GoToWebinar: A Guide to Using It Effectively

GoToWebinar is a powerful webinar platform that empowers businesses and individuals to connect with their audiences seamlessly. Whether you’re launching a product, hosting a training session, or sharing thought leadership, GoToWebinar gives you the tools to deliver engaging and impactful webinars. In this guide, we’ll explore how to leverage GoToWebinar’s features to achieve your webinar goals effectively.

How to Set Up Your GoToWebinar Account?

1. Create an Account: Sign up for a GoToWebinar account. Choose a plan that fits your needs and budget.
2. Schedule Your Webinar: Set a date and time for your webinar. Craft a compelling title and description to attract registrants.
3. Build Your Registration Page: Customize your registration page with your branding and key information. Collect essential attendee data during registration.

How to Set Up A Webinar?

Step 1 – Sign In to Your Account

• Go to the GoToWebinar website.
• Sign in with your GoToWebinar credentials.

Step 2 – Create a Webinar

• On the GoToWebinar dashboard, click on the “Schedule a Webinar” button.
• You’ll be directed to the scheduling page.

Step 3 – Enter Webinar Details

• Title: Enter the title of your webinar.
• Description: Provide a brief description of what the webinar will cover.
• Date and Time: Set the date and time for your webinar. You can also select the time zone.
• Duration: Specify how long the webinar will last.
• Registration: Choose whether you want to require registration. If yes, you can customize the registration form.

Step 4 – Configure Webinar Settings

• Presenter Details: Add details about the presenters and their roles.
• Recording: Decide whether you want to record the webinar.
• Audio Options: Set up audio options for your webinar, such as using VoIP or telephone.

Step 5 – Set Up Invitation and Reminder Emails

• Customize the invitation email that will be sent to registrants.
• Configure reminder emails that will be sent before the webinar starts.

Step 6 – Add Branding and Customization

• If desired, add your branding elements like your logo or a custom background.
• Customize the registration and thank you pages with your branding.

Step 7 – Save and Review

• Review all the details to ensure everything is correct.
• Click “Save” or “Schedule” to finalize your webinar setup.

Step 8 – Promote Your Webinar

• Share the registration link with your audience through email, social media, or other channels.
• Consider setting up a landing page or using a marketing campaign to drive registrations.

Step 9 – Prepare for the Webinar

• Log in to your GoToWebinar account a bit before the webinar starts.
• Test your audio and video equipment.
• Review your presentation and materials.

Step 10 – Host the Webinar

• At the scheduled time, start the webinar from your GoToWebinar dashboard.
• Engage with your attendees and manage the webinar using the control panel.

Step 11 – Follow Up

• After the webinar, review the analytics and attendee feedback.
• Send follow-up emails, including a link to the recorded webinar if you choose to record it.

By following these steps, you can set up and host a successful webinar on GoToWebinar. If you need more specific details on any step or have any questions, feel free to ask!

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Tips for Effective GoToWebinars

1. Outline Your Content: Plan your webinar agenda and script in advance.
2. Test Equipment: Ensure your microphone, camera, and internet connection are functioning properly.
3. Familiarize with the Platform: Explore GoToWebinar’s features before your event.
4. Engage with Polls and Surveys: Use interactive tools like polls and surveys to keep your audience engaged.
5. Use Q&A Features: Encourage participants to ask questions and use the Q&A feature to address them.
6. Customize Branding: Add your logo and customize registration and thank you pages to align with your branding.
7. Send Reminder Emails: Set up automatic reminder emails to increase attendance rates.
8. Practice Beforehand: Run a practice session to get comfortable with the flow and features.
9. Record the Webinar: Record your session for later distribution or for those who couldn’t attend live.
10. Analyze Post-Webinar Data: Review attendee data and feedback to improve future webinars.

By following these tips and effectively utilizing GoToWebinar’s features, you can create and deliver impactful webinars that achieve your business goals and leave a lasting impression on your audience. Remember, practice makes perfect, so don’t hesitate to experiment and refine your approach to hosting webinars.