Instapage vs Swipe Pages in February 2026

96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Instapage

Landing Page Software

4.3 1,423 user ratings

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89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Swipe Pages

Landing Page Software

4.8 135 user ratings

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Overview

Description	Instapage is one of the most powerful landing page platform aimed to maximize the return on investment on various paid advertising channels including AdWords, Facebook Ads that enable businesses to offer personalized landing pages and experiences for every promotion, which in turn, boost the conversion rate of your website. The platform offers endless options that enables customized designing of your page. Besides, there are various tools such as landing page builder, publishing tools, integrations ecosystem, optimization tools along with a team or client collaboration layer that provide end-to-end solution to the marketing teams and agencies. Read more	Swipe Pages is a landing page platform that enables digital marketers to create & publish, highly effective landing pages with ease. Build high converting landing pages in minutes. Use the power of AMP to generate more leads. A landing page builder that helps digital marketers create and publish blazing fast, fully responsive, conversion driven landing pages in minutes. Read more
Pricing Options	Free Trial Available Starts at $199.00. Offers Custom plan.	Free Trial Available Starts at $19.00.
SW Score & Breakdown	96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 99% Momentum 66% Popularity 90%	89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 94% Reviews 80% Momentum 64% Popularity 77%
SaaSworthy Awards	# 1 Most Worthy # 3 Fastest Growing	Not Available

Features

Total Features	14 Features	10 Features
Common Features for All	A/B Testing Compares two versions of your website to see which one performs better Analytics Allows integration with other analytical tools or has it inbuilt Countdown Timer Adds a timer on the landing page that builds up to a certain event Custom Domain Offers the users with a custom domain name for the landing page Drag and drop Builder Has a pick-and-drop feature for easier designing Dynamic Text Replacement (DTR) Enables usage of personalized text on the landing page depending on the keywords used by visitors Files Download Adds an option for the visitors to download files post the submission of a form Form Integration Allows adding contact forms for lead generation on the landing page Mobile Friendly Makes the landing pages responsive and suitable for viewing on mobile devices as well Pixel Perfect Enables perfect placement of blocks/elements on any part of the landing page Pop-ups A small window which opens up to the visitors to trigger some notice, action or engagement Pre-built Templates Has inbuilt templates for landing pages so that designing from the scratch is not required SEO Optimized Makes the landing pages to be highly optimized with SEO Sticky Bars A call-to-action banner that appears either on the top or bottom of the page + 11 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Analytics Allows integration with other analytical tools or has it inbuilt Countdown Timer Adds a timer on the landing page that builds up to a certain event Custom Domain Offers the users with a custom domain name for the landing page Drag and drop Builder Has a pick-and-drop feature for easier designing Dynamic Text Replacement (DTR) Enables usage of personalized text on the landing page depending on the keywords used by visitors Files Download Adds an option for the visitors to download files post the submission of a form Form Integration Allows adding contact forms for lead generation on the landing page Mobile Friendly Makes the landing pages responsive and suitable for viewing on mobile devices as well Pixel Perfect Enables perfect placement of blocks/elements on any part of the landing page Pop-ups A small window which opens up to the visitors to trigger some notice, action or engagement Pre-built Templates Has inbuilt templates for landing pages so that designing from the scratch is not required SEO Optimized Makes the landing pages to be highly optimized with SEO Sticky Bars A call-to-action banner that appears either on the top or bottom of the page + 7 More - Show Less

Technical Details

Organization Types Supported	Freelancers Large Enterprises Medium Business Small Business	Not available
Platforms Supported	SaaS/Web/Cloud	Not available
Modes of Support	24/7 (Live rep) Business Hours Online	Not available
API Support	Available

Reviews & Ratings

User Rating	4.3/5 1,423 user ratings	4.8/5 135 user ratings
Rating Distribution	Excellent 55.9% Very Good 30% Average 5.9% Poor 1.5% Terrible 6.7%	Excellent 88.1% Very Good 8.1% Average 0.7% Poor 1.5% Terrible 1.5%
User Sentiments	Easy to Use Page Builder, Extensive Integrations, Great Customer Support, High-Quality Templates Mobile Responsiveness Issues, Limited Design Customizations, Inconsistent Platform Performance, Confusing A/B Testing System	Fast Load Times, Ease of Use, Intuitive Drag-and-Drop Editor, Extensive Template Library Limited Customization Options, Occasional UI Glitches, Lack of E-commerce Features, Limited Font Options
Review Summary	Instapage reviews are mixed. Users praise the platform's ease of use, drag-and-drop functionality, and attractive templates. Many highlight the excellent customer service, often citing specific positive interactions. However, Instapage faces criticism for aggressive pricing practices, sudden price increases, limited features, and challenges with mobile responsiveness. Some users report difficulty canceling subscriptions and receiving refunds.	Swipe Pages is a landing page builder lauded for its ease of use, speed, and intuitive design. Users praise its drag-and-drop editor, extensive template library, and lightning-fast loading speeds, citing these features as key advantages over competitors. Many highlight the "funnel building" system as a game-changer, enabling swift product launches. While some have encountered minor UI complexities and occasional support issues, overall, users find Swipe Pages a fast, reliable, and user-friendly platform, making it an ideal choice for building high-converting landing pages.
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Pricing

Pricing Options	Free Trial Available Starts at $199.00. Offers Custom plan.	Free Trial Available Starts at $19.00.
Pricing Plans Monthly Plans Annual Plans	Building $199.00 $299.00 per month Converting Custom	Startup $19.00 $29.00 per month Marketer $49.00 $79.00 per month Agency $89.00 $129.00 per month
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