{"id":4817,"date":"2021-08-08T13:40:00","date_gmt":"2021-08-08T08:10:00","guid":{"rendered":"https:\/\/www.saasworthy.com\/blog\/?p=4817"},"modified":"2021-08-23T11:37:00","modified_gmt":"2021-08-23T06:07:00","slug":"best-demand-side-platforms","status":"publish","type":"post","link":"https:\/\/dev.saasworthy.com\/blog\/best-demand-side-platforms","title":{"rendered":"7 Best Demand Side Platforms in 2021"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/images.saasworthy.com\/blog_latest\/wp-content\/uploads\/2021\/08\/1-4-1024x538.png\" alt=\"\" class=\"wp-image-4820\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/1-4-1024x538.png 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/1-4-400x210.png 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/1-4-143x75.png 143w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/1-4-150x79.png 150w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/1-4-450x236.png 450w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/1-4-768x403.png 768w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/1-4.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Demand side platforms (DSPs) have evolved over the years. In 2021, various new tools have come up with new functionalities, ad formats, and capabilities. By constantly evolving and updating their technology, DSPs are actively competing with multiple ad exchanges.<\/p>\n\n\n\n<p>If you are also looking for a DSP for your business, then you are at the right place. Here we&#8217;ll talk about the best demand side platforms in 2021.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dev.saasworthy.com\/blog\/best-demand-side-platforms\/#What_is_a_demand_side_platform\" title=\"What is a demand side platform?\">What is a demand side platform?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dev.saasworthy.com\/blog\/best-demand-side-platforms\/#How_does_a_demand_side_platform_work\" title=\"How does a demand side platform work?\">How does a demand side platform work?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dev.saasworthy.com\/blog\/best-demand-side-platforms\/#What_are_the_types_of_demand_side_platforms\" title=\"What are the types of demand side platforms?\">What are the types of demand side platforms?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dev.saasworthy.com\/blog\/best-demand-side-platforms\/#What_are_the_top_features_of_demand_side_platform\" title=\"What are the top features of demand side platform?\">What are the top features of demand side platform?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dev.saasworthy.com\/blog\/best-demand-side-platforms\/#Top_7_demand_side_platforms_of_2021\" title=\"Top 7 demand side platforms of 2021\">Top 7 demand side platforms of 2021<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/dev.saasworthy.com\/blog\/best-demand-side-platforms\/#1_Amazon_DSP\" title=\"1. Amazon DSP\">1. Amazon DSP<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/dev.saasworthy.com\/blog\/best-demand-side-platforms\/#2_StackAdapt\" title=\"2. StackAdapt\">2. StackAdapt<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/dev.saasworthy.com\/blog\/best-demand-side-platforms\/#3_Choozle\" title=\"3. Choozle\">3. Choozle<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/dev.saasworthy.com\/blog\/best-demand-side-platforms\/#4_Basis\" title=\"4. Basis\">4. Basis<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/dev.saasworthy.com\/blog\/best-demand-side-platforms\/#5_Adelphic\" title=\"5. Adelphic\">5. Adelphic<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/dev.saasworthy.com\/blog\/best-demand-side-platforms\/#6_The_Trade_Desk\" title=\"6. The Trade Desk\">6. The Trade Desk<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/dev.saasworthy.com\/blog\/best-demand-side-platforms\/#7_Adzooma\" title=\"7. Adzooma\">7. Adzooma<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/dev.saasworthy.com\/blog\/best-demand-side-platforms\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"what-is-a-demand-side-platform\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_demand_side_platform\"><\/span>What is a demand side platform?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A demand side platform (DSP) is a marketing automation tool that advertisers can use to buy advertising. DSPs are considered powerful software as they allow advertisers to buy ad placements in real-time and reach their target audience. Majorly used by advertisers, advertising agencies, and marketing teams, the primary purpose is to purchase the impressions on the right inventory and display them to users at reasonable prices.<\/p>\n\n\n\n<h2 id=\"how-does-a-demand-side-platform-work\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_does_a_demand_side_platform_work\"><\/span>How does a demand side platform work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The process of a demand side platform also involves its interaction with <a href=\"https:\/\/www.saasworthy.com\/list\/supply-side-platform-ssp\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">supply side platforms (SSPs)<\/a> to purchase the impressions in real-time from publishers. Here is a simplified demand side platform example of how this software works.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>When any user visits a website or opens an app, their cookies are collected automatically at the source and sent to the SSP which in turn sends a request to the demand side platforms.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>The DSP analyzes the user\u2019s information and matches it with the criteria laid down by the advertisers and agencies, such as the user\u2019s location, age, gender, IP, device type, OS, and more. If the criteria matches, then the DSP competes with other DSPs in an auction to buy this impression. If there is no match, then the DSP does not take part in the auction.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>The agencies whose DSP submits the highest bid wins the impression for that particular user. This entire process happens in real-time and takes just few milliseconds. As a result, the ad is displayed to the right user at the right time.<\/li><\/ul>\n\n\n\n<h2 id=\"what-are-the-types-of-demand-side-platforms\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_types_of_demand_side_platforms\"><\/span>What are the types of demand side platforms?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/images.saasworthy.com\/blog_latest\/wp-content\/uploads\/2021\/08\/2-7-1024x538.png\" alt=\"\" class=\"wp-image-4832\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/2-7-1024x538.png 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/2-7-400x210.png 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/2-7-143x75.png 143w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/2-7-150x79.png 150w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/2-7.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Source: <a href=\"https:\/\/www.freepik.com\/vectors\/cartoon\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">freepik<\/a><\/figcaption><\/figure>\n\n\n\n<p>Today, there are several demand side platform companies available in the market. There are two types of demand side platforms &#8211;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Self-serve<\/strong> \u2013 In this type of DSP, advertisers can use the dashboard to manage the ad campaigns on their own. Advertisers who prefer this will have total control on their campaigns; however, it involves a lot of time and effort.<\/li><li><strong>Managed<\/strong> \u2013 In this type of DSP, advertisers give control to the service team to manage the ad campaigns. This is useful for those who are new to the business or for those who do not sufficient experience or time.<\/li><\/ul>\n\n\n\n<h2 id=\"what-are-the-top-features-of-demand-side-platform\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_top_features_of_demand_side_platform\"><\/span>What are the top features of demand side platform?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Whether you are searching for the best demand side platform or free demand side platform software, you need to have certain criteria in mind, such as the features offered. Different DSPs offer different features; however, there are some features that are crucial. These include &#8211;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Compatibility with different devices and channels<\/li><li>Maximum traffic and top-notch anti-fraud control<\/li><li>Support for majority of the ad formats and in-depth analytics<\/li><li>Compliant with local as well as international privacy regulations<\/li><\/ul>\n\n\n\n<h2 id=\"top-7-demand-side-platforms-of-2021\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_7_demand_side_platforms_of_2021\"><\/span>Top 7 demand side platforms of 2021<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As mentioned earlier, advertisers, advertising agencies, and marketing teams have the option to choose from a wide range of some of the best demand side platforms. Here is a brief list of the top seven DSP platforms, their features, technical details, and pricing.<\/p>\n\n\n\n<h3 id=\"1-amazon-dsp\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Amazon_DSP\"><\/span><a href=\"https:\/\/www.saasworthy.com\/product\/amazon-dsp\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">1. Amazon DSP<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"468\" src=\"https:\/\/images.saasworthy.com\/blog_latest\/wp-content\/uploads\/2021\/08\/3-1024x468.jpg\" alt=\"\" class=\"wp-image-4835\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/3-1024x468.jpg 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/3-400x183.jpg 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/3-164x75.jpg 164w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/3-150x68.jpg 150w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/3.jpg 1257w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Source: <a href=\"https:\/\/advertising.amazon.com\/blog\/whats-new-with-amazon-dsp-june-updates-2020\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Amazon<\/a><\/figcaption><\/figure>\n\n\n\n<p>When you search for the best demand side platform companies in 2021, one name that is sure to top the list is Amazon DSP. Offering both self-service and managed service options, Amazon DSP enables advertisers to programmatically purchase display and video ads.<\/p>\n\n\n\n<h4 id=\"features-of-amazon-dsp\" class=\"wp-block-heading\">Features of Amazon DSP<\/h4>\n\n\n\n<p>Some of the key features of Amazon DSP include &#8211;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Audience targeting<\/li><li>AI optimization<\/li><li>Brand safety and fraud protection<\/li><li>Budget management<\/li><li>Contextual targeting<\/li><li>Creative management<\/li><li>Demographic targeting<\/li><li>Frequency capping<\/li><li>Geo targeting<\/li><li>Mobile advertising<\/li><li>Omnichannel campaign management<\/li><li>Private marketplace<\/li><li>Retargeting<\/li><li>Reporting<\/li><li>Real-time bidding<\/li><\/ul>\n\n\n\n<h4 id=\"technical-details\" class=\"wp-block-heading\">Technical details<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>API<\/strong><\/td><td>No<\/td><\/tr><tr><td><strong>Customer Type<\/strong><\/td><td>Small businesses, medium enterprises, and large enterprises<\/td><\/tr><tr><td><strong>Deployment<\/strong><\/td><td>SaaS\/Web\/Cloud<\/td><\/tr><tr><td><strong>Support<\/strong><\/td><td>Online<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 id=\"pricing\" class=\"wp-block-heading\">Pricing<\/h4>\n\n\n\n<p>Amazon DSP offers custom pricing and includes all of its major functionalities.<\/p>\n\n\n\n<h3 id=\"2-stackadapt\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_StackAdapt\"><\/span><a href=\"https:\/\/www.saasworthy.com\/product\/stackadapt\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">2. StackAdapt<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/images.saasworthy.com\/blog_latest\/wp-content\/uploads\/2021\/08\/4-6-1024x681.png\" alt=\"\" class=\"wp-image-4836\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/4-6-1024x681.png 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/4-6-400x266.png 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/4-6-113x75.png 113w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/4-6-1536x1022.png 1536w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/4-6-2048x1362.png 2048w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/4-6-270x180.png 270w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/4-6-370x245.png 370w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/4-6-150x100.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Source: <a href=\"https:\/\/www.stackadapt.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">StackAdapt<\/a><\/figcaption><\/figure>\n\n\n\n<p>If you are looking for a state-of-the-art demand side platform, then StackAdapt is your ideal option. This self-serving advertising platform is compatible across various channels, such as display, video, native, audio ads, and connected TV.<\/p>\n\n\n\n<h4 id=\"features\" class=\"wp-block-heading\">Features<\/h4>\n\n\n\n<p>The key features of this top DSP software include &#8211;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Audience targeting<\/li><li>AI optimization<\/li><li>Brand safety and fraud protection<\/li><li>Budget management<\/li><li>Contextual targeting<\/li><li>Creative management<\/li><li>Demographic targeting<\/li><li>Frequency capping<\/li><li>Geo targeting<\/li><li>Mobile advertising<\/li><li>Omnichannel campaign management<\/li><li>Private marketplace<\/li><li>Retargeting<\/li><li>Reporting<\/li><li>Real-time bidding<\/li><\/ul>\n\n\n\n<h4 id=\"technical-details-2\" class=\"wp-block-heading\">Technical Details<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>API<\/strong><\/td><td>No<\/td><\/tr><tr><td><strong>Customer Type<\/strong><\/td><td>Small businesses, medium enterprises, and large enterprises<\/td><\/tr><tr><td><strong>Deployment<\/strong><\/td><td>SaaS\/Web\/Cloud<\/td><\/tr><tr><td><strong>Support<\/strong><\/td><td>Online Business Hours<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 id=\"pricing-2\" class=\"wp-block-heading\">Pricing<\/h4>\n\n\n\n<p>StackAdapt offers custom plans and usually includes all the major functions and features.<\/p>\n\n\n\n<h3 id=\"3-choozle\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Choozle\"><\/span><a href=\"https:\/\/www.saasworthy.com\/product\/choozle\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">3. Choozle<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"906\" height=\"906\" src=\"https:\/\/images.saasworthy.com\/blog_latest\/wp-content\/uploads\/2021\/08\/5.jpg\" alt=\"\" class=\"wp-image-4841\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/5.jpg 906w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/5-400x400.jpg 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/5-75x75.jpg 75w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/5-80x80.jpg 80w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/5-370x370.jpg 370w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/5-150x150.jpg 150w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/5-640x640.jpg 640w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/5-96x96.jpg 96w\" sizes=\"(max-width: 906px) 100vw, 906px\" \/><figcaption>Source: <a href=\"https:\/\/www.saasworthy.com\/product\/choozle\" target=\"_blank\" aria-label=\"Choozle (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Choozle<\/a><\/figcaption><\/figure>\n\n\n\n<p>If you are searching for the best demand side platform companies offering self-service DSP, then you must check out Choozle. With control as its main objective, Choozle offers a robust advertising software platform, allowing its users to program advertising campaigns across different channels and devices from one single, intuitive interface.<\/p>\n\n\n\n<h4 id=\"features-2\" class=\"wp-block-heading\">Features<\/h4>\n\n\n\n<p>Below are some of the key features offered by Choozle &#8211;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Audience targeting<\/li><li>AI optimization<\/li><li>Brand safety and fraud protection<\/li><li>Budget management<\/li><li>Contextual targeting<\/li><li>Creative management<\/li><li>Demographic targeting<\/li><li>Frequency capping<\/li><li>Geo targeting<\/li><li>Mobile advertising<\/li><li>Omnichannel campaign management<\/li><li>Private marketplace<\/li><li>Retargeting<\/li><li>Reporting<\/li><li>Real-time bidding<\/li><\/ul>\n\n\n\n<h4 id=\"technical-details-3\" class=\"wp-block-heading\">Technical details<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>API<\/strong><\/td><td>No<\/td><\/tr><tr><td><strong>Customer Type<\/strong><\/td><td>Small businesses, medium enterprises, and large enterprises<\/td><\/tr><tr><td><strong>Deployment<\/strong><\/td><td>SaaS\/Web\/Cloud<\/td><\/tr><tr><td><strong>Support<\/strong><\/td><td>Business Hours<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 id=\"pricing-3\" class=\"wp-block-heading\">Pricing<\/h4>\n\n\n\n<p>You can purchase the Choozle plan for $99 per month and avail features like web insights, audience data, campaigns, learning &amp; support.<\/p>\n\n\n\n<h3 id=\"4-basis\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Basis\"><\/span><a href=\"https:\/\/www.saasworthy.com\/product\/basis\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">4. Basis<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"492\" src=\"https:\/\/images.saasworthy.com\/blog_latest\/wp-content\/uploads\/2021\/08\/6-3-1024x492.png\" alt=\"\" class=\"wp-image-4844\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/6-3-1024x492.png 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/6-3-400x192.png 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/6-3-156x75.png 156w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/6-3-150x72.png 150w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/6-3.png 1254w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Source: <a href=\"https:\/\/www.centro.net\/solutions\/basis\/dsp\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Basis<\/a><\/figcaption><\/figure>\n\n\n\n<p>Basis is a first-of-its-kind SaaS advertising solution that unifies programmatic and direct media buying with workflow automation, cross-channel campaign planning, universal reporting, and business intelligence. It is one of the most comprehensive and automated demand side platforms available in the market today.<\/p>\n\n\n\n<h4 id=\"features-3\" class=\"wp-block-heading\">Features<\/h4>\n\n\n\n<p>The features and functionalities of Basis include &#8211;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Audience targeting<\/li><li>AI optimization<\/li><li>Brand safety and fraud protection<\/li><li>Budget management<\/li><li>Contextual targeting<\/li><li>Creative management<\/li><li>Demographic targeting<\/li><li>Frequency capping<\/li><li>Geo targeting<\/li><li>Mobile advertising<\/li><li>Omnichannel campaign management<\/li><li>Private marketplace<\/li><li>Retargeting<\/li><li>Reporting<\/li><li>Real-time bidding<\/li><\/ul>\n\n\n\n<h4 id=\"technical-details-4\" class=\"wp-block-heading\">Technical details<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>API<\/strong><\/td><td>No<\/td><\/tr><tr><td><strong>Customer Type<\/strong><\/td><td>Small businesses, medium enterprises, and large enterprises<\/td><\/tr><tr><td><strong>Deployment<\/strong><\/td><td>SaaS\/Web\/Cloud<\/td><\/tr><tr><td><strong>Support<\/strong><\/td><td>Business Hours Online<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 id=\"pricing-4\" class=\"wp-block-heading\">Pricing<\/h4>\n\n\n\n<p>Similar to the majority of the best demand side platform software, Basis also offers custom pricing plans that include all of its features.<\/p>\n\n\n\n<h3 id=\"5-adelphic\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Adelphic\"><\/span><a href=\"https:\/\/www.saasworthy.com\/product\/adelphic\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">5. Adelphic<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/images.saasworthy.com\/blog_latest\/wp-content\/uploads\/2021\/08\/7-3-1024x538.png\" alt=\"\" class=\"wp-image-4845\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/7-3-1024x538.png 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/7-3-400x210.png 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/7-3-143x75.png 143w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/7-3-150x79.png 150w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/7-3.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Source: <a href=\"https:\/\/www.adelphic.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Adelphic<\/a><\/figcaption><\/figure>\n\n\n\n<p>Adelphic is a self-service demand side platform software that is compatible across various devices and formats, such as desktop, mobile, TV, audio, digital out of home, etc. Users can easily plan, measure, and execute their advertising campaigns using Adelphic\u2019s intuitive interface. This DSP offers several functionalities which allow its users to access a simplified digital advertising platform.<\/p>\n\n\n\n<h4 id=\"features-4\" class=\"wp-block-heading\">Features<\/h4>\n\n\n\n<p>Some of the key features of Adelphic include &#8211;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Audience targeting<\/li><li>Brand safety &amp; fraud protection<\/li><li>Budget management<\/li><li>Contextual targeting<\/li><li>Demographic targeting<\/li><li>Frequency capping<\/li><li>Omnichannel campaign management<\/li><li>Real-time bidding<\/li><li>Retargeting<\/li><li>Reporting<\/li><\/ul>\n\n\n\n<h4 id=\"technical-details-5\" class=\"wp-block-heading\">Technical details<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>API<\/strong><\/td><td>No<\/td><\/tr><tr><td><strong>Customer Type<\/strong><\/td><td>Small businesses, medium enterprises, large enterprises, individuals, and freelancers<\/td><\/tr><tr><td><strong>Deployment<\/strong><\/td><td>SaaS\/Web\/Cloud<\/td><\/tr><tr><td><strong>Support<\/strong><\/td><td>Online<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 id=\"pricing-5\" class=\"wp-block-heading\">Pricing<\/h4>\n\n\n\n<p>Adelphic charges $3,000 per month for each license and it includes functionalities, such as machine learning optimization, campaign management, notifications, etc.<\/p>\n\n\n\n<h3 id=\"6-the-trade-desk\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_The_Trade_Desk\"><\/span><a href=\"https:\/\/www.saasworthy.com\/product\/the-trade-desk\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">6. The Trade Desk<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/images.saasworthy.com\/blog_latest\/wp-content\/uploads\/2021\/08\/8-1024x535.jpg\" alt=\"\" class=\"wp-image-4848\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/8-1024x535.jpg 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/8-400x209.jpg 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/8-144x75.jpg 144w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/8-150x78.jpg 150w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/8.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Source: <a href=\"https:\/\/www.thetradedesk.com\/us\/our-platform\/dsp-demand-side-platform\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">The Trade Desk<\/a><\/figcaption><\/figure>\n\n\n\n<p>When you search for the best demand side platforms, you will definitely find The Trade Desk featuring in the list. Advertisers, marketing teams, advertising agencies, etc., can use this self-service DSP to create highly personalized ad experiences and better manage their ad campaigns. This DSP is compatible across channels and devices.<\/p>\n\n\n\n<h4 id=\"features-5\" class=\"wp-block-heading\">Features<\/h4>\n\n\n\n<p>The list of features offered by The Trade Desk include &#8211;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Audience targeting<\/li><li>AI optimization<\/li><li>Brand safety and fraud protection<\/li><li>Budget management<\/li><li>Contextual targeting<\/li><li>Creative management<\/li><li>Demographic targeting<\/li><li>Frequency capping<\/li><li>Geo targeting<\/li><li>Mobile advertising<\/li><li>Omnichannel campaign management<\/li><li>Private marketplace<\/li><li>Retargeting<\/li><li>Reporting<\/li><li>Real-time bidding<\/li><\/ul>\n\n\n\n<h4 id=\"technical-details-6\" class=\"wp-block-heading\">Technical Details<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>API<\/strong><\/td><td>No<\/td><\/tr><tr><td><strong>Customer Type<\/strong><\/td><td>Small businesses, medium enterprises, and large enterprises<\/td><\/tr><tr><td><strong>Deployment<\/strong><\/td><td>SaaS\/Web\/Cloud<\/td><\/tr><tr><td><strong>Support<\/strong><\/td><td>Business Hours Online<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 id=\"pricing-6\" class=\"wp-block-heading\">Pricing<\/h4>\n\n\n\n<p>The Trade Desk offers custom plans that include all of its features and functionalities.<\/p>\n\n\n\n<h3 id=\"7-adzooma\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Adzooma\"><\/span><a href=\"https:\/\/www.saasworthy.com\/product\/adzooma\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">7. Adzooma<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/images.saasworthy.com\/blog_latest\/wp-content\/uploads\/2021\/08\/9-1024x680.png\" alt=\"\" class=\"wp-image-4851\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/9-1024x680.png 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/9-400x265.png 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/9-113x75.png 113w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/9-270x180.png 270w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/9-370x245.png 370w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/9-150x100.png 150w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2021\/08\/9.png 1516w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Source: <a href=\"https:\/\/www.adzooma.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Adzooma<\/a><\/figcaption><\/figure>\n\n\n\n<p>Adzooma is one of the top DSP software that allows its users to manage and optimize ads, such as Facebook, Google, and Microsoft ads. Suitable for businesses of all sizes, Adzooma uses machine learning techniques to improve performance. It offers a wide range of features that helps its users to run successful ad campaigns.<\/p>\n\n\n\n<h4 id=\"features-6\" class=\"wp-block-heading\">Features<\/h4>\n\n\n\n<p>Below is the list of features offered by Adzooma &#8211;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Audience targeting<\/li><li>AI optimization<\/li><li>Budget management<\/li><li>Creative management<\/li><li>Demographic targeting<\/li><li>Geo targeting<\/li><li>Real-time bidding<\/li><li>Reporting<\/li><li>Retargeting<\/li><\/ul>\n\n\n\n<h4 id=\"technical-details-7\" class=\"wp-block-heading\">Technical details<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>API<\/strong><\/td><td>No<\/td><\/tr><tr><td><strong>Customer Type<\/strong><\/td><td>Small businesses, medium enterprises, and large enterprises<\/td><\/tr><tr><td><strong>Deployment<\/strong><\/td><td>SaaS\/Web\/Cloud<\/td><\/tr><tr><td><strong>Support<\/strong><\/td><td>Business Hours Online 24\/7 (Live rep)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 id=\"pricing-7\" class=\"wp-block-heading\">Pricing<\/h4>\n\n\n\n<p>Adzooma offers four different plans, each offering different features and functionalities. Below are the plans offered &#8211;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Pilot &#8211; $49\/user\/monthly<\/li><li>Advanced Pilot &#8211; $99\/user\/monthly<\/li><li>Rocket Pilot &#8211; $249\/user\/monthly<\/li><li>Galaxy Class \u2013 Custom pricing<\/li><\/ul>\n\n\n\n<h2 id=\"conclusion\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before you decide to buy and invest in any of the top demand side platforms, you need to conduct a thorough evaluation and find out answers to key questions related to data privacy, compliance with privacy regulations, data collection, compatibility with various channels and devices, etc. You can use these key areas to compare the different DSPs and choose the one that suits your requirements the best.<\/p>\n\n\n\n<p>To find out more about the various demand side platforms and compare between them, check out our comprehensive list of <a href=\"https:\/\/www.saasworthy.com\/list\/demand-side-platform-dsp\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">demand side platforms<\/a>.<\/p>\n\n\n\n<p>You can also check out <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.saasworthy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">SaaSworthy<\/a> to know about various other software available to boost your business and profits. With over 40,000 software across 300 different categories, you will be able to find all the required information within minutes.<\/p>\n\n\n\n<p><strong>Also read:<\/strong><\/p>\n\n\n\n<p>\u2022 <a href=\"https:\/\/dev.saasworthy.com\/blogturning-your-average-business-development-team-into-amazing\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Turning Your Average Business Development Team into Amazing<\/a><\/p>\n\n\n\n<p>\u2022 <a href=\"https:\/\/dev.saasworthy.com\/blogcrm-vs-cms\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">CRM vs. CMS: Which One Is Ideal for Your Business?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Take a look at the 7 best demand side platforms of 2021 and gain insights into their features, technical details, and pricing plans.<\/p>\n","protected":false},"author":11,"featured_media":4820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":7,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[201],"tags":[],"class_list":{"0":"post-4817","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-top-software"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Best Demand Side Platforms in 2021 - SaaSworthy Blog | Top Software, Statistics, Insights, Reviews &amp; Trends in SaaS<\/title>\n<meta name=\"description\" content=\"Take a look at the 7 best demand side platforms of 2021 and gain insights into their features, technical details, and pricing plans.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.saasworthy.com\/blog\/best-demand-side-platforms\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Best Demand Side Platforms in 2021 - SaaSworthy Blog | Top Software, Statistics, Insights, Reviews &amp; Trends in SaaS\" \/>\n<meta property=\"og:description\" content=\"Take a look at the 7 best demand side platforms of 2021 and gain insights into their features, technical details, and pricing plans.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.saasworthy.com\/blog\/best-demand-side-platforms\" \/>\n<meta property=\"og:site_name\" content=\"SaaSworthy Blog | Top Software, Statistics, Insights, Reviews &amp; 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