Pinpointe vs MasterBase in April 2026

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Pinpointe

Email Marketing Software

4.7 226 user ratings

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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

MasterBase

Email Marketing Software

4.8 4 user ratings

View Details

Overview

Description	Pinpointe is a cloud-based email marketing platform that allows B2B marketers to target and personalize their emails based on the behavior, interests, and attributes of their prospects. It assists marketers in nurturing and delivering higher-quality chances to sales teams, as well as analyzing results with less marketing effort. Pinpointe's sophisticated automated emails (autoresponders) and trigger campaigns can help you maximize your marketing efficiency. Autoresponders have been demonstrated to boost performance by more than 100%. You may construct super-flexible autoresponder programs and send trigger campaigns based on the behavior of your prospects. You can create an automated drip series with different filters for each email. You can even set up autoresponders to send messages on behalf of multiple employees. Pinpointe's new ‘smart-segments' allow you to precisely target your prospects. By integrating behavioral data, demographic data, and custom field values you create, you may establish your own segment criteria. Furthermore, you may boost the effectiveness of your email marketing efforts by automatically including social follow, share, and like buttons. Read more	MasterBase Process Automation Platform helps organizations transform information-intensive business processes, reduce manual work and errors, minimize costs, and improve customer engagement. And know the behaviors of each contact on your website, and then send you personal and relevant information, aligned with those tastes and preferences. You can generate different types of contact segments based on your profile data and behavior in the communications sent. Read more
Pricing Options	Free Trial Available Starts at $490.00.	Free Trial Not Available
SW Score & Breakdown	91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 97% Reviews 86% Momentum 65% Popularity 77%	82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 87% Reviews 66% Momentum 61% Popularity 72%
SaaSworthy Awards	# 14 Highly Rated # 11 Highly Rated	Not Available

Features

Total Features	22 Features	15 Features
Common Features for All	A/B Testing Compares two versions of your website to see which one performs better Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Free Stock Photos Provides a library of free stock photos for commercial use List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Mobile App Helps your team to stay top on the business everywhere Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 19 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Free Stock Photos Provides a library of free stock photos for commercial use List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Mobile App Helps your team to stay top on the business everywhere Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 12 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.7/5 226 user ratings	4.8/5 4 user ratings
Rating Distribution	Excellent 69% Very Good 28.8% Average 1.3% Poor 0.9% Terrible 0%	Excellent 75% Very Good 25% Average 0% Poor 0% Terrible 0%
User Sentiments	Excellent Customer Support, Comprehensive Reporting, User Friendly Interface, High Deliverability Rates Limited Template Options, Mobile Application Usability, Pricing Not Suitable for Small Senders, Outdated User Interface	Not Available
Review Summary	Overall, reviewers praise Pinpointe's user-friendly interface, robust email marketing capabilities, and excellent customer support. They appreciate its drag-and-drop email builder, comprehensive analytics and reporting features, and ability to segment and target specific customer groups. Additionally, many reviewers highlight Pinpointe's affordability and value for money, making it a popular choice for small businesses and startups. However, some users have reported occasional technical glitches and limitations in certain advanced features, suggesting room for improvement in stability and functionality.	Not Available
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Pricing

Pricing Options	Free Trial Available Starts at $490.00.	Free Trial Not Available
Pricing Plans Monthly Plans Annual Plans	Professional Edition $490.00 $490.00 per month Enterprise Edition $490.00 $490.00 per month	Variable price Others Base price Others
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