The primary aim of every marketing campaign or activity is to garner leads and convert them successfully into sales. With digital marketing and online presence becoming the norm, businesses are relying more and more on their websites to leave a lasting impression on their customers. Today, a generic homepage no longer serves this purpose, and businesses need to focus on creating more specific landing pages to meet their customer requirements. Creating the right landing page is absolutely crucial which is why businesses should take advantage of the various landing page software available in the market today.
In this post, find out what a landing page software does, what are some of its key features, and which are the six top landing page software to use in 2021.
Table of Contents
What is landing page software?
A landing page is one of the most critical pages of any product/service website. It is a standalone web page that is designed and created specifically for an advertising or marketing campaign. A landing page software helps businesses to create this landing page with great ease and efficiency. A landing page is basically the page on which the visitor ‘lands’ when they click on any of the ads or links on various social media platforms, such as Facebook Ads, Twitter, Instagram, Google, YouTube, etc.
The primary function of a landing page is Call To Action (CTA) which means converting the leads into successful sales. A landing page software is drag-and-drop which means that you can play around with the elements and thus, keep improving your landing page to create a positive experience for the visitors. Most of the landing page software comes equipped with pre-designed templates which makes it easier for businesses to find the best landing page design for their website. It also eliminates the need to create a landing page from scratch.
Key features of a landing page software
Different landing page software offers different features and functionalities. However, most of them will include the below key features:
- Drag-and-drop builder
- Built-in A/B testing
- Integrations
- Pre-designed templates
Six top landing page software
It is extremely important to have the right landing page with all the required elements, colors, CTA, catchy headlines, etc. Here are the six top landing page software that can help you design your dream landing page.
1. Instapage
Instapage is one of the best landing page software available in the market today. It is a powerful tool that is quite easy to use with its drag-and-drop landing page builder. Users can also browse through their 200+ templates and choose the best template that matches their requirements. One of the USPs of this tool is that you do not require any coding knowledge to create your ideal pixel-perfect pages. Another reason why Instapage is quite popular is that it offers a wide range of solutions that are specifically designed for Google Ads, Retargeting Ads, and Facebook Ads. You can easily create your custom landing pages and link them to these sites to run your ad campaigns successfully.
Features
Some of the key features of Instapage include:
- Drag-and-drop builder
- Pre-designed templates
- A/B testing
- Pixel perfect
- Analytics
- Pop-ups
- SEO optimized
- Form integration
- Mobile friendly
- Sticky bars
- Collaboration tools
- Audience targeting
- Brand management
Pros
- Option to choose from over 200 customizable templates.
- Quick and effective integration with other platforms.
Cons
- Features like A/B testing, web personalization, AMP, etc., are available only in the Enterprise plan.
- Compared to some of the other top landing page software, Instapage plans are quite expensive.
Pricing Plan
- Free trial
- Building – $199/month/billed annually
- Converting – Custom pricing
2. Unbounce
Unbounce is one of the top contenders when it comes to the best landing page software for businesses of all sizes. This tool offers an easy-to-use interface that allows the users to create optimized performance marketing campaigns, capture emails on site, create coming soon pages, and more. Unlike some of the other landing page software, Unbounce focuses mainly on ensuring successful on-page conversions. With its wide range of features and functionalities, Unbounce is considered as the best all-rounder landing page builder. All the landing pages created using Unbounce are automatically SSL certificate secured.
Features
Some of the key features of Unbounce are:
- A/B testing
- Pixel perfect
- Pop-ups
- Drag-and-drop builder
- Dynamic Text Replacement (DTR)
- Pre-built templates
- Files download
- Analytics
- SEO optimized
- Custom domain
- Real-time editing
- Form builder
Pros
- More than 125 AI-powered templates.
- SEM campaigns with dynamic text replacement.
Cons
- Integrations are available only in the premium and enterprise plans.
- Compared to some of the other landing page software, Unbounce has a steeper learning curve.
Pricing Plan
- Free trial
- Launch – $81/month/billed annually
- Optimize – $122/month/billed annually
- Accelerate – $203/month/billed annually
3. Leadpages
If you are looking for one of the cheapest landing page software that offers all the key features and functionalities, then you should check out Leadpages. You can choose from more than 100 templates and use their drag-and-drop functionality to quickly build your required landing page. Functionality-wise it is quite similar to Instapage; however, Leadpages is ideal mostly for small businesses and agencies rather than large enterprises. This landing page software also allows the users to compare multiple versions side-by-side and work with the best one. This is definitely one of the best tools to receive higher ROI on your marketing and advertising campaigns.
Features
Some of the key features of Leadpages include:
- A/B testing
- Mobile-friendly
- Drag-and-drop builder
- Sticky bars
- Pre-built templates
- Custom domain
- SEO optimized
- Form integration
- Countdown timer
- Analytics
- Pop-ups
- Dynamic text Replacement (DTR)
Pros
- Leadpages offers more than 40 standard integrations.
- Built-in on-page payments.
Cons
- Most of the required features, such as A/B testing, few integrations, email triggers, etc., are available only in the higher-priced plans.
- Limited customizations and personalization options.
Pricing Plan
- Pro – $30/month/billed annually
- Standard – $5/month/billed annually
- Advanced – Custom pricing
4. Lander
Next in our list of top landing page software is Lander – another easy-to-use and effective tool for building successful landing pages. Price-wise, Lander is definitely more suitable for startups, agencies, and freelancers; however, you will have access to most of the features, irrespective of which plan you choose. The major difference between the various plans lies in the amount of traffic that you would generate from your landing pages. Similar to the other top landing page software, Lander also works as per the drag-and-drop functionality. This software also offers several other useful features which allow their users to seamlessly create their desired landing pages with all the required features and CTA buttons.
Features
Below are few of the key features of Lander:
- A/B testing
- Drag-and-drop builder
- Pre-built templates
- Form integration
- Sticky Bars
- Pixel perfect
- Analytics
- Pop-ups
- SEO optimized
- Real-time editing
- Countdown timer
Pros
- Unlike some of the other landing page software, Lander offers A/B testing in all their plans.
- You can safeguard your data as all the landing pages are SSL encrypted.
Cons
- Though Lander offers integrations with many tools and software, this feature is available only in the higher priced plans.
- Compared to some of the other top landing page software, Lander’s editor is not as customizable as the others.
Pricing Plan
- Free trial
- Basic (For small businesses) – $16/month/billed annually
- Professional (For in-house marketers) – $83/month/billed annually
5. Landingi
If you are looking for a landing page software that provides end-to-end solutions without requiring the users to possess any IT or coding skills, then you can check out Landingi. This easy-to-use platform is equipped with a drag-and-drop builder, 100+ pre-built templates, integrations, etc., that will enable you to create high converting landing pages within minutes. Landingi also offers a unique feature called landing page import which allows the users to import other web pages to clone and modify as per your requirements. You will also have the option to choose from more than 800 free fonts! This software also offers unlimited landing pages and leads in all their plans, which is another reason why it is quite popular.
Features
Some of the key features of Landingi are:
- A/B testing
- Pop-ups
- SEO optimized
- Sticky bars
- Pre-built templates
- Custom domain
- Form integration
- Countdown timer
- Drag-and-drop builder
- Analytics
- Files download
- Mobile friendly
- Dynamic text Replacement (DTR)
Pros
- Landingi allows users to create secure web pages which are SSL encrypted.
- You embed the landing pages created via Landingi on your server.
Cons
- One of the key features, i.e., A/B testing is available only in the highest priced plan.
- No heat maps or AMP landing page functionality.
Pricing Plan
- Free trial
- Core – $29/month/billed annually
- Create – $65/month/billed annually
- Automate – $89/month/billed annually
- Agency – $109/month/billed annually
6. GetResponse
GetResponse is not just a landing page, rather it is an all-in-one marketing solution. With this software, you will have access to a wide range of tools for the price of one; however, you will need to keep in mind that their landing page software may not be as robust as some of the other software that focus solely on providing landing page features and functionalities. Overall, it is a good option as it does provide basic functionalities of a landing page software, such as helping users create high-converting landing pages which are mobile responsive as well. You can also choose from a host of integration options, pre-built templates, 1,000+ stock photos, and more.
Features
The key features of GetResponse include:
- A/B testing
- Pop-ups
- Drag-and-drop builder
- Form integration
- Sticky bars
- Dynamic Text Replacement (DTR)
- Custom domain
- SEO optimized
- Analytics
- Mobile friendly
- Countdown timer
- Files download
- Image library
- Drip campaigns
- Real-time editing
Pros
- GetResponse offers unlimited landing pages in all their plans.
- A/B testing is available in all the plans.
Cons
- If your landing page has more than 1,000 visitors, you are automatically moved to a more expensive plan.
- GetResponse is not very robust when it comes to security as it does not offer SSL certificates, SOC 2 compliance, or Enterprise security.
Pricing Plan
- Free trial
- Basic – $12.30/month/billed annually
- Plus – $40.18/month/billed annually
- Professional – $81.18/month/billed annually
- Max – Custom pricing
Conclusion
In order to ensure that your campaign is successful, and you are generating positive sales, it is vital that you have a robust landing page. These top landing page software listed above can help you design and create your dream landing page with minimum fuss and effort. You can choose the best out of them depending on what features and functionalities you require, budget, etc.
If you are in search of more such useful software, check out SaaSworthy where you will find product information about more than 40,000 software across 300 different categories!
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