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Showing 1 - 20 of 363 Products

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Buffer logo
No more buffering 4.4 Based on 1125 Ratings
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What is Buffer and how does it work?

Buffer is an effective tool to manage more than one social media accounts through a single dashboard. You can also create posts and schedule them for future uploads. The feature of auto publishing helps to publish content as and when relevant. One added feature of Buffer helps you to create a queue of posts and uploads them according to the schedule set by you. Buffer converts the number of likes, shares, comments tweets and other reactions of your post into numerical value which helps you to measure your post’s popularity on different social media platforms. Buffer also provides free trial which allows you to judge whether all your needs are being fulfilled or not.

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Buffer Pricing

  • Free Trial Available
  • Starts at $5.00. Offers Free-forever plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    99%
  • Momentum
    69%
  • Popularity
    94%

User Sentiment

  • Ease of Use, Scheduling Functionality
  • Limited Features in Free Plan, Occasional Posting Errors

location iconSan Francisco, California

location iconLive Since 2010

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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Tufa logo
Your AI-Powered Social Media Manager​ Write a Review
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What is Tufa and how does it work?

Tufa.io is an AI-powered social media management platform tailored for small businesses. It streamlines social media strategies by offering AI-generated content suggestions and automating scheduling and publishing tasks. ​ Key Features: AI-Generated Content Suggestions: Provides bespoke content ideas to enhance social media engagement. ​ Scheduling and Publishing Workflow: Automates post scheduling and publishing, ensuring consistent online presence. ​ All-in-One Platform: Consolidates content creation, scheduling, and publishing into a single, user-friendly interface.

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Tufa Pricing

  • Free Trial Not Available
  • Starts at $11.0. Offers Free-forever plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    97%
  • Reviews
    60%
  • Momentum
    60%
  • Popularity
    63%

User Sentiment

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location iconLondon, United Kingdom

location iconLive Since 2025

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97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Hootsuite logo
Highly collaborative social media manager 4 Based on 6030 Ratings
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What is Hootsuite and how does it work?

Hootsuite is a popular social media management software that comes attractively stuffed with an array of collaboration features as well. The software contains collaboration features group calendars, cooperative writing, synchronous editing, content management, contact management, project management, task management etc. It includes other useful software features also like reputation management features, social media marketing features and social media monitoring features. Hootsuite supports multi-user collaboration. With this software, users can easily share engagement streams with your team. Users can better control multiple communication channels with this highly collaborative platform.

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Hootsuite Pricing

  • Free Trial Available
  • Offers Custom plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    94%
  • Momentum
    71%
  • Popularity
    97%

User Sentiment

  • Easy Scheduling, Comprehensive Analytics
  • Unreliable Instagram Integration, Inconsistent Customer Support

location iconVancouver, Canada

location iconLive Since 2008

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87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

InstaChamp logo
Automate Engagement, Build Loyalty, Turn Followers into Customers Write a Review
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What is InstaChamp and how does it work?

InstaChamp by Customers.ai transforms Instagram and Facebook engagement with advanced automation that takes the hassle out of managing conversations. Empower the brand with instant replies to comments, story mentions, reactions, and DMs, ensuring no customer interaction is left unanswered. Create excitement and build loyalty with autoresponders that deliver instant gratification—run campaigns that reward comments or mentions, and use DM keywords to guide the audience through personalized sales funnels. Save valuable time by automating responses to inquiries, allowing the team to step in only when it's truly needed. Boost audience growth with tools designed to encourage interactions, while smart direct messaging fosters deeper connections. Every story mention or comment is an opportunity to expand the reach—as the fans interact, their networks to see the brand in action. Unleash the potential of automated interactions to maximize visibility, build loyalty, and simplify engagement. InstaChamp gives the tools to turn casual followers into committed customers and advocates for the brand.

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InstaChamp Pricing

  • Free Trial Not Available
  • Starts at $9.95.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    96%
  • Reviews
    60%
  • Momentum
    71%
  • Popularity
    67%

User Sentiment

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location iconBoston, Massachusetts

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95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

AgoraPulse logo
Centralized social media management platform 4.4 Based on 5205 Ratings
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What is AgoraPulse and how does it work?

Agorapulse is a social media tool that helps you engage, publish content, listen, collaborate, and report. Agorapulse allows you to write, edit schedule and post all from within one platform. You can post and engage across multiple platforms from one place, including Twitter, Facebook, Instagram, LinkedIn, Google+ and YouTube. You can access all your content, comments, and messages from one place, meaning you can centralize and simplify notifications. Through this centralized dashboard, you can also review, assign, tag, and reply to tasks and messages. Agorapulse allows you to monitor all the conversations about your brand on social media so you can get a better idea of what customers are saying about you and what they think about your brand, as well as keeping tracks of hashtags and influencers. It also enables you to choose when you publish posts, and access these posts through your social content calendar.

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AgoraPulse Pricing

  • Free Trial Available
  • Starts at $49.00. Offers Free-forever and Custom plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    91%
  • Momentum
    66%
  • Popularity
    88%

User Sentiment

  • User-friendly interface, Comprehensive reporting features
  • Limited Instagram functionality, Occasional glitches and bugs

location iconParis, France

location iconLive Since 2010

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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Sociamonials logo
Effortless Social Media Management, Simplified 4.6 Based on 149 Ratings
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What is Sociamonials and how does it work?

Simplify their social media management with Sociamonials, the all-in-one tool built to help them schedule, post, and analyze effortlessly. Designed for streamlined workflows across all platforms, Sociamonials makes consistent posting hassle-free. Its auto-reposting feature ensures their content stays fresh and relevant, while the AI-powered content creation tool transforms insights into compelling posts that truly connect with their audience. Sociamonials make it easy to discover new content ideas with their intuitive features. Effortlessly integrate RSS feeds for automated posting, saving they time and keeping their profiles active and engaging. Whether their goal is to craft captivating posts or maintain a steady online presence, Sociamonials delivers simplified scheduling and seamless management at their fingertips. Take control of their social strategy and elevate their brand’s engagement with tools that make even the most complex tasks simple. Sociamonials don’t just make social media easier they take it to the next level.

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Sociamonials Pricing

  • Free Trial Available
  • Starts at $15.0.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    95%
  • Reviews
    76%
  • Momentum
    64%
  • Popularity
    76%

User Sentiment

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location iconCalifornia, United States - 95758

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94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Loomly logo
Reach out to millions with Loomly 4.7 Based on 1759 Ratings
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What is Loomly and how does it work?

Loomly is an easy to use social media calendar software that integrates your workflow with social media. You’ll have access to all your calendars on your fingertips, thereby facilitating a smooth workflow. Helps in team collaboration as you get an instant notification when any team member comments or updates a content. Loomly has an exquisite feature which enables you to have a preview of what your post is going to look like. With Loomly, you don’t have to wait for an approval after posting the content, you can submit the post to your client and receive feedbacks as well. Loomly also helps you to measure your success rates by showing the reaction rates on your post.

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Loomly Pricing

  • Free Trial Available
  • Starts at $26.00. Offers Custom plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    92%
  • Momentum
    65%
  • Popularity
    86%

User Sentiment

  • User-Friendly Interface, Calendar View
  • Instagram Integration Issues, Limited Analytics

location iconLos Angeles, California

location iconLive Since 2015

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87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Dash Hudson logo
Grow your business through visual marketing 4.8 Based on 298 Ratings
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What is Dash Hudson and how does it work?

Dash Hudson is a visual marketing platform that acts as a one-stop solution, helping businesses houses analyze trends, accelerate their growth and drive engagement levels as well. Managers can facilitate their team members to drive in more customers by providing, accessible, actionable and accurate insights. With Dash Hudson, users can also identify top content and visual trends that can boost customer engagement. Enterprises can easily enhance their ROI levels based on the brand-specific analytics and performance predictions offered by the software. Additionally, Relationship IQ within Dash Hudson, helps business owners track the right influencers with great social impacts for their marketing purpose. Users can seamlessly convert their most engaged audiences into loyal customers with LikeShop. They can also upgrade email campaigns and product pages with onsite galleries comprising their most compelling visuals. Moreover, detailed reports offered by Dash Hudson assures enhanced efficiency and optimization. Users can generate deep relationships with their clients leveraging on platforms like Twitter, Facebook, Instagram, Pinterest and more.

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Dash Hudson Pricing

  • Free Trial Not Available
  • Offers Custom plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    93%
  • Reviews
    77%
  • Momentum
    64%
  • Popularity
    75%

User Sentiment

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location iconNew York, New York

location iconLive Since 2013

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84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

quso.ai logo
Smarter Social Media, Simplified Write a Review
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What is quso.ai and how does it work?

quso.ai transforms social media management by providing an all-in-one AI-powered solution that’s both efficient and effortless. Designed to boost social growth and streamline operations, it empowers professionals to create impactful content in seconds. With features like AI-driven post generation, carousel creation, and video editing, users can now produce high-quality content from just a simple idea. quso.ai’s advanced tools, such as the AI Social Media Manager, automate content scheduling while analyzing performance to ensure your social strategy hits the mark. Its ability to generate short clips from longer videos and repurpose content allows creators to double their output with minimal effort. Catering to both beginner and advanced users, its intuitive interface ensures accessibility for all skill levels. By combining expert curation with innovative tools, quso.ai simplifies social media marketing, enabling content creators to focus on engagement and growth.

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quso.ai Pricing

  • Free Trial Not Available
  • Starts at $13.0. Offers Free-forever plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    93%
  • Reviews
    60%
  • Momentum
    60%
  • Popularity
    67%

User Sentiment

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location iconNew York, New York

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Replai.so logo
AI Replies for Twitter, Linkedin, and ProductHunt Write a Review
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What is Replai.so and how does it work?

Replai.so is the perfect solution for those who want to have a great presence on social media without having to spend a ton of time managing their accounts. Whether customer is an entrepreneur, professional, or influencer, Replai.so will make thhe customer to look smart and save a ton of effort. This simple yet powerful app gives customer the power to appear smarter, look clever, and be funny on social media without much effort. Customer can even use it to grow the following 10x faster! Plus, it's not just for Twitter, LinkedIn, and Product Hunt - can use Replai.so with other social networks as well. Replai.so is the easiest, most efficient way to get noticed on the platforms everyone loves. Get started now and make the most out of the social media presence! Let Replai.so handle the daily social media needs and never miss out on a networking opportunity again! Join the countless professionals who already rely on an innovative services today!

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Replai.so Pricing

  • Free Trial Not Available
  • Offers Free-forever plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

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location iconPalo Alto, California

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84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

InoSocial logo
Simplified management of social media Write a Review
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What is InoSocial and how does it work?

InoSocial is a social media management tools monitoring software that provides its users with data analytics tools, automatic scheduler, social media monitoring reports along with other useful features. The marketing tools provided by the software allow the user to grow their brand on Instagram, Facebook, and other social media platforms. The software enables its users to discover and analyze the behavior of the visitors through a combined analytics section and hence gather valuable social media data to boost the business. The key metrics tool provided by the software allows users to see the activity status of their accounts, along with the number of audiences, outbound content, and engagement growth. Users can check all the scheduled posts of all social media in one calendar and make plans and schedules for specific days. One can share a post to all social networks and change their captions individually if required. InoSocial allows its users to manage and plan all social media contents from the dashboard.

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InoSocial Pricing

  • Free Trial Not Available
  • Starts at $30.00.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    91%
  • Reviews
    60%
  • Momentum
    66%
  • Popularity
    68%

User Sentiment

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location iconİstanbul, Turkey

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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Instamber logo
Smart Tool To Amplify Growth For Your Social Media 1.9 Based on 44 Ratings
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What is Instamber and how does it work?

Instamber develops comprehensive services to cover users' needs on Instagram, TikTok, and Twitter marketing. It is a web-based application, so users don't have to download and install any software or additional tools. It helps users decrease their costs by using affordable tools and increase their efficiency. Instamber is a marketing assistant that engages with the target audience on behalf of users' Instagram account to increase the number of real followers. The tool organizes and distributes both individual and mass direct messages automatically with its powerful and easy-to-use dashboard. It also enables users to schedule a post on their Instagram account easily. It also lets users discover their industry-related influencers, customers, and posts based on hashtags, locations, and usernames. The tool brings all the received comments into a single stream. It also has an Instamber TikTok growth tool, making brands more widespread and helping them reach an organic audience and accelerate their account improvement. Instamber is web-based, and users wouldn’t have to download or install anything.

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Instamber Pricing

  • Free Trial Not Available
  • Starts at $10.00.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    84%
  • Reviews
    68%
  • Momentum
    64%
  • Popularity
    66%

User Sentiment

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location iconLondon, United Kingdom

location iconLive Since 2017

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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SocialQ+ logo
An Intuitive Social Networks Management Tool Write a Review
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What is SocialQ+ and how does it work?

SocialQ+ is a tool that allows you to collaborate, schedule, and analyze the publications made on various social networks such as Facebook, Instagram, Twitter, LinkedIn, Telegram, Google My Business, and YouTube. SocialQ+ offers several essential features to its users, such as the best time to post, and the full automation of posts. It is one of the best tools to plan your post-sharing timings, after having defined the publication schedule. It additionally enables you to automatically repost certain posts, which helps in saving a lot of time. In terms of content, SocialQ+ allows all posts, links, photos, videos, GIFs. All media are posted in native mode, except videos on LinkedIn (due to an API limitation). The tool also offers insights on the various posts, reach, engagement, and sales. It is a handy tool for analyzing what is working or producing good results. If you are interested in SocialQ+, the tool costs only $7 for a month apart from a unique demo that allows you to test the tool at a low cost.

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SocialQ+ Pricing

  • Free Trial Available
  • Starts at $7.00.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    60%
  • Momentum
    62%
  • Popularity
    65%

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location iconIndia

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89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

KUKU.io logo
Create Social Media Contents with Intuitive Social Media Management Tools 4.5 Based on 31 Ratings
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What is KUKU.io and how does it work?

KUKU.io is a social media tool that allows the user to create social media contents and schedule tweets, posts to multiple social networks with its intuitive social media management tools. The software is an official partner almost ten social networks such as Facebook, Instagram, Linkedin, Twitter, Telegram, Pinterest, Google+, Vk.com, OK.ru, and Tumblr. It enables the users to schedule posts on these social networks without any ban. KUKU.io avails the user with features such as filtering out noise or spams and providing broader channel coverage. The user can plan, schedule and optimise contents along with managing the workflow and engage the actions in bulk. The software also provides great marketing features with campaigns and promotions on various social media networks. The software can also be accessed on mobile phones along with white label solutions and on-premises solutions. The software also provides users with a free or freemium version to start off also provides premium consulting or integration services to its users.

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KUKU.io Pricing

  • Free Trial Available
  • Starts at $7.00.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    76%
  • Momentum
    64%
  • Popularity
    77%

User Sentiment

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location iconBelarus

location iconLive Since 2015

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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Creasquare logo
Scale your content 4.9 Based on 18 Ratings
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What is Creasquare and how does it work?

Introducing Creasquare, an all-in-one platform that enables users to create captivating content, generate compelling captions with AI-powered assistance, and seamlessly schedule posts on various social media platforms. This innovative solution is designed to help individuals and businesses optimize their social media marketing efforts and enhance their online presence. With Creasquare, users can access a wide range of tools and features to create visually appealing content that resonates with their target audience. The platform's AI-powered caption generator helps users craft engaging and persuasive captions that grab attention and increase engagement. Additionally, Creasquare's scheduling feature allows users to plan and publish their posts across multiple social media channels, ensuring optimal timing and maximum visibility. In today's competitive digital landscape, a strong social media presence is essential for individuals and businesses looking to stand out from the crowd. Creasquare provides a comprehensive, user-friendly solution that simplifies the content creation and scheduling process, enabling users to focus on other critical aspects of their business. With Creasquare, you can effectively manage your social media presence and achieve your marketing goals with ease.

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Creasquare Pricing

  • Free Trial Available
  • Starts at $9.90.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    83%
  • Reviews
    69%
  • Momentum
    66%
  • Popularity
    70%

User Sentiment

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location iconParis, France

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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

advos logo
Marketing Software That Works For You 4.8 Based on 8 Ratings
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What is advos and how does it work?

Advos software delivers strategic information, intelligence, and tools that enable companies to make smarter marketing decisions and achieve greater marketplace visibility and reputation. Searchable listings of conferences, analysts, media outlets, influencers, and awards (all with individual profiles) make it easy to target the right opportunities for your organization. Collaboration & Advocacy is a simple yet powerful feature that makes it easy for you to get your team members and network to promote your brand, company, and content on their social media accounts. The results: amplified reach, increased clicks, higher engagement, even enhanced credibility.

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advos Pricing

  • Free Trial Not Available
  • Starts at $299.00.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    83%
  • Reviews
    67%
  • Momentum
    67%
  • Popularity
    78%

User Sentiment

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location iconAptos, California

location iconLive Since 2000

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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

ActionSprout logo
Reach Voters, Grow Your Cause 3.9 Based on 14 Ratings
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What is ActionSprout and how does it work?

ActionSprout helps organizations run Social Action Campaigns on Facebook in order to unlock their Facebook Fans with actions that move beyond Like, Share and Comment. ActionSprout is software that securely connects to your organization’s Facebook page—boosting its functionality by adding a host of simple but powerful features that’ll make you love Facebook again.

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ActionSprout Pricing

  • Free Trial Available
  • Starts at $25.00.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    88%
  • Reviews
    71%
  • Momentum
    66%
  • Popularity
    72%

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location iconBellingham, Washington

location iconLive Since 2012

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80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Yooz AI logo
Effortless LinkedIn content that connects and converts Write a Review
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What is Yooz AI and how does it work?

Yooz AI transforms LinkedIn content creation into a seamless and enjoyable experience. With its AI-powered LinkedIn Posts Writer, trained in top creators' content, Yooz makes it simple to craft smart writing that feels authentic and professional. Whether they’re generating fresh post ideas or targeting the right audience for maximum reach. Its intuitive features offer personalized suggestions inspired by trending topics, ensuring your social media management stays on point. Plus, they can publish, schedule, and even engage with your audience directly from the editor, saving time while boosting their LinkedIn presence. For businesses looking to automate impactful customer communications and integrate them seamlessly into their workflow, Yooz AI provides the ideal solution enabling creators and brands to focus on growth while staying connected with their audience effortlessly.

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Yooz AI Pricing

  • Free Trial Available
  • Starts at $15.0. Offers Free-forever plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    83%
  • Reviews
    60%
  • Momentum
    66%
  • Popularity
    64%

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84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Socialdraft logo
A Social Media Management for Teams 4 Based on 2 Ratings
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What is Socialdraft and how does it work?

Socialdraft software is a Social tool for Teams to Schedule content on major social networks using Social Media Calendar. Collaborate with your team, assign tasks, check your social inbox, schedule social media posts right from your phone. Small, Medium and Large companies make use of the software.

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Socialdraft Pricing

  • Free Trial Available
  • Starts at $10.00. Offers Custom plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    96%
  • Reviews
    65%
  • Momentum
    60%
  • Popularity
    72%

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location iconNew York, NY

location iconLive Since 2012

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Buyer's Guide Read Buyer's Guide

Typical Features

  • Helps you to create and customize your contents to make user and SEO friendly Content Management
  • Helps you analyse performance based on reaction to posts Analytics (Social Media)
  • Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online Social Media Monitoring
  • +6 more

Prices

60% software offer free trial

31% software offer freemium model

Software in Spotlight

monday.com logo

monday.com

4.5

SocialBee logo

SocialBee

4.9

Pricing Insights for Social Media Management Software

  • The Average Cost of a basic Social Media Management Software plan is $15 per month.

  • 60% of Social Media Management Software offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 31% offer a Freemium Model Allows users to access basic features at no cost..

List of Social Media Management Software

PRODUCT NAME SW SCORE AGGREGATED RATINGS
Buffer Buffer 98 4.4
Tufa Tufa 82 0
Hootsuite Hootsuite 97 4
InstaChamp InstaChamp 87 0
AgoraPulse AgoraPulse 95 4.4
Sociamonials Sociamonials 88 4.6
Sprout Social Sprout Social 94 4.3
Loomly Loomly 94 4.7
Dash Hudson Dash Hudson 87 4.8
quso.ai quso.ai 84 0

Overview

In today’s world, where social media plays a vital role in people’s lives, a brand should use it as a tool to reach its potential customers and publicise its new product or a deal. A social media management software enables the brand to manage its operations on social media, from creating attractive content to scheduling posts to fit the events, from maintaining its regular presence in customer’s feed to keeping a check on your competitors performance.

What is Social Media Management Software?

Let us first strengthen our understanding of what Social Media Management Software is. It is a software suite model or an application that allows you to effectively control your social media posts by engaging them via several communication mediums.

Social Media Management Software helps by controlling conversations over social media platforms, overlooking marketing strategies and campaigns, and evaluating your company’s social media presence.

Social Media Management Software allows you to connect all your social media platforms in one place, from where you can effectively analyze, manage, and control your social presence with the help of advanced features.

Why Use Social Media Management Software?

We all have our social media accounts that we manage every day. It is not that big of a deal, and you might be wondering, why would you need additional software to do that? For starters, having and managing a personal account and a business account are two different things. When it comes to business purposes, your account has strict goals— engaging, communicating, and gathering new customers. However, managing an account with these factors in mind is not as easy as it seems. With that in mind, here are a few other reasons why businesses need Social Media Management Software:

Managing more than one account

It is always better to have an account on more than one social platform. That way, you get a broader horizon, which gives you a more extensive reach and more potential customer engagement. However, having more than one social media account would need double the management trouble. But those things would not be a concern with Social Media Management Software as it provides one centralized dashboard for you to control all your social accounts.

Always stay up-to-date

When you have multiple social accounts, it is normal for you to receive tons of notifications every minute. But this also means that you can miss out on important matters. Of course, you cannot afford to make such a mistake. This is where Social Media Management Software can help you out tremendously. It helps you keep track of all your notifications, making you aware of the important matter so you never miss out on anything.

Monitor keywords for optimal results and leads

Social media platforms are a hub of customer-related information. The trends that they follow to their needs, feedback, preferences— social media platforms can provide you with information that can help you polish your services like none other. You can do with Social Media Management Software to gather this information, know the keywords, keep up with these trends, and get accurate leads on prospective customers.

Real-time engagement

As more and more businesses turn to social media for business aid, automated replies increase in number. Simply staying ‘active’ or posting several times in a day does not guarantee engagement. Businesses start missing out on real-time engagement that adds value to their services and brand image.

But, how can automated software help in increasing real-time engagement? The answer is simple— let Social Media Management Software handle all of the basic repetitive activities, and you can focus on engaging in more real-time communications.

Top Features of a Social Media Management Software

While you are on your way to familiarizing yourself with Social Media Management Software, you should also know about the key features that it provides. Let’s take a look:

Scheduling Posts

Automation is answering all our problems, and this Social Media Management Software feature easily tops them all. Whether you are online or not, the software will ensure that your scheduled posts are posted on time without needing any reminder.

Adaptability

One Social Media Management Software should be usable for all your accounts. It does not make any sense if you would require different software for each account. Therefore, one must feature that your preferred Social Media Management Software should have is adaptability.

Promoting and advertising

Social media has this convenient option for in-app advertising. With that, marketing for your company becomes easier over social media platforms as well as running campaigns. Social Media Management Software allows you to manage the said ads and campaigns efficiently.

Get familiar with your followers

Social Media Management Software helps in regulating, observing, and analyzing the behavior of your followers. Thus, it can help you come up with relevant posts that will engage customer interactions.

Top Use Cases for Social Media Management Software

As social media is prevalent in all industries, Social Media Management Software has many use cases. Let us take a look at a few of them:

Industry-level use cases

Marketing Industry

As the marketing industry continuously depends on social media for promotion and marketing strategies, Social Media Management Software is the perfect business tool.

Hospitality Industry

With the rising cafe and dining culture, the hospitality industry has turned to social media for promotions and attracting customers. Social Media Management Software, thus, plays an important role in this industry.

Fashion Industry

If there is an industry that uses social media platforms to its fullest, it is the fashion industry. That said, Social Media Management Software is actively used in this industry to regulate social media accounts.

Advertising Industry

We all know how social media platforms have active ad campaigns going on all around. The advertisement industry takes full advantage of the said scenario with strong aid from Social Media Management Software.

Entertainment Industry

Lastly, the entertainment industry, too, has high engagement on social platforms. With Social Media Management Software, dealing with multiple accounts becomes easier for the industry.

Functional-level use cases

Customer experience

Social Media Management Software helps improve customer experience by informing, engaging, and offering promotional discounts to all your followers.

Brand Image

Social media is a great platform for promoting brand image. With Social Media Management Software, you can effectively improve your company’s brand image.

Optimizing marketing

Social Media Management Software can effectively help you manage your social media marketing campaigns and advertisements.

Generation of revenue

Social media is an excellent channel for revenue generation. Social Media Management Software can help you optimize those channels to bring about a boost in revenue generation.

Innovation

Social Media Management Software provides you with unique analytics that allows you to be innovative to garner your customers’ attention.

Buying considerations - Detailed Buying Guide of Social Media Marketing Software

If you are planning to purchase Social Media Management Software, here are a few things that you should keep in mind:

Adaptability

When it comes to social media accounts, you may have ten different ones on different platforms. But, does your Social Media Management Software recognize those platforms? Make sure that the software is compatible with different types of social media platforms.

Available analytics

Social Media Management Software is all about the analytics that they provide. Therefore, while you are making the purchase, make sure you go through its analytics.

Management of campaigns

Managing campaigns is a challenging yet essential task. Therefore, make sure that the software has enough facilities and features to make campaign management easier for you.

User-friendly

Managing social media accounts is already a big hassle. You would not want to complicate the process by getting Social Media Management Software whose interface is complex and difficult to use. Stick to software that has an easy user interface.

Making the final decision - Choosing the right Social Media Management Software

Therefore, that is all you need to know about Social Media Management Software. In today’s time, where social media platforms have such a prevalent presence all around us, the best you can do is adapt yourself to the changing scenarios and make the best out of them. With Social Media Management Software, that becomes a problem.

Hence, if you are ready to purchase Social Media Management Software, which is highly recommended, go by this guide to know all about Social Media Management Software and make the best out of your software.

Features

Typical Features

Content Management

Helps you to create and customize your contents to make user and SEO friendly

Analytics (Social Media)

Helps you analyse performance based on reaction to posts

Social Media Monitoring

Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online

Customer Engagement

Enables the brand to maintain contact with their potential customers

Posts Scheduling

Schedules your posts beforehand to post contents timely even in your absence

Brand Tracking

Helps to know the position of your brand on the social media network

Multi-Account Management

Facilitates the usage of multiple social media account for a wider reach

Auto Publishing

Publishes scheduled posts as and when they become relevant

Multi-User Collaboration

Allows multiple users to work on one project to ensure effective team work

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