Conduct_audit\" title=\"b. Conduct audit\">b. Conduct audit<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth\/#c_Efficient_analytics\" title=\"c. Efficient analytics\">c. Efficient analytics<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth\/#d_Product_optimization\" title=\"d. Product optimization\">d. Product optimization<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth\/#Examples_of_PLG_model\" title=\"Examples of PLG model&nbsp;\">Examples of PLG model&nbsp;<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth\/#Dropbox\" title=\"Dropbox\">Dropbox<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth\/#SurveyMonkey\" title=\"SurveyMonkey\">SurveyMonkey<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth\/#Slack\" title=\"Slack\">Slack<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"what-is-product-led-growth\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_product-led_growth\"><\/span>What is product-led growth?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Product-led growth or PLG is a business strategy that uses a product or service as the prime component. It aims to increase brand engagement to further aid customer acquisition, conversion, expansion, and retention. <\/p>\n\n\n\n<p>It represents a sustainable and scalable approach to business development. In this strategy, businesses offer freemium or free trials in which the product is made available for free usage to consumers. However, the resources made available here are usually time-limited or with less accessible options. So, if a user wants to extend their accessibility, they can buy premium plans.<\/p>\n\n\n\n<p>Today SaaS is growing rapidly which is expected to reach a revenue of <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2021\/02\/24\/saas-trends-to-watch-in-2021\/?sh=49486eca5385\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">$369.4<\/a> billion by 2024. It is becoming increasingly popular in all types of industries. A product-led strategy is ideal for all SaaS companies as it requires minimum overhead and maintenance costs.<\/p>\n\n\n\n<h2 id=\"what-are-the-benefits-of-plg\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_benefits_of_PLG\"><\/span>What are the benefits of PLG?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/images.saasworthy.com\/blog_latest\/wp-content\/uploads\/2021\/08\/2-1024x538.png\" alt=\"\" class=\"wp-image-4592\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/2-1024x538.png 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/2-400x210.png 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/2-143x75.png 143w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/2-150x79.png 150w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Source: <a href=\"https:\/\/www.freepik.com\/photos\/business\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">freepik<\/a><\/figcaption><\/figure>\n\n\n\n<p>There are several advantages of using PLG for business. Following are the key points that advocate in the favor &#8211;<\/p>\n\n\n\n<h3 id=\"a-reduced-risk\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"a_Reduced_risk\"><\/span>a. Reduced risk<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In PLG, companies conduct market research including surveys, polls, etc. before designing the product. It helps them understand and fulfill customer needs right at the beginning. It saves both monetary and human resources and reduces the risk of product failure in the market.<\/p>\n\n\n\n<h3 id=\"b-better-market-understanding\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"b_Better_market_understanding\"><\/span>b. Better market understanding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The research that PLG relies on provides the brand with a better understanding of the market. It allows the customers to provide real-time feedback for improving the product quality. <\/p>\n\n\n\n<p>It also helps the brand to keep up with the latest market trends and keep a tab on the services provided by leading competitors in the market.<\/p>\n\n\n\n<h3 id=\"c-one-step-ahead-with-psychological-selling\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"c_One_step_ahead_with_psychological_selling\"><\/span>c. One step ahead with psychological selling<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>PLG aims to understand the thought process of its consumers. When the brand knows the specific features that customer demand, they can advertise exactly that to drive more traffic on the brand\u2019s website. For example, the automobile industry has sold affordability, safety, and reliability as their main feature for years. They design their product around these in-demand benefits to increase sales.<\/p>\n\n\n\n<h3 id=\"d-offers-all-in-one-approach\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"d_Offers_all-in-one_approach\"><\/span>d. Offers all-in-one approach<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Product-oriented marketing combines the best of all strategies that save both time and resources. This marketing strategy revolves around the product that focuses on smart advertising for the target audience. <\/p>\n\n\n\n<p>Unlike traditional marketing that aims at generating sales based on a blind approach where they don\u2019t even demonstrate the product, PLG strategy allows the customer to test the product themselves before investing. This makes the product more reliable and increases the chances of its success.<\/p>\n\n\n\n<h2 id=\"what-are-the-drawbacks-of-plg\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_drawbacks_of_PLG\"><\/span>What are the drawbacks of PLG?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/images.saasworthy.com\/blog_latest\/wp-content\/uploads\/2021\/08\/3-1024x538.png\" alt=\"\" class=\"wp-image-4595\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/3-1024x538.png 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/3-400x210.png 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/3-143x75.png 143w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/3-150x79.png 150w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/3.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Source: <a href=\"https:\/\/www.freepik.com\/photos\/business\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">freepik<\/a><\/figcaption><\/figure>\n\n\n\n<p>In addition to the advantages listed above, there are a few drawbacks associated with product-led growth &#8211;<\/p>\n\n\n\n<h3 id=\"a-obsolescence\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"a_Obsolescence\"><\/span>a. Obsolescence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When it comes to marketing, creating a brand image is crucial. Simply listing out the features, cost, and quality of a product is not enough to build the connection. And even if it does, it sometimes might take longer than expected. This is where PLG lags and can lead to market loss.&nbsp;<\/p>\n\n\n\n<p>Hence, it is essential to engage customers in regular communication and inform them about the benefits of associating with your brand.<\/p>\n\n\n\n<h3 id=\"b-loss-of-opportunities\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"b_Loss_of_opportunities\"><\/span>b. Loss of opportunities<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Loss of opportunity comes as a by-product of obsolescence. If the customers don\u2019t understand the brand value, they might fall short and withdraw their subscription. Personal branding takes over PLG in such cases. It promotes persistence when it comes to customer engagement. It represents subjective selling that focuses on generating sales based on personal connections.&nbsp;<\/p>\n\n\n\n<h3 id=\"c-limited-branding\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"c_Limited_branding\"><\/span>c. Limited branding&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Specific or focused branding is another limitation associated with the product-led strategy. Let us understand using an example. <\/p>\n\n\n\n<p>Suppose a brand sells handbags using the product-oriented strategy. It focuses on promoting attributes specific to the handbags such as their size, material, durability, and style. Now it will become difficult for that brand to lure customers if they were to launch a range of cosmetics. Subjective marketing takes over PLG marketing in this case. Broadening the brand image offers the room to introduce new products under the same brand name.<\/p>\n\n\n\n<h2 id=\"how-is-plg-different-from-marketing-led-or-sales-led-growth\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_is_PLG_different_from_marketing-led_or_sales-led_growth\"><\/span>How is PLG different from marketing-led or sales-led growth?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/images.saasworthy.com\/blog_latest\/wp-content\/uploads\/2021\/08\/4-1024x538.png\" alt=\"\" class=\"wp-image-4596\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/4-1024x538.png 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/4-400x210.png 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/4-143x75.png 143w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/4-150x79.png 150w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/4.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Source: <a href=\"https:\/\/www.freepik.com\/photos\/business\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">freepik<\/a><\/figcaption><\/figure>\n\n\n\n<p>Let\u2019s discuss both strategies in terms of their process operation. It will give better insights into the major differences between the two.<\/p>\n\n\n\n<h3 id=\"marketing-led-or-sales-led-growth-strategy\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing-led_or_sales-led_growth_strategy\"><\/span>Marketing-led or sales-led growth strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Marketing or sales-led growth represents traditional marketing strategy. In this strategy, the sales funnel starts with paid advertisements on social media platforms. Potential customers that show interest are further approached by the sales department. These potential customers are now called Market Qualified Leads (MQLs). <\/p>\n\n\n\n<p>Salespeople now connect to MQLs via calls or live chats. They inform the consumer about the benefits. They often go to great lengths for personalizing the buying experience of the customer. If the consumer agrees to pay for the services, they are now passed on to the customer success team that works on customer retention and lowering the churn rate.<\/p>\n\n\n\n<p>Traditional marketing can often be a lengthy and tedious process. During this process, the customer deals with different departments without even having the chance to try the actual product. It can often lead to all-talk and no-action dealings which might annoy certain customers.<\/p>\n\n\n\n<h3 id=\"plg-strategy\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"PLG_strategy\"><\/span>PLG strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In this strategy, the product trial constitutes the first step in the sales funnel. This is one of the major differences between traditional and PLG marketing strategies. Everyone using the product already starts with being a customer. Instead of convincing consumers through advertisements to first invest in the product, the PLG approach encourages customers to play around with the product.&nbsp;<\/p>\n\n\n\n<p>Customers who try the product or show interest in it are called Product Qualified Leads (PQLs). The chances of sales conversion in PQLs are usually 3-4x higher than the MQLs. The salespeople in this case stay on standby, unlike traditional marketing. They keep a close tab on the user responses and quickly come to action in case of any queries. The customer success team is also not required here as customer success is the primary goal of any product-led company.<\/p>\n\n\n\n<p>The key focus of PLG is to minimize interference and allow the users to make their own decisions. This might seem like a long shot for generating sales, but it\u2019s not. According to a report, <a href=\"https:\/\/www.pactsafe.com\/blog\/3-b2b-sales-trends-brought-on-by-covid-that-are-here-to-stay\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">75\\%<\/a> of B2B buyers prefer the self-onboarding process for purchasing products. Product-led growth is also known to significantly boost brand value, reliability, and image.<\/p>\n\n\n\n<h2 id=\"plg-metrics\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"PLG_metrics\"><\/span>PLG metrics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Product-led growth metrics consist of the parameters to measure the ROI of a product. PGL metrics consists of the following KPIs &#8211;<\/p>\n\n\n\n<h3 id=\"a-ttv\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"a_TTV\"><\/span>a. TTV<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>TTV stands for &#8216;time to value&#8217; and it measures the time taken by the potential customers to invest in the brand.<\/p>\n\n\n\n<h3 id=\"b-pqls\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"b_PQLs\"><\/span>b. PQLs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>PQLs stand for product-qualified leads and it refers to the customers that have already opted for a freemium or free trial version of the product.<\/p>\n\n\n\n<h3 id=\"c-arpu\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"c_ARPU\"><\/span>c. ARPU<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>ARPU stands for average revenue per user and it is calculated by dividing the monthly recurring revenue (MRR) by the total number of customers.<\/p>\n\n\n\n<h3 id=\"d-expansion-revenue\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"d_Expansion_revenue\"><\/span>d. Expansion revenue<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Expansion revenue refers to the revenue generated by existing customers via add-ons, up-sells, and cross-sales.<\/p>\n\n\n\n<h3 id=\"e-nrc\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"e_NRC\"><\/span>e. NRC<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>NRC or net revenue churn represents the net profit generated in a particular period. It is calculated by subtracting new and expansion revenue from the revenue loss in the considered duration.<\/p>\n\n\n\n<h3 id=\"f-clv\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"f_CLV\"><\/span>f. CLV<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>CLV or customer lifetime value determines loyal customers. It represents the total amount of revenue that can be earned from an individual over the years.&nbsp;<\/p>\n\n\n\n<h3 id=\"g-virality\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"g_Virality\"><\/span>g. Virality<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Virality represents a phase where the rate of business conversion increases dramatically as more and more people start sharing the product in the community.<\/p>\n\n\n\n<h2 id=\"how-to-implement-a-product-led-growth-strategy-in-business\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_implement_a_product-led_growth_strategy_in_business\"><\/span>How to implement a product-led growth strategy in business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/images.saasworthy.com\/blog_latest\/wp-content\/uploads\/2021\/08\/5-1024x538.png\" alt=\"\" class=\"wp-image-4599\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/5-1024x538.png 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/5-400x210.png 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/5-143x75.png 143w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/5-150x79.png 150w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/5.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Source: <a href=\"https:\/\/unsplash.com\/s\/photos\/business?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n<p>To implement the PLG, the first step is to change the mindset of the organization. In this strategy, the decision-makers are no longer the supervisor or salespeople. Consumer acts as the center point here and every action must revolve around their needs and demands. <\/p>\n\n\n\n<p>This strategy requires consistent improvement in product quality to ensure customer satisfaction. Using the product to guide customers into purchasing reduces the acquisition cost and customer churn rate. Following steps can be taken to incorporate PLG in the operation and attitude of the organization &#8211;<\/p>\n\n\n\n<h3 id=\"a-define-the-resources-required\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"a_Define_the_resources_required\"><\/span>a. Define the resources required<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A product-oriented company should primarily focus on customer success. Customer communication, feedback collection, real-time customer support, and routine follow-up on customer demands are the operations that should be performed as core processes. This will attract more visitors and increase organic traffic on the company&#8217;s website.&nbsp;<\/p>\n\n\n\n<p>Next is the selection of the product team. This team should be focused on building the product and constantly increasing the delivered value. In a product-led company, the entire team should be closely aligned to improve the product with diversified effort.<\/p>\n\n\n\n<h3 id=\"b-conduct-audit\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"b_Conduct_audit\"><\/span>b. Conduct audit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A product-led organization cannot be successful if the product is not good enough to lead the sales. The quality of the product is determined by the quality of operations performed for its manufacture. Quality audits should be performed to achieve this. Audits ensure that everything in the organization is working smoothly and is in compliance with the product value that users seek. It builds a good foundation for taking further steps in improving customer experience.<\/p>\n\n\n\n<h3 id=\"c-efficient-analytics\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"c_Efficient_analytics\"><\/span>c. Efficient analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In any successful organization, analytics is as important as production. It tracks the company\u2019s progress and provides valuable insights into the product performance. It can be used to sort strategies that are working in favor of the organization from others. Hence, companies can implement similar strategies to reap a maximum return.&nbsp;<\/p>\n\n\n\n<p>Different PLG metrics can be used for product tracking. Some of the most popular ones include CLV, NRC, ARPU, virality, PQLs, etc. It is better to use more than one metric to ensure accuracy.<\/p>\n\n\n\n<h3 id=\"d-product-optimization\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"d_Product_optimization\"><\/span>d. Product optimization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Before launching the product in the market, product trials and optimization should be performed. It is vital to determine specific guidelines and structures of experimentation to achieve the highest product potential. It also helps in determining significant growth opportunities to encourage frequent customer engagements.&nbsp;<\/p>\n\n\n\n<p>Most products experience friction and churn at first. But this phase should be used for fast-track improvement and active analytics. Brands should remember that product optimization is a never-ending process if it needs to keep pace with the market trends. And with the right mindset and data-driven performance, the product will surely succeed in generating sales.<\/p>\n\n\n\n<h2 id=\"examples-of-plg-model\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Examples_of_PLG_model\"><\/span>Examples of PLG model&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Following are a few examples of product-oriented companies that are currently doing well in the market.<\/p>\n\n\n\n<h3 id=\"dropbox\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dropbox\"><\/span>Dropbox<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/images.saasworthy.com\/blog_latest\/wp-content\/uploads\/2021\/08\/6-1024x538.png\" alt=\"\" class=\"wp-image-4604\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/6-1024x538.png 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/6-400x210.png 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/6-143x75.png 143w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/6-150x79.png 150w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/6.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Dropbox is one of the leading examples that utilize the PLG business model. It offers an easy-to-use free storage tool. Users can access Dropbox from the web as well as local storage. One of the major driving forces in Dropbox\u2019s success was that it focused on increasing the number of users instead of monetizing. It launched a referral program that allowed users to recommend the tool and gain benefits or discounts if new users joined it using their referral code.&nbsp;<\/p>\n\n\n\n<p>When Dropbox gained popularity among their user-base a series of advanced features with added competitive advantage was introduced as a part of their paid plan. These features included shareable links, extended access to shared folders, etc. There are different versions of Dropbox available in the market including <a href=\"https:\/\/www.saasworthy.com\/product\/dropbox-business\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Dropbox business<\/a> and <a href=\"https:\/\/www.saasworthy.com\/product\/dropbox-professional\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Dropbox professional<\/a>.<\/p>\n\n\n\n<h3 id=\"surveymonkey\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SurveyMonkey\"><\/span>SurveyMonkey<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/images.saasworthy.com\/blog_latest\/wp-content\/uploads\/2021\/08\/7-1024x538.png\" alt=\"\" class=\"wp-image-4603\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/7-1024x538.png 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/7-400x210.png 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/7-143x75.png 143w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/7-150x79.png 150w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/7.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.saasworthy.com\/product\/surveymonkey\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">SurveyMonkey<\/a> is a product-led company that is used to design web-based surveys. It employs the virality metric system which is ideal for <a href=\"https:\/\/www.saasworthy.com\/list\/survey-user-feedback-software\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">survey or user feedback software<\/a>. It operates using the snowball effect of the PLG model for customer acquisition where customers are indirectly exposed to the brand.&nbsp;<\/p>\n\n\n\n<p>For example, you take a survey for a different product and that survey is designed using SurveyMonkey. You see \u201cPowered by SurveyMonkey\u201d displayed on a third-party web page and by default you have become its user. SurveyMonkey in this case did not require any marketing strategy for acquiring. This is one of the major advantages of implementing PLG.<\/p>\n\n\n\n<h3 id=\"slack\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Slack\"><\/span>Slack<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/images.saasworthy.com\/blog_latest\/wp-content\/uploads\/2021\/08\/8-1024x538.png\" alt=\"\" class=\"wp-image-4602\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/8-1024x538.png 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/8-400x210.png 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/8-143x75.png 143w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/8-150x79.png 150w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/8.png 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.saasworthy.com\/product\/slack\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Slack<\/a> offers communication and workflow solutions for businesses. It has emerged as a popular chat tool for streamlining team communications. It can be used to create channels that allow sharing of files including PDFs, images, and videos within the group. One-on-one conversation can also be initiated using this tool. It utilizes the network effect of the PLG model for customer acquisition. It helps in the viral growth of the product by taking advantage of social networking. It can be explained using an example.&nbsp;<\/p>\n\n\n\n<p>Suppose Slack acquires a customer named Martin who works in an IT company. He further convinces his colleagues to join the network for a project. Now with each new connection, the community of Slack users will increase without costing any additional penny to the brand. Hence, the network effect of the PLG strategy cuts down the advertising budget significantly when compared to traditional marketing strategies.&nbsp;<\/p>\n\n\n\n<h2 id=\"conclusion\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>PLG is the future of sales and marketing. It offers a smooth onboarding process with user-friendly features. It increases product reliability and boosts trust in the brand value which in turn drives customer retention and expansion. PLG is an ideal strategy with low acquisition cost, high virality, and global reach.&nbsp; SaaSworthy is a one-stop solution for all your PLG needs. We have you covered with the best software recommendations for <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.saasworthy.com\/list\/product-management-software\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">product management<\/a>, <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.saasworthy.com\/list\/product-analytics-software\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">product analytics<\/a>, and more. <\/p>\n\n\n\n<p>So if you wish to incorporate PLG in your business model, we can get you in touch with the experts in the field. To know more, kindly visit us at SaaSworthy.com.<\/p>\n\n\n\n<p><strong>Also read:<\/strong><\/p>\n\n\n\n<p>\u2022 <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/dev.saasworthy.com\/blogtop-9-construction-management-software\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">Top 9 Construction Management Software in 2021<\/a><\/p>\n\n\n\n<p>\u2022 <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/dev.saasworthy.com\/blogtop-5-eventbrite-alternatives\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">Top 5 Eventbrite Alternatives for 2021<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product-led growth (PLG) offers an ideal strategy with low acquisition cost, high virality &#038; global reach. Check out this detailed guide on PLG to know more.<\/p>\n","protected":false},"author":13,"featured_media":4587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":10,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[152],"tags":[],"class_list":{"0":"post-4585","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-misc"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Product-Led Growth: Everything You Need to Know - SaaSworthy Blog | Top Software, Statistics, Insights, Reviews &amp; Trends in SaaS<\/title>\n<meta name=\"description\" content=\"Product-led growth (PLG) offers an ideal strategy with low acquisition cost, high virality &amp; global reach. 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Check out this detailed guide on PLG to know more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth\" \/>\n<meta property=\"og:site_name\" content=\"SaaSworthy Blog | Top Software, Statistics, Insights, Reviews &amp; Trends in SaaS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/saasworthy\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-30T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-02T08:16:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/Product-Led-Growth.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Akanksha Srivastava\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@saasworthy\" \/>\n<meta name=\"twitter:site\" content=\"@saasworthy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Akanksha Srivastava\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth\",\"url\":\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth\",\"name\":\"Product-Led Growth: Everything You Need to Know - SaaSworthy Blog | Top Software, Statistics, Insights, Reviews &amp; Trends in SaaS\",\"isPartOf\":{\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/product-led-growth#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/Product-Led-Growth.png\",\"datePublished\":\"2021-07-30T09:00:00+00:00\",\"dateModified\":\"2021-08-02T08:16:56+00:00\",\"author\":{\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/#\/schema\/person\/eb61d3957f9edd3711080fdf5af8548a\"},\"description\":\"Product-led growth (PLG) offers an ideal strategy with low acquisition cost, high virality & global reach. 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