{"id":9542,"date":"2022-03-08T04:37:00","date_gmt":"2022-03-07T23:07:00","guid":{"rendered":"https:\/\/www.saasworthy.com\/blog\/?p=9542"},"modified":"2023-06-02T12:03:04","modified_gmt":"2023-06-02T06:33:04","slug":"online-review-statistics-to-grow-your-business","status":"publish","type":"post","link":"https:\/\/dev.saasworthy.com\/blog\/online-review-statistics-to-grow-your-business","title":{"rendered":"Online Review Statistics to Grow Your Business in 2022"},"content":{"rendered":"\n<p>An estimated total of 93\\% of smart customers across the globe check online reviews before buying a product. Let us explore how to use online reviews to get connected with customers, improve brand image and promote positive buying recommendations.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dev.saasworthy.com\/blog\/online-review-statistics-to-grow-your-business\/#Understanding_Online_Review_Statistics\" title=\"Understanding Online Review Statistics\">Understanding Online Review Statistics<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dev.saasworthy.com\/blog\/online-review-statistics-to-grow-your-business\/#Why_Are_Online_Reviews_A_Necessity\" title=\"Why Are Online Reviews A Necessity?\">Why Are Online Reviews A Necessity?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dev.saasworthy.com\/blog\/online-review-statistics-to-grow-your-business\/#Positive_Reviews_Influence_Buyers_Positively\" title=\"Positive Reviews Influence Buyers Positively\">Positive Reviews Influence Buyers Positively<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dev.saasworthy.com\/blog\/online-review-statistics-to-grow-your-business\/#The_Impact_of_Negative_Reviews\" title=\"The Impact of Negative Reviews\">The Impact of Negative Reviews<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dev.saasworthy.com\/blog\/online-review-statistics-to-grow-your-business\/#The_Danger_of_Fake_Reviews\" title=\"The Danger of Fake Reviews\">The Danger of Fake Reviews<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/dev.saasworthy.com\/blog\/online-review-statistics-to-grow-your-business\/#How_to_Spot_a_Fake_Review\" title=\"How to Spot a Fake Review\">How to Spot a Fake Review<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/dev.saasworthy.com\/blog\/online-review-statistics-to-grow-your-business\/#5_Ways_to_Optimize_Online_reviews\" title=\"5 Ways to Optimize Online reviews&nbsp;\">5 Ways to Optimize Online reviews&nbsp;<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/dev.saasworthy.com\/blog\/online-review-statistics-to-grow-your-business\/#Online_Review_Platforms_Customers_Use\" title=\"Online Review Platforms Customers Use\">Online Review Platforms Customers Use<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/dev.saasworthy.com\/blog\/online-review-statistics-to-grow-your-business\/#The_Results\" title=\"The Results&nbsp;\">The Results&nbsp;<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/dev.saasworthy.com\/blog\/online-review-statistics-to-grow-your-business\/#Read_More\" title=\"Read More\">Read More<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 id=\"understanding-online-review-statistics\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_Online_Review_Statistics\"><\/span>Understanding Online Review Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/images.saasworthy.com\/blog_latest\/wp-content\/uploads\/2023\/06\/online-review-stats-1024x538.png\" alt=\"\" class=\"wp-image-13649\" srcset=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2023\/06\/online-review-stats-1024x538.png 1024w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2023\/06\/online-review-stats-400x210.png 400w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2023\/06\/online-review-stats-143x75.png 143w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2023\/06\/online-review-stats-1536x806.png 1536w, https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2023\/06\/online-review-stats.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In this busy and puzzling world of online shopping, people want the best shopping experience and want to be reassured before a purchase. Potential customers turn to online review sites to learn all they can about the company\u2019s service or product. Popular sites like Google Maps, Yelp, and TripAdvisor give customers advice or lead them to read past customer experiences and reviews directly from the source.<\/p>\n\n\n\n<p>This is a powerful route to the market for the customer, and this shapes their buying decisions. The data analysis says the chance is very high and is somewhere between 91\\% of 18-34-year-olds trust online reviews as much as personal recommendations, and\u00a0some 93\\% of consumers\u00a0have confirmed that online reviews influenced their purchase decisions.<\/p>\n\n\n\n<h3 id=\"why-are-online-reviews-a-necessity\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Are_Online_Reviews_A_Necessity\"><\/span><strong>Why Are Online Reviews A Necessity?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Online Reviews have become a powerful tool to reach out and make your presence felt through reviews. The customers get the chance to tell their side of the buying story. Reviews provide social proof to other potential buyers.<\/p>\n\n\n\n<p>Social proof adds credibility to the product or service and also vice versa. The more satisfied buyers buy, or enjoy a product\/service and put a review, the more likely others are to follow. A celebrity\u2019s positive public endorsement of a brand provides high social proof directly impacts sales. Similarly, a negative review can drive away customers.<\/p>\n\n\n\n<p>Online reviews have become the most popular way to choose where to shop locally.&nbsp;It is found that <a href=\"https:\/\/www.prnewswire.com\/news-releases\/nearly-all-consumers-97-now-use-online-media-to-shop-locally-according-to-biakelsey-and-constat-87221242.html\" rel=\"nofollow\" class=\"ek-link\">nearly<\/a> 97\\% of buyers research products or services in their local area influenced by online reviews.<\/p>\n\n\n\n<h3 id=\"positive-reviews-influence-buyers-positively\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Positive_Reviews_Influence_Buyers_Positively\"><\/span><strong>Positive Reviews Influence Buyers Positively<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Positive reviews play a key role for companies where customers <a href=\"https:\/\/www.invespcro.com\/blog\/the-importance-of-online-customer-reviews-infographic\/#:~:text=Customers\\%20are\\%20likely\\%20to\\%20spend,business\\%20with\\%20\\%E2\\%80\\%9Cexcellent\\%E2\\%80\\%9D\\%20reviews.&amp;text=On\\%20average\\%2C\\%20a\\%20one\\%2Dstar,a\\%20business\\%20about\\%2030\\%20customers.\" rel=\"nofollow\" class=\"ek-link\">spend 31\\% more on a business with excellent reviews.<\/a>&nbsp;There are other benefits also which are as follows:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Trust of the Consumer Increases<\/strong>&nbsp;\u2013 Online business industry depends heavily on trust. It is extremely hard to gain but easy to lose following a bad experience.&nbsp;It has been proved that B2B buyers (92\\%) are more likely to do purchases after reading a trusted review. Reviews mean a lot.<\/li><li><strong>Having Feedback from Customers<\/strong>&nbsp;&#8211; Getting feedback from customers gives insights to help improve the&nbsp;customer experience. Businesses are able to get to study the entire journey of the customer and get clarity about their performance. Also, identify areas that need improvement. Most review sites respond back to the customer and start a chat to find out more, and close the loop to ensure their queries are resolved.<\/li><li><strong>Search Engine Rankings<\/strong>&nbsp;&#8211; 6.47\\% more gain happens in online customer reviews in organic&nbsp;local searches. Customers&#8217; comment on the reviews matter and the \u2018Negative Sentiment in Google Reviews\u2019 creates a negative ranking and sometimes spoils the show.<\/li><\/ul>\n\n\n\n<h3 id=\"the-impact-of-negative-reviews\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Impact_of_Negative_Reviews\"><\/span><strong>The Impact of Negative Reviews<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The impact of negative online reviews is destructive for the business and brand.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A minimum star rating is 3.3 for a business.&nbsp; Consumers connect with 3.3 and an estimated 13\\% of consumers consider using a business with a rating of 1 or 2 stars.<\/li><li>An estimated 94\\% of customers have confirmed that a negative online review has&nbsp;made them avoid a business.<\/li><li>Every four out of five consumers refrain from a recommended purchase after reading negative online reviews.<\/li><\/ul>\n\n\n\n<p>With negative online reviews of a business, only 22\\% of customers consider buying their product. If there are three negative articles in a search query, 59.2\\% of customers choose not to get into the purchase.<\/p>\n\n\n\n<p>Negative reviews have really serious consequences. Even a loss of a half-star rating can be crucial for a restaurant and 19\\% less likely to have full seats during peak dining times. (Source: <a href=\"https:\/\/news.berkeley.edu\/2012\/09\/04\/yelp-reviews-boost-restaurant-business\/\" rel=\"nofollow\" class=\"ek-link\">UC Berkeley<\/a>).&nbsp;<\/p>\n\n\n\n<p>Similarly, a one-star fall in a Yelp rating could lead to a 5-9\\% decrease in revenue. (Source: <a href=\"https:\/\/www.hbs.edu\/faculty\/Pages\/item.aspx?num=41233\" rel=\"nofollow\" class=\"ek-link\">Harvard Business School<\/a>).<\/p>\n\n\n\n<h3 id=\"the-danger-of-fake-reviews\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Danger_of_Fake_Reviews\"><\/span><strong>The Danger of Fake Reviews<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Fake online reviews question the credibility of a company and can be dangerous. Fake reviews can even turn a real potential customer off from your business. If even one fake review is detected, it questions the reliability of all the other authentic reviews.<\/p>\n\n\n\n<h3 id=\"how-to-spot-a-fake-review\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Spot_a_Fake_Review\"><\/span><strong>How to Spot a Fake Review<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When you spot a fake or a spam message, immediately get these removed and report these to the reviewers of the platform administrators.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>If&nbsp;the reviewer has not divulged profile information then it is a computerized spam persona.<\/li><li>If there is a third-party website or product recommendation in the review then it has surely been an attempt to move the customers to competitors or unprotected sites.<\/li><li>The fake review&nbsp;can be misleading or could be put there in a different language and keep getting repeated&nbsp;as new reviews for other companies.&nbsp;<\/li><\/ul>\n\n\n\n<h3 id=\"5-ways-to-optimize-online-reviews\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Ways_to_Optimize_Online_reviews\"><\/span><strong>5 Ways to Optimize Online reviews&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li>Make efforts to ask for online reviews from your customers&nbsp;<\/li><li>To respond to online reviews and reply to them if possible&nbsp;<\/li><li>Have transparency about the online reviews&nbsp;<\/li><li>Quote online reviews in your communications or advertisements<\/li><li>Have a physical shop presence if possible<\/li><\/ol>\n\n\n\n<h3 id=\"online-review-platforms-customers-use\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Online_Review_Platforms_Customers_Use\"><\/span>Online <strong>Review Platforms Customers Use<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 id=\"commonly-used-review-sites\" class=\"wp-block-heading\"><strong>Commonly Used Review Sites&nbsp;<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.google.co\/intl\/en\/business\/\">Google My Business<\/a><\/li><li><a href=\"https:\/\/www.amazon.com\/\">Amazon<\/a><\/li><li><a href=\"https:\/\/yahoo.com\/\">Yahoo<\/a><\/li><li><a href=\"https:\/\/www.bbb.org\/\">BBB (Better Business Bureau)<\/a><\/li><li><a href=\"https:\/\/www.yellowpages.com\/\">Yellow pages<\/a><\/li><li><a href=\"https:\/\/www.trustpilot.com\/\">Trustpilot<\/a><\/li><li><a href=\"https:\/\/www.yelp.com\/\">Yelp<\/a><\/li><\/ul>\n\n\n\n<h4 id=\"social-platforms\" class=\"wp-block-heading\"><strong>Social Platforms<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.facebook.com\/\">Facebook<\/a>&nbsp;pages of a company<\/li><li>Official video on&nbsp;<a href=\"https:\/\/www.youtube.com\/\">YouTube<\/a><\/li><\/ul>\n\n\n\n<h2 id=\"the-results\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Results\"><\/span><strong>The Results&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The statistics help have a better experience. Reviews do matter, and if you neglect them you could be neglecting some very valuable business opportunities. And if you aren\u2019t using them correctly you are missing out on chances of getting more eyeballs. Start&nbsp;getting reviews and use them to your advantage.&nbsp;<\/p>\n\n\n\n<h3 id=\"read-more\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Read_More\"><\/span>Read More<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/dev.saasworthy.com\/blogconsumer-behavior-statistics\">Consumer Behavior Statistics in 2022<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/dev.saasworthy.com\/blogwhy-employees-quit-statistics\">Why Employees Quit Statistics 2022<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know almost 93% of smart customers across the globe check online reviews before buying a product? Read on to know about such online reviews statistics!<\/p>\n","protected":false},"author":7,"featured_media":9594,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[200],"tags":[],"class_list":{"0":"post-9542","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-statistics"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online Review Statistics to Grow Your Business in 2022 - SaaSworthy Blog | Top Software, Statistics, Insights, Reviews &amp; Trends in SaaS<\/title>\n<meta name=\"description\" content=\"Did you know almost 93% of smart customers across the globe check online reviews before buying a product? 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Read on to know about such online reviews statistics!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.saasworthy.com\/blog\/online-review-statistics-to-grow-your-business\" \/>\n<meta property=\"og:site_name\" content=\"SaaSworthy Blog | Top Software, Statistics, Insights, Reviews &amp; Trends in SaaS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/saasworthy\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-07T23:07:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-02T06:33:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2022\/03\/Online-Review-Stats.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"573\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Snigdha Biswas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@saasworthy\" \/>\n<meta name=\"twitter:site\" content=\"@saasworthy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Snigdha Biswas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/online-review-statistics-to-grow-your-business\",\"url\":\"https:\/\/dev.saasworthy.com\/blog\/online-review-statistics-to-grow-your-business\",\"name\":\"Online Review Statistics to Grow Your Business in 2022 - SaaSworthy Blog | Top Software, Statistics, Insights, Reviews &amp; Trends in SaaS\",\"isPartOf\":{\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/online-review-statistics-to-grow-your-business#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/online-review-statistics-to-grow-your-business#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev.saasworthy.com\/blog\/wp-content\/uploads\/2022\/03\/Online-Review-Stats.png\",\"datePublished\":\"2022-03-07T23:07:00+00:00\",\"dateModified\":\"2023-06-02T06:33:04+00:00\",\"author\":{\"@id\":\"https:\/\/dev.saasworthy.com\/blog\/#\/schema\/person\/b6e201b465ecea7f5e9079d7f7db6afd\"},\"description\":\"Did you know almost 93% of smart customers across the globe check online reviews before buying a product? 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