Author: Nitansh Rastogi

More SaaS companies are aiming to go public – that’s the theme that’s emerging if you see this week’s pattern. Of course, the already public companies in the space are announcing impressive results. And then there are massive funding rounds as well, perhaps to have this flywheel going. All this and more in the latest SaaS weekly roundup. News of the week Salesforce rival Freshworks hires banks for IPO – sources Among the biggest news this week is Freshworks filing for an IPO in the US. As per the report, the company – which started as a helpdesk software, and today…

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There’s no dearth of marketing platforms on the market today. And yet, each of them manages to stand out from their peers. Locobuzz is one such software. Started as a tool to monitor and analyze social engagement, it’s now an end-to-end Customer Experience Platform. We manage to talk to Mr Vishal Agarwal, Co-Founder and CEO, to understand the company’s journey, its challenges, and what does the future hold among other things. PS: the interview has been edited for the sake of brevity. 1) Before we talk about Locobuzz, could you share your journey into the world of SaaS? SaaS has…

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Among the many things that picked up steam in the WFH era is automation. Why should one be spending countless hours doing repetitive tasks? And there are several SaaS software that are aiming to solve that need, right from the likes of Zapier to Integromat. But what if you’re looking for a simple tool to import data from Google Sheets? Enter Coupler.io, a product launched by Railsware, that’s also behind the software like Mailtrap. Launched last year, Coupler.io has become the go-to option for importing data from multiple places to one. We managed to catch up with Olexander Paladiy, Product…

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