Instapage vs Lander in February 2026

96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Instapage

Landing Page Software

4.3 1,423 user ratings

View Details

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Lander

Landing Page Software

3.7 3 user ratings

View Details

Overview

Description	Instapage is one of the most powerful landing page platform aimed to maximize the return on investment on various paid advertising channels including AdWords, Facebook Ads that enable businesses to offer personalized landing pages and experiences for every promotion, which in turn, boost the conversion rate of your website. The platform offers endless options that enables customized designing of your page. Besides, there are various tools such as landing page builder, publishing tools, integrations ecosystem, optimization tools along with a team or client collaboration layer that provide end-to-end solution to the marketing teams and agencies. Read more	Just as the name suggests, Lander is a very optimised and easy-to-use landing page builder, thanks to the advanced features including the A/B Testing tool. Besides just allowing three different A/B Testing versions, it has a very easy-to-use editor that gets the page ready in minutes with the drag-and-drop elements. The landing pages created with Lander can be matched with the PPC ads and keywords as it works with Adword’s keyword insertion to make it highly SEO optimised. It creates highly responsive mobile versions of the landing pages to bring the bounce rate down. The tool can be used with Google Analytics as well via a simple plugin. Moreover, if you have the landing page about seminar information or event, you can attach Google Maps with the location. And lastly, the way it smoothly and conveniently handles PayPal payment gateway is just commendable and would increase the response rate higher. Read more
Pricing Options	Free Trial Available Starts at $199.00. Offers Custom plan.	Free Trial Available Starts at $16.00.
SW Score & Breakdown	96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 99% Momentum 66% Popularity 90%	90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 69% Momentum 64% Popularity 82%
SaaSworthy Awards	# 1 Most Worthy # 3 Fastest Growing	# 4 Most Searched

Features

Total Features	14 Features	14 Features
Common Features for All	A/B Testing Compares two versions of your website to see which one performs better Analytics Allows integration with other analytical tools or has it inbuilt Countdown Timer Adds a timer on the landing page that builds up to a certain event Custom Domain Offers the users with a custom domain name for the landing page Drag and drop Builder Has a pick-and-drop feature for easier designing Dynamic Text Replacement (DTR) Enables usage of personalized text on the landing page depending on the keywords used by visitors Files Download Adds an option for the visitors to download files post the submission of a form Form Integration Allows adding contact forms for lead generation on the landing page Mobile Friendly Makes the landing pages responsive and suitable for viewing on mobile devices as well Pixel Perfect Enables perfect placement of blocks/elements on any part of the landing page Pop-ups A small window which opens up to the visitors to trigger some notice, action or engagement Pre-built Templates Has inbuilt templates for landing pages so that designing from the scratch is not required SEO Optimized Makes the landing pages to be highly optimized with SEO Sticky Bars A call-to-action banner that appears either on the top or bottom of the page + 11 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Analytics Allows integration with other analytical tools or has it inbuilt Countdown Timer Adds a timer on the landing page that builds up to a certain event Custom Domain Offers the users with a custom domain name for the landing page Drag and drop Builder Has a pick-and-drop feature for easier designing Dynamic Text Replacement (DTR) Enables usage of personalized text on the landing page depending on the keywords used by visitors Files Download Adds an option for the visitors to download files post the submission of a form Form Integration Allows adding contact forms for lead generation on the landing page Mobile Friendly Makes the landing pages responsive and suitable for viewing on mobile devices as well Pixel Perfect Enables perfect placement of blocks/elements on any part of the landing page Pop-ups A small window which opens up to the visitors to trigger some notice, action or engagement Pre-built Templates Has inbuilt templates for landing pages so that designing from the scratch is not required SEO Optimized Makes the landing pages to be highly optimized with SEO Sticky Bars A call-to-action banner that appears either on the top or bottom of the page + 11 More - Show Less

Technical Details

Organization Types Supported	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	NA

Reviews & Ratings

User Rating	4.3/5 1,423 user ratings	3.7/5 3 user ratings
Rating Distribution	Excellent 55.9% Very Good 30% Average 5.9% Poor 1.5% Terrible 6.7%	Excellent 33.3% Very Good 0% Average 66.7% Poor 0% Terrible 0%
User Sentiments	Easy to Use Page Builder, Extensive Integrations, Great Customer Support, High-Quality Templates Mobile Responsiveness Issues, Limited Design Customizations, Inconsistent Platform Performance, Confusing A/B Testing System	Not Available
Review Summary	Instapage reviews are mixed. Users praise the platform's ease of use, drag-and-drop functionality, and attractive templates. Many highlight the excellent customer service, often citing specific positive interactions. However, Instapage faces criticism for aggressive pricing practices, sudden price increases, limited features, and challenges with mobile responsiveness. Some users report difficulty canceling subscriptions and receiving refunds.	Not Available
	Read All User Reviews	Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Available Starts at $199.00. Offers Custom plan.	Free Trial Available Starts at $16.00.
Pricing Plans Monthly Plans Annual Plans	Building $199.00 $299.00 per month Converting Custom	Basic $16.00 $49.00 per month Professional $83.00 $99.00 per month
	View Detailed Pricing	View Detailed Pricing

Have Questions? We can help!

Get personalized recommendations from our experts on call

✔ Trusted by more than 5 Million users across the globe.

Alternatives

	Leadpages 4.3 1,262 ratings Instapage Vs Leadpages Unbounce 4.4 1,278 ratings Instapage Vs Unbounce Lander 3.7 3 ratings Instapage Vs Lander Swipe Pages 4.8 135 ratings Instapage Vs Swipe Pages CloudFunnels	Leadpages 4.3 1,262 ratings Lander Vs Leadpages Landingi 4.5 562 ratings Lander Vs Landingi Unbounce 4.4 1,278 ratings Lander Vs Unbounce Swipe Pages 4.8 135 ratings Lander Vs Swipe Pages TurboSite
	View All Instapage Alternatives	View All Lander Alternatives