iContact vs MPZMail in June 2026

93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

iContact

Email Marketing Software

4.2 1,944 user ratings

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87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

MPZMail

Email Marketing Software

4.2 131 user ratings

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Overview

Description	iContact is an advanced email marketing platform having easy-to-use tools that will help you grow your audience, construct stunning emails, customize your replies and computerize your relations. It comes with toolkits that you require as a small business owner to grow your audience and connect with them proficiently. They have simple tools to match your entrepreneur mind. The enterprises can now create perfect emails from scratch or can use the in-build templates. In addition, they can create their sole space online with aesthetic and meaningful content that matches your niche. You can now automate your email replies with welcoming emails, anniversary emails, acceptance mails, and more with iContact. You can also build multi step fostering emails for new subscribers to guide them through the entire process. These new subscribers will turn into buyers. You also have the option to optimize your delivery time and send emails during crucial times. Their plan ranges from 75 dollars to 700 dollars a month purely depending upon your target and goals. In addition, they also provide a free trial to analyze their features. Read more	MPZMail is a power-packed email marketing tool that enables users to manage their complete subscribers' list via elegant email templates with a responsive design that caters to every device. The tool comes with an inbuilt email editor with a drag and drop functionality that can get things off the ground within seconds. MPZMail also allows users to deploy GDPR compliant forms both on their websites and social media pages. The subscribers’ list can also be synced with other API apps. Additionally, the tool also allows the creation of campaign automation and monitoring the performance by focusing on metrics such as email reads, click links, unsubscribe rate, and so on. Read more
Pricing Options	Free Trial Not Available Starts at $14.0. Offers Free-forever and Custom plan.	Free Trial Not Available
SW Score & Breakdown	93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 95% Reviews 82% Momentum 68% Popularity 87%	87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 92% Reviews 81% Momentum 61% Popularity 73%
SaaSworthy Awards	# 11 Most Popular # 20 Highly Rated	Not Available

Features

Total Features	19 Features	17 Features
Common Features for All	A/B Testing Compares two versions of your website to see which one performs better Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Predesigned Email Templates Provides a library of templates to build an email Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 16 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Predesigned Email Templates Provides a library of templates to build an email Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 14 More - Show Less

Technical Details

Organization Types Supported	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.2/5 1,944 user ratings	4.2/5 131 user ratings
Rating Distribution	Excellent 45.4% Very Good 37.4% Average 9.7% Poor 3.7% Terrible 3.8%	Excellent 57.3% Very Good 23.7% Average 9.2% Poor 5.3% Terrible 4.6%
User Sentiments	Ease of Use, Email Deliverability, Email Templates, Customer Support Limited Customization Options, Dated Interface, Limited Integrations, Inconsistent Email Formatting	Ease of Use, Affordable Pricing, Effective Email Automation, Useful Analytics and Reporting Poor Customer Support, Outdated Templates, Occasional Technical Issues, Limited Template Selection
Review Summary	iContact's user reviews reveal a mixed bag of experiences. Users praise its user-friendly interface, customizable templates, and strong customer support. However, complaints about pricing, limited features, and occasional technical glitches surface across multiple platforms. While some find it suitable for basic email marketing needs, others express dissatisfaction with its reporting capabilities and lack of advanced automation features. Opinions vary on its suitability for small businesses, with some users vouching for its simplicity and affordability, while others recommend exploring alternatives for more complex marketing requirements.	Reviews indicate MPZMail is a reliable email marketing platform with robust features for campaign management, automation, and analytics. Users appreciate its user-friendly interface, extensive template library, and solid deliverability rates. However, some reviewers mention occasional glitches, limited customization options, and a learning curve for advanced features. Overall, MPZMail is a solid choice for businesses seeking a comprehensive email marketing solution, although users may encounter minor drawbacks.
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Pricing

Pricing Options	Free Trial Not Available Starts at $14.0. Offers Free-forever and Custom plan.	Free Trial Not Available
Pricing Plans Monthly Plans Annual Plans	Free Free Launch $14.00 $14.00 per month Build $23.00 $23.00 per month Grow $36.00 $36.00 per month Expand $65.00 $65.00 per month Advanced $95.00 $95.00 per month High-Volume Senders Custom	MPZMail Others
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