Optimizely vs Apptimize in February 2026

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Optimizely

AB Testing Software

4.2 2,179 user ratings

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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Apptimize

AB Testing Software

4.2 17 user ratings

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Overview

Description	Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing. Optimizely's experimentation platform is called Optimizely X, which provides tools for web experimentation, personalization and recommendations. The personalization capability, which may be used for making data-driven decisions can also be used for serving online advertising Read more	Apptimize does A/B testing, feature flagging, phased rollouts, and analytics for native Android and iOS applications. It has been developed specifically for mobile product teams to accelerate their learning and innovation. The WYSIWYG (What You See Is What You Get) Visual Editor feature helps run A/B tests and multivariate tests on buttons, color, text, CTAs, and more. Apptimize also allows to test anything you can code – from search algorithms to the number of steps in a conversion flow – through dynamic variables and code block experiments. Read more
Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Offers Free-forever and Custom plan.
SW Score & Breakdown	98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 99% Momentum 68% Popularity 100%	86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 88% Reviews 73% Momentum 64% Popularity 83%
SaaSworthy Awards	# 1 Most Worthy # 1 Most Popular	Not Available

Features

Total Features	9 Features	6 Features
Common Features for All	Audience Targeting Allows you to serve different versions of a page to a different set of audience Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes. Heatmaps Heatmaps show where users have clicked on a page Landing Pages (Web Forms) A webform or a popup which can be used to capture the lead or ask user his preferences Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Split Testing Splits web traffic among the different variations of a webpage being tested Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not Test Scheduling Allows the user to test the application at the scheduled time Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time. + 6 More - Show Less	Audience Targeting Allows you to serve different versions of a page to a different set of audience Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes. Heatmaps Heatmaps show where users have clicked on a page Landing Pages (Web Forms) A webform or a popup which can be used to capture the lead or ask user his preferences Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Split Testing Splits web traffic among the different variations of a webpage being tested Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not Test Scheduling Allows the user to test the application at the scheduled time Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time. + 3 More - Show Less

Technical Details

Organization Types Supported	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS Installed - Mac	SaaS/Web/Cloud Mobile - Android Mobile - iOS Installed - Mac
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.2/5 2,179 user ratings	4.2/5 17 user ratings
Rating Distribution	Excellent 38.7% Very Good 46.3% Average 12.2% Poor 2% Terrible 0.8%	Excellent 41.2% Very Good 52.9% Average 0% Poor 0% Terrible 5.9%
User Sentiments	Ease of Use, A/B Testing Capabilities, Excellent Customer Support, Extensive Integrations High Pricing, Occasional Bugs, Slow Loading Times, Complex UI Navigation	Not Available
Review Summary	Optimizely Web Experimentation is a popular tool for A/B testing and website optimization. Users praise its ease of use, intuitive interface, and robust features for creating and running experiments. The drag-and-drop editor simplifies the process for non-coders, while advanced users can leverage its JavaScript SDK for complex tests. Customer support is generally responsive and helpful, though some users report occasional delays or issues with the UI. The platform is powerful and effective for increasing conversion rates and revenue, though its pricing can be a barrier for smaller businesses.	Apptimize, a popular experimentation platform, garners positive feedback from users. Reviewers praise its user-friendly interface, comprehensive set of features, and robust reporting capabilities. The platform's A/B testing, feature flagging, and personalization features are particularly well-received. Additionally, Apptimize's customer support is frequently lauded for its responsiveness and helpfulness. Despite some occasional complaints about pricing and complexity, Apptimize's strengths in usability, functionality, and support make it a top choice for businesses seeking to optimize their digital experiences.
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Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Offers Free-forever and Custom plan.
Pricing Plans Monthly Plans Annual Plans	Content Cloud Custom Commerce Cloud Custom Intelligence Cloud Custom	STANDARD FEATURE FLAGS Free ADVANCED FEATURE FLAGS Custom ENTERPRISE A/B EXPERIMENTS + FEATURE FLAGS Custom
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