Best Marketing Automation Software At A Glance
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Maropost and how does it work?
Maropost is a smart multi-channel automation platform that offers the tools and staff to assist marketers in personalizing their messages, segmenting their consumers, and ensuring email delivery to inboxes. It enables you to send SMS messages, emails, mobile alerts, and unique discount codes, then put your campaigns and content on autopilot to offer an exceptional customer experience at every step of the customer lifecycle. Maropost offers spam checker, deliverability score, and other advanced deliverability technologies to help you increase your inbox rates before you send a message along with thorough reporting tools that make inbox monitoring easier. To enhance conversions and open rates, you can send messages based on prior interaction utilizing time and date, as well as CTAs, offers, and varied visuals. With data-driven email marketing, you can increase email engagement. From dynamic email personalisation to send-time optimization, the platform makes sure your emails don't only get in the inbox, but also produce results for your company. Additionally, you can convert anonymous site visitors into contacts and clients with ease using the Macropost platform.
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Ontario, Canada
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Marketing Optimizer and how does it work?
Marketing Optimizer is a marketing automation software. Learn from every visitor to your website what content works, and which content needs improvement. Double-down on the campaigns and content initiatives that work, and axe the ones that don’t. Launch landing pages, A/B test them to turn more visitors into leads, publish phone numbers and forms on them in seconds to capture all the data you need to turn a visitor into a sales-ready lead.
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Write a ReviewTraverse City, Michigan
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is StructuredWeb and how does it work?
StructuredWeb is the leading provider of Channel Marketing technologies and services for companies that drive demand through channel partner and reseller networks. They make it easy for global companies to scale their entire end-to-end channel marketing process, so they can empower their channel partners and increase partner marketing performance.
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New York, New York
Live Since 1999
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SaaSworthy’s own chatbot that helps you find, compare, and choose better in seconds.87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Retention Science and how does it work?
Retention Science facilitates exclusive email marketing automation aimed at e-commerce organisations. The platform is essentially AI-driven and it personalises the messages according to the relevant interests of the customer recipient. This, in turn, eliminates possible time consumption in guesswork, saves a lot of time and boosts the retention capacity through email marketing for the brand in concern. Again, thanks to the AI, Retention Science analyses provided data in a manner that allows it to learn, modify and optimise emails before sending them to the recipients. The intelligent lifecycle automation ensures that no conversation opportunities are allowed to pass by. Retention Science further enables clients to establish connections at every minor step that begins right from welcoming new customers and encouraging repeat purchases. The AI engine predicts ideal subject lines, email content, expected delivery time and relevant product recommendations that ultimately lead to an enhanced amount of revenue generated. The automation workflows can be customised using the drag-and-drop builder, enabling clients to curate flexible campaigns.
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Write a ReviewSanta Monica, California
Live Since 2012
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Epixel MLM Software and how does it work?
Epixel MLM Software is a robust Multi-Level Marketing tool designed to streamline brand management and organize marketing efforts seamlessly. It integrates effortlessly with lead capturing systems, ensuring a steady influx of potential customers. This software is a boon for marketers and businesses of all sizes—small, medium, and large. With support for multiple currencies and languages, Epixel MLM Software caters to a global audience, breaking down barriers and driving international growth. The software also excels in generating comprehensive reports on income and expenses, providing valuable insights to measure and enhance business performance. By automating complex tasks, Epixel MLM Software allows users to focus on strategic activities like content creation and audience engagement. It stands as a reliable partner in the quest for business expansion, offering easy-to-use features that ensure efficiency and effectiveness.
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Write a ReviewKerala, India - 678001
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Hey Oliver and how does it work?
Hey Oliver is the marketing automation software designed to help businesses grow faster by turning visitors into loyal customers. Its powerful tools enable real-time visitor tracking and create opportunities to convert leads with targeted, personalized campaigns. Learn more about their audience's interests and preferences, and craft interactive in-site windows to grab their attention. By identifying loyal customers based on browsing, Hey Oliver helps them create relationships faster than ever. Never miss an opportunity to reach or retarget visitors who have left their website Hey Oliver ensures them stay connected with their audience through automated lead generation campaigns. Provide instant support by chatting directly with top leads, offering them the answers they need at the perfect time. Whether they’re tracking activity, engaging visitors, or guiding them through the sales cycle, Hey Oliver makes it easy to automate outreach and boost conversions. With Hey Oliver, they’ll stop sending generic campaigns and start delivering engaging, data-driven, and personalized experiences at scale all with minimal effort.
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Write a ReviewNicosia, Cyprus
Live Since 2016
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Oracle CX Marketing and how does it work?
Oracle CX Marketing software is an cross-channel marketing programs to unify prospects and customer marketing signals in a single view. The software offers real-time data-driven insights to engage, convert, and nurture buyer relationships to increase sales. Measure business performances with critical campaign cycles. Marketers, Small and Medium companies make use of the software.
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Write a ReviewRedwood Shores, California
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Aritic PinPoint and how does it work?
Aritic PinPoint is a full-stack marketing automation platform that automates the entire business funnel seamlessly. From generating new and quality leads to converting them into brand advocates this platform does it all. The round-the-clock support team of Aritic PinPoint helps industries to create marketing efforts and processes seamlessly. This platform creates unique automated users’ experience workflows to attract and connect leads across multiple online avenues. Also, by elevating the marketing approach, Aritic PinPoint transforms these potential leads into regular customers. Further, this platform uses its bi-directional native CRM integration system to harness the potential of good marketing automation, thus rapidly establishing relationships between prospects and customers. Aritic PinPoint’s marketing automation tools offer detailed performance data, enabling marketing teams to streamline and align several campaigning strategies. This would help the organisations in particular to get higher marketing returns. By obtaining dynamic segment lists, this platform helps to send fitting communication and deliver personalised content for potential buyers. Also, Aritic PinPoint features email automation, contact segmentation, anonymous lead nurturing & tracking among other things.
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Bangalore, India
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Emfluence and how does it work?
The emfluence Marketing Platform is guided by feedback from marketing automation platform users like a user. Whether you’re launching your own digital campaigns or managing a brand across multiple channels, we’ve got you covered.
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Kansas City, Missouri
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Plezi and how does it work?
Plezi is a software for B2B automation. It helps companies with inbound marketing by assessing their goals and interests. It pushes content automatically which is effective and relevant. Plezi further understands the market as a whole and attracts larger traffic to the company's websites. Furthermore, it provides support leads that accelerate sending of the correct content at the appropriate time. Plezi also improves the buying cycle by providing enhanced monitoring of the lead lifecycle. Also, it synchronises the data of a company with its CRM. It helps companies by guiding them on publishing, automating and promoting each and every piece of content. Plezi analyses the industrial status and further shows the steps to take in order to produce and deliver outstanding content. It has features that provide automated workflow instead of obsolete manual workflow. This helps to find lead actions online in real-time hence enabling data to send content most appropriate accordingly.
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Write a ReviewParis, France
Live Since 2015
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Right On Interactive and how does it work?
The Engagement Package provides marketing automation and social media marketing tracking, along with everything that is included in the Outreach package. The Lifecycle Package is a signature package for advanced marketing teams who are ready to create customers for life. Marketing starts with consistently engaging customers. The first package, the Outreach Package, focuses on email marketing and web analytics. This information will show you how prospects are engaging with your marketing messages and help you win new business.
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Write a ReviewIndianapolis, Indiana
Live Since 2006
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is SimplyCast 360 and how does it work?
SimplyCast 360 is an all-in-one marketing automation software solution that enables you to build personally-targeted campaigns in minutes. Save time and increase effectiveness through automated communication flows. Reach each customer and lead with messages that appeal to their personal needs and build stronger, more loyal relationships. SimplyCast 360 allows you to easily map out and automate communication processes in order to make day-to-day communications, marketing efforts, and internal processes more efficient.
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Write a ReviewDartmouth, Canada
Live Since 2009
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Dynamics 365 Marketing and how does it work?
Dynamics 365 Marketing is a marketing automation software, Easily orchestrate personalized multichannel journeys that deliver the right message at the right time in the right channel to create rewarding relationships. Create seamless customer experiences through marketing automation, shared data, and business processes connected to Dynamics 365 Sales to productively nurture leads and increase opportunities in the customer pipeline.
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SW Score Breakdown
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Redmond, Washington
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Sprout24 and how does it work?
Sprout24 is the ultimate software research tool for professionals in need of product evaluation before making a purchasing decision. This exacting process goes far beyond surface-level readings to give reliable insights. They collect data from multiple sources, conduct market analysis, and examine each software's features and updates to provide up-to-date market sentiment. Sprout24 gives a comprehensive picture so they can evaluate products with confidence and make the call that best suits your business needs. Rest assured knowing they have all the facts to make an informed purchase - trust Sprout24.
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Write a ReviewMaidenhead, England
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is zigihub and how does it work?
zigihub is world's first integrated and intelligent revenue acceleration platform covering the entire spectrum of CRM, Sales force management, Campaign management, Event Driven Marketing etc. zigihub mobile app not only enables sales teams but tracks all their activities to get the best performance. Integrated with google maps, zigihub sales app ensures that the time of sales people is spent effectively. zigihub is a platform developed and marketed by Kloutix Solutions Pvt. Ltd.
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Write a ReviewAlpharetta, Georgia
Live Since 2014
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Upland Adestra and how does it work?
Upland Adestra is an intuitive email marketing automation software helping out companies to deliver engaging emails at every single step of the entire customer journey. Companies can utilise the particular to deepen customer relationships, by curating personalised and automated campaigns as per need. A powerful segmentation tool equipped within helps users in delivering appropriate text messages based on customer behaviour. While, on the other hand, the codeless formula of Upland Adestra helps with adequate layout generation and accurate previews. A/B testing formula loaded within the software enables thorough optimisation of ongoing email campaigns, eliminating out all chances of formatting errors, efficiently. Other exclusive features include click to conversion tracking, click quality mitigation and cart abandonment based reports. Organisations related to Media and publishing, retail business, restaurants and finance rely on Upland Adestra for seamless business process monitoring.
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Austin, Texas
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Retargeting.biz and how does it work?
Retargeting.biz enables you to increase the revenue of your online shop by monitoring the activity of website visitors as they are browsing your site. Retargeting.biz tracks and analyzes behavior so it can understand how your customers are interacting with your site and what pain points they have. Maybe there is a particular page where they normally bounce and leave the site, or your checkout process asks for too many details or does not seem secure enough for customers to give you their details. Retargeting.biz uses a proprietary algorithm to track behavior and create profiles so that you can improve the user experience on your site and help website visitors get the products they want to buy more quickly and easily. Another key feature of this solution is its ability to automatically send personalized messages based on predefined triggers. You can send these personalized messages via email, or SMS, or even directly on the site depending on the behavior of each visitor.
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Write a ReviewBucharest, Romania
Live Since 2013
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Taplytics and how does it work?
Taplytics is an innovative platform for modern AB testing and development. It is known for providing cross-platform AB testing and flag solutions, along with zero bloats to enhance the experiences of modern-day applications. All releases on Taplytics are kept under the client’s control enabling them to test and release or cancel features in real-time. Further, the feature flags are all aimed at necessary development that includes cutting on deployment risks and improving necessary facilities. Also, thanks to the time-controlled feature rollout. Clients are further provided with the liberty to choose from a variety of SDKs, flexible APIs and development solutions for on-premise or cloud issues. Taplytics has made it to the top of the list most of the time thanks to its unparalleled team aimed at customer success. This team ensures around-the-day technical support and therefore, engineering time cuts down to almost fifty per cent. The AI personalisation feature of Taplytics enables clients to get a personalised interface without putting in a single line of code.
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Write a ReviewOntario, Canada
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Ruler Analytics and how does it work?
Ruler Analytics is a call tracking and marketing attribution platform that tracks all user actions and attributes it to the correct campaign. It facilitates visitor-level multi touch marketing attribution so that all the leads are accurately attributed to the source that they were introduced with first. It tracks leads across forms, calls, live chats, and various other touch points where users interact be it on the website or landing pages. Even though the data remains anonymous, Ruler Analytics tracks it over multiple sessions, traffic channels, and keywords. All the data gathered in the software can easily be synced with major CRMs and Analytics tools so that the data stays at one place. Moreover, the data is unified so that it is tracked more precisely and can be used to form insightful decisions. When the lead converts and pays for your product or service, Ruler Analytics automatically attributes that revenue to the right source in all the connected tools including Google AdWords and Analytics among others.
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Write a ReviewRoyal Liver Building, Liverpool
Live Since 2016
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is RD Station and how does it work?
RD Station is a complete marketing automation software that helps companies to make their digital marketing operations more efficient. The software can be used to generate better marketing campaigns, qualified business opportunities and nurture lead to scale individual businesses. With RD Station, users find all the necessary sales and marketing data in one place. It also offers a wide variety of major Digital Marketing resources within a unified space, making scheduled marketing campaigns more efficient. Various templates, Landing Pages, Emails, Pop-ups, and more made available within the particular can be used to create effective campaigns without much of a hassle. It can also be used to send the right messages to customers at the right time and create personalized journeys that generate up to 5x more conversions. RD Station automatically identifies leads with great buying potential by utilizing collected data. Moreover, it also comes with a responsive tech support team that provides accurate service in English, Portuguese and Spanish languages.
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Write a ReviewFlorianopolis, Brazil
The Average Cost of a basic Marketing Automation Software plan is $49 per month.
43% of Marketing Automation Software offer a Free Trial , while 19% offer a Freemium Model .
| PRODUCT NAME | SW SCORE | AGGREGATED RATINGS |
|---|---|---|
Maropost
|
88 | 3.8 |
Marketing Optimizer
|
88 | 4.4 |
StructuredWeb
|
88 | 4.9 |
Retention Science
|
87 | 4.4 |
Epixel MLM Software
|
87 | 4.8 |
Hey Oliver
|
87 | 5 |
Oracle CX Marketing
|
87 | 3.9 |
Aritic PinPoint
|
87 | 4.9 |
Emfluence
|
87 | 4.5 |
Plezi
|
87 | 4.7 |
The main function of a marketing automation software is automating your entire marketing campaign. This software comes with a bundle of tools and features that help you manage and convert your leads effectively. These softwares can also be integrated with other marketing tools or apps so that you can have everything you need under one roof.
A good marketing team along with an effective marketing automation software is a lethal combination. When it comes to picking the right marketing automation software, you must keep the following factors in mind:
Always use the free trial version, if available, and get an idea about the software before actually buying it.
Typical Features
This feature allows you to analyze and understand the behavior of your website visitors.
Timely following up with your leads in order to convert them into a prospective customer.
A systemized and organized way of managing all your leads and their conversation.
Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
An email drip campaign helps you automatically send a series of emails at regular intervals.
It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
Allows testing different variations of multiple webpage elements to find the best one among them
Lets you manage your prospective leads by scoring them on the basis of their response.
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