Every organization wishes to run its business seamlessly, retain their customer, maintain a high level of customer relationship, and of course drive its sales. But in today’s competitive market, staying ahead requires businesses to invest in the right software that can help them achieve their goals and profits. One such software which has been steadily seeing an increase in its adoption is the Customer Relationship Management software or CRM software as it is popularly known.
Today, there are hundreds of CRM software available in the market, and it can definitely be a task to choose the best among them. This is why we have narrowed down the list and selected the top 10 e-commerce software that you can use in 2023. Read on to find out which of them made it to our list.
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Key Benefits of using CRM for E-commerce Sites
Before we find out more about the top 8 e-commerce CRM software to use in 2023, let’s quickly take a look at what CRM software is and some of the benefits it offers. CRM software typically allows businesses to store all the required details of their existing as well as potential customers in one place. The various tools and features offered by CRM software enables businesses to manage their customer relationship in a seamless and effective manner, which in turn increases the conversion rate of their leads into sales. Some of the key benefits offered by CRM software include:
- Helps in boosting sales performance
- Enables better inventory planning
- Access to real-time AI-generated insights, which gives them a competitive edge over their competitors
- Improves email marketing
There is a lot that businesses can do with the help of CRM software, such as they can determine the various needs of their business, automate key tasks, seamlessly integrate various processes and solutions, help you build a scalable ecosystem, offer analytical solutions, and more.
Top 8 E-commerce CRM Software
Here are the top 8 e-commerce CRM software that you can use in 2023.
Salesforce
Salesforce is one of the most popular e-commerce CRM tools available in the market today. With this software, businesses can bring their marketing, sales, IT, commerce, and service teams together, allowing for better and seamless collaboration. Salesforce offers a wide range of products that helps teams connect with their customers, leads, and partners. One of the USPs of this software is its built-in AI called Einstein Activity Capture which can be used to track emails, calls, meetings, etc., automatically.
Key Features
- Marketing Automation
- Customer Support
- Project Management
- Contact Management
- Product Catalog
- Sales Forecasting
Pricing
- Essentials – $25/user/month
- Professional – $75/user/month
- Enterprise – $150/user/month
- Unlimited – $300/user/month
2. Zoho CRM –
Zoho CRM was initially launched to help SMBs; however, today businesses of all sizes depend on this highly popular CRM software. This is because it offers an extensive suite of apps along with several useful integrations. One of the USPs of Zoho CRM is its automation feature for automating sales processes which are done through AI and machine learning. It is also considered one of the most user-friendly CRM software.
Key Features
- Project Management
- Sales Automation
- Real-time Customer Insights
- Customer Support
- Contact Management
- In-depth Analytics
Pricing
- Freemium – up to three users
- Standard – $14/user/month/billed annually
- Professional – $23/user/month/billed annually
- Enterprise – $40/user/month/billed annually
- Ultimate – $52/user/month/billed annually
HubSpot CRM
HubSpot is an easy-to-use, comprehensive CRM platform that offers a wide range of tools and features. This CRM software is one single platform for five key services of a business – Sales, Marketing, Service, Operations, and CMS. It is also one of the best free CRM software to use in 2023. It is a successful solution that businesses of all sizes have adopted.
Key Features
- Contact Management
- Email Marketing
- Project Management
- Customer Segmentation
- Customer Support
- Marketing Automation
Pricing
- Freemium
- Starter – $45/month/billed annually
- Professional – $1,600/month/billed annually
- Enterprise – $4,999.9/month
Act!
Small and midsize businesses looking for efficient e-commerce CRM software can check out Act! This simple e-commerce CRM solution is one of the best CRM software for compiling rich customer profiles. Using this software, SMBs can boost their sales, enhance their marketing initiatives, and build lasting customer relationships.
Key Features
- Lead Scoring
- Project Management
- Customer Support
- Product Catalog
- Contact Management
- Referral Tracking
Pricing
- Act! Premium Desktop – $37.50/user/month
- Act! Premium Cloud – $30/user/month
Pipedrive
Next on our list Pipedrive, one of the market leaders in the ecommerce CRM software category. This sales-focused tool offers an intuitive dashboard which is highly user-friendly. This comprehensive platform offers more than 150 apps and integrations. It is a flexible tool that can be customized to match your requirements.
Key Features
- Email Marketing
- Sales Forecasting
- Product Management
- Customer Contract Management
- Contact Management
- Referral Tracking
Pricing
- Essential – $9.90/user/month/billed annually
- Advanced – $19.90/user/month/billed annually
- Professional – $39.90/user/month/billed annually
- Enterprise – $59.90/user/month/billed annually
Copper
SMBs and solopreneurs looking to build strong customer relationships can make use of Copper. This easy-to-use CRM offers several tools and features that help businesses to attract new leads. Using this tool, businesses can automatically organize all their customer data and give complete relationship history, allowing access to key details.
Key Features
- Marketing Automation
- Contact Management
- Google Workspace Integration
- Web tracking
- Automated follow-ups
- Customer Support
Pricing
- Basic – $23/user/month/billed annually
- Professional – $49/user/month/billed annually
- Business – $99/user/month/billed annually
Microsoft Dynamics
Although slightly pricier than its competitor, Microsoft Dynamic is still one of the leaders in the CRM software category, if you are already using other Microsoft apps like Outlook, OneNote, SharePoint, etc., then this software is a great option as it helps keep everything uniform. Definitely, one of the best software in this category to maximize your customer relationships.
Key Features
- Customer Support
- Contact Management
- Marketing Automation
- Integration
- Project Management
- Product Catalog
Pricing
- Dynamics 365 Sales Professional – $65/user/month
- Dynamics 365 Sales Enterprise – $95/user/month
- Dynamics 365 Sales Premium – $135/user/month
- Microsoft Relationship Sales – $162/user/month
Freshsales
Freshsales offers a dynamic solution for businesses of all sizes looking to improve their customer relationship. It’s key USP is its easy-to-use interface which enables businesses to grow their revenue, close deals faster, reduce IT complexity, and more. It offers all the top features that you would expect from CRM software.
Key Features
- Automated Onboarding Process
- Sales Pipeline Management
- AI-powered Chatbots
- Customer Support
- Project Management
- Marketing Automation
Pricing
- Freemium
- Growth – $15/user/month/billed annually
- Pro – $39/user/month/billed annually
- Enterprise – $69/user/month/billed annually
Conclusion
Since there is no dearth of options when it comes to e-commerce CRM software, you must ensure that you are thoroughly researching the list and then choosing the best software that matches your business requirements. While choosing the best software, remember to weigh in these key factors – integration with different systems, business size, and comparison between cloud-based and on-premises software.
If the CRM software listed above doesn’t match your requirements, take a look at some of the other popular CRM software on SaaSworthy!
