Affiliate marketing is a great way to earn additional money online while also spreading the word about your products. Managing an affiliate program in addition to your usual duties can be a difficult undertaking. You must monitor its progress and evaluate the statistics to maintain your revenue from decreasing.
Fortunately, affiliate marketing software allow you to accomplish all of this and more. The sector of affiliate marketing software has become increasingly difficult to navigate as the demand for affiliate marketing has risen in the past decade. That is why we at SaaSworthy have compiled a list of the 5 top affiliate marketing software for you to select from in 2021.
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What is affiliate marketing software?
Affiliate marketing is a sort of result-based marketing in which affiliates advertise the products of a business on their own website. Affiliate marketing programs are a great method to increase sales as well as advertise items and services.
Advertisers can use affiliate marketing software to develop, manage, and oversee their affiliate marketing programs. They are meant to be thoroughly integrated into your system and typically come with well-described documentation to assist with this. They provide practical instructions and assistance with marketing efforts.
The top 5 affiliate marketing software to use in 2021
The 5 top affiliate marketing software available in 2021, as well as their numerous features, and limitations, are listed below. Explore this list of affiliate marketing software extensively so that you can make an educated choice.
1. Post Affiliate Pro
Post Affiliate Pro is a top affiliate marketing software that allows you to manage your affiliate networks and design your own affiliate program from start to finish. It is compatible with over 200 CMS platforms and payment processors. The software is simple to use, quick to implement, and infinitely extensible, making it an ideal choice for small to medium-sized enterprises.
The various features of Post Affiliate Pro include –
- It allows you to pay commissions to affiliate marketers who were directly involved in the transaction in a timely and accurate manner. It enables you to boost your SEO by using external affiliate links.
- Post Affiliate Pro has a direct link tracking capability that preserves the look of the affiliate’s website while concealing your URL. This maintains the affiliate’s trustworthiness while making more conversions for your company.
- Users can maintain and oversee the performance and operations of their affiliate network conveniently and effectively. It allows for simple API integration.
- Post Affiliate Pro offers a completely configurable, user-friendly platform that allows you to make mass payments, generate instant reports, add map overlays, etc.
The limitations of Post Affiliate Pro are –
- The user interface is complicated, with a lot of unwanted and overwhelming features.
- The setup process can be challenging with poorly drafted help articles.
2. TUNE
TUNE, formerly known as HasOffers, is an advanced SaaS platform that specializes in affiliate management and marketing. It works on both web and mobile devices. TUNE serves as a centralized database for all of your marketing activities by bringing all of your marketing partners, channels, networks, and campaigns together in one location. It has more than 12,000 users from all over the world.
The various features of TUNE include –
- TUNE delivers robust real-time reporting features to assist you in obtaining a better understanding of the purchasing process and keep track of your lead conversions. In addition, its services include email marketing, affiliate tracking, and fraud prevention capabilities.
- TUNE’s completely configurable features allow you to customize your dashboard and develop your own apps to run alongside theirs. You can use a 2-way API feature to seamlessly connect with third-party software.
- Its simple payment rules and marketing performance automation features aid in the streamlining of operations and the elimination of time-consuming manual activities.
- It also has features such as cookieless postback tracking, event recording, API-driven data sharing, link tracking, white labeling dashboards for your affiliates, and network performance.
The limitations of TUNE are –
- It is expensive compared to similar software and has a steep learning curve.
- The payment history is not well documented, and the user interface is old-fashioned.
3. Affise
Affise is a free automated affiliate marketing software that helps brands, advertisers, and agencies. It automates and expands partner relationships across all performance marketing channels, including conventional affiliates, networks, influencers, and agencies. Affise is available for Windows and macOS, and it includes customizable dashboards and a plethora of analytics tools to help you keep track of your progress.
The various features of Affise include –
- Affise’s system can handle various prices, currencies, and payments via CPC, CPM, revenue sharing, or a blend of the aforementioned methods.
- Affise’s smart targeting solutions can help you enter into specific markets and boost conversion rates, whether you want to optimize your campaign based on device, OS, ISP, browser, carrier, language, or region.
- When combined with their CPAPI application, these characteristics enable precision-driven automation, which increases ROIs in the long term.
- It includes smart targeting, fraud identification, conversion rate optimization, and AI smart links to aid in the development of your affiliate programs. You can integrate this software with bespoke solutions thanks to its feature-rich API that supports a wide range of third-party integrations.
The limitations of Affise are –
- There are some minor bugs and glitches in some of the features in this software.
- It has loading issues that you can solve by clearing the cache and cookies.
4. Everflow
Everflow is a trustworthy, cloud-based top affiliate marketing software that allows performance marketers to easily manage affiliates and ad campaigns. Everflow offers a basic and clean user interface and robust affiliate marketing tools.
Everflow is preferred by affiliate advertisers, managers, agencies, publishers, and ad networks. Everflow, which is built on the Google Cloud Platform, gives you live access to all of your data for marketing, analytics, comparisons, etc.
The various features of Everflow include –
- The solution includes powerful tools for detecting fraud. It enables performance marketers to detect and stop fraudulent clicks, as well as identify concealed fraudulent clicks and fraudulent users.
- Everflow delivers real-time analytics that makes it straightforward for you to distinguish between ad spots that are doing well and those that are underperforming.
- From a single dashboard, users can delve deep down into campaign data such as profit, margins, revenue, conversions, and clicks. It also includes live data in graphs and reports, a sophisticated notification system, and extensive media buying features.
- It is easy to handle all user acquisition and marketing channels with the software. Everflow offers the tools you need to monitor channels and enhance your marketing.
The limitations of Everflow are –
- It can take some time for beginners to get accustomed to this software.
- The abundant customization options available can be overwhelming for some users.
5. Impact
Impact, founded in 2008, is one of the most effective affiliate marketing software available. It maintains a partnership cloud, which administers a partnership economy that benefits the affiliates and influencers and the publishing platforms that publish the content.
This software is jam-packed with features that make affiliate onboarding and administration a breeze. It enables you to expand your collaborations by managing them all on a single adaptable and user-friendly platform.
The various features of Impact include –
- It features excellent affiliate dashboards to help you encourage your affiliate partners. It offers nearly limitless data points to track and evaluate your campaign.
- It features a very knowledgeable and well-organized customer service team. It offers a lot of help with influencer marketing and tracking solutions that are tailored to your company’s specific affiliate program.
- It is capable of converting shallow funnels and paying different affiliates at different incentive levels. You can utilize it at any stage of the affiliate cycle and for any size of the company.
- Impact is able to gather, coordinate, and maximize the overall value of the whole mix of partnerships with simplicity and transparency by giving insight across the entire customer experience.
The limitations of Impact are –
- The main dashboard is not customizable and is missing some features.
- Impact’s mobile application is poorly optimized and experiences frequent app freezes.
Conclusion
Affiliate marketing can be a very profitable means of boosting product sales, and a solid affiliate marketing monitoring software will assist you in doing this efficiently. We hope that we were able to throw some light on the many affiliate marketing software options available in the market right now. Now that you have reviewed the 5 top affiliate marketing software, you can select the one that best suits your needs.
For more informative articles like this one detailing the features and limitations of the top software in each category, visit the SaaSworthy blog.
Also read:
• Best Free and Open-Source Alternatives to Popular SaaS Software
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