If you’re following the SaaS space closely, then you must be wanting to know what are the best SaaS conferences and events in 2020. Well, we have curated a list just for that reason, but for now, let’s take a look at everything that happened in this space in the past week and deserve your attention. Let’s jump right in.
Table of Contents
News of the week
Slack launches App Home in general availability
Popular workplace communication tool – Slack – has made it easier for other tools to offer more functionality natively. Dubbed App Home, the feature would allow you to use services like Drift, Zapier and more without even leaving Slack. It’d certainly be interesting how other developers will be utilising these capabilities.
Investment quotient
Oxx, a new European VC dedicated to SaaS, raises $133M fund
With SaaS proving itself to be a great business model, we’re seeing the emergence of dedicated funds. The latest is Oxx, which has raised $133million to back European SaaS startups with Series A or more. The fund will be focusing on five key themes of data convergence & refinery, future of work, financial services infrastructure, user empowerment, and sustainable business. It has already backed a few startups like Funnel and ThinkTank.
Announcing MoEngage’s Series C: our story, milestones, and the future
MoEngage helps apps and websites in knowing how users are using their services in a better manner. With these insights, companies can send users personalized notifications that improve engagement. The company counts several Fortune 500 brands as its clients, and has now raised $25million in Series C to fuel its next phase of growth.
Related read: Eight Roads sharpens focus on dealmaking in SaaS space
Esper looks to strengthen Indian presence with $7.6 Mn Series A funding
Esper is an enterprise tech startup that offers Android device management and deployment software. It has over 65 customers and 50k devices globally, and with its series A funding, it’ll focus on expanding more in India and the United States.
AI document engineering startup Docugami raises $10M seed round in unusually large early stage deal
Started by co-creator of the XML standard, and Microsoft’s Office file formats, Docugami uses AI to extract info from documents and then present them neatly in a dashboard. And while it came out of stealth in May 2019 itself, it has raised a rather large seed round worth $10million.
Must reads
Tamil Nadu’s startup ecosystem on what’s driving the state’s SaaS revolution
Complete guide to Captive Product Pricing
A Guide to SaaS Customer Onboarding
Listen to
Lessons from bootstrapping to $25m ARR with David Darmanin, Hotjar
Hotjar is a behavior analytics company, which is unusual in more ways than one. It’s bootstrapped, yet has reached impressive annual recurring revenue of $25million, and it’s five co-founders, yet their responsibilities are well defined. Give this podcast a listen to know how Hotjar has been able to manage to accomplish that.
Escape Velocity: Alex Osterwalder at Strategyzer
“Technology or not, every organization has a business model. Some are conscious of it. Some are not. Some try to change it. Some don’t. Some just compete on products… whereas they could compete on superior business models.” that quote pretty much sums up this podcast very nicely. The guest is known as the author behind the Business Model Generation, and suggests how to go about creating a business model and stand out from your competition.
Watch
SaaS marketing: How to build a brand that generates demand
SocialChorus’ CMO, Alison Murdock shares how creating a brand helped them attract new customers and generate demand. She shares what worked for SocialChorus and how it helps in having a long-term impact.
How to build a SaaS cancellation system
For a SaaS company, the churn rate is the biggest concern. But what if you could reduce the cancellations? Watch this video to know how by following three simple strategies, the churn rate can be brought down.
