Upland Adestra

About Upland Adestra

Upland Adestra is an intuitive email marketing automation software helping out companies to deliver engaging emails at every single step of the entire customer journey. Companies can utilise the particular to deepen customer relationships, by curating personalised and automated campaigns as per need. A powerful segmentation tool equipped within helps users in delivering appropriate text messages based on customer behaviour. While, on the other hand, the codeless formula of Upland Adestra helps with adequate layout generation and accurate previews. A/B testing formula loaded within the software enables thorough optimisation of ongoing email campaigns, eliminating out all chances of formatting errors, efficiently. Other exclusive features include click to conversion tracking, click quality mitigation and cart abandonment based reports. Organisations related to Media and publishing, retail business, restaurants and finance rely on Upland Adestra for seamless business process monitoring.

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Pricing

Free Trial Not Available
Offers Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

97%
Reviews

72%
Momentum

62%
Popularity

76%

Platforms Supported

Browser Based (Cloud)

Organization Types Supported

Large Enterprises
Medium Business

API Support

Available

Modes of Support

Online

Upland Adestra Awards

# 8 Fastest Growing Software Marketing Automation Software
Q2 2021

Upland Adestra Features

Show Feature Explanation

Show Missing Features

Marketing Automation Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

97%

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.

Upland Adestra Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Quotation Based )

Upland Adestra Custom

Features

Account Structure
Automation
Campaign Management
Cross-channel
Data Management
Email Editor
Reporting
Security
Targeting
Testing

Disclaimer: The pricing details were last updated on 04/09/2020 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Upland Adestra Pricing

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Upland Adestra Reviews

User Rating

4.6/5 (Based on 102 Ratings)

Rating Distribution

Excellent
62.7%
Very Good
30.4%
Average
6.9%
Poor
0%
Terrible
0%

User Sentiments

Excellent Customer Support, Robust Email Marketing Features, Easy to Use Interface, Powerful Automation Capabilities

Complex Segmentation/Filtering, Outdated UI/UX, Limited Integrations, Reporting Limitations

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Review Summary

Overall, users have lauded Upland Adestra's user-friendly interface, comprehensive marketing automation capabilities, and exceptional customer support. Reviewers appreciate its drag-and-drop email builder, automated workflows, and in-depth reporting features. Many have noted improved campaign performance, increased lead generation, and streamlined marketing processes. However, some users have mentioned occasional glitches and a learning curve for new users. The positive sentiment towards Upland Adestra's ease of use, feature-rich platform, and responsive support indicates its strong reputation among users.

Pros

Userfriendly interface makes campaign creation and management effortless.
Robust reporting and analytics provide actionable insights for campaign optimization.