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Apply Filters
Showing 1 - 20 of 211 Products

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

ActiveCampaign logo
An all-in-one marketing platform 4.4 Based on 6037 Ratings
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What is ActiveCampaign and how does it work?

ActiveCampaign is designed by combining the all-around abilities of marketing automation, email marketing and Customer Relationship Management automation. It is suitable for any business size. With the phenomenal drag-and-drop interface, you can send beautiful newsletters, build and design email campaigns to engage their audience, thereby converting more contacts into customers. It also lets you connect and collaborate with the users through their forums as well as other social media platforms. ActiveCampaign pricing plans are affordable and they also offer discounts to the non-profit organizations.

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ActiveCampaign Pricing

  • Free Trial Available
  • Starts at $29.00. Offers Custom plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    99%
  • Momentum
    72%
  • Popularity
    95%

User Sentiment

  • Robust Automation Features, Excellent Customer Support
  • Sluggish Website Performance, Email Deliverability Issues

location iconChicago, Illinois

location iconLive Since 2003

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96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Klaviyo logo
Build smoother and stronger connections with Klaviyo Write a Review
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What is Klaviyo and how does it work?

Klaviyo is a marketing automation software developed to help businesses of every size from entrepreneurs to iconic brands in building sales for their online businesses. It allows customers to deliver amazing user experiences across email and other channels. It helps businesses to have their own marketing strategies and information to share with their customers. The brand provides its customers with the best category segmentation and customization as well as pre-built automation and traffic generators; the company uses data science and analysis, one-click integration, and provides ROI-based reports. The brand also provides ads on Facebook and Instagram to attract more traffic. Klaviyo helps clients store all business data in the same system that provides them with an experience; they allow new experiments and business start-ups, and they allow existing companies to grow faster in a way that they can control and manage. The brand has a unique packaging calculation method. The brand has not specified a fixed amount of the plan, but instead creates a personalized plan based on the client's needs.

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Klaviyo Pricing

  • Free Trial Not Available
  • Starts at $45.00. Offers Free-forever plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    90%
  • Momentum
    69%
  • Popularity
    95%

User Sentiment

  • Ease of Use, Email Automation
  • Unreliable Analytics, Slow Customer Support

location iconBoston, MA

location iconLive Since 2012

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95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Ontraport logo
CRM, Sales, and Marketing Platform For SMEs 4.5 Based on 904 Ratings
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What is Ontraport and how does it work?

Ontraport is a no-code business software that empowers service businesses to systemize and scale. Ontraport manages and automates the buying cycle, resulting in faster growth while freeing business owners and teams to deliver more customer value. Ontraport’s complete marketing, sales, and business operations features include CRM, automation, payments, sales pipeline, web apps, tracking, email and SMS, landing pages, and membership sites. Agencies, consultants and service providers, coaches and advisors, and professional service providers trust Ontraport to achieve more growth with less work.

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Ontraport Pricing

  • Free Trial Available
  • Starts at $24.00.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    93%
  • Momentum
    70%
  • Popularity
    90%

User Sentiment

  • Excellent Customer Support, Comprehensive Marketing Automation
  • Occasional Software Glitches, Limited Email Template Customizability

location iconSanta Barbara, California

location iconLive Since 2008

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95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SharpSpring logo
Drive more leads and optimize your sales with SharpSpring 4.5 Based on 5552 Ratings
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What is SharpSpring and how does it work?

SharpSpring is a market automation tool developed to automate the process of lead generation and sales optimization for small, medium, and large size businesses. It promotes the growth of your business by helping you in engaging leads, scoring them, tracking pages, fit and much more. SharpSpring is an industry leading software that can be integrated with many major softwares, like Zapier, Survey Monkey, Salesforce, and Shopify. It enables you to create a visual workflow along with providing ROI tracking of your business. The software additionally provides detailed analytics and website visitor tracking in order to help you in converting your visitors into your potential clients. You can also manage your channels and email drip campaigns with SharpSpring. Users get the option for multivariate testing, lead scoring, and campaign segmentation using the software. It also assists you in lead nurturing and landing page management to reduce your workload and increase your sales. The pricing plan of the software is quotation based and you will have to contact them directly on their official website for more details on pricing.

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SharpSpring Pricing

  • Free Trial Not Available
  • Starts at $449.00. Offers Custom plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    92%
  • Momentum
    69%
  • Popularity
    86%

User Sentiment

  • Affordable Pricing, Excellent Customer Support
  • Limited Landing Page Builder Functionality, Slow Software Performance

location iconGainesville, Florida

location iconLive Since 2012

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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

WebEngage logo
Application with enterprise grade capabilities 4.6 Based on 544 Ratings
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What is WebEngage and how does it work?

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across ten communication channels. Product and marketing practitioners across the globe design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely omnichannel engagement campaigns. The platform offers in-depth product and marketing analytics for brands to track growth metrics and campaign performance effectively. WebEngage powers the user engagement for thousands of brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail.

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WebEngage Pricing

  • Free Trial Not Available
  • Offers Custom plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    84%
  • Momentum
    69%
  • Popularity
    91%

User Sentiment

  • User Friendly Interface, Extensive Integrations
  • Slow Platform Performance, Limited Reporting Features

location iconMumbai, India

location iconLive Since 2011

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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

EngageBay logo
An Advanced Marketing and Sales Automation Software 4.8 Based on 907 Ratings
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What is EngageBay and how does it work?

Engagebay is software for growing businesses to streamline their marketing, sales, and services under one roof. It offers powerful email marketing which lets businesses create fully customizable email marketing communications to send to their target audience. With the use of the software, one can fully automate routine and manual tasks to increase efficiency and nurture their audience in the right way. It also includes a CRM and sales dashboard that helps to organize all potential contacts, track deals, and the sales pipeline without having to use another tool for the same. A helpdesk is also offered as a package, using which customers can reach out to the businesses and get their queries resolved. All of this is provided without compromising on quality for any single tool. Another way to look at it would be to consider it as a cheaper alternative to Hubspot for small- and medium-sized businesses.

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EngageBay Pricing

  • Free Trial Not Available
  • Starts at $11.95. Offers Free-forever plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    88%
  • Momentum
    63%
  • Popularity
    89%

User Sentiment

  • Exceptional Customer Support, Affordable Pricing
  • Limited Landing Page Templates, Occasional Technical Issues/Bugs

location iconMountain House, California

location iconLive Since 2018

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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Adobe Marketo Engage logo
Make the complex buyer journey simple 4.2 Based on 3618 Ratings
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What is Adobe Marketo Engage and how does it work?

Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for.

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Adobe Marketo Engage Pricing

  • Free Trial Not Available
  • Offers Custom plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    92%
  • Momentum
    63%
  • Popularity
    93%

User Sentiment

  • Marketing Automation, Lead Management
  • Steep Learning Curve, Outdated User Interface

location iconSan Jose, CA

location iconLive Since 2006

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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Customer.io logo
Streamline messaging workflows just the way you like 4.6 Based on 308 Ratings
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What is Customer.io and how does it work?

Customer.io is a comprehensive marketing platform that helps marketers to send data-driven emails, SMS, and push notifications. The platform’s RESTful API helps marketers create, update and delete customers from their database easily. It also enables users to add third-party integrations, such as Segment, Hull, mParticle, RudderStack, and more. With Customer.io, businesses can easily divide their audience into different segments and target a particular group of people as per their designed marketing strategy. Apart from the group, users can even separate an individual from the group and easily monitor their event-wise logs, attribution data, messages received by them, and more. The transactional API facility offered by the platform enables marketers to customize transactional messages in their own way. Customer.io can be used to send multichannel newsletters within customers’ timezones. Users can also monitor their message leaderboard, conduct active A/B tests, streamline metrics delivery, and segment memberships, all from a single dashboard. Apart from that, marketers also get to compare campaigns, newsletters, and other metrics with the help of detailed analytical reports offered by the same.

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Customer.io Pricing

  • Free Trial Available
  • Starts at $100.00. Offers Custom plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    80%
  • Momentum
    74%
  • Popularity
    87%

User Sentiment

Not Enough Reviews!

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location iconPortland, Oregon

location iconLive Since 2012

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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

MoEngage logo
An intelligent Customer Engagement Platform with Analytics and Engagement under one roof for data-driven engagement 4.6 Based on 469 Ratings
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What is MoEngage and how does it work?

MoEngage is an intelligent marketing solution designed to help you create, visualized and deploy omni-channel lifecycle campaigns. The idea is to proactively engage users no matter which channel you are using and to build a marketing workflow that can help you define the customer journey as they are shopping with you. MoEngage has an AI AI algorithm, which can provide personalized recommendations to your customers to help you increase engagement and, ultimately, boost revenue. This enables you to engage with users in the channel of their choice at exactly the right time. You can also send users dynamic push notifications, which can help drive sales conversions. These personalized push notifications help nudge users by reminding them of your product or service and bringing them back to your site or app. You can also create and deploy lifecycle email campaigns to help re-target and re engage users.

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MoEngage Pricing

  • Free Trial Not Available
  • Offers Custom plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    81%
  • Momentum
    66%
  • Popularity
    91%

User Sentiment

  • Easy to Use Interface, Extensive Analytics & Reporting
  • Occasional Technical Issues & Bugs, Complex Integration Process

location iconSan Francisco, California

location iconLive Since 2019

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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Omnisend logo
Perform more than Email Marketing 4.6 Based on 1046 Ratings
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What is Omnisend and how does it work?

Omnisend is an eCommerce marketing automation tool that helps users to improve sales by combining several channels into the marketing strategy. It allows the user to integrate various channels within the same automation workflow. Boost email marketing campaigns with the help of email blasts, newsletters, and easy drag-and-drop builders. Omnisend helps to build an advanced automation workflow that assists users in meeting their individual needs based on visitor activities. It enables users to build smart segmentation from different lists that allow the user to send accurate messages to the right person only. With Omnisend, they can add any data which is more relevant to your customer’s profile and reach your target audiences through loyalty program status or anything else that is tailored for the customers. Segmentation can lead to much better sales. It provides powerful forms to capture each and every visitor and make sure they won’t leave without taking action. It presents them with a forever-visible widget at the bottom of the screen that gives an option to the customers to click on the link while browsing.

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Omnisend Pricing

  • Free Trial Not Available
  • Starts at $16.0. Offers Free-forever plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    98%
  • Reviews
    85%
  • Momentum
    67%
  • Popularity
    87%

User Sentiment

  • Ease of Use, Excellent Customer Support
  • Limited Design Customization, Confusing Segmentation Features

location iconLondon, United Kingdom

location iconLive Since 2014

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92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Hubspot Marketing Hub logo
The all-in-one marketing software 4.7 Based on 3560 Ratings
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What is Hubspot Marketing Hub and how does it work?

Hubspot Marketing Hub is a multi-functional marketing solution that provides a vast range of smart tools and features to its users to enhance their growth chart. It provides tools to publish blog posts, manage CRM or Salesforce, connect with the audience, create and organize teams, and enhance the visibility of your brand on the web for a better success rate. It is an all-in-one marketing software that assists you in establishing your brand as an authority by enabling you to publish blog posts easily and effectively. It aims at improving your brand visibility so that you can be found online easily and therefore, drive more traffic. You can automatically organize and record your customer interactions and connect with Salesforce or HubSpot CRM. Users can create teams of hierarchical orders in order to align the usage of HubSpot account with the team’s structure. It additionally enables lead scoring, ROI tracking, channel management, and campaign segmentation.

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Hubspot Marketing Hub Pricing

  • Free Trial Available
  • Starts at $18.00. Offers Free-forever plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    98%
  • Reviews
    84%
  • Momentum
    76%
  • Popularity
    69%

User Sentiment

  • Ease of Use, Workflow Automation
  • High Pricing, Limited Social Media Functionality

location iconCambridge, Massachusetts

location iconLive Since 2006

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92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Act-On logo
An all-in-one Marketing Automation software 4.3 Based on 4957 Ratings
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What is Act-On and how does it work?

Act-On enables you to take control of your marketing campaign instead of relying on developers with its easy to use landing pages and forms. Its lead scoring and lead nurturing tools help you convert leads into prospective customers. Conduct A/B testing between your messaging strategies and get to know which one is the most effective. With Act-On’s intelligence tools, empower your sales team to close out more and more deals. Its SEO tools help your website draw more visitors which might turn out to be your prospective clients. The Act-On marketing automation software maintains your brand’s standard while maximizing the outreach of its message.

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Act-On Pricing

  • Free Trial Not Available
  • Starts at $900.00. Offers Custom plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    92%
  • Momentum
    67%
  • Popularity
    86%

User Sentiment

  • Easy to Use Interface, Extensive Email Marketing Features
  • Limited Landing Page Design Capabilities, Slow Loading Times

location iconPortland, Oregon

location iconLive Since 2008

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91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

OutboundEngine logo
All-in-one business marketing solution 3.8 Based on 214 Ratings
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What is OutboundEngine and how does it work?

OutboundEngine is a marketing automation software, explicitly designed to help businesses in attaining their marketing outreach and elevating their growth with its simple and easy online marketing strategy. It helps keep up with the customers in an informative and simplified way without getting too spammy. Outbound Engine software is built in such a way that it involves enterprising and reaching out to customers to get them interested in a specific product. In contrast, it focuses on creating and dispensing content that draws customers' attention to their website. This software can create high impactful marketing campaigns, generate them automatically and track engagement to determine who is ready to have a proper conversation. This software is highly concerned about strengthening the relationship with partners, prospective customers and discovers more opportunities with lesser work. It comprises automated social media updates, email newsletters, and a branded business profile that takes care of the entire marketing platform at an affordable cost compared to other tools. It is best for financial advisors, real estate, home services, and automotive industries and follows a subscription-based pricing strategy.

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OutboundEngine Pricing

  • Free Trial Not Available
  • Starts at $199.00.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    83%
  • Momentum
    65%
  • Popularity
    84%

User Sentiment

  • Customer Service, Automated Content Creation & Distribution
  • Contract Terms and Cancellation, Lack of Content Customization

location iconAustin, Texas

location iconLive Since 2012

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91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Marketing 360 logo
Sales-driven marketing tool 4.4 Based on 138 Ratings
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What is Marketing 360 and how does it work?

A cloud-based marketing platform designed for small and midsize businesses as well as entrepreneurs. It provides skillful professional marketing services to the businesses and enables to manage and optimize advertising campaigns, run search engine optimization programs and analyze online marketing performance. With its UXi website platform and Natural Listing Ads feature, it drives more sales and expands your visibility in organic search results on various search engines. The Social Targeting Ads feature increases brand awareness while the on-demand marketing services lets you leverage the talents of highly skilled professionals (marketers, developers, designers, writers) as needed.

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Marketing 360 Pricing

  • Free Trial Not Available
  • Offers Custom plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    73%
  • Momentum
    65%
  • Popularity
    93%

User Sentiment

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location iconFort Collins, Colorado

location iconLive Since 2009

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91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

ActiveDEMAND logo
An integrated marketing platform 4.5 Based on 169 Ratings
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What is ActiveDEMAND and how does it work?

A flexible marketing platform that is designed for the digital marketing agencies and SMB organizations to promote their products and services. The features offered by ActiveDEMAND include email marketing, call tracking, appointment scheduling, lead scoring, event marketing, behavioural segmentation, landing pages, social media and much more. With powerful newsletters and special promotions, you can retain old customers and expand the horizon of your business network. It enables businesses to boost marketing efforts through streamlining campaign management and attribution reporting. Besides, it also integrates your business with other businesses and marketing applications.

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ActiveDEMAND Pricing

  • Free Trial Available
  • Starts at $15.00. Offers Free-forever plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    84%
  • Momentum
    71%
  • Popularity
    82%

User Sentiment

  • Comprehensive Marketing Tools, Excellent Customer Support
  • Steep Learning Curve, Occasional Software Bugs

location iconAlberta, Canada

location iconLive Since 2012

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91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Drip logo
Make your customers happy 4.6 Based on 588 Ratings
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What is Drip and how does it work?

Drip is an email marketing automation tool. A simple to use, intuitive tool - Drip helps users to connect and engage their customers on a personal level with a smarter ecommerce managing system. With a flexible API, simple migration and a large collection of integrations, Drip is able to adapt to any marketing campaign strategy of your choice and work in perfect harmony with it to produce desired results. Integrating Drip to your other tools boosts its capabilities, you never miss out on important details and activities going on with your marketing campaign. You can customize your content to make relevant recommendations, keeping your customers happy and boosting your online sales. An analytics and reports function is provided to let you know what is working and what is not with your customers. By depending on the reliable statistics and metrics provided, you have an idea of trends and what is popular with your customers. Drip also features an advanced events and tracking system, Zapier integration, a rich automations builder and uses a tag-based system.

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Drip Pricing

  • Free Trial Available
  • Starts at $39.00.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    81%
  • Momentum
    65%
  • Popularity
    88%

User Sentiment

  • Powerful Automation Workflows, Easy to Use Interface
  • Occasional Software Bugs/Glitches, Limited Email Template Customizations

location iconMinneapolis, Minnesota

location iconLive Since 2013

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91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Listrak logo
Marketing platform at its best 4.6 Based on 273 Ratings
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What is Listrak and how does it work?

Listrak is the industry’s leading cross-channel marketing platform that delivers results for 1,000+ retailers by providing best-in-class SMS, behavioural marketing, email, cross-channel orchestration, customer insight solutions, and predictive analytics. All of these drive customer engagement, loyalty, and revenue. Further, with Listrak, businesses can deliver seamless, cross-channel, personalised interactions and teams can send messages at the right time precisely. To maximise lifetime value, customer engagement, and revenue, Listrak sends messages to the right combination of channels and devices. From cross-channel orchestration, predictive personalisation, customer insights, and foundational marketing, to segmentation & personalisation, and behavioural triggers, Listrak is an all-rounder. Listrak's client success teams are praised for being outstanding and responsive. They are a company’s trusted partner, natural extension, and active collaborator of in-house teams, assisting the latter in executing growth initiatives and exceeding objectives. It delivers an exponential increase in results over previous efforts, providing about 21% gains in eCommerce revenue.

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Listrak Pricing

  • Free Trial Not Available
  • Offers Custom plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    98%
  • Reviews
    80%
  • Momentum
    67%
  • Popularity
    86%

User Sentiment

Not Enough Reviews!

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location iconLititz, Pennsylvania

location iconLive Since 1999

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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Selligent logo
Enhance your customer engagement levels with accurately planned marketing campaigns 4.5 Based on 40 Ratings
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What is Selligent and how does it work?

Selligent is a marketing automation platform that enables B2C marketers to keep their customers engaged and drive greater ROI from email and digital marketing campaigns. The omnichannel platform allows users to easily launch campaigns and manage consumer interactions across multiple communication channels like email, push notifications, SMS, etc. Its AI capabilities help marketers improve customer experience by optimizing content and customer journeys, in an interactive, relevant, and valuable way. Selligent enables users to build and grow more profitable customer relationships by forwarding relevant and personalized messages to the latter. The platform also helps marketers easily analyze their audiences based on their CRM profile data, actions, or purchase history. Thus enabling marketers to retarget their audience through lifecycle campaigns specially curated for them. The software can also be used to bring all customer interactions and data points within a unified interface, facilitating seamless captures and precise analysis of relevant data. Analytical dashboards and responsive design tools help with seamless analysis and accurate decision-making.

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Selligent Pricing

  • Free Trial Not Available
  • Offers Custom plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    76%
  • Momentum
    65%
  • Popularity
    86%

User Sentiment

Not Enough Reviews!

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location iconBraine-l'Alleud, Belgium

location iconLive Since 1990

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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Netcore logo
Full stack growth platform for marketers 4.7 Based on 25 Ratings
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What is Netcore and how does it work?

Netcore Customer Engagement & Experience is an intelligent full-stack platform that gives the power to redefine. Full stack growth platform for marketers, product and growth managers. Grow conversion, retention, and revenue with Raman's game-changing predictive intelligence.

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Netcore Pricing

  • Free Trial Not Available
  • Offers Custom plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    98%
  • Reviews
    75%
  • Momentum
    66%
  • Popularity
    89%

User Sentiment

Not Enough Reviews!

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location iconMumbai, India

location iconLive Since 1997

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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Smoove logo
A Marketing Automation Solution 4.6 Based on 19 Ratings
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What is Smoove and how does it work?

Smoove is an All-in-one Platform to automate, get a response from your leads. Develop personalized email templates with custom fields. Convert more visitors to customers with easy drag and drop interface. Engage customers with smart landing pages, pop-ups or personalized forms, and collect all the data needed. Send targeted and personalized texts to your contacts, and optimize smart mobile campaigns.

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Smoove Pricing

  • Free Trial Not Available
  • Starts at $13.00. Offers Free-forever plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    72%
  • Momentum
    65%
  • Popularity
    86%

User Sentiment

Not Enough Reviews!

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location iconRehovot, Israel

location iconLive Since 2014

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Buyer's Guide Read Buyer's Guide

Typical Features

  • A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Campaign Segmentation
  • ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Analytics (ROI Tracking)
  • An email drip campaign helps you automatically send a series of emails at regular intervals. Email Drip Campaigns
  • +7 more

Prices

43% software offer free trial

19% software offer freemium model

Software in Spotlight

Pricing Insights for Marketing Automation Software

  • The Average Cost of a basic Marketing Automation Software plan is $49 per month.

  • 43% of Marketing Automation Software offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 19% offer a Freemium Model Allows users to access basic features at no cost..

List of Marketing Automation Software

PRODUCT NAME SW SCORE AGGREGATED RATINGS
ActiveCampaign ActiveCampaign 98 4.4
Klaviyo Klaviyo 96 0
Ontraport Ontraport 95 4.5
SharpSpring SharpSpring 95 4.5
WebEngage WebEngage 93 4.6
EngageBay EngageBay 93 4.8
Adobe Marketo Engage Adobe Marketo Engage 93 4.2
Customer.io Customer.io 93 4.6
MoEngage MoEngage 93 4.6
Omnisend Omnisend 93 4.6

Overview

The main function of a marketing automation software is automating your entire marketing campaign. This software comes with a bundle of tools and features that help you manage and convert your leads effectively. These softwares can also be integrated with other marketing tools or apps so that you can have everything you need under one roof.

A good marketing team along with an effective marketing automation software is a lethal combination. When it comes to picking the right marketing automation software, you must keep the following factors in mind:

  • Customization: One of the most important ways to keep your customers happy is sending them emails which make them feel that it has been sent only to them. Always go for a software which allows you with flexible customization options.
  • Effective lead management and scoring: The most important trick to convert leads into customers is by investing time in the right leads. If your software has tools to analyze and score the leads efficiently, the chances of increasing your sales grow manifold.
  • Scalability: Your software must have the potential to grow your business. You would not want to be switching to a different software when your business starts to grow.  

Always use the free trial version, if available, and get an idea about the software before actually buying it.

Features

Typical Features

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

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