10 Best AI Marketing Tools in 2024

In the last few years, the marketing landscape has seen groundbreaking changes. The Introduction Machine Learning and AI have introduced the constantly evolving marketing landscape to a new era of digital advancement and automation. The AI has also transformed the marketing tools and made them smart and efficient in terms of usage. AI marketing tools are revolutionizing the process and operations of how businesses deal with their customers. It has proved to be a boon for small businesses and new startups. In 2024, the digital marketing industry will be transformed by AI marketing tools. Let us look at the 10 best AI Marketing tools you need to know in 2024. This guide will equip you with the best knowledge about each AI marketing tool in detail. Let’s delve into the article right away!

Best AI Marketing Tools 2024

S.No	Software	Best For	Free/Paid
1	Synthesia	Creating realistic AI videos	Paid
2	HootSuite	Social media management	Paid
3	Jasper	AI writing assistant	Limited Free Trial
4	Dall-E by Open.ai	Generating creative text-based images	Custom Plans
5	Ortto	AI-powered marketing automation	Limited Free Trial
6	SurferSEO	Content optimization for search engines	Paid
7	Seventh Sense	Marketing attribution and analytics	Limited Free Trial
8	ChatGPT	Chatbot development and text generation	Freemium (limited features), paid plans available
9	Manychat	Chatbot marketing platform	Free Plan with Limited Features, Paid Plans available
10	Otter	AI-powered transcription and note-taking	Free Plan with Limited Features, Paid Plans available

Synthesia

Synthesia has revolutionized and transformed the video creation industry and disrupted the market with the use of Artificial intelligence. The platform was founded in the year 2017 by AI researchers and entrepreneurs. With the help of Synthesia, one can create hyper-realistic and professional-looking video clips in which AI-made human figures are present. It has helped creators across the world to generate videos with AI-made human actors that look realistic without the need for any microphone, studio setup, or cameras.

Key Features

1. The AI offers over 150 ethnically diverse avatars or custom AI avatars to choose from.
2. Synthesia can also transform text descriptions into voice-overs.
3. The AI also offers the feature of voice cloning and can add your cloned voice with the AI avatars. 
4. It offers one tool that creates scripts for videos and voiceovers and is inspired by ChatGPT.

Pros

1. Can create videos without any camera or studio setup.
2. Multimedia options and over 65 video templates.
3. Create lifelike videos along with voiceovers.
4. It offers a free video generator with limited features.

Cons

1. The customization options are limited.
2. The voiceovers can get robotic at times.
3. There is no offline availability.
4. There is no free trial or free plan.

Compatibility

The Synthesia AI is only web-based and browser-based (Cloud).

Pricing

The Starter Premium plan starts from $22 per month on an annual subscription.

Also read: Top 10 ChatGPT Alternatives for Marketers in 2023

HootSuite

HootSuite is considered one of the leading social media management centers or command centers that streamline and centralize the entire management. The platform was created in the year 2008 and was designed in a way that connects multiple social media accounts to an all-in-one console so that community managers can manage everything from one centralized spot. It supports multiple social media channel integrations like Facebook, Instagram, Twitter, Pinterest, YouTube, Linkedin and TikTok.

Key Features

1. The platform offers multi-social media channel management from one single platform.
2. One can schedule the posting of social media posts across various social media channels in advance.
3. It allows the users to track and monitor the analytics and performance of all the posts across different channels.
4. HootSuite also enables you to track conversations and mentions across various channels or brands.

Pros

1. It offers automation and custom plans.
2. It improves the engagement of the posts.
3. It helps you make data-driven decisions.
4. It is a scalable solution.

Cons

1. The learning curve is extensive.
2. The tracking feature on Instagram is limited.
3. It can be slow to respond at times.
4. It does not offer the free plan anymore.

Compatibility

The HootSuite platform supports the browser-based (Cloud) and is also supported on mobile apps for both Android and iOS.

Pricing

It offers custom plans for its users. The professional plan starts at $99 per month on an annual subscription.

Jasper

Jasper is considered one of the best marketing AI tools in the market. Jasper was released in the year 2021, It has over 105,000 active users. Jasper is an AI writing assistant known for writing product descriptions and content pieces for marketing copies and website copies as well. It is also known for using AI capabilities to generate high-quality content in less time and is considered a boon for Marketing agencies and new startups. It can also generate scripts for YouTube videos, captions for social media handles, and detailed blogs for websites.

Key Features

1. Jasper offers more than 50 types of customized templates for businesses to choose from.
2. It also comes with content recipes that are also known as AI-suggested pre-made content ideas one can work on.
3. Jasper content writing AI comes with a built-in Grammarly plugin, tone adjustment options, and also its Copyscape-powered plagiarism checker.
4. It is one of the most advanced AI tools of marketing and supports over 25 + languages.

Pros

1. It can generate content in a fraction of the time.
2. It gives error-free, accurate, content with natural flow.
3. It is affordable for small businesses.
4. Jasper also offers content search and auto-save features.

Cons

1. It does not have any free version and only offers a free trial
2. It struggles with advanced technical content topics.
3. The plag checker comes at an extra cost.
4. Jasper’s support is not responsive at times.

Compatibility

The Jasper AI only supports the web-based or browser-based (Cloud) platform.

Pricing

The Starter package starts at $40 per month on an annual subscription plan.

Dall-E by Open.ai

In January 2021, Open AI released the DALL-E, which disrupted the Artificial Intelligence and Image creation industry. DALL-E uses GPT 3 to receive text commands and uses AI features to create imaginative images just from textual descriptions and commands. It comes with multiple capabilities to create realistic versions of imaginative texts, combined versions of animals and objects, and also update and transform existing images and pictures. It is considered the most powerful AI tool that bridges visual representation with textual description.

Key Features

1. DALL-E can generate new realistic images from scratch and can also fill existing images if processed with proper prompts.
2. It can generate multiple images with multiple styles like paintings, sketches, imaginative, cartoonish, etc.
3. It also has the feature to manipulate and rearrange certain parts in an existing image or picture.
4. The AI is designed in a way that it can also design certain elements even if it not present in the description.

Pros

1. The ownership of the images stays with the creator.
2. It offers multiple customization options.
3. It can generate images quickly and efficiently.
4. DALL-E 3 is now available for free use.

Cons

1. It offers limited control over generated images.
2. There can be certain biases in the AI images.
3. The ability to understand context is limited at times.
4. It can have ethical conflicts and implications with the risk of misuse.

Compatibility

The DALL-E by Open AI only supports the web-based or browser-based (Cloud) platform.

Pricing

The Pricing of DALL-E remains uncertain and works on the pay-per-use model. The DALL-E 2 image pricing is based on image resolution and quality. The price starts at $0.040 per image with a resolution of 1024×1024 pixels (standard quality). The DALL-E 3 is combined with the Chat GPT plus access which starts from  $42 per month.

Ortto

Ortto which was formally known as Autopilot has its roots in the year 2015. However, it was rebranded and launched as Ortto in 2022. Ortto is an AI-powered marketing automation platform designed for marketers to execute and run brilliant campaigns that drive business growth and sales of their businesses. It has revolutionized the marketing automation industry by streamlining the entire process. Ortto integrates three tools, marketing automation, sales, and customer data platform and analytics features.

Key features

1. It offers a unified customer data platform that streamlines sales, leads, operations, marketing, and finance under one platform.
2. It automates the marketing that includes email campaigns, SMS campaigns, and push campaigns.
3. The platform also offers an omnichannel and live chat support feature for customers.
4. It optimizes messaging and connects all data related to the customer with no code integration.

Pros

1. It gives a unified and complete view of users.
2. It offers business tools and analytics.
3. It is quite user-friendly and appealing.
4. It also offers audience segmentation.

Cons

1. The system offers integration issues at times.
2. It can be time-consuming to set up.
3. The functionality is limited and needs improvements.
4. It has cloning and import glitches at times.

Compatibility

The Ortto only supports the web-based or browser-based (Cloud) platform.

Pricing

It offers a free trial and the professional plan starts at $99 per month.

SurferSEO

Surfer SEO also commonly called Surfer was launched in the year 2017. It is an SEO tool that follows a data-driven approach and can be used for content editing and competitor analysis that makes your content rank on search results. It can optimize the content on the website for better Search Engine Optimization rankings. It offers suggestions related to content topics, keywords, content structure, word counts, and headings and also helps to analyze top-performing pages. It enables companies to optimize and streamline the SEO workflow and also automate certain processes.

Key Features

1. It is one of the most trusted SERP analyzers available in the market.
2. It is a content editor that offers real-time updates and recommendations for content optimization on the website.
3. It is one of the most advanced keyword research tools available that can also do all-in-one keyword research.
4. Surfer SEO suggests improvements and analyses the website, acting as a domain planner.

Pros

1. It provides accurate data-driven approaches and analysis.
2. It makes on-page optimization available to everyone.
3. Surfer comes with a functionality to Audit content.
4. It can generate ready-to-publish articles in 7 languages.

Cons

1. It doesn’t have any tool for keyword difficulty measures.
2. It can also suggest incorrect suggestions at times.
3. It can be expensive for individual owners.
4. It does not offer any free trial or free plan.

Compatibility

Sufer SEO only supports the web-based or browser-based (Cloud) platform.

Pricing

It does not have any free version. The basic package starts at $49.20 per month on an annual renewal plan.

Seventh Sense

Seventh Sense has changed the marketing analytics and attribution. It was founded in 2013 and is known to change traditional analytics by adding the power of Artificial Intelligence and suggesting precision for analyzing campaign performance. It offers an email marketing tool to optimize the entire email campaign and email engagement rates. Businesses can also personalize the frequency and timing of campaigns so that the click rate on those emails increases. The email delivery system it has designed works best with HubSpot and Marketo..

Key Features

1. It offers personalization of email campaigns as well as scheduling.
2. It can analyze the historical data for analytics and email engagement on HubSpot. 
3. Seventh Sense offers flexibility in working with configuration related to display or display technology workflow.
4. It also offers automation and marketing system linking capabilities to get a 360 view of interactions.

Pros

1. It boosts email engagement.
2. It helps its users to make data-driven decisions.
3. It is user-friendly in approach.
4. It offers major platform integrations and support.

Cons

1. Users report data privacy concerns because of the use of AI.
2. It only has a dependency on platforms like HubSpot and Marketo.
3. It poses a risk of over-optimization at times.
4. Seventh Sense offers limited data history.

Compatibility

The Seventh Sense tool only supports the web-based or browser-based (Cloud) platform.

Pricing

It offers a free trial. The basic pricing starts at $149 per month for 20,000 contacts.

ChatGPT

Chat GPT was released by Open AI in November 2022 and the AI assistant became an instant hit on social media channels. It is a language model that is AI-powered and can create human-like texts based on historical conversation data and the context the user gives to the GPT. It uses large amounts of data and can generate answers to textual prompts. The GPT is known to learn and adapt as per the data feed in the system. The introduction of Chat GPT has revolutionized the automation and AI industry. Chat GPT has recently released the GPT 3 and GPT 4 based on the same LLM family, the initial GPT was built on.

Key Features

1. The Generative capabilities of the Chat GPT model are said to be one of the most advanced in the world of AI.
2. It can fine-tune the responses it generates with multiple prompts given by the user to the language model.
3. It generates contextually correct information as well as grammatically improved responses.
4. It can generate human-like text and can also write codes, content, captions, stories, reports, legal templates, etc in a fraction of the time.

Pros

1. The sign-up process is easy and the interface is user-friendly.
2. It can cater to a wide range of fields and industries.
3. It offers a free version for users to test it.
4. The GPT is creative as well as scalable.

Cons

1. The accuracy of GPT remains under question by experts.
2. It can also produce biased content at times.
3. The responses lack emotions and empathy.
4. It poses the risk of unethical use.

Compatibility

The Chat GPT supports the web-based or browser-based (Cloud) platform. The new versions also support the mobile applications for both iOS and Android.

Pricing

It offers a free version for its users and the Chat GPT plus pricing starts at $20 per month.

Manychat

Launched in the year 2016, Manychat is a chat automation and chat marketing software that has revolutionized the use of chatbots for marketing. Manychat helps businesses automate responses and conversations, nurture new leads, and boost sales on different social media chat boxes like Facebook Messenger, SMS, Instagram DM’s, etc. It allows you to create friendly chatbots that are on autopilot, can personalize the conversations, and can integrate and connect easily with your existing CRM tool or Marketing platforms and tools.

Key Features

1. It offers a visual flow builder for the user to make the structure of conversations more visual.
2. It also offers a feature that allows subscriber management for tagging and re-engagement purposes.
3.  It integrates and streamlines all the major social media channels and its chat feature.
4. It offers a feature that helps users to broadcast messages to multiple subscribers at once.

Pros

1. The chatbox flow builder is very easy to use.
2. It helps users with multiple growth tools.
3. It allows a huge range of custom flows under a free plan.
4. The responsiveness and stability are trustworthy.

Cons

1. It does not offer built-in AI options.
2. Users report issues with customer support.
3. The widget for websites is limited.
4. Some users report occasional downtimes.

Compatibility

Manychat supports the web-based (cloud) platform and mobile application platform for both Android and iOS.

Pricing

It offers a free version for users, and the paid Pro plan starts at $10 per month.

Otter.ai

Otter also known as Otter AI was launched in the year 2016 and turned into an AI transcription and note-taking software used to enhance collaboration and streamline the meetings. Otter Ai captures conversations, meetings, and lectures with accuracy by using advanced speech recognition technology. Otter AI can transcribe the audio in real-time, add time stamps, and also recognize various accents. It can record audio, extract items, generate AI summaries, and even capture slides. It also offers collaboration and the transcriptions can be shared as well. It also offers cloud storage and can improve audio quality. It also empowers users to stay efficient and organized.

Key Features

1. It can also differentiate between speaker voices by recognizing the voices with their characteristics.
2. It also offers an Otter AI chat option to its users for easy ways to ask questions and collaborate.
3. capture your conversations, lectures, or meetings with remarkable accuracy.
4. It offers an OtterPilot feature that can transcribe meetings in real-time.

Pros

1. The accuracy is trustworthy.
2. The free plan is accessible to a wide range of audiences.
3. It automates and saves a lot of effort and time.
4. It offers easy navigation.

Cons

1. It can only be accessed online.
2. It only supports the UK and US English language.
3. Some users report privacy of customer data concerns.
4. Users report poor transcription for complex audio.

Compatibility

Otter AI supports both the web-based (cloud) platform and mobile application platform for both Android and iOS.

Pricing

It offers a free version for users, and the paid Pro plan starts at $10 per user, per month on an annual subscription.

FAQs

Are marketing tools with AI capabilities really expensive?

The pricing structure of any AI marketing tool depends upon the features and functionalities it offers. While many AI marketing tools offer free versions and free trials, some offer paid versions with deep capabilities and functionalities. Hence, the expense of any AI marketing tool depends upon your usage requirements.

Do AI marketing tools need technical expertise?

Most of the marketing tools with AI features and capabilities come with user-friendly and easy-to-use user interfaces. Though some AI marketing tools come with a learning curve, however, you do need technical expertise to access the AI marketing tools. One only needs the understand certain concepts to use them.

How can I select the best AI marketing tool?

The definition of best marketing tools with AI depends upon your requirements and usage goals. For example, if you are a business owner, you might need AI marketing tools to streamline your operations and eliminate extra time and cost for your business. For creators, they might want the tool for creative capabilities.