Businesses need to adopt several marketing resources and tools to enhance their marketing channels. On the other hand, small-size organizations try to cut down costs and reluctantly eliminate fancy market resources. However, one marketing resource is common to all organizations irrespective of their size, location, and type, and that marketing channel happens to be Email Marketing.
Table of Contents
What is Email Marketing?
Email marketing is a promotional marketing strategy that allows businesses to advertise and promote their products or services via email. However, the scope of email marketing is not just confined to promotions; it goes beyond that. One can use email marketing to reach out to their potential customers, introduce new product lines to their old customers, and inform their customers regarding the latest discount schemes or other offers.
Email marketing helps businesses:
- With finding new leads
- Customizing customer messages
- Engaging customers through daily mail information
- Promoting brand
- Discovering new prospects
- Flashing your content etc.
How Email Marketing proves to be your best Business Companion?
Running a business essentially involves a series of different tools and resources. Not every organization is capable of undertaking fancy tools to notch up its marketing strategies. And email marketing proves to be a potent weapon for such organizations.
To emphasize the effectiveness of email marketing on business marketing any further, let us list some reasons why email marketing is essential to your business.
- Nearly everyone across the world uses email: As per statistics, over 4.03 billion people around the globe are recorded to possess an email address.
- Easier to manage: An email marketing campaign targets customers really well, even with little effort. Hence, managing your content via email becomes easy.
- It is scalable: Email marketing offers scalability. This means it makes extrapolating estimates and analysis of the campaign easier.
- It involves no mediator: The best thing about email marketing is that everything you want to pass on is directly sent to the user on their mail; there are no mediator channels that can intercept any information.
- Email marketing offers the highest ROI: ROI (Return on Investment) is the amount you receive for every amount you invest. In simple words, it is your calculated profit. Email marketing returns 42 dollars on an investment of 1 dollar, clearly returning a 4400 percent ROI (Return on Investment).
- It improves content via customizations: Customers hate to view their emails flooded with spam or irrelevant messages. In fact, in a survey, 74 percent of the email users worldwide expressed their distaste for irrelevant messages. Thus to capture the attention of such users, it becomes necessary to personalize their messages, and thanks to email marketing that customized promotions are possible.
Now that you know how crucial email marketing is to businesses, let us have a look at their marketing and general statistics.
General statistics related to Email Marketing
The power of good email advertising has been underestimated for a long time, but evidently, emails come back stronger. Email marketing has proven yet again that anything other marketing tools can do, it can do better. Just have a quick look at the email stats below:
- An average American spends five hours of their entire day reading emails.
- As per Statista 2020, there are around 4.037 billion email users across the world.
- Nearly 306.4 billion emails are sent every day.
- A report generated by the Demand Gen Report 2020 revealed email to be the second most popular communication channel within professional or formal organizations.
- In a survey, 61 percent of people expressed their preference for email as a means of communication for branding and promotion.
- 58 percent of people consider checking their emails as and when they wake up.
- 86 percent of people engaged in professional services prefer email to any other form of communication.
- 89 percent of marketing professionals use emails as their primary source for generating new leads.
- As of 2019, the spam rate average was 0.02 percent.
- The average ad-clicks brought bg email marketing is 3.43 percent.
- Moreover, the average click-to-open rate in emails is 15.49 percent.
- In America, Europe, and APAC, about 77.6 percent of customer engagement comes through email marketing.
- Email marketing tops the chart of being the most effective marketing tool with a marketer rating of 47 percent. It is followed by social media marketing and SEO, both with an average marketer rate of 33 percent.
- As per 2020 email marketing studies, about 21 percent of the emails sent are opened within one hour of delivery.
- Email marketing helped companies in 2021 by:
- Generating around 85 percent of leads
- Retaining about 74 percent of their customer
- And by offering lead nurturing by an average of 78 percent.
- Email marketing generates 4200 percent of ROI, which means that every 1 dollar spent on the tool returns 42 dollars.
- When compared to other marketing resources like Facebook, Instagram, and Twitter, email marketing turns out to be 40 percent better at conversions.
- The email marketing campaign influences the decision of 50.7 percent of consumers.
- Additionally, email was crowned as the supreme marketing tool for customer retention with a respondent rate of 37 percent. This was followed by websites and Facebook, with an average respondent rate of 13 percent and 11 percent, respectively.
Enhancing Marketing Strategies via Statistics related to Email Visuals
All primates are highly visual in nature, and humans being a significant primate species, tend to fall under the visual spectrum too.
Naturally, humans are drawn more to content that includes visual effects than any other form of media. So, here is a list of email marketing statistics related to visual aids and how to use them in order to expand your market reach through your email marketing campaigns.
- Email subjects that contain emojis have 56 percent better opening rates than subjects with plain subtext.
As mentioned before, visuals tend to influence humans, and that is why as an email marketer, it is your duty to design your customers’ emails that way. Therefore, it would be best if:
- You used a quirky opening statement. E.g., starting with a pun or a catchy phrase.
- Add relevant emojis to your subject line.
- The emojis here serve as visuals, hence augmenting customer engagement and response rates.
- A video attachment is known to triple your click-through rate and increase your ROI by 40 percent.
Media attachments are wholesome visuals that serve as a visual aid to your customers and add depth to your advertisements. The inclusion of videos, images, GIFs, and CTR can substantially increase email click-through rates, as graphics aid comprehensive power.
However, the power of graphics in email marketing should be used judiciously.
- Adding heavy graphics can fill up email space limits.
- Heavy graphics can be time-consuming to load.
- 74 percent of people quickly lose interest in an email if the graphics fail to load within the first five seconds of opening the mail.
- Usage of emojis in customer support service emails reduces the rate of complaints.
This statistics is a panacea for all the professionals involved in customer support.
Assembling a Perfect Email
Well, there is no set formula when it comes to formulating a customer email. However, there is a set pattern that can help you find your perfect email generation formula. So read the email content-related statistics mentioned below to enhance your email marketing campaign.
- Emails without subject lines were labeled as intriguing and contributed to an 8 percent increase in email-opening rates.
- Engaging or catchy subject lines influenced 47 percent to open marketing emails.
- On the other hand, poor subject lines resulted in 69 percent of people marking the email as spam.
- Emails with personalized subject lines are recorded to have 22 percent more opening rates than emails with non-personalized subject lines.
- Welcome emails yield a higher percentage of revenue than regular promotional emails. Almost 320 percent more, as per the survey.
- The number of words in the subject lines significantly affects the opening rates of an email:
- A subject line with 0-5 words: 16 percent
- A subject line with 6-10 words: 21 percent
- A subject line with 11-15 words: 14 percent
- A subject line with 16-20 words: 12 percent
- Forwarded emails reduce the opening rates by a total of figure percent.
- Emails containing discount codes have 8 times more chances of making a sale than an email with zero discount codes.
- Emails received via iPhones are cut off by 32 characters.
- The average marketing email should contain 434.48 characters that take almost 3.3 minutes of reading time.
- More than half (52 percent) of the managers add signatures at the end of their marketing mail.
- Even the sign-offs in the marketing emails have a popularity rate. The most popular is ‘Thanks’ with a popularity rate of 62 percent, it is followed by ‘name’ with an average popularity rate of 46 percent, and the rest include:
- Sincerely with a popularity rate of 44 percent
- Regards with a popularity rate of 22 percent
- Love with a popularity rate of 26 percent
- 40 percent of the email users expressed their marketing email to be promotional overpowering. They said that the promotional content overpowers the informative content, which instills a sense of disbelief.
- ‘Thanks’ was voted to be the least irritating sign-off with a like rate of 97 percent.
- 19 percent of users respond to messages containing around 250 words, whereas 17 percent respond to an email less than 50 words, and approximately 15 per cent respond to an email with 150 words.
Final Thoughts
Considering these star figures can help you assemble an engaging email for your customers. Check out some of the best email marketing software products here, and choose the best suits your requirement.
