Many businesses utilize social media for marketing instruments, and it’s easy to comprehend the reason. Social media sites like Meta, Twitter, Pinterest, and Instagram have millions of users. An integrated social media presence helps businesses innovatively connect with customers.
But managing multiple social media accounts on several popular platforms could take time and effort. In the end, businesses will need to make an effort to sign into various social media platforms and write posts for each and, then schedule their posts according to the needs of the time of the day.
This only works for small-sized businesses that have only a few employees. In this regard, most small companies turn to social media management tools that allow them to develop one comprehensive strategy for social media that they manage from one location. If you’re searching for an opportunity for your business to grow, read on to find out more. Let’s get going.
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What are Social Media Management Tools?
Tools for managing social media provide an opportunity to control social media accounts, plan posts, create content suggestions, and increase the number of postings. These tools are employed by marketing, the social media department, and communications to build brand awareness, manage workflows, and engage with online communities. The teams employ social media management software to produce interesting content which can be employed in marketing campaigns and to keep an active online presence. These tools typically include features like user access control and libraries, creating content and calendars, scheduling archive storage, and performance analysis.
Social media marketing tools can optimize your search engine and boost inbound traffic customers’ satisfaction and conversion. The software for managing social media usually includes the features of social media monitoring and analytics software. It could be part of a suite of social media tools in the form of a separate or an integrated part. Many marketing automation software products provide social media management as an option.
Top 5 SaaS Solutions for Social Media Management
Hootsuite
Our list starts with Hootsuite. Social media is an untamed area to be in to do business. Many brands depend on Hootsuite’s tools and know-how to manage the chaos. Create amazing social media campaigns, deliver top-quality customer experiences through social commerce, and track all customer interactions in one location.
Hootsuite, it is possible to confidently create posts on several social media platforms (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube), Manage organic and paid content, effortlessly monitor customer interactions to break down silos within the way you work with colleagues and get actionable, real-time data from social media that can be used for making crucial business decisions through one simple interface.
The world’s most used and trusted solution for managing social media, Hootsuite, can set you on the path to success by providing expert qualifications, training, coaching on social marketing, and listening to social and customer service. Increase your performance and gain more value from social more quickly with Hootsuite.
- Deployment – Cloud, SaaS, Web-Based.
- Platform – Android, iPhone, iPad.
- Top Features – @mentions, AB Testing, API, Access Controls/Permissions, Activity Dashboard, Activity Tracking, Advertising Management, Alerts/Escalation, Alerts/Notifications, Approval Process, Control Assignment Management, Audience Targeting, Automated Publishing, Automated Scheduling, Behavior Tracking.
- Free Trial & Version Available
- Prize – $49/month.
- Best for – Benchmarking, Brand Tracking, Calendar Management, Calendar/Reminder System, Campaign Analytics, Campaign Management, Campaign Planning, Campaign Scheduling, Campaign Tracking, Categorization/Grouping, Chat/Messaging.
- Support – Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live Rep), Chat.
- Overall Rating – 5/5 Stars
Airtable
The second that comes on the list is Airtable. Airtable is a powerful collaborative and organizing tool that gives any size team an integrated platform to organize projects, customers, and ideas. It is a mobile-friendly, flexible platform with mobile and desktop applications native to smartphones; Airtable enables users to manage anything for anyone and from any location.
It is intended to be as speedy and flexible as spreadsheets, however, with the additional capabilities of a database. Airtable is designed to provide users with a robust yet simple-to-use collaboration and organizational tool.
In addition to the basic spreadsheet features, Airtable incorporates rich text fields, forms that can be customized, displays, as well as smart connections and content links. Airtable integrates with numerous applications like Dropbox, Slack, and GitHub, allowing users to control the flow of information among apps safely.
- Deployment – Cloud, SaaS, Web-Based.
- Platform – Mac, Windows, Linux, Android, iPhone, iPad.
- Top Features – @mentions, API, Access Controls/Permissions, Advertising Management, Agile Methodologies, Alerts/Notifications, Application Management, Approval Process Control, Asset Categorization, Asset Library, Asset Sharing, Attendance Management, Audit Trail, Automatic Backup, Backup and Recovery, Barcode/Ticket Scanning, Brainstorming, Brand Guidelines, Budget Management, Budgeting/Forecasting.
- Free Trial Available
- Prize – Price not provided by the vendor.
- Best for – Built-In Database, Business Process Automation, Calendar Management, Calendar/Reminder System, Campaign Management, Campaign Planning, Campaign Scheduling, Cataloging/Categorization, Categorization/Grouping, Channel Management, Charting Chat/Messaging.
- Support – Email/Help Desk, FAQs/Forum, Knowledge Base, Chat.
- Overall Rating – 4.8/5 Stars
Zoho Social
Zoho Social is third on the list. Zoho Social helps marketers in smaller to larger organizations increase the presence on social media of their brands by providing relevant insights focusing on engagement and content. Zoho Social provides marketers with prior-publishing information based on the degree of engagement of their prior posts as well as the activities of their followers.
Zoho Social shows users how many people are most likely to read their message. It also suggests the ideal time to publish and allows them to create a schedule for a post that goes out simultaneously during the day in different time zones.
- Deployment – Cloud, SaaS, Web-Based.
- Platform – Mac, Windows, Linux, Android, iPhone, iPad.
- Top Features – @mentions, Activity Dashboard, Activity Tracking, Alerts/Notifications, Automated Publishing, Automated Scheduling, Brand Guidelines, Brand Tracking, Calendar Management, Campaign Scheduling, Chat/Messaging, Collaboration Tools, Contact Management, Content Management, Conversion Tracking, Customer Engagement, Customer Segmentation.
- Free Trial Available
- Prize – Price not provided by the vendor.
- Best for – Customizable Reports, Dashboard, Dashboard Creation, Data Visualization, Digital Asset Management, Engagement Tracking, Keyword Filtering, Keyword Tracking, and Mobile Access.
- Support – Email/Help Desk, FAQs/Forum, Chat.
- Overall Rating – 4.7/5 Stars
HubSpot Marketing Hub
HubSpot Marketing Hub is a flexible integrated marketing platform with numerous features and capabilities. The program can track and analyze all online marketing actions, including blogging, email marketing, and marketing on social media.
HubSpot Marketing Hub can also build landing pages and calls to action, providing users with SEO advice as they compose. In addition, HubSpot Marketing Hub is a management system that allows users to edit their site’s content, optimize it for SEO, and adapt it to mobile devices. The HubSpot Marketing Hub’s Smart Content tool allows users to personalize the content of their websites to suit each user.
- Deployment – Cloud, SaaS, Web-Based.
- Top Features – AB Testing, API, Activity Dashboard, Alerts/Notifications, Audit Management, Auto-Responders, Automated Publishing, CAN SPAM Compliance, CRM, Calendar Management, Campaign Analytics, Campaign Management, Campaign Planning, Campaign Scheduling, Campaign Segmentation, Campaign Tracking, Click Tracking, Collaboration Tools, Competitive Analysis.
- Free Trial & Version Available
- Prize – $50.00/Per-Month.
- Best for – Contact Database, Contact Management, Content Library, Content Management, Conversion Rate Optimization, Conversion Tracking, Customer Segmentation, Customer Surveys, Customizable CTAs, Customizable Forms, and Customizable Templates.
- Support – Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live Rep), Chat.
- Overall Rating – 4.7/5 Stars
HipSocial
HipSocial is an effective social media tool that allows businesses to track and control their social media profiles, create and schedule large quantities of content, keep track of their competition, and keep track of the reputation of their brands.
Deep-dive analytics specific to every social media platform allows you to analyze your results and increase the impact of your efforts. API integrations with the most popular social media platforms make managing your presence straightforward. Make time-saving decisions, be steady, improve participation, bring in leads, and boost visitors to your site.
- Deployment – Cloud, SaaS, Web-Based.
- Platform – Windows, Mac, Linux, Android, iPhone, iPad.
- Top Features – @mentions, API, Activity Dashboard, Activity Tracking, Activity/News Feed, Approval Process Control, Audience Engagement, Automated Publishing, Automated Scheduling, Brand Tracking, Calendar Management, Campaign Analytics, Campaign Planning, Campaign Scheduling, Collaboration Tools, Commenting/Notes, Competitor Monitoring.
- Free Trial Available
- Prize – Price not provided by the vendor.
- Best for – Contact Management, Content Library, Content Management, Content Publishing Options, Customer Engagement, Customizable Branding, Dashboard, Data Import/Export, Data Visualization, Drag & Drop, and Email Marketing.
- Support – Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live Rep), Chat.
- Overall Rating – 4.4/5 Stars
Conclusion
We live in an impulsive society, with all types of artificial intelligence forefront of technological innovation. It is similar to social media management. The business requirements of your company will decide what kind of management software will meet your demands in terms of budget, requirements, and preference. Offering a range of prices to the market, as well as a myriad of tools available to social media tools, we suggest you pick an option that will make it easier for you and your team to save precious time in automating processes for marketing on social media as well as collaboration workflows and practical information.
Look at the above table to determine which suits your company and can support all social media channels you require. It doesn’t matter if it’s an all-in-one solution for increasing the brand’s engagement and awareness as well as a lead-generation tool, or a content calendar for the month to plan social media posts as well as blogging; you should make a list of what your needs for your business and then determine the one that meets your needs.
