Instapage vs Leadpages in February 2026

96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Instapage

Landing Page Software

4.3 1,423 user ratings

View Details

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Leadpages

Landing Page Software

4.3 1,262 user ratings

View Details

Overview

Description	Instapage is one of the most powerful landing page platform aimed to maximize the return on investment on various paid advertising channels including AdWords, Facebook Ads that enable businesses to offer personalized landing pages and experiences for every promotion, which in turn, boost the conversion rate of your website. The platform offers endless options that enables customized designing of your page. Besides, there are various tools such as landing page builder, publishing tools, integrations ecosystem, optimization tools along with a team or client collaboration layer that provide end-to-end solution to the marketing teams and agencies. Read more	Leadpages is among the top landing page builders and comes with a slew of mobile-friendly templates inbuilt. They are super easy to customise and custom templates can be created without needing a lot of development skills. However, if the user has a good bit of coding knowledge, the customisation can be taken to a whole different level. The users can use alert bars right across the length and breadth of the landing page to catch the attention of the visitors. It has an integrated Facebook advertisement creator that can be used to pull out advertisements instantly. It comes with A/B testing that allows testing the multiple models for easy comparison. It comes in a simple plugin form for WordPress so that the users can activate it in just a few clicks. With an easy-to-edit metadata field, all the pages are very SEO-friendly. When it comes to building an interactive landing page builder, Leadpages should be the foremost option. Read more
Pricing Options	Free Trial Available Starts at $199.00. Offers Custom plan.	Free Trial Not Available Starts at $5.00. Offers Custom plan.
SW Score & Breakdown	96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 99% Momentum 66% Popularity 90%	97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 98% Momentum 63% Popularity 94%
SaaSworthy Awards	# 1 Most Worthy # 3 Fastest Growing	# 2 Most Worthy # 2 Fastest Growing

Features

Total Features	14 Features	13 Features
Common Features for All	A/B Testing Compares two versions of your website to see which one performs better Analytics Allows integration with other analytical tools or has it inbuilt Countdown Timer Adds a timer on the landing page that builds up to a certain event Custom Domain Offers the users with a custom domain name for the landing page Drag and drop Builder Has a pick-and-drop feature for easier designing Dynamic Text Replacement (DTR) Enables usage of personalized text on the landing page depending on the keywords used by visitors Files Download Adds an option for the visitors to download files post the submission of a form Form Integration Allows adding contact forms for lead generation on the landing page Mobile Friendly Makes the landing pages responsive and suitable for viewing on mobile devices as well Pixel Perfect Enables perfect placement of blocks/elements on any part of the landing page Pop-ups A small window which opens up to the visitors to trigger some notice, action or engagement Pre-built Templates Has inbuilt templates for landing pages so that designing from the scratch is not required SEO Optimized Makes the landing pages to be highly optimized with SEO Sticky Bars A call-to-action banner that appears either on the top or bottom of the page + 11 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Analytics Allows integration with other analytical tools or has it inbuilt Countdown Timer Adds a timer on the landing page that builds up to a certain event Custom Domain Offers the users with a custom domain name for the landing page Drag and drop Builder Has a pick-and-drop feature for easier designing Dynamic Text Replacement (DTR) Enables usage of personalized text on the landing page depending on the keywords used by visitors Files Download Adds an option for the visitors to download files post the submission of a form Form Integration Allows adding contact forms for lead generation on the landing page Mobile Friendly Makes the landing pages responsive and suitable for viewing on mobile devices as well Pixel Perfect Enables perfect placement of blocks/elements on any part of the landing page Pop-ups A small window which opens up to the visitors to trigger some notice, action or engagement Pre-built Templates Has inbuilt templates for landing pages so that designing from the scratch is not required SEO Optimized Makes the landing pages to be highly optimized with SEO Sticky Bars A call-to-action banner that appears either on the top or bottom of the page + 10 More - Show Less

Technical Details

Organization Types Supported	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	NA

Reviews & Ratings

User Rating	4.3/5 1,423 user ratings	4.3/5 1,262 user ratings
Rating Distribution	Excellent 55.9% Very Good 30% Average 5.9% Poor 1.5% Terrible 6.7%	Excellent 55.2% Very Good 27.6% Average 11.9% Poor 1.8% Terrible 3.6%
User Sentiments	Easy to Use Page Builder, Extensive Integrations, Great Customer Support, High-Quality Templates Mobile Responsiveness Issues, Limited Design Customizations, Inconsistent Platform Performance, Confusing A/B Testing System	Excellent Customer Service, Ease of Use, High-Quality Templates, Extensive Integrations Limited Customization, Occasional Technical Issues, Limited Design Flexibility, Lack of Advanced Features
Review Summary	Instapage reviews are mixed. Users praise the platform's ease of use, drag-and-drop functionality, and attractive templates. Many highlight the excellent customer service, often citing specific positive interactions. However, Instapage faces criticism for aggressive pricing practices, sudden price increases, limited features, and challenges with mobile responsiveness. Some users report difficulty canceling subscriptions and receiving refunds.	Many Leadpages users applaud its user-friendly interface, customizable templates, and drag-and-drop functionality, enabling effortless creation of landing pages without technical expertise. The software's intuitive design and comprehensive library of templates cater to various industries and purposes. Furthermore, users appreciate its seamless integration with marketing tools, email marketing platforms, and payment gateways, facilitating streamlined marketing campaigns. However, some users have expressed concerns regarding occasional glitches, limited customization options for advanced users, and potential improvements in customer support responsiveness.
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Pricing

Pricing Options	Free Trial Available Starts at $199.00. Offers Custom plan.	Free Trial Not Available Starts at $5.00. Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Building $199.00 $299.00 per month Converting Custom	Pro $30.00 $99.00 per month Standard $5.00 $37.00 per month Advanced Custom
	View Detailed Pricing	View Detailed Pricing

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