Online surveys are quite a popular means of online data collection where members or participants are posed with a set of survey questions. These questions are generally answered by filling up an online form. The data is then stored in a database, and the respective survey tool offers an analysis of the data and a trained expert review.
Surveys have turned out to be a standard tool for empirical research in various fields. It includes social sciences, official statistics, and marketing. There are several online survey tools available for data collection. However, in this blog, we will be considering two such popular tools. They are Survey Monkey and SmartSurvey. So, let’s begin!
Table of Contents
About Survey Monkey
SurveyMonkey offers customizable online surveys. It is obtainable in two separate versions: free version, with survey creation ability, and paid version, with back-end features like sample selection, data representation, and bias removal.
The chief goal of this online survey platform is to assist its users in making better decisions. It creates a positive experience for both the targeted audience and for the survey creators. Self-made researchers can carry out data analysis, consumer-focused marketing, and brand management.
The instinctive interface makes it effortless to produce professional surveys, which can be emailed or displayed on social media handles. Business users can acquire customer satisfaction data on a real-time basis. It is essential for refining their services or products. You can also learn about their employee engagement, market trends, or other parameters from survey information.
About SmartSurvey
SmartSurvey permits the users to reach the people directly who offer valuable opinions, patients, partners, clients, students, and suppliers.
SmartSurvey focuses on delivering survey solutions for enterprise clients and multinational businesses, including dedicated support and safe data storage on UK/EU-centered servers.
Regardless of whether you’re conducting market research, measuring customer satisfaction, or reviewing employee engagement, SmartSurvey software has radical features to match every need.
Survey Monkey vs. SmartSurvey features
| Features | Survey Monkey | SmartSurvey |
| Analytics | No | Yes |
| API | Yes | Yes |
| Batch Permissions & Access | No | Yes |
| Calendar Management | No | Yes |
| Contact Management | No | Yes |
| Dashboard | Yes | Yes |
| Data Export | Yes | Yes |
| Data Import | Yes | Yes |
| Data Visualization | Yes | Yes |
| Email Integration | Yes | Yes |
| External Integrations | Yes | Yes |
| Google Apps Integration | Yes | Yes |
| Marketing Automation | No | Yes |
| Multi-User | Yes | Yes |
| Notifications | Yes | Yes |
| Scheduling | No | Yes |
| Template Designer | Yes | Yes |
| Net Promoter Score | Yes | Yes |
In addition to the features mentioned earlier, Survey Monkey also offers the following:
a. Answer validation
b. Customizable survey links and design themes
c. Custom branding
d. Export results to Excel and PDF
e. Email distribution
f. Reach the right people
g. Survey templates
h. Skip logic
Whereas SmartSurvey offers the following:
a. Advanced skip logic and piping
b. Bulk email distribution
c. Custom branding and themes
d. Multi-user management
e. Multi-language
f. Offline/kiosk mode
g. SMS distribution
h. Unlimited questions
i. Unlimited responses
Survey Monkey vs. SmartSurvey pricing plan
Survey Monkey
It is a free online survey tool that includes unlimited surveys, 10 questions per survey, 100 total monthly responses, 24/7 customer support via email, team accounts & tools, and quizzes in its basic plan.
It also has a Standard monthly subscription plan which offers further upgrades such as 1,000 monthly responses, unlimited questions per survey, customized surveys, data exports, and survey analysis.
Furthermore, it offers Advantage, a yearly subscription plan which is suitable for more prominent organizations that would require unlimited responses, customized survey experience, survey logic, advanced survey analysis, multilingual surveys, and SurveyMonkey industry benchmarks.
Another yearly subscription plan is the Premier which includes advanced survey logic and white label surveys, and the existing features.
SmartSurvey
It is accessible online survey software with basic features for a single user account like 15 questions per survey, 100 response maximum per month, unlimited surveys, ready-made survey templates, real-time analytics, phone, chat & email support, increased security (SSL/HTTPS) and standard training.
Pro plan is a paid version for a single user per month. It includes all basic features and unlimited questions, advanced question types, data export, multiple tracking links, 1000 response maximum per month, unlimited surveys, two-factor authentication, text analysis, and more.
Business team is another plan that allows up to 3 users per year. It includes all business features and unlimited questions, unlimited responses, unlimited surveys, and multi-user management.
The Business plan is available for a single user per month billing, which includes all pro features. In addition to that, it has unlimited questions and responses, file upload question type, advanced question & page logic, schedule reports sent by email, advanced cross-tab report, survey authentication, bulk email tool, and many more.
The Enterprise is available for a single user per year. It comprises all business features and customer success team access, API access, Google Analytics integration, Multi-language, and many more.
The Enterprise Team plan is designed for up to 3 users per year, including all enterprise features. It also has Unlimited surveys, responses, and questions, multi-user management, professionally designed templates.
Survey Monkey vs. SmartSurvey pros & cons
| Survey Monkey | SmartSurvey |
| Pros | Pros |
| It is easy to use, implementation is simple and straightforward, and is reasonably priced. | It is easy to set up and customize, and economical. |
| The software is flexible and report generation is useful, and fairly easy. | It is very user-friendly, simple, and easy to use. |
| Cons | Cons |
| No integration difficulties. | Worked well with Constant and Contact and NEON CRM. However, the adaptability is limited with MS Access. |
| Customizing text formatting within a question (italic, bold, paragraphs, etc.) is not possible. | Handling all the raw data can be difficult in the beginning. On continued usage, it can be useful with all the available information. |
Conclusion
When paralleling Survey Monkey and SmartSurvey, you can also take other online survey products into consideration. Google Forms, SurveyLab, Typeform, Qualtrics Research Core, Wufoo, and Formstack. Make sure to look into the features and pricing before choosing the right software that meets your requirement.
To know more, you can visit SaaSworthy.
