Pipedrive is a visual sales CRM that consistently ranks among the Top 10 CRMs on SaaSworthy, especially for SMBs and lean sales teams. Its pricing is transparent, scalable, and enriched with modular add-ons for lead gen, document signing, and project management.
Let’s dive into each pricing tier, Reddit user commentary, and what SaaSworthy data reveals about adoption and ROI. But before we dive deep, let’s look at our shortlist of top CRM Software:
Table of Contents
Pipedrive Pricing Plans Overview
| Plan | Monthly | Annual | SaaSworthy Score | Best For |
|---|---|---|---|---|
| Lite | $24/user/month | $14/user/month | 87/100 | Solo users, basic CRM needs |
| Growth | $49/user/month | $39/user/month | 89/100 | Teams scaling sales automation |
| Premium | $79/user/month | $49/user/month | 92/100 | AI tools, Smart Docs, e-signing |
| Ultimate | $99/user/month | $79/user/month | 91/100 | Enterprise security + limits |
Plan-Wise Feature Comparison + SaaSworthy View
Lite Plan – $14/user/mo
The Lite plan is Pipedrive’s entry-level offering, ideal for solopreneurs, freelancers, and early-stage founders making their first move away from spreadsheets or Trello boards. It covers essential CRM capabilities like a visual pipeline, activity tracking, mobile app access, and basic email integration. You also get a basic AI assistant and support for over 300 integrations including Gmail and Slack.
Core Features:
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Basic CRM, deal & pipeline view
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Activity management, email integration
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AI assistant (basic), mobile app
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300+ integrations (Gmail, Slack, Zapier)
SaaSworthy Insight: “Best starter CRM” among solopreneurs switching from Excel or Trello.
Adoption score: High for startups, Low for scaleups.
Growth Plan – $39/user/mo
Growth is where Pipedrive begins to truly shine for small to mid-sized teams. In addition to everything in Lite, it unlocks 30+ automation templates, smart contact enrichment, and full email syncing with open tracking and scheduling that are key for productivity and sales follow-ups. A product catalog and meeting scheduler further streamline workflows.
Adds Over Lite:
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30+ automation templates
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Email tracking, 2-way sync, scheduling
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Smart contact enrichment
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Product catalog
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Meeting scheduler
SaaSworthy Insight: Strong adoption from SMBs with 5–15 sales reps. Pipedrive’s automation features outperform Zoho CRM in ease-of-use.
Premium Plan – $49/user/mo
The Premium plan (also called “Professional”) is where Pipedrive delivers its most balanced offering for scaling sales teams. Building on the Growth plan, it introduces AI-powered email tools that help sales reps craft high-converting messages quickly. It also includes lead scoring and routing to ensure the right leads go to the right reps, plus Smart Docs for creating, sharing, and e-signing documents within the platform. Phone support and customizable insights dashboards add a layer of hands-on assistance and better data visibility.
Adds Over Growth:
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AI-powered email tools
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Lead routing, scoring
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Smart Docs + e-signature
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Phone support & insights dashboard
SaaSworthy Insight: 60% of Pipedrive’s top-rated reviews cite Premium as the “sweet spot”.
Great for B2B SaaS, consulting, and real estate teams.
Ultimate Plan – $79/user/mo
The Ultimate (or Enterprise) plan is designed for large teams and highly regulated industries that require robust compliance and control. It brings enterprise-grade capabilities like unlimited dashboards, advanced lead enrichment via phone and email data, and secure sandbox environments for testing. Custom user permissions and detailed audit logs offer administrative clarity and control, making it a strong fit for companies with strict IT or legal requirements. HIPAA-compliant security protocols are built-in, addressing healthcare and finance verticals.
Enterprise-Grade Features:
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Unlimited dashboards
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Phone & email enrichment
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Custom user permissions & sandbox
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Audit logs and HIPAA-compliant security
SaaSworthy Insight: Less commonly adopted (8% share), but top-rated among IT & finance clients who need audit tracking and enriched leads.
Monthly vs Annual Cost Analysis
| Plan | Monthly Rate | Annual Rate | Savings (Year/User) |
|---|---|---|---|
| Lite | $24 | $14 | $120 (42% savings) |
| Growth | $49 | $39 | $120 (20%) |
| Premium | $79 | $49 | $360 (38%) |
| Ultimate | $99 | $79 | $240 (20%) |
Pipedrive Add-ons and Pricing (Optional)
| Add-on | Pricing (Annual) | SaaSworthy Verdict |
|---|---|---|
| LeadBooster | $32.50/company/month | ★ Highly adopted (especially in Growth plan) |
| Web Visitors | $41/company/month | ★ Moderately used by SEO-heavy teams |
| Campaigns | $13.33/company/month | ★ Still new; best for newsletter-style use |
| Smart Docs | $32.50/company/month | ★ Crucial for proposals & contracts |
| Projects | $6.70/user/month | ★ Popular with service agencies & teams |
Pipedrive Pricing vs Top CRM Competitors (2025)
| CRM | Popular Plan | Price (Annual) | Best For / Core Strength |
|---|---|---|---|
| Pipedrive | Professional | $49/user/month | Sales pipeline clarity, automation, AI sales assistant |
| HubSpot CRM | Sales Starter | $50/user/month (min 2 users) | All-in-one CRM (sales + marketing + service) |
| Zoho CRM | Professional | $23/user/month | Budget-friendly, great for small businesses |
| Salesforce | Sales Cloud Starter | $25/user/month | Enterprise-scale CRM, deep customization |
| Freshsales | Growth | $15/user/month | Built-in telephony + email tools |
| Close | Startup | $49/user/month | Outbound-heavy sales teams (SaaS, startups) |
| Insightly | Plus | $29/user/month | Service + project blend; task tracking in CRM |
SaaSworthy Take:
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Pipedrive vs HubSpot: Pipedrive offers more CRM-specific depth early on (especially in Growth & Premium plans), while HubSpot shines when you need all-in-one marketing+sales tools but at a cost.
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Pipedrive vs Zoho CRM: Pipedrive is easier to use and quicker to onboard, while Zoho offers broader business suite integration and customization.
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Pipedrive vs Salesforce: Pipedrive is ideal for SMBs with focused sales ops, whereas Salesforce dominates in enterprise complexity, integrations, and analytics but with a hefty learning curve.
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Pipedrive vs Freshsales: If built-in calling and AI lead scoring matter, Freshsales competes well. But for deal flow clarity and automation ease, Pipedrive wins.
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Pipedrive vs Close CRM: Close is ideal for high-velocity outbound sales; Pipedrive is more versatile and pipeline-oriented.
What Reddit Users Say about Pipedrive
- “I don’t hate using this CRM” – r/pipedrive
- “Super intuitive. Setup was way faster than Salesforce.” – r/CRM
- “Great for <20 users, but expensive if you scale.” – r/sales
- “Avoid using it for mass email marketing. Deliverability isn’t great.” – r/emailmarketing
SaaSworthy Insight: Redditors praise Pipedrive’s UI and onboarding but flag its email campaign limitations.
For mass marketing, SaaSworthy recommends pairing Pipedrive with MailerLite or Customer.io.
Which Pipedrive Pricing Plan Should You Choose?
| Use Case | SaaSworthy Recommended Plan |
|---|---|
| Solopreneurs, micro-agencies | Lite |
| Small teams with 5–15 users | Growth |
| Mature teams with outbound sales cycles | Premium |
| Enterprises, legal, or finance teams | Ultimate |
SaaSworthy’s Final Verdict: Is Pipedrive Worth the Price?
Yes, if you’re a sales-driven team focused on closing deals efficiently.
Pipedrive delivers a clean, automation-friendly interface, reliable AI suggestions, and modular add-ons that let you scale only what you need.
However, teams with heavy marketing needs or large-scale campaign cycles may want to integrate with or switch to platforms like HubSpot CRM, Zoho CRM Plus, or Salesforce Essentials.
FAQs
Is there a free version of Pipedrive?
No. But all plans offer a 14-day free trial.
Which Pipedrive pricing plan offers the best ROI?
Premium, based on user reviews, features, and deal conversion metrics.
Are the add-ons required?
Optional—but Smart Docs and LeadBooster are widely adopted for sales closure and lead generation.
Can I cancel my Pipedrive subscription anytime?
Yes. Monthly plans can be cancelled anytime. Annual plans are refundable only under certain terms.
Is Pipedrive suitable for marketing campaigns?
No. Pipedrive is sales-first. For marketing automation, use external tools like ActiveCampaign, MailerLite, or HubSpot (Marketing Hub).
