MailerLite vs ConvertKit in February 2026

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

MailerLite

Email Marketing Software

4.5 3,437 user ratings

View Details

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

ConvertKit

Email Marketing Software

4.4 462 user ratings

View Details

Overview

Description	MailerLite’s email marketing solution empowers people of all skill levels to create professional campaigns from start to finish at affordable pricing. Their intuitive drag and drop editors and templates make it easy to build newsletters, websites, landing pages, pop-ups and more. All without coding!. With MailerLite's powerful and free drag and drop website builder you easily create a personalized website to share your blog or brand Connect with your audience and grow your business using features like automation, surveys, e-commerce tools, A/B testing, segmentation, and an always-growing list of integrations including Wordpress, Zapier, Magento, Shopify, and more. MailerLite provides educational content like monthly webinars, tutorials and marketing guides along with fast 24/7 live customer support and a Forever Free plan. Read more	ConvertKit is an appropriate creator marketing automation platform helping out professionals with their podcast, album, newsletter, collection and book. Influencers and website owners can depend on the particular to provide a seamless user experience, where they can foster audience growth by promoting the latest projects through beautiful landing pages, simple page links and sign up forms. Also, a powerful sales funnel and intuitive email editor made available within ConvertKit helps with hassle-free business promotions and long-lasting connections. Also, authors, coaches and musicians can depend on the particular to sell out digital subscriptions and products online. Real-time integration with external platforms like Squarespace, Teachable, Shopify, eWebinar, Automate.io, Rewardful and more are of great help. An integrated email automation tool helps out businesses with automated funnels, send targeted content to the right people, personalise subscribers’ path and segment out audiences based on their entire journey. Read more
Pricing Options	Free Trial Available Starts at $9.00. Offers Free-forever and Custom plan.	Free Trial Available Starts at $9.00. Offers Free-forever plan.
SW Score & Breakdown	97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 97% Momentum 71% Popularity 89%	92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 96% Reviews 81% Momentum 60% Popularity 91%
SaaSworthy Awards	# 4 Fastest Growing # 8 Most Popular	# 2 Fastest Growing # 7 Most Popular

Features

Total Features	24 Features	23 Features
Common Features for All	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Facebook Ads Has an inbuilt tool to set up a Facebook marketing campaign Free Stock Photos Provides a library of free stock photos for commercial use Instagram Ads Has an inbuilt tool to set up an Instagram marketing campaign List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Mobile App Helps your team to stay top on the business everywhere Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 21 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Facebook Ads Has an inbuilt tool to set up a Facebook marketing campaign Free Stock Photos Provides a library of free stock photos for commercial use Instagram Ads Has an inbuilt tool to set up an Instagram marketing campaign List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Mobile App Helps your team to stay top on the business everywhere Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 20 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - iOS	SaaS/Web/Cloud Mobile - iOS
Modes of Support	24/7 (Live rep) Online	24/7 (Live rep) Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.5/5 3,437 user ratings	4.4/5 462 user ratings
Rating Distribution	Excellent 80.7% Very Good 8.8% Average 2% Poor 0.4% Terrible 8%	Excellent 69.3% Very Good 19% Average 3.5% Poor 2.2% Terrible 6.1%
User Sentiments	Ease of Use, Excellent Customer Support, Affordable Pricing, Comprehensive Features Account Suspension Without Warning, Technical Issues with Email Deliverability, Convoluted Account Approval Process, Limited Customization Options	Email Automation, Ease of Use, Excellent Deliverability, Helpful Customer Support Account Suspensions, Limited Design Customization, Basic Landing Page Builder, Slow Customer Support
Review Summary	Overall, users praise MailerLite for its user-friendly interface, ease of use, and affordability. They appreciate the drag-and-drop editor, customizable templates, and automation features. Many users find MailerLite a great option for beginners and small businesses due to its simplicity and cost-effectiveness. However, some users have expressed concerns about the limited features and integrations compared to more advanced email marketing platforms. Additionally, a few users have reported occasional technical glitches and issues with deliverability.	Overall, users find ConvertKit easy to use and helpful for email marketing. It is praised for its user-friendly interface, intuitive automation features, and excellent customer support. Many users appreciate the visual automation builder, which allows for the creation of complex workflows without coding. However, some users have reported occasional glitches and difficulties with the deliverability of emails. Additionally, some users have expressed a desire for more advanced features and integrations.
	Read All User Reviews	Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Available Starts at $9.00. Offers Free-forever and Custom plan.	Free Trial Available Starts at $9.00. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Free Free Growing Business $9.00 $10.00 per month Advanced $19.00 $21.00 per month Enterprise Custom	Free Free Creator $9.00 $15.00 per month Creator Pro $25.00 $29.00 per month
	View Detailed Pricing	View Detailed Pricing

Have Questions? We can help!

Get personalized recommendations from our experts on call

✔ Trusted by more than 5 Million users across the globe.

Alternatives

	Constant Contact 4.2 4,342 ratings MailerLite Vs Constant Contact Flodesk 4.2 52 ratings ConvertKit 4.4 462 ratings MailerLite Vs ConvertKit ActiveCampaign 4.4 6,037 ratings MailerLite Vs ActiveCampaign Campaign Monitor 4.1 895 ratings MailerLite Vs Campaign Monitor	Flodesk 4.2 52 ratings MailerLite 4.5 3,437 ratings ConvertKit Vs MailerLite Kajabi 4.6 1,979 ratings MailChimp 4.1 9,223 ratings ConvertKit Vs MailChimp Klaviyo
	View All MailerLite Alternatives	View All ConvertKit Alternatives