Salesforce Marketing Cloud Account Engagement (formerly Pardot) offers tools to drive efficient growth with marketing and sales alignment. Create dynamic and personalized emails and landing pages with clicks. Gain insights with prospect engagement, survey sends, and SMS sends in the automated journeys. Connect marketing back to ROI using predictive analytics in B2B Marketing Analytics Plus.
Read morePricing
SW Score Breakdown
Platforms Supported
Organization Types Supported
API Support
Modes of Support
Website Visitor Tracking
This feature allows you to analyze and understand the behavior of your website visitors.Lead Nurturing
Timely following up with your leads in order to convert them into a prospective customer.Lead Management
A systemized and organized way of managing all your leads and their conversation.Landing Pages
Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the emailEmail Drip Campaigns
An email drip campaign helps you automatically send a series of emails at regular intervals.Channel Management
It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.Campaign Segmentation
A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.Analytics (ROI Tracking)
ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.Multivariate Testing
Allows testing different variations of multiple webpage elements to find the best one among themLead Scoring
Lets you manage your prospective leads by scoring them on the basis of their response.Mobile App
Helps your team to stay top on the business everywhereSend Time Optimization
Helps to find the best sending time to engage with your customerRSS to Email
Helps users to receive any new updates or the latest news from the websitePredesigned Email Templates
Provides a library of templates to build an emailEmail Scheduling
Scheduling an email on a specific time or auto-responding to an actionReal-time Email Editor
Helps to view the email while editing at the same timeDocument Library
Central repository to manage your assets like Images, PDF files, etc.,List Segmentation
Segregates the customers into smaller groups enabling the user to send targeted emailsDrag and Drop Editor
Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interfaceA/B Testing
Compares two versions of your website to see which one performs betterTemplate Management
Enables the user to create templates and modify and customise them laterSpam Check
Verifies the content of emails so that it doesn't end up in the spam folderMailing List Management
Segregates the customers into smaller groups enabling the user to send targeted emailsEvent Triggered Email
Sends emails to targeted customers based on their activitiesDrip Campaigns
Ability to send emails with respect to time or user actionsClick-through Tracking
Keeps a track of links in the email opened by the customerAuto-Responders
Ability to send automated emails to the contacts subscribing to the list.Multivariate Testing
Allows testing different variations of multiple webpage elements to find the best one among themContact Management
Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc.Instagram Ads
Has an inbuilt tool to set up an Instagram marketing campaignFacebook Ads
Has an inbuilt tool to set up a Facebook marketing campaignGoogle Remarketing Ads
Allows for retargeting your customers via Google Display Network to increase conversionsAbandoned Cart Email
Sends email to customers who have failed to check out their cart itemsDelivery by Time Zone
Subscribers receive the email at the exact time they are in their timezone.Sign Up Forms
Build sign up forms to allow website visitors to join your mailing listFree Stock Photos
Provides a library of free stock photos for commercial useContact List Import
Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manuallyClick Map
Allows tracking user click activity and how they interact with emailFree Trial
Not available
Growth $1,250.00 $1,250.00 per month
Fuel growth with smarter marketing automation
Features
Plus $2,500.00 $2,500.00 per month
Dive deeper with marketing automation and analytics
Features
Advanced $4,000.00 $4,000.00 per month
Power innovation with artificial intelligence and analytics
Features
Premium $15,000.00 $15,000.00 per month
Enterprise ready features with predictive analytics and support
Features
Screenshots of Vendor Pricing Page
Learn more about Salesforce Marketing Cloud Account Engagement (formerly Pardot) Pricing
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
Testing Emails
Dashboard
What is Salesforce Marketing Cloud Account Engagement (formerly Pardot) used for?
Salesforce Marketing Cloud Account Engagement (formerly Pardot) is Marketing Automation Software. Salesforce Marketing Cloud Account Engagement (formerly Pardot) offers the following functionalities:
Learn more about Salesforce Marketing Cloud Account Engagement (formerly Pardot) features.
What are the top alternatives for Salesforce Marketing Cloud Account Engagement (formerly Pardot)?
Does Salesforce Marketing Cloud Account Engagement (formerly Pardot) provide API?
Yes, Salesforce Marketing Cloud Account Engagement (formerly Pardot) provides API.
Vendor Details
Atlanta, Georgia Founded : 2007Social Media Handles
Not available
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