ProRankTracker vs Surfer in February 2026

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

ProRankTracker

SEO Software

4.6 168 user ratings

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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Surfer

SEO Software

4.9 493 user ratings

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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Semrush

SEO Software

4.5 4,438 user ratings

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Overview

Description	ProRankTracker is a rank tracking tool for digital marketers and SEO professionals that empowers them to get a comprehensive picture of their keyword rankings. Users receive an up-to-date and easy-to-analyze SEO ranking information about all of their websites, including the ability to track international keyword ranks as well. Search results are further segregated on the basis of organic traffic, desktop, mobile search, and more variables. A number of analysis and research tools are also included in the package that enable users to analyze the effect of their activities. They can even generate the most comprehensive and in-depth reports that provide value to both clients and colleagues. With the International Rank Tracker feature, they can even track terms in any language in any corner of the world. While users track their websites rankings across various search engines, the tool also offers a professional interface and reporting in various languages. Read more	Surfer is a data-driven SEO tool that is designed to manage the on-page SEO process much easier, faster and in a more comprehensive manner. The software is one of the quick yet extremely accurate ways to gather data-driven advice for websites. In fact, it analyzes more than 500 on-page signals at one go, thus giving an easy-to-follow strategy for gaining higher rankings. As a result, it improves the quality of work and leaves a positive impact on business growth too. SEO with Surfer can be much easier, and users can get precise and actionable plans, which can allow one to focus on optimizing or creating new and better content each time. Besides this, the data-driven recommendations allow users to win new clients faster and support decisions with better analysis and understandable graphs. To strike a perfect balance between the use of data and the depth of data, this software is ideal. It enables users to understand SEO strategies and makes optimizing queries far accessible to the masses. Read more	With Semrush, you get to understand your competitor’s strategies with various insight details related to their rankings. It conducts organic and advertising research with the use of its advanced tools and features. Get to know your competitor’s best-used keywords, their Ad strategies, budget and a lot more. With its backlinks feature, you can now conduct a deep link analysis, understand referring domains’ authority and spot your links’ geolocation. Its advanced keyword research tools help you to find the right keywords for SEO and PPC campaigns and also to gather related keywords and long-tail keywords. Read more
Pricing Options	Free Trial Not Available Starts at $11.00. Offers Free-forever plan.	Free Trial Not Available Starts at $49.2. Offers Custom plan.	Free Trial Not Available Starts at $108.33.
SW Score & Breakdown	85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 87% Reviews 82% Momentum 66% Popularity 81%	83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 89% Reviews 77% Momentum 63% Popularity 77%	98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 100% Momentum 72% Popularity 97%
SaaSworthy Awards	# 17 Most Popular # 6 Highly Rated	Not Available	# 1 Most Worthy # 2 Fastest Growing

Features

Total Features	7 Features	7 Features	12 Features
Common Features for All	A/B Testing Compares two versions of your website to see which one performs better Auditing Evaluating the search engine friendliness of your website with the use of a number of tools Competitor Analysis Identifying your competitor's strategies and strengths in order to help you make informed decisions Content Management Helps you to create and customize your contents to make user and SEO friendly Dashboard A digital insight of reports and other workings on a single screen Google Analytics Integration Helps you to track and understand your website's traffic Keyword Tracking Tracks the most-often searched keywords according to your website Link Management A simple and accessible system to manage links for creative purposes Mobile Search Tracking Tracks your website's mobile rankings for the same keywords that you are tracking on desktop Rank Tracking A tool designed to track rankings of your website for multiple keywords Revenue Management Professional management of your revenue to ensure growth of your business User Management Managing access of multiple users so that work can be integrated and collaborated + 4 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Auditing Evaluating the search engine friendliness of your website with the use of a number of tools Competitor Analysis Identifying your competitor's strategies and strengths in order to help you make informed decisions Content Management Helps you to create and customize your contents to make user and SEO friendly Dashboard A digital insight of reports and other workings on a single screen Google Analytics Integration Helps you to track and understand your website's traffic Keyword Tracking Tracks the most-often searched keywords according to your website Link Management A simple and accessible system to manage links for creative purposes Mobile Search Tracking Tracks your website's mobile rankings for the same keywords that you are tracking on desktop Rank Tracking A tool designed to track rankings of your website for multiple keywords Revenue Management Professional management of your revenue to ensure growth of your business User Management Managing access of multiple users so that work can be integrated and collaborated + 4 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Auditing Evaluating the search engine friendliness of your website with the use of a number of tools Competitor Analysis Identifying your competitor's strategies and strengths in order to help you make informed decisions Content Management Helps you to create and customize your contents to make user and SEO friendly Dashboard A digital insight of reports and other workings on a single screen Google Analytics Integration Helps you to track and understand your website's traffic Keyword Tracking Tracks the most-often searched keywords according to your website Link Management A simple and accessible system to manage links for creative purposes Mobile Search Tracking Tracks your website's mobile rankings for the same keywords that you are tracking on desktop Rank Tracking A tool designed to track rankings of your website for multiple keywords Revenue Management Professional management of your revenue to ensure growth of your business User Management Managing access of multiple users so that work can be integrated and collaborated + 9 More - Show Less

Technical Details

Organization Types Supported	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	Business Hours Online	Business Hours Online	Business Hours Online
API Support	Available	NA	Available

Reviews & Ratings

User Rating	4.6/5 168 user ratings	4.9/5 493 user ratings	4.5/5 4,438 user ratings
Rating Distribution	Excellent 70.8% Very Good 24.4% Average 3% Poor 1.8% Terrible 0%	Excellent 89.9% Very Good 8.7% Average 0.6% Poor 0.2% Terrible 0.6%	Excellent 65.7% Very Good 24.7% Average 5.7% Poor 0.6% Terrible 3.3%
User Sentiments	Accurate Keyword Rank Tracking, Comprehensive SEO Reporting, Easy to Use Interface, Multiple Search Engine Support Limited Keywords in Packages, Occasional Slow Loading Times, Inaccurate Local Pack Tracking, Lack of In-Depth SEO Analysis Tools	Not Available	Comprehensive Data, Keyword Research Tools, Competitor Analysis Tools, Site Audit Tool Inaccurate Data, High Pricing, Limited Free Plan, Overwhelming Interface
Review Summary	Pro Rank Tracker is a popular SEO tool that provides comprehensive keyword ranking data and insights. Users praise its accuracy, ease of use, and robust reporting capabilities, particularly for tracking rankings on various search engines and devices. However, concerns have been raised about the occasional inaccuracy and slow loading times. The interface has been criticized for being complex and requiring multiple steps to generate reports, and some users have reported a limited number of keywords for tracking. Nevertheless, Pro Rank Tracker is generally considered a budget-friendly solution that is valuable for small and medium businesses looking to track their SEO progress.	Surfer SEO is a popular choice for content creators looking to improve their website's search engine ranking. Users consistently praise its Content Editor, which provides insightful recommendations and a user-friendly interface, helping them craft engaging, SEO-optimized content. Users also appreciate its comprehensive approach to SEO, integrating keyword research, SERP analysis, and competitor insights. While some users point to a steep learning curve and credit limitations, the majority find Surfer SEO to be a valuable tool for boosting organic traffic and achieving higher rankings on Google.	SEMrush, a popular marketing software, garners mixed reviews across platforms. Many users praise its SEO features, keyword research capabilities, and competitive analysis tools, highlighting its user-friendly interface and comprehensive data. However, some reviewers express concerns regarding its pricing, occasional technical issues, and limited capabilities in certain areas, suggesting that it may not be suitable for all users or businesses.
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Pricing

Pricing Options	Free Trial Not Available Starts at $11.00. Offers Free-forever plan.	Free Trial Not Available Starts at $49.2. Offers Custom plan.	Free Trial Not Available Starts at $108.33.
Pricing Plans Monthly Plans Annual Plans	Free Free Starter $11.00 $13.50 per month Pro $71.00 $89.00 per month Agency $144.00 $180.00 per month	Basic $49.20 $59.00 per month Pro $82.50 $99.00 per month Business $165.83 $199.00 per month Business+ $541.70 $650.00 per month Enterprise Custom	Pro $108.33 $129.95 per month Guru $208.33 $249.95 per month Business $416.66 $499.95 per month
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