In today’s day and age, digital marketing can’t be ignored. Not only it helps create a one-on-one relationship with your customers, but also lets you reach to a larger number of audience with a single click. Here, we are exploring marketing tools based on Twitter. The microblogging site reportedly has more than 330 million monthly active users. With such a huge user footprint, one can only imagine the outreach that can be gained for a business.
So if you are thinking about Twitter marketing tools, you must decide the intended aim for your company’s marketing efforts. But to help you out, we have curated a list of Twitter marketing. Each of them is distinct in some ways, but they also promise to meet your needs for making the most of social network.
Table of Contents
Hootsuite
Every form of business entity – be it a small-scale business to established brands, needs to have a solid social media marketing strategy. That also means that the organization will most likely have a team for handling social media. With an increase in the number of members handling social media operations, things may become quite complicated.
This is where having Hootsuite can save the day for you. The UI of Hootsuite is designed to provide you with access to your news feed, the mentions section, and search stream – all on a single page. The best part of the tool is the ability to delegate tasks among members without having had to share the credentials. This delegation feature accounts for a dual advantage, besides security. Firstly, you won’t miss out on reacting to the mentions by your users, and secondly, no mention gets more than one response. That’s not all – Hootsuite also provides scheduling capabilities, analytics which make it easier for you to plan the social strategy basis what’s working and what’s not, among other things.
Tweriod
Timing of a tweet is something which has trivial importance on the face of it. Individuals are mostly unaware of the benefits of a well-timed tweet. However, ask any social media expert about the importance of the timing, and you’ll realize its important.
Tweriod plays on those specific cards, as it analyzes your tweets as well as your followers tweet. The analysis provides enough data points to gauge when the followers are active and most likely would interact with your tweets. Tweriod has both free and premium versions; the free version provides analysis for Twitter accounts with up to 1,000 followers. For more followers, you‘d have to switch to a premium subscription.
The pricing of the premium version is based on either user count or a monthly basis. It costs anywhere between $5 to $20 for follower-based subscription, while the monthly subscription costs anywhere between $3.99 to $15.
AgoraPulse
AgoraPulse aims to be a one-stop solution for all forms of social media management. If you are drowning with the task of managing your media handles and can’t keep with the respective responses, AgoraPulse comes to your rescue.
With the use of this service, you can have all the notifications from across social media handles in a single inbox. Not just that, you can instantly respond to such notifications without switching accounts. AgoraPulse also provides information about the followers and provides the option of tagging. Lastly, it provides detailed reports and analyses to help take your marketing campaign to the next level.
Buffer
If you are a solopreneur or a small team who’s just starting to find your niche, then Buffer would prove to be a great choice. It proves to be an effective way of managing Twitter’s marketing potential.
It lets you schedule posts at the best times (based on analysis when it’d receive the most engagement) and even share the access for Twitter (or even other social networks for that matter) with your team without sharing the actual login details. Buffer has one of the most user-friendly UIs and could be used from the smartphone too. It can also connect with RSS feeds to surface interesting content that’s worth sharing, and comes with an extension to let you save or post any content that you come across.
Commun.it
Not every social media marketing strategy requires directly impacting the sales. Some of the social media management tools like Commun.it focuses on establishing a social bond with followers. And that’s also important as these users can go on to become your ambassadors.
Commun.it uses a special set of algorithms to categorize followers into three segments – high-value members, influencers, and supporters. The grouping of followers gives you a sense of your reach and is a good yardstick for measuring performance. For instance, the transfer of a supporter to influencer, and similarly from an influencer to high-value member indicates a growing connection between the brand and Twitter users.
TwitHelper
The appeal of a plain-text tweet and an image-based tweet are two completely different things. Posting tweets without any curated image isn’t very effective. If we believe some of the social media experts and look at analysis, it’s evident that posts with better background images make the user more conscious of the information on display. So it’s important to target audience with images to keep them engaged with the post.
Now, how does TwitHelper create a visual appeal to translate the brand story? Well, it has more than 2,000 background image options to select from, and lets you add text on it without much effort. So, every time you have a new background image at your disposal which you can utilize concerning the nature of the post.
Bit.ly
There is no denying fact that Bit.ly is a crucial Twitter marketing tool. While it’s not necessarily meant for the microblogging social network, it got really popular as it allowed users to shorten the links and thus able to pack in more info into a tweet.
But that’s not the only thing that makes Bit.ly powerful. It also provides an analysis of link clicks. This helps you in planning content that would be relevant and more useful to end users. This, in turn, simplifies the process of creating a Twitter marketing plan to reach the target audience.
Bottomline
|
Software |
Data Analysis |
Scheduling post/tweets |
Monitoring tweets |
Search functionality |
|
Hootsuite |
Yes |
Yes |
Yes |
Yes |
|
Tweriod |
Yes |
No |
Yes |
Yes |
|
AgoraPulse |
Yes |
Yes |
Yes |
Yes |
|
Buffer |
Yes |
Yes |
Yes |
Yes |
|
Commun.it |
No |
Yes |
Yes |
Yes |
|
TwitHelper |
No |
No |
Yes |
Yes |
|
Bit.ly |
Yes |
No |
No |
Yes |
Long story short, it needs to be understood that there are plenty of Twitter marketing tools out there, but you have to choose one that’s suitable for the needs of your business. Thus, it becomes imperative for the organization to understand the requirements and then make the decision accordingly. For instance, if creating a relationship with your users is what’s needed, then you should go for Commune.it. On the other hand, if you need a complete social media management tool, then Hootsuite or AgoraPulse is the perfect pick for you. And if you’re looking for a simple tool with advanced functionality, then you can opt for Buffer.
