Business marketing and campaigning may not be a very easy task to do, but the number of tools and resources for the same are inflating every day. Every single social media is being used by business owners for promotion and advertisement.
That said, WhatsApp has also roped in the business aspect by offering the user with the “WhatsApp Business App”. Hence, most companies have already started using the messaging app as a marketing channel and have made it one of the integral parts of the overall marketing strategy.
To make sure that WhatsApp delves deeper into the chain of the business ecosystem, it also has its own payment integration, known as “WhatsApp Payment”.
Table of Contents
Tools for WhatsApp marketing
WhatsApp marketing tools are available both as installable desktop applications as well as SaaS-based software. These tools have several basic features that are indispensable for the business owners, though certain others have other features added for the users’ benefits.
However, unlike social media platforms, WhatsApp does not sell advertisement spaces, there are some innovative approaches that need to be adopted by the companies.
Feature Comparison
|
Name |
Unlimited Channels |
Multimedia and vCard |
Future-dated messages |
Personalized Inbox |
|
WhatsSender |
Yes |
Yes |
Yes |
Yes |
|
WhatsApp Myntra |
Yes |
Yes |
Yes |
Yes |
|
Wapp Blaster |
No |
Yes |
No |
No |
|
AutoChat |
Yes |
Yes |
No |
Yes |
|
WhatsApp Business |
No |
Yes |
No |
No |
|
WAAM-It |
Yes |
Yes |
Yes |
Yes |
WhatSender
WhatsSender is claimed to be a simple marketing tool for this messaging app ever. It offers users with almost everything that is needed to optimize the business process of any company. For a start, it enables the users to send bulk promotional or other messages every day, which means any big announcement or event intimation becomes possible.
It also enables the users to add unlimited senders to their message list which saves precious time and energy. The users can filter out the active users for their sending list by checking the ‘last seen’ too. Adding and categorizing contacts are no less than a cakewalk as the users can simply import them from Excel or CSV file formats.
WhatsApp Myntra
WhatsApp Myntra is considered to be a very rich bulk messaging tool for WhatsApp marketing. It is used by a host of very popular websites all around the world and is used to send millions of marketing and promotional messages every day. It keeps a tap on customers’ engagement with different marketing campaigns. The delivery intimation system can report about the currently active and inactive WhatsApp numbers. It allows sending multimedia in several formats, including audio, video, images, and PDFs.
Wapp Blaster
Wapp Blaster is more like a bulk messaging app that can express the promotions of the business in many ways, be it pictures, videos and just plain text. However, it is not only based on WhatsApp but is a separate app in itself. It is very easy to use as adding a database of contacts is extremely simple.
Wapp Blaster guarantees 100% delivery of the messages and the inactive ones are filtered through the inbuilt filter. There is absolutely no credit limit and the users can send unlimited messages each day. All that is required for the users to do is get the leads acquired in a supported file format and upload. It also gets up to five channels with real SIMs.
AutoChat
AutoChat is a very versatile SMS promotion and marketing tool and is very easy to use. It comes with the integrations with WooCommerce, Shopify, Big Commerce, and Magento. It is nothing less than a modern messaging tool that helps businesses with a plethora of additional features, like chat continuous messaging with personal chat windows, etc. It comes with a very rich messaging experience for the users that include carousels, multimedia, buttons, and forms.
It comes with multiple channels that can bring messages from all the users in one place. This, of course, eases the hard work of switching from mail, messenger and social network platforms to chat with the customer base. AutoChat has real-time engagement with the customers since there is 24-hour chatbot assistance.
WhatsApp Business
WhatsApp Business is an indigenous tool from this popular messaging platform itself. It is a completely free tool to be downloaded from the app stores. WhatsApp Business is designed keeping in mind the needs of new and small business owners. The tool, by default, offers some features, like automating, sorting and quick responding to the inward messages from the customers.
A business account on WhatsApp Business can give the customers a good insight into the business like the description of the company, website (if any), address, and email ID. The contact list of the customers can be segregated based on various labels that the users create to ensure easy and smooth locating of the customer. It also enables the users to set an automated message while away. This would encourage better engagement and high customer conversion.
WAAM-It Sender
Little can anyone deny that WAAM-It Software is one of the effective WhatsApp marketing software that users can place their trust. It allows the users to send unlimited messages every day, which is a great thing to have in case there is a big announcement or launch on the way. It also has a personalized inbox for all the channels used.
WhatsApp Software supports all multimedia formats, be it videos, audios, images or vCards. Unlimited contacts can be added easily by just importing the list as Excel or CSV file formats. And if there are a lot of old and inactive WhatsApp users, it can filter them easily. It is a desktop-based tool that can run on the Windows operating system.
Verdict
WhatsApp, being a relatively newer name in the business marketing world, does fall short of any essential features that other social network offers. However, considering the fact that the messaging will never sell advertisement spaces for a better user experience, it has its role fixed.
Wapp Blaster and AutoChat aren’t WhatsApp based marketing tools but are standalone messaging tools. However, they do turn out to be head and shoulders equivalent to WhatsApp with their functionality.
On the other hand, WhatSender is a hardcore business tool based on the social messaging side and look after all the aspects of the users. Following this, Whatsapp Myntra comes close to second and has the capability to serve as an excellent marketing tool with the option of sending future-dated messages.
And finally, WhatsApp Business is the indigenous app from the messaging and covers the basic requirements of the company. It can be downloaded in smartphones (both Android and iOS) as well as used on the desktop using the WhatsApp web feature.
