Apptimize vs Maxymizely in February 2026

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Apptimize

AB Testing Software

4.2 17 user ratings

View Details

81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Maxymizely

AB Testing Software

4.6 5 user ratings

View Details

Overview

Description

Apptimize does A/B testing, feature flagging, phased rollouts, and analytics for native Android and iOS applications. It has been developed specifically for mobile product teams to accelerate their learning and innovation. The WYSIWYG (What You See Is What You Get) Visual Editor feature helps run A/B tests and multivariate tests on buttons, color, text, CTAs, and more. Apptimize also allows to test anything you can code – from search algorithms to the number of steps in a conversion flow – through dynamic variables and code block experiments. Read more

An innovative web analytics software that provides A/B/N and Multivariate testing as well as general web analytics, traffic analytics and crash analytics in user friendly ways of integration. It optimizes the content layout with experiments and analyze the the device location, type, screen resolution etc. to find out which layout works well and which one requires modification. It also improves conversion rates of mobile and web-based applications, making it useful for the marketers and business owners. The significant features include targeting of audience, dividing campaign into segments, Funnel Analysis, Split Testing, Multivariate Testing, Test Scheduling and a Visual Editor. Read more

Pricing Options

Free Trial Not Available
Offers Free-forever and Custom plan.

Free Trial Available
Starts at $19.00.

SW Score & Breakdown

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

88%
Reviews

73%
Momentum

64%
Popularity

83%

81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

87%
Reviews

68%
Momentum

62%
Popularity

71%

Features

Total Features	6 Features	6 Features
Common Features for All	Audience Targeting Allows you to serve different versions of a page to a different set of audience Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Split Testing Splits web traffic among the different variations of a webpage being tested Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not Test Scheduling Allows the user to test the application at the scheduled time Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time. + 3 More - Show Less	Audience Targeting Allows you to serve different versions of a page to a different set of audience Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Split Testing Splits web traffic among the different variations of a webpage being tested Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not Test Scheduling Allows the user to test the application at the scheduled time Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time. + 3 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	NA

Reviews & Ratings

User Rating	4.2/5 17 user ratings	4.6/5 5 user ratings
Rating Distribution	Excellent 41.2% Very Good 52.9% Average 0% Poor 0% Terrible 5.9%	Excellent 60% Very Good 40% Average 0% Poor 0% Terrible 0%
Review Summary	Apptimize, a popular experimentation platform, garners positive feedback from users. Reviewers praise its user-friendly interface, comprehensive set of features, and robust reporting capabilities. The platform's A/B testing, feature flagging, and personalization features are particularly well-received. Additionally, Apptimize's customer support is frequently lauded for its responsiveness and helpfulness. Despite some occasional complaints about pricing and complexity, Apptimize's strengths in usability, functionality, and support make it a top choice for businesses seeking to optimize their digital experiences.	Not Available
	Read All User Reviews	Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Not Available Offers Free-forever and Custom plan.	Free Trial Available Starts at $19.00.
Pricing Plans Monthly Plans Annual Plans	STANDARD FEATURE FLAGS Free ADVANCED FEATURE FLAGS Custom ENTERPRISE A/B EXPERIMENTS + FEATURE FLAGS Custom	STARTER $19.00 $19.00 per month BASIC $39.00 $39.00 per month STANDARD $149.00 $149.00 per month MAXIMAL $399.00 $399.00 per month
	View Detailed Pricing	View Detailed Pricing

Have Questions? We can help!

Get personalized recommendations from our experts on call

✔ Trusted by more than 5 Million users across the globe.

Alternatives

	AB Tasty 4.4 826 ratings Apptimize Vs AB Tasty Maxymizely 4.6 5 ratings Apptimize Vs Maxymizely Optimizely 4.2 2,179 ratings Apptimize Vs Optimizely VWO Testing 4.5 341 ratings Apptimize Vs VWO Testing Dual Kind Apptimize Vs Dual Kind	AB Tasty 4.4 826 ratings Maxymizely Vs AB Tasty UseItBetter 4.5 2 ratings Webtrends Optimize 4.9 194 ratings Maxymizely Vs Webtrends Optimize Dual Kind Maxymizely Vs Dual Kind Test It
	View All Apptimize Alternatives	View All Maxymizely Alternatives