Video Marketing Statistics 2021

It is a universally acknowledged fact that human beings are visual creatures. In fact, on average, a human brain tends to process visual data 60,000 times faster than textual data. 90 percent of the information that our brain carries is all visual, and that is why we notice substantial shifts to visual aids when it comes to marketing and sales. 

Large organizations take the visual nature of humans into account and turn it into an integrated marketing strategy. So, connecting with the customers via video content accounts for video marketing. It is an essential aspect of marketing that includes:

• Brand promotion 
• Building consumer rapport 
• Live stream events 
• Hosting customer testimonials etc. 

Therefore, we see that video content, if used wisely, can significantly influence consumers and intrigue buyers. That is why we at Saasworthy present you with the latest statistics about how video marketing is holding up so far, thereby providing you with resources that can assist you in unblurring your decision on whether to invest in video marketing. 

General statistics related to Video Marketing 

Video marketing has been effective in its job of engaging customers so far. The demand for video content has rapidly peaked in the last 3 years. So here is the list of some generic video marketing statistics you must know:

1. 54 percent of people expect marketers to present more video-centric ads. 
2. In 2020, video became the most popular form of content media, leaving infographics and blogs behind. 
3. Latin Americans demand more video content than any other geographical area. 
4. 83 percent of the total users prefer YouTube to watch video content over any other platform. 
5. While 73 percent of the users stick to social video when it comes to viewing entertaining videos. 
6. The video viewing prime time turned out to be between 7 am to 11 am on Wednesday. 
7. 86 percent of video views on business-related content happens on desktops, while only 14 percent takes place on mobile. 
8. 56 percent of last year’s published videos are not longer than 2 minutes. 
9. Only 5 percent of the total published videos can retain 77 percent of the viewers up till the end. 
10. Videos under the duration of 90 seconds have a retention rate of 53 percent, while videos above 30 minutes hardly retain 10 percent of the viewers. 
11. 35 percent of the organizations invest in an elaborate analytics technique to keep a check on their performance. 

Statistics related to the Consumer Side of Video Marketing 

1. 96 percent of people watch tutorials or unboxing videos in order to learn about a product. 
2. An average person spends 16 hours per week watching online videos. The figures have spiked by 52 percent in the last two years. 
3. People tend to retain 95 percent of the information through a video while only 10 percent through a text. 
4. Videos on social networks generate 1200 percent more sales than any image or text advertisement combined. 
5. 68 percent of people prefer watching a video instead of reading blogs or articles before buying a product. 
6. The ideal length for a video advertisement is 10 seconds. 
7. Consumers are 184 percent more likely to purchase a product after viewing user-generated video content. 
8. 26 percent of the time, Google displays video thumbnails against search results which strike users to view the video. 

Statistics related to the Business Side of Video Marketing 

1. 87 percent of the video marketers claim that video content generates more ROI. 
2. 51 percent of marketing professionals over the world claim video to be the most suitable content for ROI. 
3. 87 percent of online marketers invest in video marketing. 
4. 84 percent of professionals report that videos help them generate new leads. 
5. Video content displays more conversion rates than click-through ads. 
6. The most hyped marketing videos of 2021 are as follows:
   1. 42 percent of both sales video and video ads
   2. 72 percent of explainer videos 
   3. 48 percent of testimonial videos 
   4. 49 percent of presentation videos 
7. The year 2020 observed an increase from 104.11 billion to 161.37 billion in global streaming rates. 
8. Video-based ad expenses are expected to observe a hike of 41.9 percent. 
9. Brands that incorporate video promotions observe a revenue growth of 49 percent more than non-video promotion brands. 

Statistics related to YouTube Video Marketing 

YouTube did begin as an entertaining tool but soon stepped over to the realms of marketing, and it has been unstoppable ever since. And to think that you cannot find your target audience on YouTube would be crazy because the figures suggest that one-quarter of the Internet users devote more than 10 hours streaming YouTube. Plus, YouTube has 2 billion active users with an extensive platform that extends videos in 76 different languages. 

Thus YouTube is the holy grail of video marketing. Let us list some YouTube marketing statistics to strengthen our statement:

1. 59 percent of executives prefer video content over textual content. 
2. 500 hours of videos are uploaded every minute on YouTube. 
3. Around 81 percent of Americans were reported to be using YouTube in 2021.
4. The video consumption rate of YouTube reaches more than 1 billion hours per day. 
5. 70 percent of YouTube users prefer mobile phones to watch videos. 
6. 90 percent of users claimed to discover new brands through YouTube. 
7. YouTube ads get 62 percent of viewer attention which is substantially higher than TV ads which get only 45 percent of viewer attention. 
8. 90 percent of Americans deem YouTube as the most popular video content platform. 
9. 70 percent of YouTube users have reported making a purchase from the brand after seeing its YouTube ad. 
10. YouTube is an essential research-purchase tool for 50. 9 percent of B2B decision-makers. 
11. 80 percent of YouTube users incline towards True Viewads over in-stream ads. 
12. 62 percent of business organizations invest in YouTube ads for brand promotion. 

Statistics related to Instagram Video Marketing 

Instagram is the most popular social media platform in the current scenario. It hosts up to 1 billion active users, making it an ideal place to trigger ads and target your audience. 

In fact, 72 percent of customers claim that they decided to purchase an item after discovering it on Instagram. And this makes Instagram a marketing channel you wouldn’t want to ignore. 

Let us elaborate on some major Instagram video marketing statistics below:

1. 1 in every 4 consumers buys a product after viewing a story on Instagram. 
2. 77 percent of marketing professionals upload videos on IGTV. 
3. It is observed that mobile shot video ads outperform studio shot ads by 63 percent. 
4. More than 70 percent of Instagram users discover video ad content via stories every day. 
5. 79 percent of Instagram users claim that a video ad convinced them to invest in a product or a service. 
6. 25 percent of the ads on Instagram are single video ads. 
7. 58 percent of marketing professionals are planning to invest in Instagram video marketing in the year 2021.

Statistics related to Facebook Video Marketing 

Facebook dynamic ad creation has always been an interesting promotional feature. 

1. The engagement rate for Facebook video ads is 0.26 percent. 
2. Average Facebook users spend 26 minutes a day watching Facebook videos. 
3. Facebook Watch has a global user base of 14 million. 
4. Conversion rates are higher for videos with a duration between 16-20 seconds. 
5. A Forbes survey revealed that about half a billion people watch videos on Facebook every day. 

Conclusion 

These statistical figures indicate that video marketing is taking over the promotion industry with a blow. The aforementioned statistics insinuate that while a majority of marketers happily invest in video marketing yet there are some organizations where either the marketers lack finances and resources to pitch in a video ad or are poorly behind on their skills to draw up an ad. Whatever may be the reason, visit  SaaSworthy to find tools that can assist you to notch up your video advertising skills. Also if stats and numbers are your things, read our article on Email Marketing Statistics here!