Customers today seek confirmation and validation from other consumers to help them make purchasing decisions, preferring to trust the opinions of people just like them over the opinions of companies. It’s all about being genuine. If you’re a marketer wanting to increase the reach of your audience, you’ll probably turn to User-Generated Content, and the first tool you’ll search for to manage it is a User-Generated Content platform.
However, with so many tools and platforms available, how can you know which one is perfect for you? This tutorial is intended to provide an answer to that query.
Let’s start by defining what a UUser-Generated Content Platform is and what it isn’t!
Table of Contents
What is a User-Generated Content Platform, and How Does It work?
A User-Generated Content platform (UGC platform) is a software-as-a-service (SaaS) that allows you to curate photographs, videos, and other online material (user-generated content, or UGC) to tell your brand’s true story.
It’s all about visual storytelling, but it’s also about making life easier for digital marketers by cutting down on the time it takes to find media and secure the legal rights to use it across many platforms. A UGC platform simplifies the process and keeps you organized, whether the content you’re using originates from one user or a hundred.
Now that we have understood what a User-Generated Content platform is, let’s find out what are some best UGC tools that can help you in increasing the popularity of your business.
Top 7 User-Generated Content Platform Software
Stamped
Stamped is a multi-channel eCommerce marketing automation tool that helps merchants improve client acquisition and retention. Stamped is an enterprise-level technology that gives online retailers of all sizes access to enterprise-level technology for accelerated business growth through reviews, ratings, and loyalty incentive programs. It was built for reliability and scale.
Think of Stamped as the ultimate team player, from marketing stack conversion migration, integration, and improvement via open API access to unique bespoke program solutions and exceptional customer service at any plan level. Any in-house team can utilize Stamped as an extension.
Stamped was built by entrepreneurs for entrepreneurs, providing data-driven, cost-effective solutions in a single-platform approach, allowing sellers to focus on what they do best: contributing to today’s global eCommerce consumer market.
Olapic
Olapic provides your clients with high-performing content, no matter where they are. We’re the only enterprise-level, all-in-one user-generated, influencer, and short-form video content platform that gives you the content and scalability you need while also making sure it’s optimized for all of your marketing channels.
Tagboard
Tagboard is the simplest method to discover new social media and share it with your whole audience, regardless of size. Thousands of brands, sports teams, and media companies use tagboards to generate billions of impressions.
CrowdRiff
CrowdRiff is the world’s most popular visual content marketing platform, with over 700 travel and tourist companies using it. Photos and videos that will attract and influence visitors should be sourced, managed, distributed, and optimized.
User-Generated Content (UGC):
A satisfied customer is the most effective marketing weapon available to your company. You can identify and safely purchase rights to the authentic photographs and videos tourists share every day on the web using the industry’s most sophisticated image discovery and search.
Digital Asset Management: Our AI-powered digital asset manager was created with today’s marketers in mind. Keep all of your visuals in one place so that your team can find, edit, and drop content into any marketing campaign with ease.
Better Marketing Campaigns using Insights and Analytics. Using performance analytics and visual marketing insights CrowdRiff keeps track of how well your images and videos are performing so you can make more confident, educated judgments about your visual content.
Photoslurp
Photoslurp is a visual commerce platform that gathers photographs and videos of people using your items from all over the internet. Within your eCommerce business, we provide the capabilities to curate, publish, and evaluate User Generated Content. Our platform increases online sales by 15\% on average and increases engagement.
We deal with eCommerce stores in a wide range of industries, including apparel and fashion, luxury goods and jewelry, furniture, cosmetics, consumer goods, food and beverages, and so on.
KARL LAGERFELD, Benetton, CLUSE, Havaianas, Kave Home, Osprey, Salsa Jeans, Yves Rocher, Rivièra Maison, and others are among our clients.
Flockelr
Flockler is a Social Media Aggregator that assists marketers and website managers in gathering and displaying social media feeds from Instagram, Facebook, Twitter, YouTube, and other social media platforms.
You may create automated feeds to collect posts from a specific user and Page, as well as user-generated material and customer reviews that reference a hashtag. You may aggregate content from numerous channels in one place with the Flockler.
Flockler’s main features include: – Automated feeds: Gather and show content from Facebook, Instagram, Twitter, YouTube, and other social media platforms.
– Every 5-15 minutes, new stuff is added.
– Accounts, Pages, and Hashtags: Show material based on a username and corporate Page, brand mentions, or hashtag/keyword mentions.
– Infinite Walls and Views: You may create as many Walls, Grids, Carousels, and other views as you want with us.
Miappi
Miappi is a tried-and-true user-generated content platform that is utilized by brand or eCommerce managers, social media leads, and others. Users may curate, filter, license, and distribute real content from consumers using Miappi.
You can connect more meaningfully with customers who post about your products or services using Miappi Community, giving you the means to enlist these champions into a new community user experience. It’s simple to nurture relationships when you’re part of a community.
So, What To Consider While choosing a UGC platform?
There are a few things to think about before deciding on a UGC platform:
- Features
- User-Friendliness
- Customizability
- Integrations
- Support / Reliability
- Security
Conclusion
Remember when Fyre Festival was advertised as an “immersive music festival over two transformative weekends,” but it turned out to be rain-soaked tents in a field with no electricity or food? This is why consumers are wary of marketers and advertisements.
In reality, only 9\% of Americans trust the media “very well,” which is unsurprising considering the flood of bogus news since the global epidemic in 2020. Brands must work harder than ever to build their credibility. With 93 percent of marketers believing that customers trust customer-generated content more than brand-generated content, UGC is the ideal medium for businesses to improve their trust score.
Audiences regard user-generated content (UGC) in the same manner that they regard traditional advertising. User-generated content is especially powerful in the last phases of the buyer’s journey when you’re trying to convert and persuade your audience to buy.
Instead of being a bystander, UGC allows customers to actively participate in the creation of a company. This has a significant impact on brand loyalty and affinity because individuals thrive when they are a part of something bigger than themselves, and providing UGC allows them to join a company’s community.
UGC serves as genuine social validation that your product is worthwhile. Your audience, for example, may see people who look like them wearing or using your product, which may impact their decision to purchase. For more information, kindly connect with us at SaaSworthy.
