Anyone in the business world will tell you that customers are the focal point for any given trade. Therefore, as long as you manage your customers well, you are sure to achieve success in your business. Thankfully, with the digital tools bestowed upon us by this era of technology, managing customer information has become easier than ever. One such business tool is the Customer Identity And Access Management Software, which has enabled businesses across the globe to achieve amazing results, as far as customer management is concerned.
If you don’t already know about this tool, don’t fret too much — we have everything you need to know right here. This guide will help you have a walk-through of what Customer Identity And Access Management Software is and how it can help you get the upper hand in your business. If you are ready, let us start right away!
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What is Customer Identity And Access Management Software?
Your customers are your top priority. Therefore, you want to make sure that your customers get to have a nice experience every time they access your brand through one of the channels — be it your website, application, or any other digital platform.
What Customer Identity And Access Management Software does is help your customers have a secure and seamless experience so that they can enjoy the best of what your application or site has to offer.
While it allows your customers to have a smooth log-in experience on any of your online services, it also helps the company on a number of fronts. For instance, it allows your company to manage customer profile information, identities, preferences, and many more on a large scale.
Through it, customers can self-register at your application or website and it allows them the authority to manage their information, preferences, and so on, as per laws and regulations (CCPA and GDPR).
On that note, do make sure not to confuse Customer Identity And Access Management Software with Identity And Access Management Software (IAM). While their functions may be similar, Identity And Access Management Software are more corporate-based.
In other words, Identity And Access Management Software are for managing the identities and profiles of internal employees. Also, changes to such profiles can only be possible by the IT departments.
Customer Identity And Access Management Software, on the other hand, is solely customer-based where customers can manage their profiles and preferences, without any direct interference by the company or brand.
What are the prominent features of Customer Identity And Access Management Software?
Now that you have a fair idea of what Customer Identity And Access Management Software is, we will now move on to understand the features that come with it. Understanding the features will allow you a deeper insight into what the software has to offer to you. Let us get right into it.
Self-service account management
It allows your customers the ease of self-servicing account management whereupon registration, they can easily make monetary transactions through that account.
Self-registration
The self-registration feature will allow your customers to easily register themselves on your application safely and securely, without relying on an IT team. They can do so themselves through various authentication processes. Through the self-servicing methods, both the company nor the customers have to rely on IT departments to help create accounts.
Preference and consent management
It allows the customers to make changes to their profile according to their preferences. Therefore, customers have full control of their information to make necessary changes, as and when needed.
Multi-factor authentication
One of the main goals of this software is to let customers register themselves on your application safely and securely. It allows it through various authentication processes to ensure heightened security and protection of customer information.
All these features together help the Customer Identity And Access Management Software assist customers on a seamless digital experience with your application, website, and many more.
What is the importance of Customer Identity And Access Management Software?
We now understand what Customer Identity And Access Management Software are and what features come along with it. Next, we will understand why it is important for a business to adopt this software. There are more than a few benefits, so let us start right away.
Enhanced customer experience
It is said customers will not stay on a website page for more than three seconds. You need to attract their attention within those three seconds for your customers to stick around. More so, consumers are getting extremely comfortable with the digital world ever since the pandemic.
Therefore, reliance on such tools has increased by many folds. In such a circumstance, consumers expect simpler processes and protocols. If the processes are too complicated or long, they will turn towards an alternative.
The software ensures that your customer has a rich experience by streamlining various authentication processes and payment procedures. This allows customers to easily navigate through your applications or site without confronting any complicated processes.
Highly scalable
Your business will eventually grow and you need your tools to grow with it. Therefore, you do not want a tool that will become obsolete the moment your company starts growing or expanding. Customer Identity And Access Management Software are some of the software you can rely on as and when your company keeps growing.
More so, it allows your customers complete control and management over their information that they can access and change through any of your platforms — be it websites or applications.
Therefore, it ensures hassle-free management of their information without the need to worry about accessing through specific devices or locations. Also, as and when you expand, your system will help you protect the information of your customers seamlessly.
Heightened data security
With the rise of the digital era and its infinite advantages, there is also a significant rise in the number of cybercrimes. Therefore, no matter how much we bask in the benefits of this era, we also have to take action against the simultaneously rising crimes.
As a company of this era equipped with all the modern technology, it also becomes your responsibility to take care of your customer information and make sure that they are not misused.
In such circumstances, one of the best things about Customer Identity And Access Management Software is that it offers numerous layers of security. It includes tokenization, encryption, and also hashing so that every piece of information is protected through numerous layers of protection. Therefore, no matter what the customer information is, the software will be able to protect it through and through.
Through these layers of security, your company will be able to understand which information they can and cannot use, thus contributing to a trustworthy and compliant environment.
Improved workflow
When you give the customers the authority to manage their information, passwords, and consent, you are relieving the help desk from major burdens. This allows companies to focus on improving workflows through digitization.
Instead of making frequent requests or relying on assistance, customers can figure out and manage their information by themselves, allowing a greater and richer customer experience. Not only that, but this also promotes cost reduction because of the reduction of duplication of activities.
Therefore, be it password retrieval, or other changes, the customers can get all these done themselves through quick self-servicing procedures, while the company can work towards improving the workflow through digital means and improving team plays.
How to get the best Customer Identity And Access Management Software for your business?
Until now we have shared with you everything about Customer Identity And Access Management Software — what it is, what features it offers, how it can benefit you. So far, you can understand that it is indeed an indispensable tool for companies of this digital world. Therefore, if you are wondering how to get the best software for your business, here are a few things to look out for:
- Look out for the multi-factor authentication — ensure that the software allows you at least 2 such MFA
- Integration — you will be adding another software to your business that already has a few software integrated into it already. Therefore, make sure that your new software has good integration capabilities and is compatible with your existing software.
- The software should have good communication pathways to ensure a smooth workflow
- Not all companies are the same and so are their requirements. Ensure that the software you decide on can adapt to your company or brand’s needs and provide you services accordingly.
So that is all there is to Customer Identity And Access Management Software and what it has to offer. The end line is that it is a very important tool for businesses that have their website and applications as it helps you manage and protect your customer information.
If you want to read more on customer-enriching practices and reliable help desk applications, you can read SaaSworthy’s 10 Top Help Desk Software to Provide Better Customer Experience in 2021.
