Bigin by Zoho CRM vs HighLevel in March 2026

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Bigin by Zoho CRM

CRM Software

4.7 544 user ratings

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95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

HighLevel

CRM Software

4.9 3,500 user ratings

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Overview

Description	Bigin is a pipeline-focused CRM software designed particularly for small businesses. The software’s design is minimal and comes with a clean dashboard that shows all the relevant information to the user. It gives an all-round view of all the contacts along with every bit of relevant information organized in one place. This 360-degree overview helps the users to connect with the prospects easily through email, phone, Twitter, and other web forums as well. Users can have better pipeline visibility with the application’s user-friendly pipeline management tools. Being customizable, it enables the addition of relevant fields to get specific results easily. Besides, there is also a smart filter tool that can quickly sort data so that one does not have to go through the entire record every time. Easy to create workflows can automate many routine tasks, help inefficient tracking of deals, etc. Bigin by Zoho CRM allows the creation of product lists and gives the option to associate new deals with them and all these without leaving the platform. The feature set, along with data management and security systems like import/export, role management, audit logs, and GDPR compliance, make Bigin one of the best CRM solutions for small firms. Read more	HighLevel is on a mission to propel agencies and professionals in numerous industries beyond their benchmarks for success by enhancing automation, improving communication, and fostering scalable growth in a user-friendly manner. The AI-powered all-in-one platform is at the core—crafted for sales, marketing, CRM, and more. They offer a white-labeled version for branding, strengthening market positions, and maximizing profitability. HighLevel leaves an indelible mark on the tech community, the SaaS industry, and a diverse clientele. Initiatives like online communities underscore their commitment to knowledge sharing, collaboration, and industry empowerment. Beyond software, the comprehensive support includes accessible virtual meetings via video call and a wealth of resources, ensuring the customers succeed and excel. At HighLevel, they are not just shaping the future of marketing, SaaS, and more; they are collaboratively empowering success—one innovative solution at a time. Read more
Pricing Options	Free Trial Available Starts at $7.0. Offers Free-forever plan.	Free Trial Available Starts at $97.0.
SW Score & Breakdown	94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 99% Reviews 83% Momentum 68% Popularity 79%	95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 93% Reviews 85% Momentum 75% Popularity 89%
SaaSworthy Awards	# 14 Highly Rated # 14 Fastest Growing	# 4 Fastest Growing # 9 Fastest Growing

Features

Total Features	26 Features	22 Features
Common Features for All	Call Logging Call Logging helps to register call details such as call duration, date and time of calls, notes, etc. Collaboration Tools Interactive tools meant to make the application highly collaborative and encourage teamwork Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Customer Segmentation Helps to segment contacts and customers into groups based on various criteria such as demographics, behavior, purchase history, hottest leads Customer Support Ensures after-sales interactions with your customers and solve queries related to your products and services Dedicated Phone Line Integration Incorporating dedicated phone lines for customer support and sales, enabling direct communication and call tracking Document Management Ability to store and manage various information and documents in electronic format. Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. List Management Enables management of multiple lists and communications with them Marketing Automation Develop customer relationships, automate marketing programs and measure your marketing ROI Opportunity Management Opportunity or Pipeline Management allows tracking and managing sales opportunities, including stages of the deal, probability of closing, and associated activities throughout their lifecycle. Order Management Helps tracking, monitoring, supervising, and meeting deadlines concerning ordered goods in an automated and systematic way Product Catalog Lets your sales representatives, as well as customers, view details and prices of each product. Project Management Helps in managing the projects necessary for streamlining and enhancing the customer relationship management tasks. Quotes (Proposals) Create effective sales proposals by generating multiple quotes per opportunity Real-time Data Sync Allows to synchronize with other systems for up-to-date information across platforms Referral Tracking Track and manage your referred customers. Reporting (Analytics) Provides insightful reports and important business metrics to track and measure the outcomes and progress. Sales Force Automation Streamlined management of the sales cycle from lead to close Territory Management Helps to assign, manage sales territories and conveniently track their progress + 18 More - Show Less	Call Logging Call Logging helps to register call details such as call duration, date and time of calls, notes, etc. Collaboration Tools Interactive tools meant to make the application highly collaborative and encourage teamwork Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Customer Segmentation Helps to segment contacts and customers into groups based on various criteria such as demographics, behavior, purchase history, hottest leads Customer Support Ensures after-sales interactions with your customers and solve queries related to your products and services Dedicated Phone Line Integration Incorporating dedicated phone lines for customer support and sales, enabling direct communication and call tracking Document Management Ability to store and manage various information and documents in electronic format. Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. List Management Enables management of multiple lists and communications with them Marketing Automation Develop customer relationships, automate marketing programs and measure your marketing ROI Opportunity Management Opportunity or Pipeline Management allows tracking and managing sales opportunities, including stages of the deal, probability of closing, and associated activities throughout their lifecycle. Order Management Helps tracking, monitoring, supervising, and meeting deadlines concerning ordered goods in an automated and systematic way Product Catalog Lets your sales representatives, as well as customers, view details and prices of each product. Project Management Helps in managing the projects necessary for streamlining and enhancing the customer relationship management tasks. Quotes (Proposals) Create effective sales proposals by generating multiple quotes per opportunity Real-time Data Sync Allows to synchronize with other systems for up-to-date information across platforms Referral Tracking Track and manage your referred customers. Reporting (Analytics) Provides insightful reports and important business metrics to track and measure the outcomes and progress. Sales Force Automation Streamlined management of the sales cycle from lead to close Territory Management Helps to assign, manage sales territories and conveniently track their progress + 13 More - Show Less
Unique Features	AI Assistant AI Assistant helps you provide information and perform specific tasks to significantly improve your success rate. It can perform one or many tasks like analyzing your deals, contacts, and emails, generating the perfect email, and more. Advanced Automation Allows for building smart automation for repetitive tasks, enhancing efficiency and consistency. Customization Helps to customize the system for use in industry-specific use cases IoT Integration Leveraging Internet of Things devices for enhanced data collection and analysis Omnichannel Customer Engagement Unified management of customer interactions across multiple channels, including web, mobile, and social media. Predictive Analytics Advanced analytics for predicting customer behavior and sales opportunities	AI Assistant AI Assistant helps you provide information and perform specific tasks to significantly improve your success rate. It can perform one or many tasks like analyzing your deals, contacts, and emails, generating the perfect email, and more. Advanced Automation Allows for building smart automation for repetitive tasks, enhancing efficiency and consistency. Customization Helps to customize the system for use in industry-specific use cases IoT Integration Leveraging Internet of Things devices for enhanced data collection and analysis Omnichannel Customer Engagement Unified management of customer interactions across multiple channels, including web, mobile, and social media. Predictive Analytics Advanced analytics for predicting customer behavior and sales opportunities

Technical Details

Organization Types Supported	Medium Business Small Business	Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.7/5 544 user ratings	4.9/5 3,500 user ratings
Rating Distribution	Excellent 73.3% Very Good 23.7% Average 2.4% Poor 0.2% Terrible 0.4%	Excellent 96.3% Very Good 1.2% Average 0.3% Poor 0.3% Terrible 1.9%
User Sentiments	Ease of Use, Affordable Pricing, Effective Sales Pipeline Management, Seamless Gmail Integration Limited Integrations with third-party apps, Limited Customization Options, Occasional Software Bugs/Glitches, Inadequate Customer Support	Exceptional Customer Support, Extensive Integrations, Comprehensive Marketing Tools, Robust Automation Features Occasional Software Glitches, Mobile App Functionality Issues, Steep Learning Curve, Slow Email Support Response
Review Summary	Many users appreciate Bigin's simplicity and ease of use, citing its user-friendly interface and intuitive design as key strengths. The software's customizable features and ability to integrate with other business tools are also frequently praised. However, some users have encountered challenges with the system's limited reporting capabilities and occasional technical issues. Additionally, a few reviewers have expressed concerns about the software's pricing structure and the lack of certain advanced features found in competing products.	Review Summary: HighLevel is generally well-received by users, earning praise for its ease of use, comprehensive features, and helpful customer support. Many users appreciate its user-friendly interface, drag-and-drop functionality, and extensive customization options. They also value its integrated features such as CRM, email marketing, and sales funnels, which streamline business processes and improve efficiency. However, some users mention occasional technical glitches and a learning curve for some advanced features. Overall, HighLevel is considered a robust and reliable platform for businesses seeking an all-in-one solution to manage their sales and marketing operations.
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Pricing

Pricing Options	Free Trial Available Starts at $7.0. Offers Free-forever plan.	Free Trial Available Starts at $97.0.
Pricing Plans Monthly Plans Annual Plans	Free Free Express $7.00 $9.00 per user / month Premier $12.00 $15.00 per user / month Bigin 360 $18.00 $21.00 per month	Starter $97.00 $97.00 per month Unlimited $297.00 $297.00 per month Pro $497.00 $497.00 per month
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